View Full Version : How to sell Mac application?
Sep 21, 2010, 09:13 PM
Does iTunes provide the ability to sell regular Mac applications?
If not, how can one expect to make money selling a Mac application, if one is not a big company with a marketing budget?
Sep 21, 2010, 10:22 PM
No, iTunes does not provide Mac developers to showcase their apps. The showcasing of iPhone and iPad apps is a huge reason for why the app store became so popular among developers in the first place.
To successfully sell a Map application, creating a website is very important, along with giving the app to reviewers who post their videos on youtube or write columns about them on their own websites. I am giving this info without any real experience selling apps before, so I could be missing the boat completely on this, but these have been common schemes that I have noticed among Mac developers. You want your website to be near the top of google results when people search for something similar to your app, but this is much easier said than done (I have failed at creating a popular website before, as have many others).
Sep 22, 2010, 05:23 AM
I don't even think actively giving your apps to reviewers (and thus, trying to sway their opinions) is important. In fact, if you do this in an overly cheesy way, you might end up with a bad reputation.
Just create a valuable product and an informative web site for it (check out E-junkie, eSellerate, Kagi, etc. for sales mechanisms you can build into your site), then have your product listed on sites like MacUpdate (now that VersionTracker has passed away, MacUpdate would indeed be my top priority as a beginner), then have a little patience and listen very carefully to your users' feedback.
If your app proves useful and/or fun to others, revenue and reviews will start trickling in all by themselves. That's the time when you can begin considering active marketing, which could be based on favorable reviews, among other things. (Who doesn't like Macworld mice? :D)
That said, if you're more interested in developing stuff than running a business, you can always try getting an existing Mac software maker to market your stuff in exchange for a share of the revenue.
Disclaimer: All of the above is heavily based on my own experiences. YMMV.