Why is it that mac or apple users are willing to pay $50 for mac app store games but the same people (most mac fans use their other products) wont buy a similar quality game for the same price on the ipad? Wasnt the ipad originally marketed as a computer like the macbook on the go? And most people use it as such for productivity and not for just music like an iPod? So why are the same users paying $50 for colonization, civilization or call of duty on the macbook but wont pay the same for dead space on the ipad?