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MacRumors
May 21, 2011, 10:30 PM
http://cdn.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2011/05/21/apple-revamps-retail-stores-with-interactive-ipad-displays/)


http://cdn.macrumors.com/article-new/2011/05/303676288-500x372.jpg

(http://cdn.macrumors.com/article-new/2011/05/303676288.jpg)Photo by @Leoleakey (http://twitpic.com/50su4g)
The much hyped retail meeting (http://www.macrumors.com/2011/05/16/apple-schedules-extended-retail-meetings-may-22nd/) took place overnight in several parts of the world. Apple seems to have deployed major updates to their Retail stores including the use of iPads as interactive kiosks for customers. MacPricesAustralia (http://www.macpricesaustralia.com.au/2011/05/22/apple-store-2-0-launches-in-australia/) posted some early details (via 9to5 (http://www.9to5mac.com/68299/apple-store-2-0-gets-official-interactive-ipads-replace-paper-signs-more/)):- iPads display product prices & information for products.
- iPads display product features, prices and lets you compare between models.
- Use the iPad to ask a specialist to come to you.
- Apple store staff appear to be wearing party hats.http://cdn.macrumors.com/article-new/2011/05/mba-500x424.jpg

(http://cdn.macrumors.com/article-new/2011/05/mba.jpg)Photo by @Digisz (http://twitter.com/#!/digisz/status/72089600386007040)

MacStories (http://www.macstories.net/news/apple-store-2-0-goes-live-interactive-ipads-and-more/) offers some additional shots of the iPod display:

http://cdn.macrumors.com/article-new/2011/05/IMG_0011-500x669.jpg

(http://cdn.macrumors.com/article-new/2011/05/IMG_0011.jpg)


Article Link: Apple Revamps Retail Stores with Interactive iPad Displays (http://www.macrumors.com/2011/05/21/apple-revamps-retail-stores-with-interactive-ipad-displays/)



Surely
May 21, 2011, 10:32 PM
Looks very cool, but no wonder there's an iPad shortage! ;)

pep.pep
May 21, 2011, 10:33 PM
that's pretty neat.

MBP13
May 21, 2011, 10:34 PM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

ml.sail1
May 21, 2011, 10:35 PM
Is it just me, or do those look like 1st gen iPads though.... I guess because of the shortage...

newyorksole
May 21, 2011, 10:35 PM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

but they are using more electricity ;)

samh004
May 21, 2011, 10:35 PM
Looks very cool, but no wonder there's an iPad shortage! ;)

I had exactly the same idea… :eek:

zunairryk
May 21, 2011, 10:35 PM
Do they have these ipad displays infront of the ipads as well? :D

saxofunk
May 21, 2011, 10:36 PM
I always just used the product I was looking at to see the build options on the online store. Seems like an iPad trying to take your attention away from the 27" iMac...

goobot
May 21, 2011, 10:36 PM
Is it just me, or do those look like 1st gen iPads though.... I guess because of the shortage...

I thought that too though i think i see a camera.



Also in the rumor post in the quote you put to twice in a row.

asdf542
May 21, 2011, 10:36 PM
Pretty nifty. Wonder how the iPads look with an iPad next to them with the details, lol.

Warbrain
May 21, 2011, 10:36 PM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

If you forget how much energy went into making that device, the hazardous materials in that device, the energy it wastes sitting there on...

Surely
May 21, 2011, 10:37 PM
^^^^lol, exactly.


Is it just me, or do those look like 1st gen iPads though.... I guess because of the shortage...

No.....you can see the camera on the front:

http://d2omthbq56rzfx.cloudfront.net/wp-content/uploads/2011/05/Screen-Shot-2011-05-21-at-6.11.19-PM-670x497.png

Warbrain
May 21, 2011, 10:37 PM
Is it just me, or do those look like 1st gen iPads though.... I guess because of the shortage...

They're iPad 2s. You can see the camera.

arn
May 21, 2011, 10:38 PM
http://cdn.macrumors.com/article-new/2011/05/IMG_0016-500x373.jpg

iPads selling iPads...

pep.pep
May 21, 2011, 10:38 PM
can you scroll through this ipad? or is it behind a case?

Joshwawilson
May 21, 2011, 10:39 PM
Pretty cool, I'm probably gunna check it out tomorrow

goobot
May 21, 2011, 10:40 PM
Image (http://cdn.macrumors.com/article-new/2011/05/IMG_0016-500x373.jpg)

iPads selling iPads...

In the rumor post in the quote you put to twice in a row. (just incase you didnt see my other post cause it was with my reply)

lozanoj83
May 21, 2011, 10:40 PM
here's my question..

I don't see a dock connector charging them.. so how are they charging them?
Yes I know the battery is great (i've owned one before), but if a store is open 10-10, with customers always using them... the battery will die...

so do they just charge them at the end of the day and hope the battery doesn't die?

edit* I see a cord that runs down the middle of the acrylic plastic that's securely holding the iPad in place... but I dont see it connecting with the dock connector port.. does this mean that these are specially made iPads that have the dock connector somewhere else on the device, and not near the home button?

Dr McKay
May 21, 2011, 10:41 PM
A clever (yet ludicrously expensive idea) :D

AidenShaw
May 21, 2011, 10:41 PM
http://cdn.macrumors.com/article-new/2011/05/IMG_0011-500x669.jpg

Do they really have it set up so that you stick ear buds in your ears after someone else has used them?

That screams "unsanitary".

http://4.bp.blogspot.com/_RVgkANSnM70/SiRwVARF8EI/AAAAAAAABUo/LfxHFEAAq2M/s400/Purell1.gif

pep.pep
May 21, 2011, 10:41 PM
secret ipad 3?

DavidLeblond
May 21, 2011, 10:41 PM
Am I the only one that looks at it and says "thats one too many cables laying around on that table." I think it looks ugly.

aiqw9182
May 21, 2011, 10:42 PM
No.....you can see the camera on the front:

Image (http://d2omthbq56rzfx.cloudfront.net/wp-content/uploads/2011/05/Screen-Shot-2011-05-21-at-6.11.19-PM-670x497.png)

They're iPad 2s. You can see the camera.

That could be the ambient light sensor from the first iPad but I doubt it. *shrug*

brsboarder
May 21, 2011, 10:43 PM
This is not going "green" the amount of energy to produce an ipad and then run it far outweighs the amount of paper required per the lifetime of the ipad.

Eidorian
May 21, 2011, 10:43 PM
That's a lot money on iPads.

Warbrain
May 21, 2011, 10:43 PM
here's my question..

I don't see a dock connector charging them.. so how are they charging them?
Yes I know the battery is great (i've owned one before), but if a store is open 10-10, with customers always using them... the battery will die...

so do they just charge them at the end of the day and hope the battery doesn't die?

edit* I see a cord that runs down the middle of the acrylic plastic that's securely holding the iPad in place... but I dont see it connecting with the dock connector port.. does this mean that these are specially made iPads that have the dock connector somewhere else on the device, and not near the home button?

Could be that they put it through the back of the device and you'll never see it. Or it is possible that it does get to the dock connector in some way?

secret ipad 3?

No.

That could be the ambient light sensor from the first iPad but I doubt it. *shrug*

It isn't. It's obviously the camera hole.

Surely
May 21, 2011, 10:44 PM
That could be the ambient light sensor from the first iPad but I doubt it. *shrug*

It's not. I'm looking at my iPad 2 right now.

AidenShaw
May 21, 2011, 10:44 PM
That's a lot money on iPads.

No problem, you're paying for it.

Cha-ching - profit margin!

Born Again
May 21, 2011, 10:44 PM
I'm not sure what to think :eek:

ml.sail1
May 21, 2011, 10:45 PM
That could be the ambient light sensor from the first iPad but I doubt it. *shrug*

Thats what I was thinking, but I think I was mistaken and they are, in fact, iPad 2's but yeah... The pic with the iPods is what threw me off, must have just been the reflection in the glass stand that made the edge look thicker like that of the iPad 1st gen

Becordial
May 21, 2011, 10:45 PM
Am I the only one that looks at it and says "thats one too many cables laying around on that table." I think it looks ugly.

I think so too. Even at Apple, still not free of cables.

Warbrain
May 21, 2011, 10:46 PM
Image (http://cdn.gottabemobile.com/wp-content/uploads/ipad-580x427.jpg)

Wasn't disagreeing with you. Was simply pointing out that it's not impossible for it to be an original iPad because of the hole at the top.

We know that. You don't need to point it out. But there's no reason they would use the original iPad for these displays when the iPad 2 is out. Apple doesn't promote old hardware like that in their stores.

zim
May 21, 2011, 10:48 PM
first thought.. wires, wires and more wires—seems very un-apple. Personally I prefer the cards but I can't honestly say that I have every taken the time to read one.. I usually go to the apple store .com to check on prices while at the apple store.

Warbrain
May 21, 2011, 10:49 PM
first thought.. wires, wires and more wires—seems very un-apple. Personally I prefer the cards but I can't honestly say that I have every taken the time to read one.. I usually go to the apple store .com to check on prices while at the apple store.

You need one to keep these things powered all day. You need another for security. The only one they could do away with is the headphones on the iPods if they really wanted to.

Casiotone
May 21, 2011, 10:50 PM
here's my question..

I don't see a dock connector charging them.. so how are they charging them?
Yes I know the battery is great (i've owned one before), but if a store is open 10-10, with customers always using them... the battery will die...

so do they just charge them at the end of the day and hope the battery doesn't die?

edit* I see a cord that runs down the middle of the acrylic plastic that's securely holding the iPad in place... but I dont see it connecting with the dock connector port.. does this mean that these are specially made iPads that have the dock connector somewhere else on the device, and not near the home button?

Good question, I noticed that too. I'd like to see a picture of that special dock connector.

Eidorian
May 21, 2011, 10:51 PM
No problem, you're paying for it.

Cha-ching - profit margin!I am really not sure how much more enticing an iPad will be over a piece of paper with side by side comparison. It appears to be a reckless amount of money to spend on electronics for little gain in the margins. I am sure it can be tossed up as eXPERIENCE but how great are the gains?

The endless product incest feedback loop has gone overboard here.

goobot
May 21, 2011, 10:51 PM
Image (http://cdn.gottabemobile.com/wp-content/uploads/ipad-580x427.jpg)

Wasn't disagreeing with you. Was simply pointing out that it's not impossible for it to be an original iPad because of the hole at the top.

doesnt matter, you can also see by the metal around it, it is an ipad 2.

ml.sail1
May 21, 2011, 10:53 PM
doesnt matter, you can also see by the metal around it, it is an ipad 2.

What do you mean? The original iPad also had a metal band encircling it...

mattdo93
May 21, 2011, 10:55 PM
Am I the only one who doesn't mind keeping the old price tags? :confused: That's a big power drain right there for Apple.

smileyborg
May 21, 2011, 10:55 PM
I don't think this is as expensive as you guys think. Probably only a cost of $200-250 per unit. This is Apple, remember, with so much cash they don't know what to do with it.

On a different note, I don't like how the iPads seem to blend in with the products they are supposed to be selling. It's hard to tell what's for sale and what's the "sign" now -- especially with the iPods and iPads. They should have made a nice aluminum or wood enclosure that left only the screen visible to "hide" the iPad's bezel and frame, as it's distracting when you are looking at a MacBook or iPhone or something.

Grimmeh
May 21, 2011, 10:55 PM
Anyone else laugh at this? Seems very un-Apple-like. Way to cumbersome. Seems like a Microsoft idea…weird.

res1233
May 21, 2011, 10:56 PM
Calm down, I never said there was a reason to use an original iPad. I was simply giving reason as to why that hole shouldn't be the sole indicator of it being an iPad 2.

lol @ calm down. His text seems perfectly calm to me. :D

Anyone else laugh at this? Seems very un-Apple-like. Way to cumbersome. Seems like a Microsoft idea…weird.

Not really. Apple has has interactive mac displays for a long time.

chasemac
May 21, 2011, 10:57 PM
I want to see what those party hats look like.

Warbrain
May 21, 2011, 10:58 PM
I don't think this is as expensive as you guys think. Probably only a cost of $200-250 per unit. This is Apple, remember, with so much cash they don't know what to do with it.

They do get them at cost, sure, but the huge power drain that these things have...

Anyone else laugh at this? Seems very un-Apple-like. Way to cumbersome. Seems like a Microsoft idea…weird.

It's like using Surface for every display.

Am I the only one who doesn't mind keeping the old price tags? :confused: That's a big power drain right there for Apple.

I'll miss the paper.

zero-beat
May 21, 2011, 11:03 PM
Looks cool. I like it.

The ipod displays look messy though.

Jaro65
May 21, 2011, 11:05 PM
No problem, you're paying for it.

Cha-ching - profit margin!

Exactly what I thought. With its profit margins Apple can afford all the display iPads it desires. I wonder if these iPads will also be loaded with product demos, rather than just serve as price displays. That could be quite useful.

ATH44
May 21, 2011, 11:06 PM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

Since when does Apple change prices?

ratzzo
May 21, 2011, 11:08 PM
Am I the only one that looks at it and says "thats one too many cables laying around on that table." I think it looks ugly.

All that wiring should just go under the table rather than back-then-down in a 90 degree turn.. shrug? I agree with ya

ShiftyPig
May 21, 2011, 11:11 PM
Reeks of overkill. The iPad now dominates product displays - just an aesthetic disaster.

swingerofbirch
May 21, 2011, 11:11 PM
Looks a bit tacky to me, like something a Near East despot would do. Just because you can use an iPad doesn't mean it's necessary or sensible. I could be wrong in 5 months, and it might seem self-evident and a good way to further the case that the iPad will be the ubiquitous, new computer.

alexhasfun28
May 21, 2011, 11:12 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5)

Thank you!! I think this is a ridiculous idea. An iPad Price display next to a demo looks odd and people may get confused. I think simple paper and ink looks traditional. Apple should use a billion dollars and just make regular glass displays for this. not use iPads. I can't believe Steve Jobs let this one go by..

Warbrain
May 21, 2011, 11:13 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5)

Thank you!! I think this is a ridiculous idea. An iPad Price display next to a demo looks odd and people may get confused. I think simple paper and ink looks traditional. Apple should use a billion dollars and just make regular glass displays for this. not use iPads. I can't believe Steve Jobs let this one go by..

He probably had the idea first.

Sofabutt
May 21, 2011, 11:13 PM
Seems awfully wasteful and contrived. Besides, almost all the devices inside the Apple Store are capable of displaying their own tech specs and demo videos.

mdriftmeyer
May 21, 2011, 11:14 PM
but they are using more electricity ;)

True, but their not contributing to the purchasing of paper that is milled using massive amounts of electricity.

Warbrain
May 21, 2011, 11:15 PM
True, but their not contributing to the purchasing of paper that is milled using massive amounts of electricity.

They are contributing the usage of hazardous materials that go into making the device. Don't forget that the device is made in a country that has very bad environmental regulation.

bretm
May 21, 2011, 11:15 PM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

Just curious- where do you think electricity comes from?

Dreamer2go
May 21, 2011, 11:18 PM
environmental friendly? anyone? lol!
cool idea though!

Eidorian
May 21, 2011, 11:19 PM
He probably had the idea first.I think we've reached the "wouldn't it be great?" more money then god phase.

icyfire
May 21, 2011, 11:19 PM
this whole ipad display thing looks like a complete mess and looks tacky. The only place where it works is for the Macbooks. It completely dwarfs the iPhones and iPods which is very distracting. And the iPad sign sitting next to the demo iPad looks ridiculous. Also, the wires going all over the place don't help matters. I wonder who came up with this, doesn't seem like something Jobs would sign off on.

sndcj1
May 21, 2011, 11:22 PM
Is some kiosk mode I'd love to be able to use. Not holding out hope on that one though.

iSayuSay
May 21, 2011, 11:29 PM
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

All is cool with this concept, until you saw an iPod nano/shuffle in the store

It's a $150ish product marketed by a $450ish display
What an irony. Not to mention it could feel disrespect to call a specialist using some touch button on iPad, as if u call an animal to come by to u. Too digital, it lose the human touch a bit for me

benji888
May 21, 2011, 11:30 PM
maybe these are non-standard ipads, they will be hooked up to electricity all the time, so maybe no battery inside? ...thus the reason no dock connector, but, rather a wire coming out where the apple logo is?? Someone who helped install these, or works there needs to comment!

chasemac
May 21, 2011, 11:30 PM
Image (http://i150.photobucket.com/albums/s86/Blue-Bolt/apple-party-hat.jpg)

Excellent! Bet if you throw them a bone every now and then they will be happy.

mrsir2009
May 21, 2011, 11:31 PM
Wow thats quite enticing :D

MacFan2020
May 21, 2011, 11:32 PM
Let see if I have this correct...

Now if one person is using the iPad kiosk next to say the iPod, then the other iPod customers nearby have to wait the customer using the iPad kiosk to find pricing information and to call a sales associate.

I agree, (Apple Stores) not clean looking anymore (too many cables).
Now its starting to look like my desk with all those cables running around...
:)

iRobby
May 21, 2011, 11:36 PM
I like iPad next to product approach the only thing I'm hesitant about the customer service aspect:

http://photos.appleinsider.com/retail-110521-2.jpg

hlfway2anywhere
May 21, 2011, 11:39 PM
God you people will complain about anything. I'm sure you are the same people that said iPod and iPad would flop. Im with apple on this one. Great idea, wonderful execution. Can't wait to experience it in person, and also to see what else is in store for apple store 2.0.

PS. To all of you complaining about cables, your clearly never seen an apple store before.

Epic Xbox Revie
May 21, 2011, 11:39 PM
sooo why is the online order status thing down?

bpeeps
May 21, 2011, 11:41 PM
Do they have these ipad displays infront of the ipads as well? :D

It's right in the article!

hlfway2anywhere
May 21, 2011, 11:43 PM
Let see if I have this correct...

Now if one person is using the iPad kiosk next to say the iPod, then the other iPod customers nearby have to wait the customer using the iPad kiosk to find pricing information and to call a sales associate.


Yes. As opposed to the previous lack of any way to call a sales associate at all.

noreply
May 21, 2011, 11:49 PM
Few days ago a plant in China exploded because of iPad over production and now we see this LOL

Shame on Apple

canucksfan88
May 21, 2011, 11:51 PM
really?? this seems so bloody stupid. correction, this is bloody stupid.

farmermac
May 21, 2011, 11:56 PM
If you follow the MacStories link, there is a lot more pictures. The wiring is a complete mess. Wonder how SJ ever let this happen.

WalkingSnake
May 22, 2011, 12:01 AM
I have a feeling these pictures are 'unfinished.' They'll probably take some time to clean things up and get rid of clutter and cords before all is said and done.

...Hopefully.

KingCrimson
May 22, 2011, 12:13 AM
God you people will complain about anything. I'm sure you are the same people that said iPod and iPad would flop. Im with apple on this one. Great idea, wonderful execution. Can't wait to experience it in person, and also to see what else is in store for apple store 2.0.

PS. To all of you complaining about cables, your clearly never seen an apple store before.

So you go along with anything :apple: does, no critical thinking?

Obese Lobsters
May 22, 2011, 12:15 AM
So that's where all the ipads went.

hlfway2anywhere
May 22, 2011, 12:15 AM
So you go along with anything :apple: does, no critical thinking?

Yes. Clearly that is what I'm saying in my post. Absolutely.

God. How the fck do you get that from what I said. Some people on this site just amaze me.

ArchaicRevival
May 22, 2011, 12:16 AM
That is pretty cool I must admit :)

ndriver182
May 22, 2011, 12:17 AM
If this is the big update people are curious about for tomorrow it doesn't seem like such a big deal to me.

Capt Underpants
May 22, 2011, 12:22 AM
Too many iPads cluttering up the place. Acrylic displays and paper inserts looked much better.

acslater017
May 22, 2011, 12:22 AM
Just another reason I love buying Apple products. Retail experience, packaging, setup, usage, and support, are all at a completely different level from the competition. Cradle to grave, all the little details add up.

Do I know how to navigate to Apple.com and compare different products? Of course. Is it still fun and convenient to have all this information at my fingertips at the physical store? Sure!

ChrisTX
May 22, 2011, 12:38 AM
That could be the ambient light sensor from the first iPad but I doubt it. *shrug*

That's exactly what it is. No need for an iPad here when it's only being used to display pictures.

jglavin
May 22, 2011, 12:39 AM
I was just at the apple store in Park Meadows mall this afternoon, and they do not have these displays.

Kwill
May 22, 2011, 12:39 AM
I think so too. Even at Apple, still not free of cables.

If they were free of cables, they would be free of iPads, as people would walk off with the displays, freely. Cables are usually attached to alarms (and power). It would be nice, however, if they were inset into the tables or walls.

Now, you can be totally wowed by an iPad even when shopping for something else. The ultimate upsale.

stagi
May 22, 2011, 12:41 AM
Pretty awesome idea, i am sure will help sales with this type of interactive info. might have to pop by the apple store tomorrow :)

Carlanga
May 22, 2011, 12:44 AM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

You clearly don't understand what being green really is :rolleyes:

Also I think this is overkill, they could have 1-2 ipad (even a huge one) at each table.

QuarterSwede
May 22, 2011, 12:46 AM
I was just at the apple store in Park Meadows mall this afternoon, and they do not have these displays.
That's because they're putting them up now. :rolleyes:

SockRolid
May 22, 2011, 12:46 AM
iPads as interactive sales tools are obviously extremely successful. For example, Mercedes-Benz has been using iPads in showrooms for almost a year now. And finally, Apple is using their own product to sell itself and everything else Apple makes.

Let's see if Ballmer tries to use Business Tablets in Microsoft stores. Running Windows. Surely he isn't that much of a slavish Apple-copier. Or is he?

QuarterSwede
May 22, 2011, 12:48 AM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.
You do realize wood (especially paper) is a renewable resource right?

Goohfy
May 22, 2011, 12:50 AM
I wanna see some party hats !

immortalix
May 22, 2011, 12:51 AM
This is a cool idea, though it seems like a waste of energy and perfectly good iPads. It's more advertising for the iPad. I can see it potentially expanding to other retail stores to streamline the shopping experience.

bruinsrme
May 22, 2011, 01:00 AM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

There nothing green about the production of any consumer electronics.
Paper and plastic are easily recycled compared to semiconductor components.

VPrime
May 22, 2011, 01:05 AM
I was at an auto show over the the winter and they used iPads as kiosks, worked really well.
Though, I think the iPads having their own iPad kiosk is stupid. Why not just have the demo uint be the kiosk as well? Make a functioning home button. If the device is left alone after a few seconds automatically launch the kiosk app.

Less clutter and a little less waste.:confused:

AppleScruff1
May 22, 2011, 01:07 AM
Another useless way to show the usefulness of the iPad. Pretty soon they be using them as coasters. And to make a big deal out of it like it was a top secret event? Lame.

SockRolid
May 22, 2011, 01:10 AM
Just another reason I love buying Apple products. Retail experience, packaging, setup, usage, and support, are all at a completely different level from the competition. Cradle to grave, all the little details add up. [...]

Agree. Microsoft has precious little customer-facing retail experience. They make most of their money from Windows OEM deals with the HPs and Dells of the world.

Google has no clue. 96% of their revenue comes from AdMob ads. Their customers are advertisers, not end-user consumers. Your eyeballs on ads is what Google sells.

So Microsoft and Google are clueless newbies when it comes to retail. And hands-on retail is how tablets get sold to a large segment of the consumer market. Pad computing is such a personal, intimate experience, that reading specs and looking at JPEGs online just doesn't cut it. There's nothing like actually using an iPad. And several days a month, a million people worldwide visit the 320+ Apple Stores worldwide. Think about it.

Oh wait. I forgot that Microsoft did have one or two huge retail stores. There was one in the (ex-)Sony Metreon in SF. It closed in 2001. Microsoft didn't lose big bucks like Gateway did with their chain of failed Country Stores. At least not yet.

Pman17
May 22, 2011, 01:28 AM
Silly Apple, iPads are for customers. Maybe this is why there was an explosion at Foxconn. The workers found out that all of their hard work in creating a product that played music, movies, and apps was actually used as an electronic price tag. What's next? iPod Touch brochures?

AppleDroid
May 22, 2011, 01:30 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_0 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7A341 Safari/528.16)

Seriously aiqw9182 there is a feature called "private message". No one else cares.

That said I really want to get to an Apple Store and play with these.

mbrannon47
May 22, 2011, 01:31 AM
Most retail stores will eventually move to digital signage, Apple likes to stay at the forefront. I think it's actually smarter (and cheaper) for them to use iPads because they are readily available and they can implement them for a few thousand per store.

Let's put it into simpler terms:

Apple makes $4,000+ per sq. ft. in their retail spaces, significantly higher than any other retailer including Tiffany, Saks Fifth, and Best Buy. Assuming a cost of $250 per iPad, this means each store can be equipped with thirty iPads and make that money back with two square feet per retail space in one year. Not bad at all.

As for the bickering, what gives? It's polluting this otherwise fascinating thread of speculation and observation. Pull it together. One guy feeds on this stuff, the other is just encouraging it by responding.

bdkennedy1
May 22, 2011, 01:33 AM
Thrillsville. Is this what we have to look forward to post Jobs? For a 10 year anniversary, really?

reden
May 22, 2011, 01:42 AM
Is that the iPad 1?

rtabdo
May 22, 2011, 01:43 AM
Personally if I'm Ron Johnson, I'm figuring a way to get new tables that allow to hide as much wiring as possible.

I love the iPad interactive idea, but I really dislike a lot of wires.

Frixo Cool
May 22, 2011, 01:43 AM
I generally love the idea of paperless office (shop) but this is almost distasteful.

- it's what would some insanely rich sheik do in fancy jewelry shop,

- iPad is suddenly denominated to paper (long term that's fine, but IMHO it's too early now, iPad is still too expensive to play that role),

- it looks cluttered,

- almost every Apple device can demo itself,

- even long-term it can't be as green and energy efficient as paper,

- even in Europe we can't buy one because of shortage and yet Apple is wasting them to be electronic price tags, that's an insult,

- it's more human to call staff and talk,

- I love to take flyer with me as a memento.

rhp2424
May 22, 2011, 01:43 AM
I've got to agree with others, I'd like to see these party hats.

jb1280
May 22, 2011, 01:53 AM
Like a lot of things that Apple does, photos are rarely flattering. Is it over the top? Certainly. The calling for assistance part though is a killer app. Getting help in an Apple Store is always a nightmare and if this provides a better experience for actual customers, then it's great. The one thing I'm curious about though, is how many people walking in with $1200 for a new iMac are going to walk out with an iMac and an iPad and spend an additional $499.

cleric
May 22, 2011, 01:56 AM
Thoughts on this also being used to cut the number of staff on the floor?

World Citizen
May 22, 2011, 02:01 AM
I stole the pic from AI .. but we dont care...

It seems people dont know how to work with the iPad, so they are all asking it at the Applecounter... lol.

http://photos.appleinsider.com/retail-110521-3.jpg

And I dont see hats....

flooce
May 22, 2011, 02:22 AM
Alright why would Apple do this?
- Increasing the time one spends with the product
- Communicate more information about the product without putting a book there.
- Using the iPad synergy in creating a experience like: "wow, all apple products are awesome".

Obviously this is quite expensive. Why not iPad 1? Every reason above could be implemented with the iPad one. But there is something else for which Apple can't use the iPad 1.

Video Recording of Customer Reactions?
What if this is part of a program, where costumers are recorded how they use Apple products, the videos are automatically analyzed by some emotion-aware software and creates a nice statistic of how a first contact feels for the consumer.

The problem with this is theory is, among others, that the angle of the camera doesn't allow for this recordings.

Anyhow, somehow it seems fishy to me that they use iPad 2

Bonfire
May 22, 2011, 02:28 AM
It's obvious that the wooden tables are the culprit in this equation.

Really surprised that Apple didn't spring for new tables with built-in slots for the iPads/redesigned cable holes UNDER each device or built-in docking so that a hideous 5 foot cable lead doesn't have to be run to the center of the table.

The amount of cables in the third picture alone makes me want to puke.

Maximilian H
May 22, 2011, 02:33 AM
That looks pretty cool. However I doubt that this is environmentally friendly...

hanausagi
May 22, 2011, 02:36 AM
1st pic is Macbook Pro, but look like MacBook Air. :confused:
New design??????

Manderby
May 22, 2011, 02:37 AM
Presenting informations about products is one of the first things which I thought, the iPad could be used for. Now as I see it, paper would do a much better job.

And that specialist-button... Kids will have fun.

Maximilian H
May 22, 2011, 02:38 AM
Presenting informations about products is one of the first things which I thought, the iPad could be used for. Now as I see it, paper would do a much better job.

And that specialist-button... Kids will have fun.

You are so right

ombrenelcielo
May 22, 2011, 02:39 AM
1st pic is Macbook Pro, but look like MacBook Air. :confused:
New design??????

Anti glare display option.

Maximilian H
May 22, 2011, 02:40 AM
1st pic is Macbook Pro, but look like MacBook Air. :confused:
New design??????

Isn't it the anti glare display?

Edit: Too late ^^

Flake
May 22, 2011, 02:41 AM
doesn't seem very energy friendly..

Vegasman
May 22, 2011, 02:43 AM
I see after hours trading is responding nicely to this :cool:

Thoughts on this also being used to cut the number of staff on the floor?

Dude, the markets are closed!

Now, if the battery was replaceable, we could get rid of a lot of cables ;)

Maximilian H
May 22, 2011, 02:46 AM
What is the company that Apple has recently rated as not environmentally friendly? This will strengthen the reputation of Apple as a environmentally unfriendly company.

jb1280
May 22, 2011, 02:52 AM
Alright why would Apple do this?
- Increasing the time one spends with the product
- Communicate more information about the product without putting a book there.
- Using the iPad synergy in creating a experience like: "wow, all apple products are awesome".

Obviously this is quite expensive. Why not iPad 1? Every reason above could be implemented with the iPad one. But there is something else for which Apple can't use the iPad 1.

Video Recording of Customer Reactions?
What if this is part of a program, where costumers are recorded how they use Apple products, the videos are automatically analyzed by some emotion-aware software and creates a nice statistic of how a first contact feels for the consumer.

The problem with this is theory is, among others, that the angle of the camera doesn't allow for this recordings.

Anyhow, somehow it seems fishy to me that they use iPad 2

I should invest in aluminum foil companies. The simplest and most likely reason why they are using the current generation iPad is because it is the current generation iPad. What does it tell perspective iPad customers that even Apple is using first generation devices?

Bodypainter
May 22, 2011, 02:53 AM
why didn't they use the white iPads??? this would have looked a lot better...

nednarm
May 22, 2011, 02:53 AM
Pretty cool, but is it just me or is that trail of wires a bit unattractive?

mac jones
May 22, 2011, 02:57 AM
Good. Now they can fire half the Apple store employes, as the computer won't tell you ridiculously inaccurate information about the products.

Chalk another one up for the computers in the "Computers vs humans struggle"

Those pesky humans

Bodypainter
May 22, 2011, 02:59 AM
That's a lot money on iPads.

note that apple gets the iPads a lot cheaper than the average user. the production price of an iPad is somewhere around 190 us$ (if I remember correctly)

bushido
May 22, 2011, 03:01 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

very irritating ia, u might be lookimg for an iMac ending up with an iPad ... oh wait i guess thats their goal

theLaika
May 22, 2011, 03:14 AM
It's cool and all - but not very Apple. It's a mess of product confusion - especially with the last one. What the hell is wrong with paper?


note that apple gets the iPads a lot cheaper than the average user. the production price of an iPad is somewhere around 190 us$ (if I remember correctly)

That's not exactly cheap compared to traditional point of sale signage costing pennies.

KingCrimson
May 22, 2011, 03:15 AM
It's obvious that the wooden tables are the culprit in this equation.

Really surprised that Apple didn't spring for new tables with built-in slots for the iPads/redesigned cable holes UNDER each device or built-in docking so that a hideous 5 foot cable lead doesn't have to be run to the center of the table.

The amount of cables in the third picture alone makes me want to puke.

What makes you think they won't do that? This is a photo of a work-in-progress situation. I guarantee you once the re-vamp is finished you won't see a mess of cables. Remember Apple leaves not the smallest detail to chance.

whatnow?
May 22, 2011, 03:21 AM
Sure it's a showcase for iPads but it won't only work for Apple - it's an ideal solution for point-of-sale in a whole bunch of different industries. It looks to me like somebody in Apple is imaging other situations where iPads could be used - and and creating new markets. Clever, I have to admit....

foiden
May 22, 2011, 03:24 AM
The more I see touchscreen tablets used like this, it reminds me of more places becoming like my science center. Even years ago, various places like it and certain tourist attractions used information kiosks with touch-screen interfaces throughout the place. Of course, using much bigger and more expensive equipment. But at least, this looks like a part of the undertaking of the future these places promised.

More environmentally friendly? I don't know. Though the amount of world-wide Apple Stores and the amount of things displayed in them would be hardly a small fraction compared to the amount of iPads in people's hands. If they put them in every store, wouldn't the count hardly reach Over 9000?

That's still under 1% of just 1 million of the iPads sold. I doubt the making of these is as much of a footprint that people are making it out to be.

i also agree that it markets to other businesses about the application of these things (from an idea perspective) into all sorts of places. Various department stores, malls, etc. Maybe even replacing some of the old, still expensive to repair, and outdated hardware in your favorite science and other museums. Even though people may state about the cost of the iPad, it's a heck of a lot cheaper than the current hardware used to place the existing kiosks out there. Put a tablet in the right box, so that the home button and other buttons aren't accessible without opening the thing, and you have a high quality touch-screen kiosk for a tiny fraction of the price.

Could other tablets be made to do this? Yes, but they also don't have their own stores to make these displays to entice this new market for cheap kiosks. This is using the advantage of actually having dedicated stores, around the world, selling your product.

Mr. Zorg
May 22, 2011, 03:28 AM
For those speculating about where these are plugged in to, I want to point out that on the iPad 2 the dock connector is somewhat recessed back a little bit on the curve of the back. It could simply be that Apple's using a very low profile connector with a 90 bend on it to loop back under. Sitting in their little "wells" like they are you'd never notice...

Javik
May 22, 2011, 03:37 AM
Redesigned Wooden Tables with nice fillings for the Ipad to sit in with wood covering the bezel and all cables?

pkson
May 22, 2011, 03:41 AM
I think this is a great idea.

Yeah, paper is cool and renewable and all that, but for me, personally, I always thought the iPad was a pretty nice alternative to paper. (even Jesse Jackson Jr. thinks so haha http://www.youtube.com/watch?v=D5X8W7MgbhM)

I love how everything that paper did is slowly finding its way into the iPad (and other tablets) and I think this, while surprising will actually do pretty well.

It might even help boost iPad sales as well.

NutsNGum
May 22, 2011, 03:49 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)

It looks pretty awful in the photographs, I'm gonna have a look in the actual store today. Got an interview on Tuesday with them, so might as well have a look!

Piggie
May 22, 2011, 03:53 AM
Remember one important thing:

Just because something can be done, does not mean it should be done.

I can see some tech person thinking this is a cool idea, but in the real world I'm not so sure it works aesthetically.

Many times a very clean and simple way of doing things is the best. And why people will pay large amounts of money for simple drawings, sketches, paintings ect to hang around their home.

We could just hang flat panel TVs everywhere which would do more.

MH01
May 22, 2011, 03:54 AM
I was hoping for something more interesting then adding iPads as part of the shopping experience. Though this is a nice addition, will see when I pop inshore this week

RichardBeer
May 22, 2011, 03:57 AM
Yo dawg! We heard you liked iPads! So we gave you an iPad to look at the iPads so you can swipe whilst you swipe!

Oli3000
May 22, 2011, 03:58 AM
I haven't seen anybody mention this - but it has really confused me - the Macbook Pro in the first picture, has a Macbook Air screen?!

baryon
May 22, 2011, 03:59 AM
- iPads display product features, prices and lets you compare between models.
- Apple store staff appear to be wearing party hats.


So based on all that info, I have made a mockup of what a Genius might look like today:

286362

They still have different colored t-shirts and also dance around in circles and sing songs. But that's just pure speculation.

lewi
May 22, 2011, 03:59 AM
My guess is that Apple decided to route the cables over rather than through the desks to give them greater flexibility over future product displays. If they bored holes, they would limit display configuration or risk having holes visible.

I bet when you're in the store the clutter appears less unsightly, just because you spend your time looking at and interacting with the product rather than looking at the display design as we are now.

Having said all this, I completely agree with other points made regarding the paper display cards. This does seem a somewhat needless waste of power and resource. Small paper cards actually looked quite sleek in comparison.

Willis
May 22, 2011, 04:04 AM
I haven't seen anybody mention this - but it has really confused me - the Macbook Pro in the first picture, has a Macbook Air screen?!

It's an anti glare display

Bodypainter
May 22, 2011, 04:13 AM
That's not exactly cheap compared to traditional point of sale signage costing pennies.

I am sure that dagobert duck... ah Steve jobs is going to reduce the amount of shop employees and also: no paper = no one who prints out the papers, places them right next to the product etc. I am just surprised they haven't invented some iPad low-cost that has no bluetooth, battery or camera. and such thing could be a lot smaller and mounted into the desk.

AaronEdwards
May 22, 2011, 04:14 AM
Considering the amount of germs (http://articles.nydailynews.com/2010-06-06/news/27066320_1_ipads-hand-sanitizer-bacteria) that already could be found on iPads in Apple stores, perhaps they shouldn't force every customer to have to use them?

Piggie
May 22, 2011, 04:16 AM
Sorry, but I do have to agree with some here, having a spagettie if cables on show looks an utter mess.

Whenever you want to display things at their best, you always do your utmost to hide all wires/cables.

I'm sure this will looked back upon in a few years time as a bad idea they tried once.

The contrast ratio and ease of reading off a card is so much better. Of course from the technical point of view it's great and the techie inside me thinks it's cool. But the human part of me thinks perhaps this is using tech for techs sake.

Just thinking about this a little more.

The only time you really need electronic displays are when you have constantly changing information, such as transport timetables / airports etc, and when you need the customer to enter information just as perhaps in a food establishment and you are placing orders.

Just to display info and a price that will not change for around a year about a product, Im not sure this is the most practical and easy to read way.

Bryan839
May 22, 2011, 04:25 AM
iPod display looks very ugly.

Does anybody know if they have implemented this display change in the UK? Hope not!

bruinsrme
May 22, 2011, 04:25 AM
I am sure the savings in the paper reduction will be passed on to the consumer.

lvlarkkoenen
May 22, 2011, 04:26 AM
Hmm homm.. I don't really find this very interesting to be honest.. iPads as shopping displays might work for car dealers where they can use them for interactive and moving demonstrations. I can see a vid of a car racing by being interesting, but a video of a MBP opening up:confused:

Also, while Apple would ofcourse use their own product, I believe that an e-reader would be a better fit here. Less screamy and less electricity. Can't run any demos, but you could have one 27" iMac running those on a rotation. Or perhaps 3 displays in total: Macs, portable Macs, iOS stuff (Or (portable) Macs, iPads, iPods if they insist Back-to-Mac isn't happening).

ovrlrd
May 22, 2011, 04:27 AM
If you forget how much energy went into making that device, the hazardous materials in that device, the energy it wastes sitting there on...

None of this is about saving the planet, it's about offering customers a better experience. Anyone who thinks otherwise is fooling themselves.

lvlarkkoenen
May 22, 2011, 04:28 AM
iPod display looks very ugly.

Does anybody know if they have implemented this display change in the UK? Hope not!

No. Apple knows Britons are too traditional.

Just kidding, I'm afraid that this change will be rolled out around the world.

MartiNZ
May 22, 2011, 04:29 AM
Pretty cool. Hope some of our better resellers here in NZ follow this lead eventually. And of course the distant hope of an actual Apple presence someday....

gnasher729
May 22, 2011, 04:36 AM
My guess is that Apple decided to route the cables over rather than through the desks to give them greater flexibility over future product displays. If they bored holes, they would limit display configuration or risk having holes visible.

Cables on top means people can lift up the items but cannot walk out of the shop with them.


Having said all this, I completely agree with other points made regarding the paper display cards. This does seem a somewhat needless waste of power and resource. Small paper cards actually looked quite sleek in comparison.

Also, while Apple would ofcourse use their own product, I believe that an e-reader would be a better fit here.

It may has escaped you, but using iPads this way means that _everybody_ going into an Apple Store is going to test drive an iPad. And what would be the benefit to Apple if everybody visiting an Apple Store was forced to test drive say a Kindle?


note that apple gets the iPads a lot cheaper than the average user. the production price of an iPad is somewhere around 190 us$ (if I remember correctly)

$190 is most likely cost of parts, that is a bag full of parts that may or may not have reached a plant in China. The most reasonable cost estimate is sales price minus gross margin: If BMW bought 10,000 iPads to use in display, they would spend say 10,000 times $499, and Apple would make 10,000 times x dollars profit. So if Apple uses the same 10,000 iPads, take 10,000 times $499 minus gross margin of around 38%, according to Apple.

MorphingDragon
May 22, 2011, 04:42 AM
Pretty cool. Hope some of our better resellers here in NZ follow this lead eventually. And of course the distant hope of an actual Apple presence someday....

Renaissance hates us too much.

ufkdo
May 22, 2011, 04:50 AM
Seems like waste of ipads :D Anyway, it may be cool in the future.

silentnite
May 22, 2011, 04:50 AM
Looks great but what I like know is what was the cost for all of that per store. I can only imagine what price for security alone would be.

Chazn
May 22, 2011, 04:58 AM
Damn Apple! The iPad 2s have been unavailable for almost 2 months in the Hong Kong online store!

Piggie
May 22, 2011, 05:04 AM
Finally they have found a use for all the iPads returned for backlight bleeding :D

moxxey
May 22, 2011, 05:07 AM
I'm not sure what to think :eek:

Looks a bit of a mess to me. So they have an iPad next to every single product, in every single Apple Store, worldwide?

Couldn't they have waited 6 months? That must be thousands of iPad 2s used for that purpose.

And do they really need iPad 2s next to every iPod? Why not one per bench or one at either end of a bench!

ri0ku
May 22, 2011, 05:16 AM
Am I the only one who thinks this is totally pointless/overkill ?

Might as well have just kept the paper.... its not like its changed daily. I dont think you need to have that grab a specialist thing because there always walking around theres loads of them.. simply just ask them a question.

And what do they do about people who come along and just press the home button and exit the app thats running the pricing? (unless its been locked to that somehow....)

It looked much cleaner before as well... with loads of ipads all over the place it looks a total mess.

Nevermind just read the home button doesnt do anything... why not give us this option on our apps too! ...ffs it would come in useful when you want to display your work at art exhibitions etc.. i had to jailbreak mine to lock all the other apps...

The Phazer
May 22, 2011, 05:29 AM
That looks completely ludicrous - gaudy and cluttered. And it's environmentally really wasteful. What were Apple thinking?

Lesser Evets
May 22, 2011, 05:34 AM
This is a BFD. They use iPads to display info and prices. Amazing. Truly amazizzzngzzzzzzzzz.


286362

They still have different colored t-shirts and also dance around in circles and sing songs. But that's just pure speculation.

AGAIN! AGAIN!

Jacquear
May 22, 2011, 05:42 AM
Ohhh this is really cool, Looks really nice
<3 :apple: <3

amf666
May 22, 2011, 05:46 AM
Is there a picture of an iPad selling an iPad yet?


Sorry, yes there is, I missed it.

Chupa Chupa
May 22, 2011, 05:53 AM
There is subtext in the new display that seems to be lost on most here -- yes, it's a little over the top IF it's only purpose is to give information about the product it's sitting next too. But that is only secondary the the primary purpose, and that is to show off the iPad as a product sales tool. A lot of car manufacturers used it this way at the various car shows.

Think about it, some exec is in the Apple store looking for a computer for his kids. He is virtually forced to play with it as he's looking at the iMac. Bells go off. He ends up recommending to his company that they start arming the salesforce w/ iPads or using them at sales conventions, or outright copying Apple's use of them in their own retail outlets (of course no one copies Apple's ideas, right).

This new display is not about having a new display, it's about selling more iPads.

And speaking of more iPads, there's gonna be a s-load of refurbs after the iPad 3 ships.

amf666
May 22, 2011, 05:53 AM
Ok, here's a hypothetical scenario.

I walk into an Apple store with the intention of purchasing an iPod Nano.

I play with the iPad to get the required information on the Nano.

I decide that in comparison to the iPad, the Nano looks like junk.

I want an iPad instead.

I realise I cannot afford an iPad and leave after having purchased nothing.

the vj
May 22, 2011, 06:04 AM
It looks ostentatious, ridiculous idea. Bulky, lack of hygiene, too expensive for the purpose and it is not required.

NutsNGum
May 22, 2011, 06:17 AM
Do the POS's suffer from light bleed?

*Hysterical Laughter*

Popeye206
May 22, 2011, 06:18 AM
Unicorns.

And they have one tied up in the back at each store to keep the displays running. :p

Otherwise, I think it's cool. Apple is drinking it's own Coolaid. It will be interesting to see how the software is implemented.

Hummmmm... Thinking, I wonder if this also could be a proof of concept for a play into other retailers. iPad driven information displays for other products in retailers could be very attractive to many retailers. Most retailers spend millions of dollars each month on display signage. This could help reduce that, give a more interactive experience and give way more detail than any Point of Purchase display.

This could be a genius move by Apple to move into the huge retail market.

Think about it... Maybe an iPad would be used by Best Buy to sell Moto Zoom's! LOL! :p

Shasterball
May 22, 2011, 06:28 AM
Clearly the most important development: "Apple store staff appear to be wearing party hats."

:)

jb1280
May 22, 2011, 06:37 AM
Ok, here's a hypothetical scenario.

I walk into an Apple store with the intention of purchasing an iPod Nano.

I play with the iPad to get the required information on the Nano.

I decide that in comparison to the iPad, the Nano looks like junk.

I want an iPad instead.

I realise I cannot afford an iPad and leave after having purchased nothing.

Yes, because a clip-on mp3 player with a 1.5" screen is comparable in functionality with an iPad. :rolleyes:

shenfrey
May 22, 2011, 06:37 AM
I can't get an Ipad 2 for the life of me and here they are using them as tools for information : ' (

Glideslope
May 22, 2011, 07:00 AM
but they are using more electricity ;)

Yes, but they will start to reduce the number of Human Employees releasing CO2 in the stores. ;)

ciTiger
May 22, 2011, 07:02 AM
Maybe it is helpful to customers but I think those are way to many iPads...
It seems yet "another way" to advertise iPads.
The iPads are great off course but maybe Apple could have delayed this a year or so until it brought "power-Matt" charging or alike to prevent so many cables from being on the table...

Having said that I bet a lot of people are waiting on iPads and would rather have them at home sooner than seeing them on display at Apple Stores... LOL

Maybe those are "stripped down" iPads with weaker specs?

macbwizard
May 22, 2011, 07:04 AM
Clearly the most important development: "Apple store staff appear to be wearing party hats."

:)

Now that's something of which I'd like to see a picture!

canyonblue737
May 22, 2011, 07:07 AM
Looks very cool, but no wonder there's an iPad shortage! ;)

Yep 300 stores with 30 iPads each = 9,000 iPads!

That makes a huge dent in the oh 3 to 4 million iPads made monthly. :D

fishmd
May 22, 2011, 07:13 AM
There is subtext in the new display that seems to be lost on most here -- yes, it's a little over the top IF it's only purpose is to give information about the product it's sitting next too. But that is only secondary the the primary purpose, and that is to show off the iPad as a product sales tool. A lot of car manufacturers used it this way at the various car shows.

Think about it, some exec is in the Apple store looking for a computer for his kids. He is virtually forced to play with it as he's looking at the iMac. Bells go off. He ends up recommending to his company that they start arming the salesforce w/ iPads or using them at sales conventions, or outright copying Apple's use of them in their own retail outlets (of course no one copies Apple's ideas, right).

This new display is not about having a new display, it's about selling more iPads.

And speaking of more iPads, there's gonna be a s-load of refurbs after the iPad 3 ships.

Ding ding ding. We have a winner here. This is the exact point. And this is not only to drive sales to executives who work in sales, but sales to all business types really. Apple is actually in the process of doing some major stuff to try to push their products, particularly the iPads. I am in medicine myself, and got an email just this week that one of Apple's top engineers is coming to the university's medical school campus this next week to hold a town hall meeting for all medical staff to showcase the iPad2 as well as iPhone and MacBook Air, show off medical software and answer questions.

They are really trying to drive sales in a big way to large business groups, not just individual sales to a single customer. :cool:

ct2k7
May 22, 2011, 07:18 AM
Yep 300 stores with 30 iPads each = 9,000 iPads!

That makes a huge dent in the oh 3 to 4 million iPads made monthly. :D

Meanwhile, Apple Store thefts and crimes increased, with an average of 300+ iPads being stolen per event.

canyonblue737
May 22, 2011, 07:18 AM
There is subtext in the new display that seems to be lost on most here

Think about it, some exec is in the Apple store looking for a computer for his kids. He is virtually forced to play with it as he's looking at the iMac. Bells go off. He ends up recommending to his company that they start arming the salesforce w/ iPads or using them at sales conventions, or outright copying Apple's use of them in their own retail outlets (of course no one copies Apple's ideas, right).

This new display is not about having a new display, it's about selling iPads

Took till page 7 for someone to get it.

mr.wiggles
May 22, 2011, 07:24 AM
It looks ostentatious, ridiculous idea. Bulky, lack of hygiene, too expensive for the purpose and it is not required.

Hygiene? Short of putting on some sort of anti-bacterial body wrap before entering, one is exposed to all sorts of whatnot from the moment they open the door, touch the magic trackpad beside an iMac, run their fingers all over the face of an iPod Touch/nano, iPhone, type on a MacBook, or pick up the "paper in plastic" product info placard, etc., etc.

The use of iPads for this purpose (though I agree is a bit ostentatious) is, to me, no less hygienic than anything in use the day before.

Big Kahuna
May 22, 2011, 07:31 AM
but they are using more electricity ;)

You can make electricity.

Aleen
May 22, 2011, 07:32 AM
I don't like it at all. And they show off too much.

KnightWRX
May 22, 2011, 07:43 AM
A lot of car manufacturers used it this way at the various car shows.

...outright copying Apple's use of them in their own retail outlets (of course no one copies Apple's ideas, right)...

Wait, you just said yourself this was the car manufacturer's idea. How did it suddenly become Apple's idea ? :confused:

Your post was solid until this little tidbit. Then it just became standard pro-apple RDF. If anything, the fictive exec of your post is copying the car manufactuer's idea, same as Apple is doing. Apple is not immune to copying.

As for iPads, why not use their cash on hand to simply reduce their margins by a few points and lower prices internationally to reflect rising currency values in face of a devaluating US dollar ? Now that would be something that benefits their customers, compared their silly wasting of energy with these iPads over the traditional paper cards.

applefan289
May 22, 2011, 07:50 AM
Great idea... Wasn't expecting it but seems very :apple:

RoelJuun
May 22, 2011, 07:51 AM
Since when does Apple change prices?

Not necessarily the prices but the specs too whenever a new generation is introduced. Oh, and the Mac Mini changed in price, the last iMacs changed price…

It's not worth the upgrade to an iPad advertising the new prices though. But maybe for some other things like interaction with other Apple devices and the tight integration of Apple products might convince people to buy. We haven't seen everything yet the iPads display.

Bigdaddyguido
May 22, 2011, 07:56 AM
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Does anyone else think that it might be a modified apple 2? I mean, they clearly could skimp on some of the specs for a display model, save money, decrease power consumption, etc.

It's like people are thinking they'd nice the dock connector but change nothing else. I don't follow why theyd put a camera on it if there's no way for the apple store software to use it.

Skika
May 22, 2011, 08:07 AM
Pictures of party hats!!!!

dethmaShine
May 22, 2011, 08:32 AM
Does anybody think about a different scenario here?

There are number of places where you have touchscreen displays that have custom software on them.

- the software is really bad
- the touch experience is ridiculous

I think apple is trying to emphasise that one can use these kind of tablets for a lot of other things. For eg, info displays at malls, airports, railway stations, restaurants for reservations, etc.

As much as we want, the future is more gimmicky, tech oriented but practical as apple demonstrated.

When a person goes out to buy an iMac or a MacBook, he/she will definitely use an iPad for a minute or so to test these little things.

So basically Apple has decided to sell more iPads to everyone who is interested in. Any other apple product; further emphasising the utility of iPads in a lot of other scenarios.

Back when I visited apple in 2009 in London, they had a 27" iMac in the front for ID allotment. Next, they will be using iPads to do such work.

I think it's great.

dethmaShine
May 22, 2011, 08:34 AM
There is subtext in the new display that seems to be lost on most here -- yes, it's a little over the top IF it's only purpose is to give information about the product it's sitting next too. But that is only secondary the the primary purpose, and that is to show off the iPad as a product sales tool. A lot of car manufacturers used it this way at the various car shows.

Think about it, some exec is in the Apple store looking for a computer for his kids. He is virtually forced to play with it as he's looking at the iMac. Bells go off. He ends up recommending to his company that they start arming the salesforce w/ iPads or using them at sales conventions, or outright copying Apple's use of them in their own retail outlets (of course no one copies Apple's ideas, right).

This new display is not about having a new display, it's about selling more iPads.

And speaking of more iPads, there's gonna be a s-load of refurbs after the iPad 3 ships.

Wow. I totally missed your post but you are spot on. The future for most is not the iMac or the MacBook. The future is iPad like products.

And apple knows that and they are just trying to emphasise the role of iPads in different scenarios.

Cheers.

Twizz91
May 22, 2011, 08:39 AM
There is subtext in the new display that seems to be lost on most here -- yes, it's a little over the top IF it's only purpose is to give information about the product it's sitting next too. But that is only secondary the the primary purpose, and that is to show off the iPad as a product sales tool. A lot of car manufacturers used it this way at the various car shows.

Think about it, some exec is in the Apple store looking for a computer for his kids. He is virtually forced to play with it as he's looking at the iMac. Bells go off. He ends up recommending to his company that they start arming the salesforce w/ iPads or using them at sales conventions, or outright copying Apple's use of them in their own retail outlets (of course no one copies Apple's ideas, right).

This new display is not about having a new display, it's about selling more iPads.

And speaking of more iPads, there's gonna be a s-load of refurbs after the iPad 3 ships.

Genious, isn't it? This is the only way left to stay in front of the competition for a longer time.

aperf8ectcircle
May 22, 2011, 08:41 AM
I bet this will actually save apple money in the long run, even with the high cost of each iPad. Now if there is a special message for a product, price change, or updated graphics - they can instantly be updated at every store, from one central location. So there is no more printing costs, and wasting employees time updating the signage, and it will reduce mistakes of a sign accidentally not getting switched out or a typo on signage that needs reprinting.

A lot of big companies that design displays are switching to 3G iPads because of these reasons. You'll start to see these at stores all the time, although they will probably be in custom cabinets so it might be hard to tell it's an iPad with just the screen showing.

I do agree that the iPads sitting in front of all the other products makes it a litle confusing what is actually being sold on that table. They should have embedded the iPads into the tables themselves, so they laid flat under the surface of the table, but that would be pretty pricey. Maybe they figure it will cause more impulse buys, like people going in for an iMac and leaving with an iMac and an iPad!

AtHomeBoy_2000
May 22, 2011, 08:45 AM
I dont like it. Seems a more than a little gaudy and over the top. Not to mention that it completely destroys Apple's "green" initiative. All those iPads needlessly sucking power when it used to be a small sheet of paper.

SAIRUS
May 22, 2011, 08:50 AM
Next, they'll force you to use an iPhone to call a genius.

All about just keeping you attached to their devices. I mean look at their terrible iOS notification system. You're forced to interact with the device. I just got a weird feeling that they won't do jack to it in the upcoming iOS 5.

applefan289
May 22, 2011, 08:53 AM
I dont like it. Seems a more than a little gaudy and over the top. Not to mention that it completely destroys Apple's "green" initiative. All those iPads needlessly sucking power when it used to be a small sheet of paper.

Yeah but their other initiatives are to make everything virtual and to make the ipad a universal device. Even though it wastes more resources, the iPad is technically energy efficient (but paper would be a lot more energy efficient).

dergoog
May 22, 2011, 08:58 AM
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Cost: future ipad refurb sales. So practically none.
Energy: glad to see people recognize how just because it is digital doesn't mean it is truly green. However it should be. Write your senators.

Effieciency: tons. They likely use their wireless tech to enable a ton more info, synchronized updates, specials etc.

Reprints on that scale add up very quick, change in sales material just in one quarter will pay for those... Since they will likely sell them as refurbs apple in essence has increased their profit margin, not narrowed it.

doctor-don
May 22, 2011, 09:02 AM
Am I the only one that looks at it and says "thats one too many cables laying around on that table." I think it looks ugly.

Hahaha! What does YOUR desk look like?

This is not going "green" the amount of energy to produce an ipad and then run it far outweighs the amount of paper required per the lifetime of the ipad.

:confused: Are you serious?

Poggy777
May 22, 2011, 09:04 AM
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Seen them today in Leicester UK nothing special tbh.

Surely
May 22, 2011, 09:04 AM
Yep 300 stores with 30 iPads each = 9,000 iPads!

That makes a huge dent in the oh 3 to 4 million iPads made monthly. :D

Pssst.....I think you missed the ';)'.

dergoog
May 22, 2011, 09:06 AM
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Those are the apple employees (you can see how some have their shirts thrown over their shoulders)

Chip NoVaMac
May 22, 2011, 09:07 AM
I like iPad next to product approach the only thing I'm hesitant about the customer service aspect:

Image (http://photos.appleinsider.com/retail-110521-2.jpg)

Working in retail, this new approach probably would not work. But for the Apple Store it work, freeing specialists for those that really want to buy. Too often I see folks just in having fun at the Apple Store - checking emails, FB, and the such.

I see that this new look will allow Apple to make the most effective use of their specialists. You will have customers that just want to explore and only want to be helped when they are close to buying. The other customer is one that will be greeted by a specialist and say they are ready to buy and need some help in their choice.

This new direction goes against Retail 101 and Sales 101 - but the Apple Store is a different animal. What other store will print your boarding pass for your flight that afternoon?

Wiesenlooser
May 22, 2011, 09:13 AM
So... all the jerks will now just press the button for a specialist and go away. This is going to be funny unless you're an Apple Store employee

dergoog
May 22, 2011, 09:15 AM
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Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.
You do realize wood (especially paper) is a renewable resource right?

Seriously love the slant on how using paper is greener. NOT TRUE IN RETAIL. Paper is not a green production. Tons of energy, chemicals, and waste. We recycle it to reduce that massive waste... But it requires even more agressive chemicals to do that and the quality is shoddy at best so they either have to coat it with another chemical... Or make it into a shopping bag... Wait isn't this about apple?

However we should be getting our government to make it so solutions like this are viable everywhere. We need to be using renewable energy everywhere. NOT COAL.

Azathoth
May 22, 2011, 09:17 AM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

I don't recall Apple changing their prices very often. And the lifecycle cost of that iPad used as a price display has got to allow for many years of paper. Apple could easily have used recycled paper and eco-friendly inks and given a clearer "green" message (FWIW)*

Oh, and the glare of the iPad in photo 2 compared to the (lovely) matte MBP in photo 1 is funny.


*I mean it's kind of BS for a consumer equipment company to start touting green, but that's part of a much larger discussion.

bushido
May 22, 2011, 09:17 AM
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So... all the jerks will now just press the button for a specialist and go away. This is going to be funny unless you're an Apple Store employee

lol i can see that totally happening. reminds me of someone i recently saw putting a "middle finger" as the lockscreen picture on all the iPads lol

also ... ewww who uses those public earphones with the iPods, gross

OldBobsledGuy
May 22, 2011, 09:17 AM
How often do they plan to clean the displays off?

Chip NoVaMac
May 22, 2011, 09:19 AM
Few days ago a plant in China exploded because of iPad over production and now we see this LOL

Shame on Apple

Evidently you haven't worked in logistics of rollouts of plans that have taken months or even years to rollout.

While tragic the loss of life at Foxconn, hard for Apple to halt the changes over this tragedy. Bigger events like 9/11 require a greater sense of timing; and did happen (the store I worked with at that time canceled a sales demo for the following weekend).

Sdevante
May 22, 2011, 09:23 AM
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We need to be using renewable energy everywhere. NOT COAL.

COAL keeps the LIGHTS ON!!!!!!!

d0minick
May 22, 2011, 09:23 AM
I dont like it. Feels like too much. Too much stuff, too many wires. I loved the Apple simplicity ideas.

I'm sure it'll be a hit, but I still feel like it's a bit much with iPads everywhere.

QuarterSwede
May 22, 2011, 09:23 AM
How often do they plan to clean the displays off?
How is this any less sanitary than using any of the iPads and Macs at the Apple store?

mac-er
May 22, 2011, 09:24 AM
here's my question..

I don't see a dock connector charging them.. so how are they charging them?
Yes I know the battery is great (i've owned one before), but if a store is open 10-10, with customers always using them... the battery will die...


Inductive charging?

johndallas999
May 22, 2011, 09:24 AM
hmm...i think that is kinda a dumb idea having an ipad in front of every product they make. most consumers have done some internet research before walking up to any apple product and probably wouldn't need the fancy ipad to tell them about it.

d0minick
May 22, 2011, 09:26 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)




also ... ewww who uses those public earphones with the iPods, gross

lmaooooooo :D:D:D:D:D:D so disgusting!! hahah

Chip NoVaMac
May 22, 2011, 09:29 AM
It's obvious that the wooden tables are the culprit in this equation.

Really surprised that Apple didn't spring for new tables with built-in slots for the iPads/redesigned cable holes UNDER each device or built-in docking so that a hideous 5 foot cable lead doesn't have to be run to the center of the table.

The amount of cables in the third picture alone makes me want to puke.

In a perfect world this would great. For Apple this new move is a gamble based on some of the comments made here so far.

In the end I think the timing of the new Apple Store on the 10th anniversary of the Apple Store is brilliant. Showing us what the next 10 years may bring to the retail experience.

Scott6666
May 22, 2011, 09:33 AM
hmm...i think that is kinda a dumb idea having an ipad in front of every product they make. most consumers have done some internet research before walking up to any apple product and probably wouldn't need the fancy ipad to tell them about it.

I agree. Put me in the "it looks stupid" camp.

As Darth Vader said "Don't be too proud of this technological terror you've constructed." Seems like Apple's applying to iPad to it just because they're all caught up in the iPad. Not because it's the best thing for the job.

I'm certainly not running out the Apple store just to see the new displays.

iSimx
May 22, 2011, 09:34 AM
hmm...i think that is kinda a dumb idea having an ipad in front of every product they make. most consumers have done some internet research before walking up to any apple product and probably wouldn't need the fancy ipad to tell them about it.

You're talking about a percentage of people who are into technology know the ins and outs of what specifications are, know what to research but there are plenty of people who don't know what RAM or processing speed are.. and couldn't really care less.

Born Again
May 22, 2011, 09:35 AM
Pretty nifty. Wonder how the iPads look with an iPad next to them with the details, lol.

Reeks of overkill. The iPad now dominates product displays - just an aesthetic disaster.


That's right It looks way to busy!!!!!!

Chip NoVaMac
May 22, 2011, 09:40 AM
Sure it's a showcase for iPads but it won't only work for Apple - it's an ideal solution for point-of-sale in a whole bunch of different industries. It looks to me like somebody in Apple is imaging other situations where iPads could be used - and and creating new markets. Clever, I have to admit....

You hit on another thought that I have with this rollout.... And that is Apple getting other retail outlets to use iPads as point of sales tools.

Working in the photo retail business, the camera companies are doing their best to "buy" shelf space with multiple offerings that in the end confuse the consumer.

A visual way to explain various options on a camera choice could help us in camera sales. Then to be able to see graphically a comparison of the costumer choices help make the final choice easier.

Westyfield2
May 22, 2011, 09:43 AM
It's a nice idea, but I'm thinking it's more of a gimmick TBH.

I suppose one good thing they could do with it would be a "Tap to view Higher Education pricing".

Cheffy Dave
May 22, 2011, 09:53 AM
Do they really have it set up so that you stick ear buds in your ears after someone else has used them?

That screams "unsanitary".

Image (http://4.bp.blogspot.com/_RVgkANSnM70/SiRwVARF8EI/AAAAAAAABUo/LfxHFEAAq2M/s400/Purell1.gif)

There is NO WAY, I am using those ear buds! WHAT was Apple thinking??? DUMB!!!:eek:

NAG
May 22, 2011, 09:56 AM
I wonder how much all these iPads cost when you compare it to a similar retail touch screen solution, Microsoft Surface.

Microsoft needs to stop jumping into markets first with high priced tech demos only to secede them to a competitor.

mac-er
May 22, 2011, 09:56 AM
You hit on another thought that I have with this rollout.... And that is Apple getting other retail outlets to use iPads as point of sales tools.

Working in the photo retail business, the camera companies are doing their best to "buy" shelf space with multiple offerings that in the end confuse the consumer.

A visual way to explain various options on a camera choice could help us in camera sales. Then to be able to see graphically a comparison of the costumer choices help make the final choice easier.

It is a perfect solution in the WalMarts, Targets, and Best Buys of the world where most of the associates couldn't find their ass with a flashlight and bloodhounds, especially when it comes to electronics knowledge.

UCF Sam
May 22, 2011, 09:57 AM
Very nice! They're kinda going green by not wasting paper/plastic every time a price is changed.

Buahahaha.... Make no mistake about it, this is the complete opposite of "going green." To update the price/specs in the old displays all you had to do was change a small piece of paper. You'd probably have to go through about 100,000 price/spec changes match the carbon footprint of 1 ipad display (includes creating/powering it).

Not that I care... Go Brown! Fight global cooling!

v66jack
May 22, 2011, 09:57 AM
How often do they plan to clean the displays off?

I visited my local Apple store this afternoon and the employees are literally wiping the screens after anyone moves away from an iPad. Every employee has a cloth and they are all cleaning like crazy at the moment.

I'm sure the novelty will soon wear off!

infodriveway
May 22, 2011, 09:58 AM
Perhaps iPad isn’t built into the tables so people with disabilities can use them.

thermodynamic
May 22, 2011, 09:59 AM
Looks very cool, but no wonder there's an iPad shortage! ;)

*snicker*

Beat me to it.

I wonder how many employees the glut of iPads can eliminate...

AppleScruff1
May 22, 2011, 10:00 AM
Stupid and ugly with iPads all over the place.

thermodynamic
May 22, 2011, 10:01 AM
Buahahaha.... Make no mistake about it, this is the complete opposite of "going green." To update the price/specs in the old displays all you had to do was change a small piece of paper. You'd probably have to go through about 100,000 price/spec changes match the carbon footprint of 1 ipad display (includes creating/powering it).

Not that I care... Go Brown! Fight global cooling!

It's a pity that Apple doesn't often change its prices to begin with. :(

I visited my local Apple store this afternoon and the employees are literally wiping the screens after anyone moves away from an iPad. Every employee has a cloth and they are all cleaning like crazy at the moment.

I'm sure the novelty will soon wear off!

Yup. There's nothing like using a device that has somebody else's bodily fluids all over it. :eek:

Nielsenius
May 22, 2011, 10:04 AM
Something about this seems dumb. Those tables were always a bit cluttered with wires, customers' bags, and the products themselves. Now we have one extra thing: a computer telling us about a computer. The iPods don't need the interactive display and the other products all have screens that display information just fine. Seems like a waste of space and money.

QCassidy352
May 22, 2011, 10:07 AM
it's especially weird for the ipods. The "sign" completely over-powers the product it's selling!

andreas11
May 22, 2011, 10:07 AM
Can it be the IPAD shown before the release of the ipad2, it was claimed that the new ipad will have 2 dock connectors at 90° apart. This would be the ideal for the store.

v66jack
May 22, 2011, 10:07 AM
Something about this seems dumb. Those tables were always a bit cluttered with wires, customers' bags, and the products themselves. Now we have one extra thing: a computer telling us about a computer. The iPods don't need the interactive display and the other products all have screens that display information just fine. Seems like a waste of space and money.

It could well be that Apple produced a bunch of iPad's with a manufacture error, so couldn't sell them, instead they filled the stores up with them. It is a bit cluttered on the desks, but also kind of cool I think.

Shadow%20Mac
May 22, 2011, 10:11 AM
I'm gonna hold off judgement till I visit my local Apple Store and check it out, but first impression are me not liking. Too much iPad.

PoleMan14
May 22, 2011, 10:19 AM
Seems cool. Interactive way to see specs, features, etc. But who from this site has walked into a store not knowing exactly what they are going to buy? :)

Chip NoVaMac
May 22, 2011, 10:22 AM
It is a perfect solution in the WalMarts, Targets, and Best Buys of the world where most of the associates couldn't find their ass with a flashlight and bloodhounds, especially when it comes to electronics knowledge.

One reason not to shop for the lowest price at a big box store; instead supporting a local dedicated shop - and not bleed the sales staff to only end up buying on the net.... :(

You have to pay a price knowledge. I miss Meyer Emco here in the DC area....

Piggie
May 22, 2011, 10:30 AM
From what I see, most display units tend to get broken etc after a little while. with kids playing on them and teens thinking its funny to see how hard they can knock/twist/pull/bend something before it breaks.

Often see the mobile phones on display with the fronts pulled off etc etc.

I'd not want to have a store with iPad's everywhere, it would be an expensive experience I'm sure looking after them all.

Only if it was a very up market store when you are showing a client something. Not just left around for anyone to play with.

hlfway2anywhere
May 22, 2011, 10:32 AM
From what I see, most display units tend to get broken etc after a little while. with kids playing on them and teens thinking its funny to see how hard they can knock/twist/pull/bend something before it breaks.

Often see the mobile phones on display with the fronts pulled off etc etc.

I'd not want to have a store with iPad's everywhere, it would be an expensive experience I'm sure looking after them all.

Only if it was a very up market store when you are showing a client something. Not just left around for anyone to play with.

Never been to an apple store have you? You would never see that kind of broken mess at an apple store. If things get damaged or stop working, they get replaced.

Rot'nApple
May 22, 2011, 10:32 AM
I think so too. Even at Apple, still not free of cables.

Except the one cable that really counts, and that's what's tying these puppies down for security sake or, if these things aren't packed away at closing time, Apple has just given the smash and grabbers even more bounty for their ill gotten booty! :rolleyes:
/
/
/

Born Again
May 22, 2011, 10:39 AM
This is a BFD. They use iPads to display info and prices. Amazing. Truly amazizzzngzzzzzzzzz.



AGAIN! AGAIN!


U made me lol thx

Is there a picture of an iPad selling an iPad yet?


Sorry, yes there is, I missed it.

It blew my mind man

steadysignal
May 22, 2011, 10:45 AM
I always just used the product I was looking at to see the build options on the online store. Seems like an iPad trying to take your attention away from the 27" iMac...

i could not agree with you more.

THIS required the level of hype and secrecy?

really?

paddingtonpear
May 22, 2011, 10:50 AM
It's a pity that Apple doesn't often change its prices to begin with. :(


That may be the case but small details on the cards inside the acrylics change regularly e.g. VAT increase in the UK, BTS promotions, printer promotions etc.

The iPad does function normally - the home button works, brownie points for the first person who figures it out.

lemoncrsh
May 22, 2011, 10:53 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

I think people need to think about future deployment of this idea. Imagine if each of these devices are a POS system, or ran promo videos when no one was standing in front of them. Not just signs. It could become a very versatile and interesting idea!

sevimli
May 22, 2011, 10:56 AM
Full of cables, just disgusting...:mad:

gyang333
May 22, 2011, 10:57 AM
I made an account just so I could point this out. What happens when the iPad 3 comes out? Are they going to replace every one of these "displays"? I don't see how the iPads will increase sales , isn't this just cutting into their own profit margins?

And I agree, it looks really bad when it's being used to show off the iPods, iPads and I would imagine, iPhones. Doesn't look bad when it's next to a macbook or imac.

pmz
May 22, 2011, 11:00 AM
Really, really over the top, and exceptionally stupid.

A entire iPad to replace a 4 x 6 index card. Really, really dumb.

Looks absolutely ridiculous at the iPod table..."Look at this iPod honey", "Forget that, I want to buy the price tag!"

Padraig
May 22, 2011, 11:01 AM
Horrible. The iPods visual impact are completely undermined. Incredibly messy overall.

Piggie
May 22, 2011, 11:03 AM
Never been to an apple store have you? You would never see that kind of broken mess at an apple store. If things get damaged or stop working, they get replaced.

I have gone into an Apple store once for a laugh as I'd never actually stepped foot inside.
It was hilarious I thought, so fake and full of self "Designer" importance.

Reminded me of a set from a comedy show where it all looks great from the audience side, but the walls are all fake stage props.

Could not stop smiling whilst I was in there.

lilo777
May 22, 2011, 11:05 AM
And not enough hand sanitizer

OrangeSVTguy
May 22, 2011, 11:05 AM
Image (http://cdn.macrumors.com/article-new/2011/05/IMG_0016-500x373.jpg)

iPads selling iPads...

Well it takes money to make money so I guess this holds true for iPads as well?

neko girl
May 22, 2011, 11:09 AM
Interesting how a lot of people respond to this article as if they (a person) has had to fork out money from their wallet to buy ~9000 iPads (4.5 mil is a drop in the 56 bil Apple cash bucket). Apple is not a person, Apple is a business. Businesses run by different economics than you do. Please grow up.

Brilliant advertising opportunity on Apple's part.

I don't know what all this fretting about the cost of iPads or the electric bill is. Let Apple figure out the math. I'm sure you don't fret on A5 chip design, either.

Dr Kevorkian94
May 22, 2011, 11:18 AM
not too much of a fan of this, all the secrecy for this bah! its alright but its a little sloppy even without the wires being shown because i dont like the fact that there is an ipad next to everything.

BrianKonarsMac
May 22, 2011, 11:19 AM
Am I the only one that looks at it and says "thats one too many cables laying around on that table." I think it looks ugly.

Not at all, I think it looks atrocious - it's not environmentally friendly, it is wasteful, and it looks absolutely tacky. Imagine how terrible it will look in 6 months when all of the teens have scratched their names into the facing, and it is covered in fingerprints and grease.I find the iPads selling iPads photo particularly disturbing...

I don't see the logic in how this is better than using the actual product as the interactive display to sell the product. Like a previous poster said, this seems like a means to sell more iPads, by distracting me from their other hardware to come play with an iPad.

gkpm
May 22, 2011, 11:20 AM
I just want to know how this things are being powered if it isn't through the ipod connector.

Has Apple really designed a inductive charging system or custom solution for just 9000 ipads? Seems weird.

Can someone have a closer look?

hlfway2anywhere
May 22, 2011, 11:27 AM
I have gone into an Apple store once for a laugh as I'd never actually stepped foot inside.
It was hilarious I thought, so fake and full of self "Designer" importance.

Reminded me of a set from a comedy show where it all looks great from the audience side, but the walls are all fake stage props.

Could not stop smiling whilst I was in there.

I'm not sure how to respond to that other than maybe suggesting that you get over yourself.

It's a retail store, not a luxury hotel.

*shrug*

puckhead193
May 22, 2011, 11:29 AM
Image (http://cdn.macrumors.com/article-new/2011/05/IMG_0016-500x373.jpg)

iPads selling iPads...

that wiring doesn't look very apple like... seems messy and sloppy