View Full Version : Ads vs Sales

Apr 15, 2011, 03:23 PM
I'm working on building an application that will appeal to a specific but rather dedicated niche. I'm trying to figure out how best to monetize; simply selling the app for $1.99 or using advertisements. However, I simply have no idea how much money the ad-supported model translates to.

Is the general consensus to use AdMob or iAds?

What kind of returns are made on ads per user? Is there any studies or statistics I can refer to to get an idea of what I can expect depending on my users' usage patterns?

Apr 15, 2011, 03:46 PM
One of the regulars around here, Sander, has a link to this in his signature:

It describes his personal experience with this topic, and what affect any price tag (vs. free) has on how many people will use your app, and how that affects revenues. I haven't written any apps for the app store myself, but it was an interesting read for me anyway, so hopefully it is helpful for you.


Apr 15, 2011, 04:09 PM
That'd be me.

I'd say it depends a lot on the type of application you are talking about. If it's of the type "I need this for my work, and if I use it only once or twice, I'd gladly pay $2 for it because it saves me a lot of time" then go for paid. If its something that few people will use, but they will use it often (as in a reference manual of sorts), then these few people will generate many ad views, and making it ad-supported may be beneficial.

Apr 15, 2011, 04:19 PM
In general, the iOS platform provides a larger experience base with ads vs. paid. For example:

I suggest searching the iPhone/iPad Programming forum for similar threads:

Also be aware that the Mac App Store has a different profile than the iOS App Store. Even on the iOS App Store, iPad apps have a different profile than iPhone and iPod touch.

Apr 19, 2011, 02:02 PM
Much appreciated. As a sort of reference utility, I think I'll go the ad-supported route. A question, however. I suspect much of the userbase will be iPod Touch owners. Do ads cache when the iPod Touch is offline, or simply not display?

Apr 19, 2011, 02:25 PM
You don't have an iOS device? Just turn on airplane mode and test your app.