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RobertD63
Oct 2, 2010, 12:23 AM
Hey there guys, I'm just looking for some simple feedback on a logo I'm doing for my school. A little background: In my digital design class, we have challenge to design a logo for our first Digital Design Expo. It has to use the colors below, and we are located in FL so that's why the L in Lee is the state just shaped a little more "L'ish".
Requirements
•Must say “Digital Lee”
•Must use some variation of the Royal Blue, Turquoise, and Lime Green Colors displayed to the right. Black, White, & Grey are also allowed.
I'm not so sure about the Florida turned upside-down. I might go back to the original shape of the state. As it is now, its skewed a little to look more like an L.
http://imgur.com/sU4ls.png
For refernce here is the logo without the skewed FL map.
http://imgur.com/Vxlpa.png
As a last thought, I'm going to removed the white stroke on the cursors dotting the i's.



fcortese
Oct 2, 2010, 12:27 AM
Until you mentioned that the "L" was the state of FL turned sideways, I had no clue what it was supposed to be. So I am not sure how that will work unless you use an alligator- tail up mouth open and to the right in an L-shape and hope people associate the gator with FL. sorry 'Noles fans. good luck.

RobertD63
Oct 2, 2010, 12:36 AM
Yeah I had a feeling that, that would happen. I've updated the post with what it looks like with out FL being skewed.

ezekielrage_99
Oct 2, 2010, 06:54 AM
It's too complicationed, keep it as one font well kerned and you'll have a winner IMHO. All lower case san-serif font with tight kerning would look sweet :)

I would also work on the research, if you take a look at something like Logopond (http://logopond.com/) you'll get some great ideas (search digital ;) )

BTW here's an example about how simplicity works. Good luck :cool:

Blue Velvet
Oct 2, 2010, 09:42 AM
BTW here's an example about how simplicity works.


Apart from the huge typo, a sure-fire winner with any client. :D ;)

techfreak85
Oct 2, 2010, 09:49 AM
Uhh... the second upside down Florida looked kinda like a penis to me when I first saw it.:o:p

CW Jones
Oct 3, 2010, 09:55 AM
IMO your trying to do "too much" the little pointers for the dots in the "i" its fine, but then you add what looks to be Florida to the mix, it just becomes way too much. It also looks like 2 different typefaces just kind of slapped together with no real hierarchy or reason for being like that.

Just my opinion tho

RobertD63
Oct 3, 2010, 12:09 PM
Alright here is an updated version:
http://imgur.com/9ngVI.png

Mr Kram
Oct 3, 2010, 12:11 PM
worse than the original...

darkplanets
Oct 3, 2010, 02:39 PM
I'm not in graphics design, but I can venture to say that both concepts are a tad... cluttered.

One font. One kern. If you want to incorporate the mouse into the A, that's fine, but keep it simple. Keep in mind this has to go as a header for just about everything, so it also has to look good in black and white. I also can't say I enjoy that font, but I think that's more of a personal taste.

THX1139
Oct 3, 2010, 05:28 PM
Alright here is an updated version:
http://imgur.com/9ngVI.png

Well, it's a start. Get rid of the mouse pointer; it looks like a crooked tree icon and it's borderline cliche. For me, nothing else is working and you might want to get off the computer and get out the sketchbook after you spend some time doing research. Is it due tomorrow? :rolleyes:

There is no process. I can ALWAYS tell when someone shortcuts the research and thumbnail concept process. I'm guessing that this "logo" was done in the computer and the OP didn't pickup a pencil to get multiple ideas developed BEFORE going to the computer.

RobertD63
Oct 3, 2010, 08:20 PM
Well, it's a start. Get rid of the mouse pointer; it looks like a crooked tree icon and it's borderline cliche. For me, nothing else is working and you might want to get off the computer and get out the sketchbook after you spend some time doing research. Is it due tomorrow? :rolleyes:

There is no process. I can ALWAYS tell when someone shortcuts the research and thumbnail concept process. I'm guessing that this "logo" was done in the computer and the OP didn't pickup a pencil to get multiple ideas developed BEFORE going to the computer.

Im guessing your pretty wrong. Its required for us to sketch, and the sketches were all around the FL map being there. It looked fine there but in Ai its ugly.

THX1139
Oct 3, 2010, 09:06 PM
Im guessing your pretty wrong. Its required for us to sketch, and the sketches were all around the FL map being there. It looked fine there but in Ai its ugly.

Don't blame Illustrator... the problem would lay within your edit and refinement process if all those sketches you say you did produced this result. Take a look at that if you want to improve. Though, a bad idea that is refined usually turns out to be a refined bad idea. Or at the very least, it takes a long time to fix something that starts off bad.

Research > develop concept(s) > create sketches > refine sketches > choose direction(s) > sketch/refine direction(s) > pick final direction > refine > scan and refine in computer > post top 5 versions on MacRumors.

Your "design" fell apart somewhere along one or more of those steps. I'm guessing the concept part.

Good luck.

bluetooth
Oct 3, 2010, 10:41 PM
I basically agree with everything that has been said above. You need to simplify and when choosing a font, I would recommend a sans serif font for anything digital and definitely try to stick to one font.

I would also think that the mouse curser would make your company appear to be more computer based, I don't know, maybe it is but if not, you may want to incorporate something a little more universal like the digital "play button" triangle (off the top of my head).

Here is another quick example in addition to ezekielrage_99's. Although the elements are a bit cliche, it illustrates simplicity and how it could work with a simple, single font choice etc.

Also as others have mentioned, make sure your logo is clear and legible in both small and greyscale/b&w.

Sketches are also always the best place to start as others have mentioned.

(Click on image for a larger view)

SatyMahajan
Oct 4, 2010, 12:46 PM
I agree with everyone else above. Logos should be simple, legible.

When I saw the requirements, I thought digital. OK what describes digital. 0s and 1s, maybe have "Digital" along the path of a 0 and "Lee" along the path of a 1, but 0s and 1s are really binary and didn't strike me as "digital" enough. Then I though analog vs digital clock. Digital clock is perfect! This is the concept I came up with.

Hermes Monster
Oct 4, 2010, 02:28 PM
It's too complicationed, keep it as one font well kerned and you'll have a winner IMHO. All lower case san-serif font with tight kerning would look sweet :)

I would also work on the research, if you take a look at something like Logopond (http://logopond.com/) you'll get some great ideas (search digital ;) )

BTW here's an example about how simplicity works. Good luck :cool:

This is much more pleasing on the eye, plus I know instantly what it's saying...well I would if it was spelled correctly;)

You just need to simplify your ideas, pick one aspect of the many you're trying to squeeze in to the logo and expand/hone that

dacreativeguy
Oct 4, 2010, 04:59 PM
Im guessing your pretty wrong. Its required for us to sketch, and the sketches were all around the FL map being there. It looked fine there but in Ai its ugly.

An iconic image, like the state of Florida, loses all meaning if presented in a way not consistent with its "iconic image". Displaying the state upside down destroys the meaning, just as displaying the McDonalds logo upside down would be confusing. You just can't take those kinds of liberties with such well known marks.

dacreativeguy
Oct 4, 2010, 05:02 PM
I basically agree with everything that has been said above. You need to simplify and when choosing a font, I would recommend a sans serif font for anything digital and definitely try to stick to one font.

I would also think that the mouse curser would make your company appear to be more computer based, I don't know, maybe it is but if not, you may want to incorporate something a little more universal like the digital "play button" triangle (off the top of my head).

Here is another quick example in addition to ezekielrage_99's. Although the elements are a bit cliche, it illustrates simplicity and how it could work with a simple, single font choice etc.

Also as others have mentioned, make sure your logo is clear and legible in both small and greyscale/b&w.

Sketches are also always the best place to start as others have mentioned.

(Click on image for a larger view)

haha! When in doubt, use a swoosh! Tonight we're gonna party like it's 1999!

ezekielrage_99
Oct 4, 2010, 06:23 PM
Apart from the huge typo, a sure-fire winner with any client. :D ;)

Thanks, (call it dyslexia, didn't have the screen tinter on).... Just hoping those other client graphics for broadcast were ok as well :D

But it you're looking for good free fonts I would look here (http://www.fontsquirrel.com/fonts/Lobster)

NathanCH
Oct 4, 2010, 06:38 PM
I basically agree with everything that has been said above. You need to simplify and when choosing a font, I would recommend a sans serif font for anything digital and definitely try to stick to one font.

I would also think that the mouse curser would make your company appear to be more computer based, I don't know, maybe it is but if not, you may want to incorporate something a little more universal like the digital "play button" triangle (off the top of my head).

Here is another quick example in addition to ezekielrage_99's. Although the elements are a bit cliche, it illustrates simplicity and how it could work with a simple, single font choice etc.

Also as others have mentioned, make sure your logo is clear and legible in both small and greyscale/b&w.

Sketches are also always the best place to start as others have mentioned.

(Click on image for a larger view)

Yours is by far the best.

Ezekielrage's yours is good too, but it's just text. I think having a plain text logo is difficult to differentiate yourself.

dejo
Oct 4, 2010, 06:40 PM
I think having a plain text logo is difficult to differentiate yourself.
Perhaps, but adding a graphic element, like a swoosh, needs to say something about the brand, other than "me too; 10 years late".

bluetooth
Oct 4, 2010, 09:28 PM
Perhaps, but adding a graphic element, like a swoosh, needs to say something about the brand, other than "me too; 10 years late".

Yeah, I realize that but if you read my post you will note that I stated that the elements were cliche. The "millennium swoosh" is overused but it does have a universal theme of emerging technology and its dynamic movement can surround and transform disparate elements into a unified object. Still, it was really something I just winged off the top of my head without a whole lot of underlying thought...the whole point of the example was to show more the simplicity as well as the clarity of a single font choice and how it can work/flow with a single graphic element to unify the overall presentation. I hope that is what he gained from the example as that was the overall intention. Now I better go start preparing for Y2K. ;) :D

CW Jones
Oct 5, 2010, 07:43 AM
An iconic image, like the state of Florida, loses all meaning if presented in a way not consistent with its "iconic image". Displaying the state upside down destroys the meaning, just as displaying the McDonalds logo upside down would be confusing. You just can't take those kinds of liberties with such well known marks.

This couldn't be more true. Distorting or rotating an iconic image (like Florida) is a design 101 no no. You must know the rules, before you break the rules.

CW Jones
Oct 5, 2010, 07:47 AM
But it you're looking for good free fonts I would look here (http://www.fontsquirrel.com/fonts/Lobster)

While there are maybe a couple good "free" fonts... IMO most "free" ones are total junk. They might look ok in some cases or to someone who isn't a designer... but when I see one used most times, the kerning in them, or x-height is all different and looks like hell. That's why they are free... if they would good, they would cost money (no in all cases obviously there are exceptions.)

babyt
Oct 5, 2010, 01:33 PM
Hey there guys, I'm just looking for some simple feedback on a logo I'm doing for my school. A little background: In my digital design class, we have challenge to design a logo for our first Digital Design Expo. It has to use the colors below, and we are located in FL so that's why the L in Lee is the state just shaped a little more "L'ish".
Requirements
•Must say “Digital Lee”
•Must use some variation of the Royal Blue, Turquoise, and Lime Green Colors displayed to the right. Black, White, & Grey are also allowed.
I'm not so sure about the Florida turned upside-down. I might go back to the original shape of the state. As it is now, its skewed a little to look more like an L.
http://imgur.com/sU4ls.png
For refernce here is the logo without the skewed FL map.
http://imgur.com/Vxlpa.png
As a last thought, I'm going to removed the white stroke on the cursors dotting the i's.

two things.
the arrows above the i'S are pointing AWAY from the logo, not drawing attention to it.. would def change those..
really not liking the florida shape, as i didnt know what it was till i read the above infomation...floridas shape is not as recognizable as say, texas.

RobertD63
Oct 5, 2010, 05:18 PM
Wow, I never got emails for all the of the recent replies! I came back to update what I have. I simplified and tried my best to be creative and simple. Keep in mind, I'm still learning :)
http://imgur.com/WxEwz.png

CW Jones
Oct 5, 2010, 05:20 PM
Much better IMO, but you still have too many opposing angles and something still just doesn't look right.... Did you play with the kerning at all?

RobertD63
Oct 5, 2010, 05:26 PM
Much better IMO, but you still have too many opposing angles and something still just doesn't look right.... Did you play with the kerning at all?

I do see what you mean. With the A right? I haven't messed with any Kerning as of now. I may, just to keep tweaking/playing with ideas.

dejo
Oct 5, 2010, 05:33 PM
http://imgur.com/WxEwz.png
So, the name from the logo is now "Digital EE"? That's what I'm seeing.

RobertD63
Oct 5, 2010, 05:37 PM
So, the name from the logo is now "Digital EE"? That's what I'm seeing.
Correctish. :eek: If you read it aloud they really want to sound like "digitally" by since lee in the name of the county we're in, they're trying to do a play on words thing. I tired my best to help it out.

CW Jones
Oct 5, 2010, 05:39 PM
Ya its more around the "t" where I think you have some issues.

RobertD63
Oct 5, 2010, 05:43 PM
Ya its more around the "t" where I think you have some issues.
I think this helps the eyes a little.
http://imgur.com/1yXMg.png
Edit: It's always something. I can't put my finger on it, but something seems off in this one. A too close?

CW Jones
Oct 5, 2010, 06:09 PM
Ya, I say the A is a little too close now. See if you can pull the T over to the left a little bit.

bluetooth
Oct 6, 2010, 02:16 AM
Hey, I agree, much better than your initial concepts.

Two things, I think it is the "G" and the "I", they form a shape (whether this was done consciously or not, I don't know) and it throws off the balance. Also, why highlight the "EE" if it is a play on words? I like the play on words, I think it is creative as the owner's name/country is "LEE" but perhaps you should stick to highlighting "LEE" like you had in your original concept. I think it makes the play much more clearer for the observer. Just my opinion.

The other question was regarding your colour choice? What is the meaning behind the colours, is there any meaning or are they just colours that you prefer?

As an example if I wanted to incorporate Florida into the mix, I would maybe try the state colours, which are gold/white/redish garnet on the flag. It may be a bit cliche but gold also symbolizes wealth used wisely and optimism. Or perhaps you could go with grey/silver as it has a similar representation to that of gold and is also widely recognized as symbolism for technology.

The colour red/garnet actually comes form the gemstone "Garnet" which ironically is known as the stone for successful business as well as stimulating success in business.

So with these two points in mind, I took a crack at helping you tweak the kerning and came up with the following (hope you don't mind)...just a quick example. You of course can choose your own colours, but I just wondered what the meaning behind your colour choice was and if there is no meaning, perhaps you could look to alternate colours that justify some type of meaning for the business.

http://img148.imageshack.us/img148/2521/digipath3.jpg


EDIT: Sorry OP, nevermind regarding colours, I just reread your initial post and learned that these were the required colours from your class. :D Nevertheless, I would still stick with highlighting "LEE" and continue to tweak your kerning (feel free to follow my tweak if you find it helps visually).

CW Jones
Oct 6, 2010, 05:43 AM
Beautiful kerning!! That's exactly what that typeface needed! Well done! (I like those colors better too, seem more professional.

Bluetooth is the winner haha