Plates On Benches Leave Ads On Ladies' Legs

obeygiant

macrumors 601

Original poster

• Feb 28, 2011

• #1

Here's a guerrilla marketing technique that goes far beyond KFC's advertising of the Double Down on the butts of college co-eds. A clothing store in New Zealand is using plates installed on benches to imprint their ad onto the back of bare legs.

Click to expand...

consumerist.com

We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.

Click to expand...

Good idea.

 

Moyank24

macrumors 601

• Feb 28, 2011

• #2

obeygiant said:

consumerist.com



Good idea.

Click to expand...

Well, that's definitely an...interesting tactic.

I guess it only works during the summer with women who are wearing short, shorts? And I guess you take the chance of sitting if you don't mind strangers ogling your a**?

 

Tomorrow

macrumors 604

• Mar 1, 2011

• #3

They were putting Double Downs on girls' butts?

I call ********. I'm absolutely certain I would have seen that by now. 😎

 

rdowns

macrumors Penryn

• Mar 1, 2011

• #4

With my luck, I'd see this getting up from the bench. 😀

Tomorrow said:

They were putting Double Downs on girls' butts?

I call ********. I'm absolutely certain I would have seen that by now. 😎

Click to expand...

LMAO.

 

ucfgrad93

macrumors Core

• Mar 1, 2011

• #5

rdowns said:

With my luck, I'd see this getting up from the bench. 😀

Click to expand...

Pass the eye bleach, please!😱

 

Attachments

• 
  what-seen.jpg

  63.2 KB · Views: 150
• 
  basement cat.jpg

  29.3 KB · Views: 142

obeygiant

macrumors 601

Original poster

• Mar 1, 2011

• #6

ucfgrad93 said:

Pass the eye bleach, please!😱

Click to expand...

Ooo, black cats!

not entirely related...

 

A

andrewsd

macrumors 6502

• Mar 2, 2011

• #7

Well if they sit on one of those benches then they know that they may be getting looked at. Also great black cat pics people.

 

iJohnHenry

macrumors P6

• Mar 2, 2011

• #8

andrewsd said:

Well if they sit on one of those benches then they know that they may be getting looked at.

Click to expand...

Then is it not fortunate that they had lovely models and a professional photographer handy for this "event".

WEHASBEENUSEDCAT.

 

leomac08

macrumors 68020

• Mar 2, 2011

• #9

Awwww black kiddies! 🙂

Were are the bunnies?

I just had nausea watching that picture from rdowns! 😱