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AveLeon
Sep 28, 2010, 10:04 PM
Hi there,

I am considering creating an app for the first time. Since it will represent a significant time investment, I am wondering if it will get a decent return ($) on my investment.

I am thinking of making the app free and running it with iAd. Therefore, I've been trying to find statistics about how much money developers typically get, but I've had no luck. COULD SOMEONE RUNNING iAd POST THEIR TYPICAL REVENUE? Thanks.

So far, I know that revenue will depend on the:
- App's Popularity
- App's Type/use
- App's User demographics
- Number of companies advertising on the iAd network
- Developer/Apple earning ratio (now at 60/40)

Also, these are the metrics I know (although I am not 100% sure):
- Requests: Number of times an add starts loading
- Impressions: Number of times an add completes loading
- Fill Rate: Impressions/Requests
- Click-through ratio (CTR): Clicks/Impressions
- Effective cost per thousand ad impressions (ePCM): [earnings/ad impressions] * 1000

Finally, here are some questions that I am hoping someone can answer:
- What are the formulas for calculating revenue in iAd, AdMob, and AdSense?
- Is it possible to get different revenue amounts with the same number of impressions and clicks (i.e. different ads being displayed)?

Thank you all.



AveLeon
Oct 1, 2010, 06:56 AM
Ok, I have gotten no responses yet, but I've been able to find the following so far:

SAMPLE 1
Period length: 14 days
Requests: 185,000
Impressions: 73,000
Fill rate: 40%
CTR: unknown
eCPM: $4.55
Revenue: $331.94
Projected monthly revenue: $711.30

SAMPLE 2
Period length: 14 days
Requests: unknown
Impressions: 23,500
Fill rate: unknown
CTR: unknown
eCPM: $8.46
Revenue: $200
Projected monthly revenue: $428.57

SAMPLE 3
Period length: 1 day
Requests: 26.651
Impressions: 9,300
Fill rate: 34.90%
CTR: 11.80%
eCPM: $147.55 (This value is real, but it is unusually high. Normal range is $1-$10)
Revenue: $1,372.20
Projected monthly revenue: $41,166 (only if such high performance was maintained)

PLEASE, if you are a developer running iAd, post your statistics. Thanks!

sivivan
Nov 11, 2010, 06:18 AM
SAMPLE 1
Impressions: 73,000
eCPM: $4.55
Revenue: $331.94
SAMPLE 2
Impressions: 23,500
eCPM: $8.46
Revenue: $200
SAMPLE 3
Requests: 26.651
Impressions: 9,300
CTR: 11.80%
eCPM: $147.55
Revenue: $1,372.20

It looks like the revenue is calculated simply by taking impressions and multiplying them by eCPM, i.e. Revenue = eCPM*Impressions/1000.

Questions is how do they estimate their eCPM? For the last sample it might be due to a high CTR rate . . .

JASApplications
Nov 25, 2010, 01:00 PM
Hi there,

I am considering creating an app for the first time. Since it will represent a significant time investment, I am wondering if it will get a decent return ($) on my investment.

I am thinking of making the app free and running it with iAd. Therefore, I've been trying to find statistics about how much money developers typically get, but I've had no luck. COULD SOMEONE RUNNING iAd POST THEIR TYPICAL REVENUE? Thanks.

So far, I know that revenue will depend on the:
- App's Popularity
- App's Type/use
- App's User demographics
- Number of companies advertising on the iAd network
- Developer/Apple earning ratio (now at 60/40)

Also, these are the metrics I know (although I am not 100% sure):
- Requests: Number of times an add starts loading
- Impressions: Number of times an add completes loading
- Fill Rate: Impressions/Requests
- Click-through ratio (CTR): Clicks/Impressions
- Effective cost per thousand ad impressions (ePCM): [earnings/ad impressions] * 1000

Finally, here are some questions that I am hoping someone can answer:
- What are the formulas for calculating revenue in iAd, AdMob, and AdSense?
- Is it possible to get different revenue amounts with the same number of impressions and clicks (i.e. different ads being displayed)?

Thank you all.
It all depends on how popular and useful the App is. Make a great App and you can expect a very healthy return, make a bad, not useful App and you will be lucky to get $100.

tylerbell
Jan 16, 2011, 06:44 AM
I have an app named L.E.D. Torch on the App Store. It is free, and :apple: iAd supported.
Customer base - 100,000
Type - Utility app
Demographics - 80% UK, 14% France, 3% Germany, 2% US
Companies - Loads

2 Week period:
Jan 02 - Jan 15
Revenue: USD 413.94
Impressions: 6,006
Requests: 756,714
ePCM: USD 68.96
Click-through Rate: 10.31%
Fill-Rate: 0.79%

Sales around 700 / day
Countries returning :apple: iAd requests:
UK - GB
US
France
Germany
Canada

I heartily recommend iAds for revenue as they return staggering amounts of money per click, and they are less intrusive then AdSense. Its easy to get $71 from 65 clicks on a good day.

dejo
Jan 16, 2011, 10:51 AM
Fill-Rate: 0.79%


Hmm, that fill-rate looks abysmal (my AdMob fill rates are over 90%). Have you considered other options to try to get it much higher, not from within iAd itself but overall?

jpiasetz
Jan 20, 2011, 01:19 PM
Hmm, that fill-rate looks abysmal (my AdMob fill rates are over 90%). Have you considered other options to try to get it much higher, not from within iAd itself but overall?

How do you get your fill rate so high? I average around 60% on AdMob.

SDub90
Jan 20, 2011, 01:25 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)

My fill rate is 0.6%

My app has been out for 2 weeks and hasn't reached 1000 purchases world wide, so my revenue is pretty low. Though I will say that I'm happy with the revenue rates.

dejo
Jan 20, 2011, 02:04 PM
How do you get your fill rate so high? I average around 60% on AdMob.
Nothing I'm doing, I'm pretty sure. It's all in AdMob's hands and I have no idea what algorithm they use to serve ads. I suspect the popularity of the app might play a factor (the more popular, the better chance of ads served).

j-a-x
Jan 26, 2011, 07:12 AM
My fill rate is like 3% in the USA, 1% in the UK and 0 everywhere else. I think an add might have been displayed TWICE in the UK overall. I have maybe 2,500 downloads so far (in 4 days). I feel like the number of requests I'm getting is okay but the number of impressions is quite low. I hope that it improves. Maybe I'll use AdMob when iAd is not available but I still have to figure out how to do that.

mrl72
Jan 26, 2011, 07:26 AM
For my strategy I'm going to release a free and paid version. Questions:

1. Would you recommend ads instead of limiting the free version?

2. Are there rules to where the ads are placed? Some pages on my app are going to be almost magazine-like, and from a design perspective it makes sense to slot the ads into the existing layout. From the examples I've seen, most of the ads are banner-like or cannot be changed in size.

Thanks.

j-a-x
Jan 26, 2011, 08:57 AM
As for 1, I was in the same situation as you. Since I went with iAd only and the ad only actually gets displayed for users in countries where iAd is available, I decided I had to put a limitation on the app as well as ads. My app is a webcam viewer, and the free version limits the number of webcams you can add, disables slideshow mode (one of my favorite features from the paid version) and disables import/export/saving images support. I made it clear in the app with a popup on launch that these features are available for $1. At first I thought maybe I don't even need to encourage them to upgrade because the iAd revenue from lots of users could be better than the one time $0.70 revenue if they buy my app. However, since I realized that the ads only get displayed 3% of the time in the US (the largest iAd market), I think I made the right choice. I think I've made $3 from iAd since the free app was accepted late Friday night (1/21) and much more on paid downloads, most likely some of which discovered the app from the free version.

If I were you, I would put some limitations on the ad based version but make those limitations relatively minor so the user can still enjoy the free app, just give them a good incentive to upgrade as well.

As far as where the ads can be displayed, I'm not sure. I put mine on the top of the screen, stretching the entire length of the screen but only on the main image view part of my app, not the settings view.

EDIT:

Actually if you don't mind testing my free app, I'd be curious to know whether you see any ads and where you are located. I had a friend test it here in Houston and every time he launches it he sees the iAd banner, yet my iAd stats say only 3% of US users ever see the banner, so I think that is a bit strange.

mrl72
Jan 26, 2011, 09:41 AM
Thanks for the info, that was very helpful. I'll experiment with iAds a bit to see what format I can get it in. I did sign up with AdMob and they had some ads that were at least close to a size I could use.

I just downloaded your app BTW and I got the ads on the top. I'm in Florida. Hope that helps.

Cheers.

j-a-x
Jan 26, 2011, 10:22 AM
Cool. I wonder why the number of impressions are so low if the ads seem to come up for most people who test it for me. I want to know who in the US isn't seeing ads and why.

Which ads did you see by the way? I'm curious about how the payment scheme works and I haven't figured it out yet (nobody replied to my post on here about it).

It seems that when somebody clicks an ad for a big company like Dove or Nissan, you get $1.20 (60% of $2.00), but if the ad that pops up is an add for an App download (like the Groupon app) you only get a few cents when it is clicked. At least that's how it seems to work. Is there any comprehensive data available about how much money I will make from each different type of ad click and which ads are running in each market?

By the way, I got my first impression (but not a click) from Germany today out of 6 requests. 1 out of 6 isn't bad.

Have you implemented the AdMob code into your app yet? I'm just wondering how complicated that is compared to implementing iAd. I'd like to give iAd priority but the idea of showing a different ad when iAd does not load seems like a good idea. There's a site called AdWhirl that will allow you to do this but I was thinking about a simpler implementation, as in making the iAd error delegate trigger the AdMob banner to load instead. I wonder how complicated that would be.

mrl72
Jan 26, 2011, 10:56 AM
Cool. I wonder why the number of impressions are so low if the ads seem to come up for most people who test it for me. I want to know who in the US isn't seeing ads and why.

Which ads did you see by the way? I'm curious about how the payment scheme works and I haven't figured it out yet (nobody replied to my post on here about it).

It seems that when somebody clicks an ad for a big company like Dove or Nissan, you get $1.20 (60% of $2.00), but if the ad that pops up is an add for an App download (like the Groupon app) you only get a few cents when it is clicked. At least that's how it seems to work. Is there any comprehensive data available about how much money I will make from each different type of ad click and which ads are running in each market?

By the way, I got my first impression (but not a click) from Germany today out of 6 requests. 1 out of 6 isn't bad.

Have you implemented the AdMob code into your app yet? I'm just wondering how complicated that is compared to implementing iAd. I'd like to give iAd priority but the idea of showing a different ad when iAd does not load seems like a good idea. There's a site called AdWhirl that will allow you to do this but I was thinking about a simpler implementation, as in making the iAd error delegate trigger the AdMob banner to load instead. I wonder how complicated that would be.

I got some PennyTalk ads and that was it.

I'll probably get around to testing Admob in the next few days. I'll let you know how difficult it was.

j-a-x
Jan 26, 2011, 11:10 AM
Thanks, I'll keep an eye on this thread.

dejo
Jan 26, 2011, 12:56 PM
Have you implemented the AdMob code into your app yet? I'm just wondering how complicated that is compared to implementing iAd. I'd like to give iAd priority but the idea of showing a different ad when iAd does not load seems like a good idea. There's a site called AdWhirl that will allow you to do this but I was thinking about a simpler implementation, as in making the iAd error delegate trigger the AdMob banner to load instead. I wonder how complicated that would be.
AdMob is a bit more complicated than implementing iAd, but not much. You could be tempted to roll-your-own instead of trying AdWhirl but it does have some advantages, such as being able to configure the priorities of your ad networks, backfill priorities, and house ads all from their website, therefore no changes (read: updates) to the app itself needed! If you have questions about potential advantages with this, ask. I'll see if I can come up with a couple of explanatory examples.

Currently, my ad-supported, universal app (a.k.a.) is serving iAds to iPhone / iPod touch users and AdMob ads to iPad users. I'm wanting to integrate AdWhirl across everything but have been having issues with iAd sizes on the iPad (Apple assumes full-screen and I need them to be constrained in size to the right-half of a split-view). And I can't configure AdWhirl to only serve AdMob ads on the iPad. I think my next course-of-action is to just stick with AdMob for the iPad side and implement AdWhirl (serving mostly iAds and backfilling with AdMob which, based on iAds fill-rates, will be quite often) on the iPhone / iPod touch side of things.

mrl72
Jan 26, 2011, 01:51 PM
@dejo - do you know if you are able to resize the Admob ads to different sizes than what they provide out of the box? I was looking at their most "square" size, which fits more with my UI design but it's still a little smaller than I prefer. My "ad spaces" are going to be 190x190.

Cheers.

j-a-x
Jan 26, 2011, 02:00 PM
I found some sample code of integrating AdMob + iAd manually while giving priority to iAd. It's basically like I guessed, some code inside of the iAd failure delegate that calls AdMob and then removes AdMob if iAd ever successfully loads. I've implemented some sample code that successfully compiles, but how can I test it since my iAd test ad ALWAYS succeeds to load. How can I simulate didFailToReceiveAdWithError in an iAd based app being tested. As far as I know, you need to submit it to the app store before ads start getting served and ever have the chance to fail. As it is now, the test iAd ad always seems to load.

I'll try to post that sample code or some of my own info later, right now I'm in my lab and should probably be working on research (I'm a grad student). :)

EDIT: Here's the link to the tutorial
http://xcodenoobies.blogspot.com/2011/01/how-to-integrate-iad-for-os32-and-admob.html

dejo
Jan 26, 2011, 02:11 PM
@dejo - do you know if you are able to resize the Admob ads to different sizes than what they provide out of the box?
I don't think so. And even if you could, I'm pretty sure that would be a violation of their terms.

j-a-x
Jan 26, 2011, 10:44 PM
So I figured out how to test it, but it's really annoying. Every 5-10 launches of my app in the simulator generates an iAd fail. It's so tedious to test though because I have to launch it 10 times before I can get the iAd to fail and see if the AdMob ad shows up properly! :(

j-a-x
Jan 27, 2011, 09:05 AM
Okay, I think I got it working and I resubmitted my app with AdMob as an alternative when iAd fails. I hope Apple will approve it today (I hate the waiting period).

So let me know if anybody has any questions about that.

dejo
Jan 27, 2011, 09:52 AM
Okay, I think I got it working and I resubmitted my app with AdMob as an alternative when iAd fails. I hope Apple will approve it today (I hate the waiting period).

So let me know if anybody has any questions about that.

What happens when AdMob fails to receive an ad? ;)

j-a-x
Jan 27, 2011, 10:00 AM
I think if AdMob fails then the banner stays invisible until iAd tries again (every few minutes). At that point either the iAd succeeds and that takes over, or iAd fails and AdMob tries again. However, it seems that AdMob rarely fails to fulfill a request from my initial testing. At least way less often than iAd.

EDIT:

Actually, no I just checked and AdMob has it's own refresh rate which you can either set programmatically or on the AdMob site. If iAd fails then AdMob fails AdMob will most likely try again before iAd does (my AdMob refresh rate is something like 90 seconds). So eventually you'll get another ad from either of the services.

j-a-x
Jan 30, 2011, 06:38 AM
Okay so another thing that makes AdMob cool is that when AdMob ads fail to load, you have the option of putting in place a "house ad" of your own choosing for free. This only happens when the regular AdMob ad fails. I chose to put an ad encouraging people to upgrade to the paid version with no banners.

So far since yesterday at 4 pm I've had my "house ad" shown 125 times and it has generated 10 clicks to the app store page of the full version. Not bad huh?

Cons1970
Apr 28, 2011, 07:09 AM
Hi,

I just launched my first iAd app. The following numbers came through:

Revenue: $0.00
eCPM: $0.00
Requests: 7
Impressions: 7
Fill Rate: 100.00%
CTR: 0.00%

How are revenue and eCPM calculated? Aren't they based on impressions? I can understand CTR being 0% since probably nobody can clicked on one of the ads but why are revenue and eCPM 0?

Thank you

Cons

dejo
Apr 29, 2011, 07:41 AM
Hi,

I just launched my first iAd app. The following numbers came through:

Revenue: $0.00
eCPM: $0.00
Requests: 7
Impressions: 7
Fill Rate: 100.00%
CTR: 0.00%

How are revenue and eCPM calculated? Aren't they based on impressions? I can understand CTR being 0% since probably nobody can clicked on one of the ads but why are revenue and eCPM 0?

Thank you

Cons
Your revenue and eCPM are 0 because you have far too few impressions (only 7) to even qualify as a "blip on the radar", so to speak.

As for how they are calculated, eCPM is a fairly simple forumla: (revenue impressions) x 1000. Revenue is pretty much a black box, and dependent on numerous factors. Suffice it to say, whatever revenue Apple gets from you serving ads, they pass 60% on to you.

leeus
Jul 25, 2011, 04:59 AM
Take a look at this...

http://froot.co/p42cFi

iAd revenue dropping

calres
Aug 9, 2011, 12:31 PM
Take a look at this...

http://froot.co/p42cFi

iAd revenue dropping

Anyone else has also noted the drop? I have had a drop of around the 75% of the revenue, which started around the end of june.

With my experience, at his moment, I would not recommend making an app ad supported since iAd revenue has dropped and adMob revenue being even lower, it does not worth the effort.

Anyone knows any forum which talks about iAd stuff? I cannot find any.

dejo
Aug 9, 2011, 08:19 PM
With my experience, at his moment, I would not recommend making an app ad supported since iAd revenue has dropped and adMob revenue being even lower, it does not worth the effort.
I would not discount ad support so quickly unless I was sure I understood the reason(s) behind the drop. These things can be cyclical and perhaps revenues will increase as we get closer to the holiday shopping season.

droidking
Aug 15, 2011, 09:31 AM
I noticed a massive drop of 60% end of June too. I've recently tried another ad network called Leadboltapps. So far things are looking great. I suppose it was a sign to change. If my revs didnt plummet I wouldnt have tried them.

jsdodgers
Sep 2, 2011, 06:24 PM
My iAd revenue actually steadily increased throughout the months of may, june, july, and august and never experienced any decrease =/

Eldensword
Sep 6, 2011, 05:11 PM
I am trying to wrap my head around the potential for geo fencing. I've got something in the works but in my model, I would like to include the geo fencing revenue potential. The trouble is, it all seems free at the time. In other words, which apps are likely to use geo fencing as a revenue source? Or, is geo fencing simply "beaming" to any random phones that walk into the field? Any help would be appreciated!

Cheers!

Galarina
Sep 25, 2011, 04:55 AM
I published the iAd stats for my PhotoMeta iPad app in my latest blog post (http://www.galarina.eu/blog/).

Chris.

ArtOfWarfare
Sep 25, 2011, 08:32 AM
Hi,

I just launched my first iAd app. The following numbers came through:

Revenue: $0.00
eCPM: $0.00
Requests: 7
Impressions: 7
Fill Rate: 100.00%
CTR: 0.00%

How are revenue and eCPM calculated? Aren't they based on impressions? I can understand CTR being 0% since probably nobody can clicked on one of the ads but why are revenue and eCPM 0?

Thank you

Cons

I have had days of similarly low impressions and requests, but my eCPM has never been $0.

On my first day, I had 21/30 (impressions/requests), a CTR of 5%, and a eCPM of $9, which gave me a revenue of $0.19.

On another day, I had 22/34, but a CTR of 0% and a eCPM of $2.50, so I only had a revenue of $0.05.

It seems to me that you had the same case as I had the second day, with a CTR of 0%, but 1/3 as many impressions, so it seems like you should have made about $0.02 or $0.01. Hardly anything, but at least not nothing.

(Of my five days using iAds, these two my lowest impressions/requests. The other days they've been in the 50-100 range, and I feel like it's just going to go up and up. All my friends that I've shown it to have loved it and started using it multiple times a day... I just need to show it to some review websites for it to take off, I think.)

Maverick2805
Oct 13, 2011, 03:59 AM
First of all, hello everybody.


I've found this Thread regarding iAd revenues.

I have integrated AdWhirl into my first free app, but I am quite unsure if it even works :D

On my girlfriends iPhone no ads where shown, however in the reporting Center of AdWhirl it is stating that there have been 13 impressions.

Could somebody be so kind and check if they receive any Ads from my app, after all its free ;-)

The name is: Aviation DG

http://itunes.apple.com/us/app/aviation-dg/id470114020?l=de&ls=1&mt=8

Oh and if somebody from the US is downloading it, does the explanation show in English or Spanish?? Which it does for me when I choose the US itunes store link, which would be very strange as the localization is set for English.

Thanks for your help

Cheers Mav

seahorse1
Oct 14, 2011, 05:31 PM
Does admob make less or more than iad?

lhyx1990
Oct 21, 2011, 10:57 PM
Does admob make less or more than iad?

in my case, YES! because my apps are popular in China and Taiwan where doesn't support iAd.

here is my statistics in first 3 hours today!
iPad version: (lite version)
Revenue : 10.46
Request: 10,800
eCPM 0.98
Fill Rate: 99.31%
RPM: $0.97

iPhone version:
Revenue: $6.04
Request: 10,849
eCPM $0.56
FillRate: 99.98%
RPM: $0.56

this is a new app. the iPhone version is About 5k sales in China, 3k in Taiwan and 2K in HongKong per day. the iPad version is about 8k sales in China per day.

good news is that the daily revenue is growing every day since the users are accumulated. (I will keep adding things into my game)

yesterday my admob revenue is $100+, iAd revenue is $2, iPad full version is 50 sales. (price 0.99)
:D

JUiCEJamie
Apr 6, 2012, 07:36 AM
Hi there,

I am considering creating an app for the first time. Since it will represent a significant time investment, I am wondering if it will get a decent return ($) on my investment.

Thank you all.

Hey! It's quite some time since you posted this thread, how did you eventually get on?
I'm looking at putting iAd within an app of mine... And I stumbled across this thread :)

Galarina
Apr 6, 2012, 07:50 AM
Hey! It's quite some time since you posted this thread, how did you eventually get on?
I'm looking at putting iAd within an app of mine... And I stumbled across this thread :)

I had an app with iAds, but I removed them again.

In order to have a reasonable income from iAds, your need an app that people are using very regularly.

JUiCEJamie
Apr 6, 2012, 09:09 AM
In order to have a reasonable income from iAds, your need an app that people are using very regularly.

Interesting! I'm about to read your blog! What app have you put out? (If you don't mind me asking.
I wish I could find out more info about Ads in iOS, but there's not a lot of info online!

Hopefully you could help me? :)

EDIT: PhotoMeta, (just read your blog) haha!

ArtOfWarfare
Apr 6, 2012, 10:53 AM
To make money on the app store, your app needs to either:

1 - Be installed on nearly every iOS device. We're talking Angry Birds, Draw Something, Facebook, or Twitter popularity here. If your app is this popular, you could get decent income from ads.

2 - Be so useful to the people who want it, they're willing to pay money for it.

I have an app. It gets thousands of usages per month. It brings me in maybe a dollar each month from ad revenue.

Just making sure this is clear: Thousands of ads impressions translates into maybe a dollar. You need hundreds of thousands of ads impressions to make a few hundred dollars a month. That's a lot of impressions for an income that isn't even minimum wage.

In short: Don't bother with ads. I don't know how people managed to make apps as crazy successful as Angry Birds or Draw Something, but realize that for each one of those crazy successful ones, there are thousands of failures. You're much more likely to make a decent income from an app people are actually willing to pay money for.

felixen
Apr 13, 2012, 05:44 AM
Pardon me for not quite understanding but I'm very new in the app business (got my first app coming out in 1-2 months).

So inside my app Adwhirl will automatically rotate between the ad networks I have chosen to support (AdMob and iAd probably in my case) according to availability? Meaning that if iAd (being first priority) doesn't show any ads, then Adwhirl will display AdMob ads instead?

Also, what does iAd and AdMob charge me per ad displayed?

AdMob is a bit more complicated than implementing iAd, but not much. You could be tempted to roll-your-own instead of trying AdWhirl but it does have some advantages, such as being able to configure the priorities of your ad networks, backfill priorities, and house ads all from their website, therefore no changes (read: updates) to the app itself needed! If you have questions about potential advantages with this, ask. I'll see if I can come up with a couple of explanatory examples.

Currently, my ad-supported, universal app (a.k.a.) is serving iAds to iPhone / iPod touch users and AdMob ads to iPad users. I'm wanting to integrate AdWhirl across everything but have been having issues with iAd sizes on the iPad (Apple assumes full-screen and I need them to be constrained in size to the right-half of a split-view). And I can't configure AdWhirl to only serve AdMob ads on the iPad. I think my next course-of-action is to just stick with AdMob for the iPad side and implement AdWhirl (serving mostly iAds and backfilling with AdMob which, based on iAds fill-rates, will be quite often) on the iPhone / iPod touch side of things.

dejo
Apr 13, 2012, 08:41 AM
Meaning that if iAd (being first priority) doesn't show any ads, then Adwhirl will display AdMob ads instead?
Correct.

Also, what does iAd and AdMob charge me per ad displayed?

They charge a percentage of the revenue they receive for serving that ad. So, for example, Apple keeps 30% (now) for iAds and pays you the remaining 70%.

felixen
Apr 13, 2012, 12:17 PM
That's great. Thanks for your reply.

Correct.



They charge a percentage of the revenue they receive for serving that ad. So, for example, Apple keeps 30% (now) for iAds and pays you the remaining 70%.

felixen
Apr 17, 2012, 08:23 AM
Correct.



They charge a percentage of the revenue they receive for serving that ad. So, for example, Apple keeps 30% (now) for iAds and pays you the remaining 70%.

Wow, so much new information when you're new to this..

So anyway I signed up with Adwhirl and made a quick post on their forums. Here I was told to consider AdMob Mediation instead, as that is more advanced than Adwhirl, and because Adwhirl won't ever get updated again.

So after looking into Admob Mediation I decided to look at some more networks. I recognized the name Smaato and wrote them an email with the same information I have just posted above. They replied that with them, there would be no reason for me to use Admob Mediation, because by signing up with Smaato I automatically get access to 80 ad networks.
This sounds pretty good, so it's left me wondering what the upsides to Admob Mediation might be compared to what Smaato offers. What do you guys think? Is Smaato more expensive per impression maybe?

Any help is much appreciated.

felixen
Apr 29, 2012, 05:02 PM
Is it possible to make an ad reload every once in a while to get more impressions? Like if a user doesn't quit this app, but he turns off the for a few hours.
Could I code the app, still running in the foreground despite the screen being off, to refresh the ads every 15 minutes, thus getting me more impressions?

Hykaruz
May 17, 2012, 03:02 PM
Hello, I'm new on iads. Could someone help me, I'm really lost in this first day using iAds...

Considering information below:
Date: Wednesday, May 16, 2012
Revenue: $0.78
eCPM: $15.61
Requests: 995
Impressions: 50
Fill Rate: 5.03%
iAd Fill Rate: 54.95%
CTR: 16.00%

What's the total value I will receive based only on this day? I'm not understanding well if I will receive $0.78, $15.61 or both. Is this eCPM just a base for some calc or the final value calculated?
I read documentation but I did not understand well.

Sorry about this basic questions...

Thanks in advance and sorry about my English grammar...

dejo
May 17, 2012, 04:49 PM
What's the total value I will receive based only on this day?

What you get paid is the Revenue amount: $0.78.

Is this eCPM just a base for some calc or the final value calculated?
eCPM is simply a formula (see my earlier post (http://forums.macrumors.com/showpost.php?p=12483275&postcount=27) in this thread). It stands for "effective Cost Per M" where M is 1000 impressions. It's used mostly as a benchmark.

Hykaruz
May 17, 2012, 07:01 PM
Thank you very much. :)


What you get paid is the Revenue amount: $0.78.


eCPM is simply a formula (see my earlier post (http://forums.macrumors.com/showpost.php?p=12483275&postcount=27) in this thread). It stands for "effective Cost Per M" where M is 1000 impressions. It's used mostly as a benchmark.

technowar
Feb 16, 2013, 08:27 PM
I know this post is 2 years old already, but I just want to ask if you can have iAd, AdMob, RevMob and other advertising SDK for iOS into one app?

ArtOfWarfare
Feb 16, 2013, 11:30 PM
I know this post is 2 years old already, but I just want to ask if you can have iAd, AdMob, RevMob and other advertising SDK for iOS into one app?

Yes.

I did it utilizing AdWhirl:
https://www.adwhirl.com

joefrat
Apr 23, 2013, 12:03 PM
Based on your examples my income is horrible. wCPM is incredibly low.

Date: April 10, 2013
Revenue: $7.77
eCPM: $0.38
Requests: 21,119
Impressions: 20,258
Fill Rate: 95.92%
iAd Fill Rate: 97.5%
CTR: 0.19%

dejo
Apr 23, 2013, 06:49 PM
eCPM is incredibly low.

What leads you to that conclusion?

joefrat
Apr 23, 2013, 07:09 PM
What leads you to that conclusion?

I'm just comparing to the other examples reported here.

chinhiphone
May 30, 2013, 03:44 PM
how does one normally increase their fill rate? more ad units in places?

joefrat
May 30, 2013, 03:57 PM
how does one normally increase their fill rate? more ad units in places?

There is little a developer can do to change the fill rate that I have figured out. I have noticed the rate climb as more countries are added to the iAD program. Obviously the mix of countries where your app is popular can make a difference since there is no iAD program in some countries.

Beyond that there is also the issue of available ads. If nobody is advertising then the fill rate will fall.

What seems a mystery to me is why I have a large disparity in the ePM. I have one app at $2.37 and another at 88

ArtOfWarfare
Jun 2, 2013, 02:12 PM
What seems a mystery to me is why I have a large disparity in the ePM. I have one app at $2.37 and another at 88

I've heard that these fluctuate wildly based on target audience and category in the app store.