This "article" was posted on Salon.com. It reeks of being contrived to please an advertiser, or perhaps is the work of an advertiser. It could also be genuine, but I doubt it. Read it and get p'd off by the misrepresentation.
http://www.salon.com/tech/feature/2002/08/21/switchers/index.html
http://www.salon.com/tech/feature/2002/08/21/switchers/index.html