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MacBytes
Oct 13, 2010, 12:59 PM
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Category: 3rd Party Software
Link: Condé Nast Research Touts iPad Extensions (http://www.macbytes.com/link.php?sid=20101013135901)
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Posted on MacBytes.com (http://www.macbytes.com)
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jayducharme
Oct 13, 2010, 02:06 PM
Not surprisingly, the survey also found users expected to be able to subscribe to digital magazines, a purchase option Apple and publishers are still wrangling over.

I'm surprised it's taking this long to iron out the details. I know Apple wants to take a big cut, but once an issue is developed digitally (which is how most magazines are created now), there are very limited distribution costs for digital subscriptions. It seems like publishers would be all over this, even giving a limited discount if people will drop their hard copies and go completely digital. I don't know many people who squirrel away every issue of every magazine they subscribe to. With Apple's new printing feature coming on the iPad, I could simply use my printer to make a hard copy of a particular article that I want to keep. And I would gladly trade hard copy for digital if it meant I would get extra media (like videos) I could never get in a magazine. So many magazines now have tags on their articles telling you to go to their website for more info. So the extra content is already there.

The digital publishing revolution is ready to happen. I hope the iPad can give it a push forward.

CortoMaltese
Oct 14, 2010, 08:23 AM
You assume you would be allowed to print an article from an e-magazine.

jayducharme
Oct 14, 2010, 10:03 AM
You assume you would be allowed to print an article from an e-magazine.

I'm trying to be an optimist here. Giving consumers options always increases the attractiveness of the product. I would assume the publishers would have nothing to fear from subscribers printing out a few pages. I can't imagine anyone creating a mini-industry printing out whole e-magazines on their inkjets. As for "pirates," they'd find a way to do it no matter what barriers are put in place.

fire!
Oct 14, 2010, 10:47 AM
As for "pirates," they'd find a way to do it no matter what barriers are put in place.

Exactly my sentiment. The one thing that has me closer and closer to getting an iPad is the ease of reading articles and news. Not sure how alone I am on this, but I'd be willing to pay a decent subscription fee to get my 'traditional' print media via an iPad library setting.

Individual user formatting and content creation would pique my interest as well. I'm not sure how it's set up now, but being able to convert the ton of academic papers and journals into a singular style would get me to the Apple Store in a jiffy.

pjoachim
Oct 14, 2010, 11:02 AM
How many magazines does Condé Nast have to offer?

fire!
Oct 14, 2010, 11:08 AM
How many magazines does Condé Nast have to offer?

Close to 30 published... only about 6 have iPad apps. From the looks of it, Vogue has an app for every shade of makeup they write about.

AppUniverse
Oct 14, 2010, 03:16 PM
Not surprisingly, the survey also found users expected to be able to subscribe to digital magazines, a purchase option Apple and publishers are still wrangling over.

I'm surprised it's taking this long to iron out the details.

I recently helped a friend setup the subscription option in the iPad edition of People magazine. It worked pretty well, though it does take a long time to download each edition. I'm hoping the fact that Apple and People magazine worked this out means Apple is close to letting other magazine publishers do the same thing.