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Apple Targeting 10-12 Million iPad 2 Shipments for Q2 2011?

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DigiTimes reports that Apple's suppliers are targeting production of 10-12 million iPad 2 units during the second quarter of 2011. That production would come on top of 2-3 million second-generation iPads being pushed out before the end of this quarter, putting total iPad 2 shipments in the first four months of availability at as high as 15 million units, a figure that would match total sales of the original iPad over its first nine months of availability. Altogether, Apple is said to be currently planning for shipments of 40 million iPads in 2011.
Apple's target to take delivery of 40 million iPads from Taiwan suppliers in 2011 remains unchanged with shipment volume expected to top 6-6.5 million units, including over three million iPad 2 models, in the first quarter and to further expand to 10-12 million units in the second.

After producing 1.7-2 million units of the first-generation iPad in January, Apple began to phase out production of the old model in February, while beginning to roll out the iPad 2, according to component suppliers in Taiwan. Shipments of iPad 2 are expected to top 2-3 million units in March, the sources added.
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The report contrasts significantly with an earlier one issued just over a week ago by DigiTimes stating that Apple had reduced first-quarter production of the iPad 2 to just 300,000-400,000 units due to low touch panel yields. DigiTimes has a mixed track record, and it is consequently difficult to pinpoint the accuracy of any single claim, but the latest reports from within Apple's supply chains and an aggressive rollout schedule do suggest that Apple is moving forward with confidence in its production capacity.

Article Link: Apple Targeting 10-12 Million iPad 2 Shipments for Q2 2011?
 
Article Link
https://www.macrumors.com/2011/03/04/apple-targeting-10-12-million-ipad-2-shipments-for-q2-2011/
Last edited by a moderator:
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derek1984

macrumors 6502a
Nov 5, 2008
720
58
If it had retina, that number would be a lot more. I don't think they could've handled it.
 
v66jack

v66jack

macrumors 6502a
May 20, 2009
669
1
London, UK
I'd love to know what the ratio between black and White iPads being produced is.

Is this data anywhere on the Internet?
 
jimN

jimN

macrumors 6502a
Jun 23, 2005
941
17
London
They'll be selling to the updaters/early adopters and the holder-outers. I think they are going to need every one of them. When you're heavily invested in the Apple ecosystem nothing else will do.

Looking forward to owning my first iPad when they are released in the UK at the end of the month.
 
E

edk99

macrumors 6502a
May 27, 2009
859
1,409
FL
v66jack said:
I'd love to know what the ratio between black and White iPads being produced is.

Is this data anywhere on the Internet?
Click to expand...
I would take a wild guess and say 1 out of 3 would be white or close to 30%.
 
F

farmermac

macrumors 6502a
Jul 23, 2009
779
11
Iowa
derek1984 said:
If it had retina, that number would be a lot more. I don't think they could've handled it.
Click to expand...

Haha...Yah, that's what's holding the iPad back...riiiiight

99.99% of users have no idea what retina display is. You could tell them the new iPad has retina display and they wouldnt know the difference.

40 million iPad target is basically going to swallow up the whole tablet segment, "retina" display or not.
 
jimN

jimN

macrumors 6502a
Jun 23, 2005
941
17
London
DrJohnnyN said:
Really? I would think more people would prefer the white option.
Click to expand...

Not everyone buys an iPad to match their coat!

Video will look better with a black surround. The only real choice is what colour smart cover to get!
 
M

meatling

macrumors newbie
Feb 17, 2011
21
0
ha...Yah, that's what's holding the iPad back...riiiiight

99.99% of users have no idea what retina display is. You could tell them the new iPad has retina display and they wouldnt know the difference.

40 million iPad target is basically going to swallow up the whole tablet segment, "retina" display or not
Click to expand...
.
__________________

I totally agree. What is important to us is not the buying majority. iPad 1 sold a butt load and the Ipad 2 will be no different. As a teacher the mirroring alone sold me. I would have liked retina but let us be serious. The current display is not horrible.
 
DrJohnnyN

DrJohnnyN

Suspended
Jan 27, 2010
1,443
2,027
v66jack said:
Yeah I think I'll get the White one. Just want something which looks a bit different. Getting fed up with all apple iOS devices being black
Click to expand...

jimN said:
Not everyone buys an iPad to match their coat!

Video will look better with a black surround. The only real choice is what colour smart cover to get!
Click to expand...

Yes, you're probably right - video will look better w/ a black bezel... however, I agree with v66jack and feel people will want something different than their current iOS devices. Also, isn't the white color (at least in iDevices) usually associated with a higher-end product?

iLucas said:
According to the poll on the iPad forums,
it's about 50/50
Click to expand...

That's pretty cool. Is there a link you can provide? I haven't voted!
 
N

newtonrj

macrumors member
Jun 22, 2009
36
0
farmermac said:
Haha...Yah, that's what's holding the iPad back...riiiiight

99.99% of users have no idea what retina display is. You could tell them the new iPad has retina display and they wouldnt know the difference.

40 million iPad target is basically going to swallow up the whole tablet segment, "retina" display or not.
Click to expand...

. [Point] We're all hardware/software geeks here. None of which adds up to 15 million purchases last year. The average user sees the magic through the geek-speak and somehow gets it to become app-ified. Whether we see toy or tool, the resulting technolust is so universally addictive, only sucessive iPads can sadaite. -RJ
 
Mac.World

Mac.World

macrumors 68000
Jan 9, 2011
1,819
1
In front of uranus
I'm one of the hold-outs, waiting for Apple to make the "Buy" link active to purchase two iPad 2's. I have a feeling there are a lot of people like me.
 
johnnymg

johnnymg

macrumors 65816
Nov 16, 2008
1,318
7
derek1984 said:
If it had retina, that number would be a lot more. I don't think they could've handled it.
Click to expand...

I'm not sure a retina display is a factor to the MAJORITY of ipad current/potential users. The current display has a 132 dpi pxl density which is the SAME density as the high-rez MBP's.

cheers
JohnG
 
camelsnot

camelsnot

macrumors 6502
Jan 31, 2011
293
0
farmermac said:
Haha...Yah, that's what's holding the iPad back...riiiiight

99.99% of users have no idea what retina display is. You could tell them the new iPad has retina display and they wouldnt know the difference.

40 million iPad target is basically going to swallow up the whole tablet segment, "retina" display or not.
Click to expand...

quantify that 99.99% number? Didn't think so. Apple markets the crap out of specific features, therefore people look for those specific features.

What's a whole tablet segment? As opposed to half a tablet segment? Or how about 99.99% of the segment? Segmentation.. arrrrgh!
 
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