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MacRumors
May 22, 2011, 11:16 AM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2011/05/22/details-and-impressions-on-apples-retail-changes/)


http://images.macrumors.com/article-new/2011/05/5745209189_c0f4db746e_b-500x373.jpg

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One MacTalk.com.au forum goer, Jack112006, posted (http://www.mactalk.com.au/53/100898-apple-planning-something-3.html#post1100488) detailed impressions of the new Apple Retail store changes: As I was purchasing an iMac today, I spent quite a while talking to a few different staff members about the changes. To them, having the iPads as product info stands was nice, but the real change to them caused by the iPads is the queue system they introduce. Now, instead of having to wait around to find a free Specialist, all you have to do is request a Specialist from an iPad at the table you are at and they will be over as soon as they can be. It even tells you what place in the queue you are.This queue system is an improvement over the current system in which customers had to fend for themselves looking for a free specialist. One concern by the retail staff was if customers might get frustrated and leave if they find themselves at the end of a long queue.

The posting also confirms something else we'd heard -- that the display iPads use a special ultra-thin tape-like ribbon cable that does connect into the iPad's dock connector to provide charging as well as an alarm in case of removal. As reported, the home button is non-functional on the display units, to prevent people from exiting out of the interactive demo software.

The overall feel of the store is said to be changed as about 35% of the store is devoted to setup and is described as a "much more community-centered space, contrary to the showroom feel of before."

Finally, Apple slipped (http://www.9to5mac.com/68339/whats-so-special-about-yesterday/) a special inspirational note in with the documents to Apple retail employees.

http://images.macrumors.com/article-new/2011/05/photo-500x500.jpg

(http://images.macrumors.com/article-new/2011/05/photo.jpg)


Article Link: Details and Impressions on Apple's Retail Changes (http://www.macrumors.com/2011/05/22/details-and-impressions-on-apples-retail-changes/)



EvanLugh
May 22, 2011, 11:22 AM
so does that mean something new tomorrow? i'm confused :confused:

Warbrain
May 22, 2011, 11:24 AM
It'll be nice to have that queue for the specialists. I've walked out of the store numerous times because I can't stand waiting around for someone who is available. I try to avoid the stores just because of that.

But hey, big change there, bet nothing really changes on the consumer side. The store will still be dominated by people stopping in to use the computers, annoying kids running around, and parents with massive strollers blocking the products I want to look at and buy.

so does that mean something new tomorrow? i'm confused :confused:

No.

PJMAN2952
May 22, 2011, 11:24 AM
So does this change happened at the APPLE store in the Lehigh Valley Mall in PA?

abhimat.gautam
May 22, 2011, 11:26 AM
Image (http://cdn.macrumors.com/article-new/2011/05/photo.jpg)

That’s the Apple I like: Not focusing on the past, but the future.

Warbrain
May 22, 2011, 11:26 AM
So does this change happened at the APPLE store in the Lehigh Valley Mall in PA?

It was supposed to happen overnight.

r2fa3l
May 22, 2011, 11:26 AM
waiting for an ipad replace the "geniuses" too :cool:

markieg
May 22, 2011, 11:27 AM
No one cares about this rubbish....

bring out mobileme revamp and cloud itunes already!!!

Warbrain
May 22, 2011, 11:28 AM
No one cares about this rubbish....

bring out mobileme revamp and cloud itunes already!!!

It matters. The retail experience is part of what made Apple into the industry giant it is today.

DisMyMac
May 22, 2011, 11:29 AM
Hope for new product this Tuesday... MacBook or Mini perhaps.

Warbrain
May 22, 2011, 11:30 AM
Hope for new product this Tuesday... MacBook or Mini perhaps.

Likely isn't coming. The necessary hardware updates have been made before WWDC and the summer. Wouldn't surprise me if you don't see updates to the line over summer.

Then again, I could be wrong.

EvanLugh
May 22, 2011, 11:36 AM
what happened to those gigs of data that was rumoured to be Lion?

Blakeco123
May 22, 2011, 11:36 AM
ya! A waiting list. thats one thing i always really liked about the genius bar, and im happy there moving it to the rest of the store. im not be sarcastic.

Warbrain
May 22, 2011, 11:37 AM
what happened to those gigs of data that was rumoured to be Lion?

It wasn't. Plain and simple.

Odds are it was new images for the Macs, iPads, and iPhones. Why anyone would even think that it would be Lion when that's not expected to be released until late summer...

bushido
May 22, 2011, 11:38 AM
lol just waiting for some jerks to keep pushing all the ipads asking for help.

EvanLugh
May 22, 2011, 11:39 AM
It wasn't. Plain and simple.

Odds are it was new images for the Macs, iPads, and iPhones. Why anyone would even think that it would be Lion when that's not expected to be released until late summer...

hang on, i was merely referring to what was believed to be Lion - i did gather that it wasn't Lion, just wondering exactly what it was (and you clearly understood what i meant)

aramosc
May 22, 2011, 11:39 AM
No one cares about this rubbish....

bring out mobileme revamp and cloud itunes already!!!

I feel you! Make MobileMe free!

ArtOfWarfare
May 22, 2011, 11:40 AM
Sounds like great changes.

I agree finding a free specialist sucked previously, the queue system should work well.

The message kind of reminds me of the whole "Here's to the crazy ones..." - I really like them. They belong on T-Shirts.

iDisk
May 22, 2011, 11:44 AM
I feel you! Make MobileMe free!

That's not a good idea ( A Free MobileMe) Apple just needs to enhance it more so that us paying customers can take advantage of what it has to offer.

If MobileMe became free, it will turn into the sub-par gmail, hotmail, aol etc...

A Free Mobile Me, will not help Apple.... Apple knows people will pay a premium for features so they need to update MobileMe to keep it yearly price attractive.

ECUpirate44
May 22, 2011, 11:49 AM
Was at an Apple store this morning and the entire atmosphere seemed different. As said in the article, it feels much more like a community rather than a showroom. I saw some kid playing with the demo iPad in the Mac section. After a few min I realized the idiot was putting it into DFU mode... Idk why considering that the iPad2 cant be jailbroken, but I thought that couldn't be done with the demo units?

billystlyes
May 22, 2011, 11:59 AM
Sorry, but this is kind of lame. It also looks disorganized and seems like overkill.

BTW: I was in the Apple Store in Charlotte a couple month ago and it took almost 15-20 minutes to just get checked out. Plus, everyone had a snooty and pompous attitude. How about we do something about that Steve?

DrumApple
May 22, 2011, 12:04 PM
Looking at the pics, it looks like a bloody mess of wires, eww. And a queue system? What is this a deli counter? Won't go over well.

e-coli
May 22, 2011, 12:04 PM
If MobileMe became free, it will turn into the sub-par gmail, hotmail, aol etc...

It's already sub-par. At best it's the status quo. It's been a buggy flop since it launched. Even the most ardent of Mac fans will admit MobileMe is overpriced crap. Give me one thing MobileMe does that Google doesn't offer for free.

(Not really the point of this thread)

I like the iPad mini kiosk idea. Actually I think it's great. Ultimately it will drive iPad sales too.

karlwig
May 22, 2011, 12:05 PM
I read the inspirational note in Barrack Obama's voice.

Lesser Evets
May 22, 2011, 12:05 PM
so does that mean something new tomorrow? i'm confused :confused:

I figured the rapture really happened, just took the brains of certain people, though. This story, this whole gimmick, this non-event makes no real sense to me.

jb1280
May 22, 2011, 12:11 PM
Sorry, but this is kind of lame. It also looks disorganized and seems like overkill.

BTW: I was in the Apple Store in Charlotte a couple month ago and it took almost 15-20 minutes to just get checked out. Plus, everyone had a snooty and pompous attitude. How about we do something about that Steve?

I imagine this is precisely trying to address the problem of getting paying customers in and out of the store.

marconiusrex
May 22, 2011, 12:11 PM
While I appreciate how having dozens of iPads in the stores linked to an improved que system will improve the customer experience, you would think Apple would prioritize getting iPads into the hands of their customers. 1 to 2 weeks to get one does not seem acceptable to me.

M

radiohead14
May 22, 2011, 12:13 PM
so does that mean something new tomorrow? i'm confused :confused:

highly unlikely, but wishful thinking new macbook airs get introduced :D

Herdfan
May 22, 2011, 12:16 PM
ya! A waiting list. thats one thing i always really liked about the genius bar, and im happy there moving it to the rest of the store. im not be sarcastic.

But can you schedule an appointment from the web or iPhone. My nearest Apple store is 3 hours away and I would like to be able to schedule an appointment with a specialist for a set time just like I can for the Genius Bar.

What I would like to see it a simple sales counter for checkouts. If I just need to stop in and buy a mouse or trackpad, I really don't need to talk to anyone. An easy way to pay for shelved items would be nice.

e-coli
May 22, 2011, 12:17 PM
This story, this whole gimmick, this non-event makes no real sense to me.

Gimmick non-event? It was never intended to be an event. It was an internal initiative. The Mac rumor mill churned this into something it never was.

It's pretty basic. Want info on a product? Here's an interactive display giving you info. Want to compare models? You can easily do that, too. Have further questions? An Apple Store employee will come to you. This is a no-brainer way to run a technology store.

If you've ever been to any of Apple's NYC stores (especially 5th Ave.) they're a nightmare. This seems to have the ability to manage the chaos.

Sayer
May 22, 2011, 12:19 PM
Just don't ask for a raise. Or for a full-time position. Get back to work!

DrDomVonDoom
May 22, 2011, 12:19 PM
Sorry, but this is kind of lame. It also looks disorganized and seems like overkill.

BTW: I was in the Apple Store in Charlotte a couple month ago and it took almost 15-20 minutes to just get checked out. Plus, everyone had a snooty and pompous attitude. How about we do something about that Steve?

Thats called the Retail experiance. Even the cutting kid at Hot Topic is snooty, working retail really is a disease. Can't we just put GlaDOS in charge steve? She can work all the stores at once, and she looks like a apple product too.

rockyroad55
May 22, 2011, 12:21 PM
Would this probably make immature people use this as a prank system to get Specialists and ruin it for the rest of us that need one?

mr.steevo
May 22, 2011, 12:21 PM
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)

Have we really become that lazy to consider walking into a store and looking for an associate as "fending for yourself"?

rdowns
May 22, 2011, 12:24 PM
what happened to those gigs of data that was rumoured to be Lion?

Um, the product demos for the iPads.

While I appreciate how having dozens of iPads in the stores linked to an improved que system will improve the customer experience, you would think Apple would prioritize getting iPads into the hands of their customers. 1 to 2 weeks to get one does not seem acceptable to me.

M


I know all the cool kids like to make comments but come on man. What does Apple making changes at their retail stores have to do with iPad backorders? :rolleyes:

Born Again
May 22, 2011, 12:24 PM
Would this probably make immature people use this as a prank system to get Specialists and ruin it for the rest of us that need one?

As opposed to people seeing specialists and probably not buying anything?

ArtOfWarfare
May 22, 2011, 12:28 PM
Have we really become that lazy to consider walking into a store and looking for an associate as "fending for yourself"?

Have you tried it yourself yet? I get pushed around quite a bit by crowds trying to talk to the specialists. I expect I'll be grateful for the queue system next time I visit my Apple store.

e-coli
May 22, 2011, 12:30 PM
Have we really become that lazy to consider walking into a store and looking for an associate as "fending for yourself"?

Obviously you've never been in an Apple Store with several hundred clamoring people in it. It's a frustrating experience for both the customer and the employees.

jonnysods
May 22, 2011, 12:30 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8J2)

Interesting. I can see jerks smacking the 'I need a sales person' button and running away.

Great way to show off your hardware by using your own hardware. Pretty slick.

dagamer34
May 22, 2011, 12:33 PM
I've often wondered that sometimes Apple stores are so full that they have to be breaking fire code, especially during big release days.

greatcomet
May 22, 2011, 12:36 PM
The inspirational message misses the most valuable asset to Apple. The Apple Staff who run these stores are most incredible. When I've had to wait for an appointment or simply waited a few minutes to process a purchase, I have stood in awe of the incredible team working the Apple Stores. I am always so impressed by the compassion, excitement, and willingness to seek answers even if they don't know the answer themselves. Kudos to all those who work the front lines, I am very impressed.

ArcaneDevice
May 22, 2011, 12:39 PM
Obviously you've never been in an Apple Store with several hundred clamoring people in it. It's a frustrating experience for both the customer and the employees.

and this won't change my opinion. Apple tried so hard to be cool and hip by removing the cash register that I never shop there now. This won't solve anything. You'll just have people fighting over an iPad to push their queue button then everyone hanging around it in erratic groups waiting for attention.

What was so hard about having a dedicated and clearly indicated register where you could take your product, wait in a line and get the hell out of there? Far too conventional was it?

Trauma1
May 22, 2011, 12:47 PM
But can you schedule an appointment from the web or iPhone.


That's what Personal Shopping was. For years you could have booked an appointment for this reason. Ideally, someone would be waiting for you at the front of the store with your name on a sign, or a Specialist would find you when you checked in. You would get a dedicated Specialist upon arrival for as long as you wanted, and every staff member would know not to pull them away from you, even under the most chaotic of environments. They discontinued it last November, probably from the lack of consistency from store to store.

It seemed like it was up to the individual stores' management on how hard they promoted this service. And it always appeared that the stores that ran better were the ones that pushed Personal Shopping.

iDisk
May 22, 2011, 12:49 PM
It's already sub-par. At best it's the status quo. It's been a buggy flop since it launched. Even the most ardent of Mac fans will admit MobileMe is overpriced crap. Give me one thing MobileMe does that Google doesn't offer for free.

(Not really the point of this thread)

I like the iPad mini kiosk idea. Actually I think it's great. Ultimately it will drive iPad sales too.

YOUR experience with MobileMe does not speak for the millions of subscribers who utilize the service. I never had an issue with it as a previous .mac user.

It's not overpriced, it actually equates to about 25 cents a day. One key obvious feature that I'm not sure google offers, is Find my iPhone, it's a handy service for those who always misplace items. Not to mention the ability to remote wipe or lock your iPhone. And that feature is Free..... G-mail is a cesspool of clutter and confusion and stagnate waste, Google needs to finish what they started with G-mail. Google makes great things but they never polish the product.

MobileMe, is a great service and you maintain an exclusiveness. You should really look for the positives in things and not negatives, Apple can only do so much at any given time, not to mention they don't spread themselves to thin like Google.

e-coli
May 22, 2011, 12:50 PM
What was so hard about having a dedicated and clearly indicated register where you could take your product, wait in a line and get the hell out of there? Far too conventional was it?

Every employee is a register. Need to pay for something? Hit the queue button on the iPad and the register comes to you. Suddenly instead of one single long register line you have many registers with much smaller lines.

The same principle as distributed computing, multithreading or torrents. Way more efficient.

unlinked
May 22, 2011, 12:51 PM
Obviously you've never been in an Apple Store with several hundred clamoring people in it. It's a frustrating experience for both the customer and the employees.


Sounds like they need more staff not something to use as an excuse to have less.

rockyroad55
May 22, 2011, 12:52 PM
As opposed to people seeing specialists and probably not buying anything?

Maybe they just want to talk and obtain buying advice since they may be first time buyers? I sometimes walk into a store to talk more about a product I am new to, but what if the Specialist is "pranked" and has to waste even more time going to wherever he was "pranked" into going and that means the non-buyers and buyers will have to wait longer?

There is nothing wrong with people not buying, there is no contract stating the opposite.

ArcaneDevice
May 22, 2011, 12:54 PM
Every employee is a register. Need to pay for something? Hit the queue button on the iPad and the register comes to you. Suddenly instead of one single long register line you have many registers with much smaller lines.

Hit the queue button and then you just have a large group of people hanging around an ipad waiting for attention. Assuming you don't have someone just playing on an ipad console for a long time, then you can't get to the queue button to press it.

It's only a minor improvement over playing Where's Apple Waldo from the previous system.

drjsway
May 22, 2011, 12:54 PM
Give me one thing MobileMe does that Google doesn't offer for free.

Sync my notes, contacts, calendars, e-mail, etc. across all my macs and iOS devices automatically? Seriously, I depend on MobileMe and don't know how anyone with more than one Mac or iOS device can deal without it.

ThaDoggg
May 22, 2011, 12:56 PM
Looking forward to hitting up an Apple store to see the changes with my own eyes. Looks pretty cool.

KingCrimson
May 22, 2011, 12:57 PM
I never bought any :apple: in an :apple: store. Never seen the need.

e-coli
May 22, 2011, 12:58 PM
Sounds like they need more staff not something to use as an excuse to have less.

Regardless of the number of employees, it's an organization and crowd management issue. This is a great step towards solving that.

rockyroad55
May 22, 2011, 12:59 PM
Sync my notes, contacts, calendars, e-mail, etc. across all my macs and iOS devices automatically? Seriously, I depend on MobileMe and don't know how anyone with more than one Mac or iOS device can deal without it.

The contacts and calendar sync does it for me. That is all I use and the alias email account helps with spam.

mrxak
May 22, 2011, 01:03 PM
Have you tried it yourself yet? I get pushed around quite a bit by crowds trying to talk to the specialists. I expect I'll be grateful for the queue system next time I visit my Apple store.

I agree, a queue system would be nice, especially on busy days (and every time I go to my local Apple Store it seems busier and busier), but I don't usually have a problem getting checked out when the time comes, and I usually get asked if I need any help a couple times before that. Make eye contact and be assertive, people.

mrsir2009
May 22, 2011, 01:06 PM
Why does it say in that poster what Apple has accomplished in the last 10 years? More like 30 years?

e-coli
May 22, 2011, 01:08 PM
Sync my notes, contacts, calendars, e-mail, etc. across all my macs and iOS devices automatically? Seriously, I depend on MobileMe and don't know how anyone with more than one Mac or iOS device can deal without it.

To be fair you have to acknowledge you can do the same with Google's services. http://www.google.com/mobile/sync/

aYzz
May 22, 2011, 01:13 PM
Why does it say in that poster what Apple has accomplished in the last 10 years? More like 30 years?

10 years ago on May 22nd the first retail Apple Store opened.

iRobby
May 22, 2011, 01:15 PM
since the Fifth Avenue, NYC store is the main one I shop at or get repairs I am looking forward to the implementation of these changes!

vmachiel
May 22, 2011, 01:16 PM
9to5mac said something about the cameras and mics in the ipad recording the customers. Seems like a good move pure business wise. Thinks apple is doing that?

dbh
May 22, 2011, 01:19 PM
Obligatory Xzibit meme: http://ow.ly/i/bVaO

aYzz
May 22, 2011, 01:23 PM
9to5mac said something about the cameras and mics in the ipad recording the customers. Seems like a good move pure business wise. Thinks apple is doing that?

I'm no law junkie, but wouldn't that be illegal?

*LTD*
May 22, 2011, 01:23 PM
It's amazing that so many of the posters here simply don't get it. Not just the Apple Store experience and what it has done for Apple's retail presence, but also the enhancements to it.

Then Apple goes ahead and posts record numbers next quarter, in a string of record numbers for lord knows how many quarters already, and they *still* don't get it, and then post some baloney like "I never bought an Apple product there because I never saw the point", etc.

hobo.hopkins
May 22, 2011, 01:23 PM
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9to5mac said something about the cameras and mics in the ipad recording the customers. Seems like a good move pure business wise. Thinks apple is doing that?

I would certainly hope not, especially with as much press was generated about the whole trivial iPhone coordinates problem recently. Plus that would seem to be too much of a wasted effort. How often during a day would anyone even say anything useful? That would be a lot of wasted time listening to or watching customer's conversations.

Herdfan
May 22, 2011, 01:33 PM
Have we really become that lazy to consider walking into a store and looking for an associate as "fending for yourself"?

No, but when I am in an Apple store and go and patiently stand and wait by the MBP table, and see people who just walked in get waited on while I stand there for 15 minutes, I get irritated. I was not just standing there, but instead asked the Genius Bar check-in lady a couple of times what I needed to do and she told me to just stand by the product and I would be waited on.

Yet people came in the door and were waited on before me.

Herdfan
May 22, 2011, 01:38 PM
I'm no law junkie, but wouldn't that be illegal?

Nope. Stores record stuff on security camera's all the time, this would be just a different implementation. A generic notice on the door of the recordings on the door may be required by some jurisdictions, but most people ignore them anyway.

Eduardo1971
May 22, 2011, 01:38 PM
so does that mean something new tomorrow? i'm confused :confused:

Some people are so literal.

Eduardo1971
May 22, 2011, 01:41 PM
Why does it say in that poster what Apple has accomplished in the last 10 years? More like 30 years?

It is referring to the ten years the Apple Retail Stores have been in existence.

bobbleheadbob
May 22, 2011, 01:41 PM
No, but when I am in an Apple store and go and patiently stand and wait by the MBP table, and see people who just walked in get waited on while I stand there for 15 minutes, I get irritated. I was not just standing there, but instead asked the Genius Bar check-in lady a couple of times what I needed to do and she told me to just stand by the product and I would be waited on.

Yet people came in the door and were waited on before me.

Bummer. If only you could've somehow communicated your desire to be waited on. Stand up for yourself next time.

McRCN
May 22, 2011, 01:44 PM
Seems like a great way to sell iPads to everyone who comes in and never used one or never thought about buying one. Many customers will "up-sell" themselves.

Eduardo1971
May 22, 2011, 01:44 PM
10 years ago on May 22nd the first retail Apple Store opened.

Actually it was the 19th of May, 2001 (if I recall correctly).

(boy, I sound like such a 'fanboi' this morning.)

jclardy
May 22, 2011, 01:48 PM
The queue for a specialist is great. Sometimes I go to the apple store just to buy a cable or adapter, but it takes around 20 minutes because there are so many people just asking random questions about iPods that there are no free specialists just to ring you up.

I want to go check it out, but I am afraid the MacBook air will be too attractive to me and I am trying to wait for the next update before I look at buying one :D

phluid13
May 22, 2011, 01:49 PM
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I guess we know now why iPad 2 supply is so short. How many iPads per store do you think this took to implement?

NurJahan
May 22, 2011, 01:56 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

I guess we know now why iPad 2 supply is so short. How many iPads per store do you think this took to implement?

That's exactly what I was thinking.

KingCrimson
May 22, 2011, 01:59 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

I guess we know now why iPad 2 supply is so short. How many iPads per store do you think this took to implement?

There are 300 Apple stores right? So even if they procured 10 iPads per store that's 3000 iPads. Considering the backlog is in the MILLIONS, I don't think this has much effect. :D

rdowns
May 22, 2011, 02:01 PM
I guess we know now why iPad 2 supply is so short. How many iPads per store do you think this took to implement?

That's exactly what I was thinking.


Yeah, a few thousand iPads to their 300something stores is why there are shortages. :rolleyes:

*LTD*
May 22, 2011, 02:04 PM
That's exactly what I was thinking.

You weren't actually thinking. You were just jumping to the wrong conclusion.

Trakker
May 22, 2011, 02:12 PM
Google doesn't offer for free.

Find my iPhone?

AppleScruff1
May 22, 2011, 02:20 PM
It matters. The retail experience is part of what made Apple into the industry giant it is today.

People aren't intelligent enough to chose a good product without being lured with eye candy?

Sorry, but this is kind of lame. It also looks disorganized and seems like overkill.


It is a bit on the extreme side.

While I appreciate how having dozens of iPads in the stores linked to an improved que system will improve the customer experience, you would think Apple would prioritize getting iPads into the hands of their customers. 1 to 2 weeks to get one does not seem acceptable to me.

M

Let's sell more of a product we don't have in stock.


It's amazing that so many of the posters here simply don't get it. Not just the Apple Store experience and what it has done for Apple's retail presence, but also the enhancements to it.

Then Apple goes ahead and posts record numbers next quarter, in a string of record numbers for lord knows how many quarters already, and they *still* don't get it, and then post some baloney like "I never bought an Apple product there because I never saw the point", etc.

What's amazing is that there always has to be something to "get" where Apple is concerned and only the fanboys ever "get" it. Why is that?

GQB
May 22, 2011, 02:22 PM
The snarky, sarcastic whiners on this thread brought to mind the Yogi Berra quote...
"Nobody goes to that restaurant any more... It's too crowded."

sectime
May 22, 2011, 02:26 PM
People aren't intelligent enough to chose a good product without being lured with eye candy

What's amazing is that there always has to be something to "get" where Apple is concerned and only the fanboys ever "get" it. Why is that?
I'm thinking you don't go to malls or car dealers much:cool:
Oh wait it just hit me
All these sour posters are from the May 21 group. Yeah I would be sour too:o

Chip NoVaMac
May 22, 2011, 02:31 PM
It matters. The retail experience is part of what made Apple into the industry giant it is today.


Working in retail here, I would love nothing more for the store I work in to be more like the Apple Store in experience....

Sony has tried; and save for the SF store I saw a few years ago - they failed....

My experience at the Apple Store is one of a place to just stop by and have fun in... they don't care that you are just checking in on emails or FB...

The missing point IMO is that they don't have units on display that show even the mid point of what one can order - Forget just showing base units! Add to that at least at the 1st Apple Store you have over privileged kids that have nothing better to do when those of us are looking to buy....

AppleScruff1
May 22, 2011, 02:33 PM
I'm thinking you don't go to malls or car dealers much:cool:
Oh wait it just hit me
All these sour posters are from the May 21 group. Yeah I would be sour too:o

I don't need an iPad connected to a MBP to woo me into buying one. The product stand on its own. I don't need a store with floors of gold and crystal chandeliers to make me feel special and loved. Same thing with a car dealer. The consumer is paying for the extraveganza and needs to have their ego stroked by the glitter and glitz.

Joshwawilson
May 22, 2011, 02:33 PM
I'm about to go to my local apple store in stl Missouri!

xjosh
May 22, 2011, 02:36 PM
The iPad takes a picture of you when you ask for help.
So the employee know who asked for help.

/sources

Chip NoVaMac
May 22, 2011, 02:52 PM
I just wish I could be bold enough to ask for a friends discount discount that has been talked about.... that might have gotten me my new iMac last weekend with my partners dead iPhone 3gs :)

SeattleMoose
May 22, 2011, 02:57 PM
"Now, instead of having to wait around to find a free Specialist, all you have to do is request a Specialist from an iPad at the table you are at and they will be over as soon as they can be. It even tells you what place in the queue you are."

I am not hip, I am not young, and I am male. Most of the "help" are young, hip, and male.....guess who they prefer to help?

I don't know how many times I have had to put the product I intended to buy back on the shelf and walk out after seeing how I get shuffled over and over to the bottom of the "line". Finally just stopped going to Apple Stores altogether....:mad:

Having a queue is a GREAT idea! And I will be going back to see if it actually works.

rdlink
May 22, 2011, 03:02 PM
It'll be nice to have that queue for the specialists. I've walked out of the store numerous times because I can't stand waiting around for someone who is available. I try to avoid the stores just because of that.

But hey, big change there, bet nothing really changes on the consumer side. The store will still be dominated by people stopping in to use the computers, annoying kids running around, and parents with massive strollers blocking the products I want to look at and buy.

http://store.apple.com

sectime
May 22, 2011, 03:20 PM
I don't need an iPad connected to a MBP to woo me into buying one. The product stand on its own. I don't need a store with floors of gold and crystal chandeliers to make me feel special and loved. Same thing with a car dealer. The consumer is paying for the extraveganza and needs to have their ego stroked by the glitter and glitz.
The Curmudgeon sales line is in the back by the dumpster 10% off:cool:

mac-er
May 22, 2011, 03:25 PM
While I appreciate how having dozens of iPads in the stores linked to an improved que system will improve the customer experience, you would think Apple would prioritize getting iPads into the hands of their customers. 1 to 2 weeks to get one does not seem acceptable to me.

M

I absolutely love impatience. It is probably my 2nd favorite trait in people, after stupidity. It always gets people into trouble, and it is fun to watch! What the hell is so damn important that you need an iPad right this second and cannot wait 1-2 weeks for one?

fat jez
May 22, 2011, 03:27 PM
The missing point IMO is that they don't have units on display that show even the mid point of what one can order - Forget just showing base units!

They had the top spec 15" MBP with Anti-Glare screen in my local store (which I purchased from them). I didn't look and see whether they had similar for the 17" model. I agree, I'd prefer to see some of the common BTO options stocked (mainly more options with the hi-res screens).

phpmaven
May 22, 2011, 03:45 PM
It's already sub-par. At best it's the status quo. It's been a buggy flop since it launched. Even the most ardent of Mac fans will admit MobileMe is overpriced crap. Give me one thing MobileMe does that Google doesn't offer for free.

(Not really the point of this thread)

I like the iPad mini kiosk idea. Actually I think it's great. Ultimately it will drive iPad sales too.

Nonsense! Thera are many of us who think MobileMe is great and only going to get better.

By the way, welcome to my ignore list.

johnmcboston
May 22, 2011, 03:45 PM
Interesting about the Queue/Specialists. At my store I have a hard time finding a specialist as they are always hanging out and chatting with each other... I wonder if this will change that behavior.

Hberg
May 22, 2011, 03:47 PM
I am on the fence with this change ...

If I am undecided and need questions answered, I won't mind waiting in queue for assistance. Trust me I would much rather buy Apple products at the Apple Store; however, most times I know what I want, and I want to get in and get out. If I have to wait in queue to spend my money, I am not sure it is valuable experience. In fact, I may have second thoughts if I have wait too long.

This may push more people like myself to Best Buy or the Apple Online Store.

(The only product I waited in line for was the iPad2, and I doubt I do that ever again.)

Slurpy2k8
May 22, 2011, 04:00 PM
People aren't intelligent enough to chose a good product without being lured with eye candy?

It is a bit on the extreme side.

Let's sell more of a product we don't have in stock.

What's amazing is that there always has to be something to "get" where Apple is concerned and only the fanboys ever "get" it. Why is that?

Hey look, we're back in 1990 with a time machine, where only 'fanboys' buy Apple's niche products, and not the mainstream, and where Apple doesn't have some of the best selling products in the industry and on the planet. Awesome!

I mean, really? You're using the 'fanboy' argument? How successful does Apple need to get to people like you, so that one is allowed to like their ****ing products and approve of their wildly successful strategy without being labelled a fanboy? Maybe it's everyone that gets it, except hateful people like you.

technicsdj
May 22, 2011, 04:05 PM
Nonsense! Thera are many of us who think MobileMe is great and only going to get better.

By the way, welcome to my ignore list.

True! I have a feeling MobileMe will be getting better real soon.

bushido
May 22, 2011, 04:05 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

good old cash register would do ... so annoying playing where is waldo with those "geniuses" and i doubt that button will change a bit. but whatever i dont rly buy just look in apple stores anyway

also, if a customer cant even figure out for themself how a iPod works, how do they expect them to figure out how to work the iPad to call in a genius for help? - my mom for example wouldnt have a clue lol

Texran
May 22, 2011, 04:07 PM
This may not be so much for those of us here, but for the new customers that have never been to an Apple Store.
I've been to my local one numerous times and when I was buying I was in and out in less than 15 minutes.

Sackvillenb
May 22, 2011, 04:10 PM
I don't need an iPad connected to a MBP to woo me into buying one. The product stand on its own. I don't need a store with floors of gold and crystal chandeliers to make me feel special and loved. Same thing with a car dealer. The consumer is paying for the extraveganza and needs to have their ego stroked by the glitter and glitz.

Really? People need to have their ego's stroked and that's why they go to retail stores? Sure, some stores are rather fancy (and to an extent, apple falls into this group), but come on, has it ever occurred to you that maybe people want to go into a retail store because they want to see and examine and try out a product? Is that such an alien concept? You say the product should "stand on it's own", well sure, but you can't have a product stand on it's own unless you can actually examine it! It has little to do with wooing people into buying things (although that IS the underlying principle behind advertising, retail stores, and sales-people). People need retail stores. They need to see a mac display in real life to gauge it's quality. They need to test out the weight of a laptop, and compare sizes in real life. Many people like to test out the keyboards and see how the buttons respond.

And your car dealer is an even worse example! Buying a car (an expensive and usually long term purchase) practically demands that you examine that car physically, in real life. You should look at it inside and out, and you should probably drive it. You have a strange outlook on things, and bizarre misunderstanding of how consumers and their products relate to one another. I mean you no disrespect when I say that. (no really, I don't).

And no, you don't need an ipad connected to a MBP to buy one. But having a ipad that displays relevant information about the MBP (and other related laptops) is very useful to a potential buyer, especially if they are new to macs.

And finally, as a general comment on this change in retail Apple stores: for all the people complaining about the queue, do you not realize that this is something that complements the existing store setup? The queue does not replace that normal way you can approach a specialist (or how they can approach you), it only offers an additional, more organized way to ask for help, with less effort, especially when the store is crowded.

Oh, and one more thing: I can't speak for all stores, but all the Apple stores I've been to DO have a real cash register, in addition to all the staff having mobile credit card processing devices. So, although Apple stores can really get very busy and chaotic, if you can't find the register then you need to improve your brain functions. Yes, Apple is one of the busiest retail stores, but there are ways you can deal with that (go at non-peak times, etc.).

/rant off

Slurpy2k8
May 22, 2011, 04:14 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

good old cash register would do ... so annoying playing where is waldo with those "geniuses" and i doubt that button will change a bit. but whatever i dont rly buy just look in apple stores anyway

also, if a customer cant even figure out for themself how a iPod works, how do they expect them to figure out how to work the iPad to call in a genius for help? - my mom for example wouldnt have a clue lol

There's a big ****ing button labelled 'CALL A SPECIALIST'. Nothing to 'figure out'. I'm sure tapping the button is slightly easier than 'figuring out how an iPod works'. Some of you people are really reaching with the bitching in this thread. Apparently most of you already despise Apple stores, so this shouldn't affect you, just don't go there. For the majority of normal people, this should be an improvement.

^^BIGMac
May 22, 2011, 04:20 PM
I absolutely love impatience. It is probably my 2nd favorite trait in people, after stupidity. It always gets people into trouble, and it is fun to watch! What the hell is so damn important that you need an iPad right this second and cannot wait 1-2 weeks for one?+1.

I'll add an LOL to that!

toddybody
May 22, 2011, 04:22 PM
Could care less about the iPad per display. The specialist notification is pretty cool though.

Quick question, do they place a tutorial iPad next to the iPads? That would see silly looking and raher redundant to me.

Tymmz
May 22, 2011, 04:24 PM
Finally a queuing system. On the few occasions I had to go an Apple store I always got frustrated with the staff and customers stalking them.

I left a couple times empty handed after I got fed up with that mess

e-coli
May 22, 2011, 04:32 PM
By the way, welcome to my ignore list.

I'm heartbroken. Really.

toddybody
May 22, 2011, 04:36 PM
Nonsense! Thera are many of us who think MobileMe is great and only going to get better.

By the way, welcome to my ignore list.

MR has an ignore list? Sweet.

ntrigue
May 22, 2011, 04:38 PM
The iPad software was very easy to navigate. The information I needed was two clicks away. I also support the larger setup area because many new buyers are clueless and senile at my local store.

louis Fashion
May 22, 2011, 04:42 PM
No one cares about this rubbish....

bring out mobileme revamp and cloud itunes already!!!

Wow, almost a record for the down arrow!! Eek!

Lochias
May 22, 2011, 04:43 PM
While I appreciate how having dozens of iPads in the stores linked to an improved que system will improve the customer experience, you would think Apple would prioritize getting iPads into the hands of their customers. 1 to 2 weeks to get one does not seem acceptable to me.

M

One would indeed think that Apple would prioritize, because they do. That's why there is a 1-2 week lag. First to order is first to get the product. If Apple can produce faster than orders come in, the lag will go down. If you have a better queueing idea, tell us your secret.

r0k
May 22, 2011, 04:52 PM
I was tempted to drive by the Apple store to see what the fuss was about but decided to check MR first. I'm glad I didn't go. All these changes benefit somebody that is there to actually buy something, not somebody that is there to see some good old fashioned mayhem. Heck, these changes will reduce the mayhem. I've been pretty lucky getting waited on promptly at the local Apple store but the place is always too darn busy. It will be interesting to see what it like the next time I need to go there to actually do something. Normally I look for the person at the front of the store who is intercepting people as they come in to put them in the queue to get help. Now that person will be gone and I just have to pick up one of the iPads and click something to get in line.

I wonder if I'll have to punch 1 for genius bar, punch 2 for mac, punch 3 for iPhone, or will I have to make my way to a specific table to make an appointment for Mac or iPhone. I'm sure Apple's intent is to make things better but I can't help but feel this runs the risk of being too impersonal and turning some people away. Time will tell...

Lochias
May 22, 2011, 04:54 PM
and this won't change my opinion. Apple tried so hard to be cool and hip by removing the cash register that I never shop there now. This won't solve anything. You'll just have people fighting over an iPad to push their queue button then everyone hanging around it in erratic groups waiting for attention.

What was so hard about having a dedicated and clearly indicated register where you could take your product, wait in a line and get the hell out of there? Far too conventional was it?

Not at all. It was too slow. Whether you think the new way is cool or not, it does work better in heavy volume situations, which in my experience is the norm at an Apple store.

It's too bad that you never shop there anymore. As you may have read, they are really hurting for your business.

Lochias
May 22, 2011, 04:58 PM
Sounds like they need more staff not something to use as an excuse to have less.

Where would they fit more staff. Apple has the highest personnel density of any store in town.

Lochias
May 22, 2011, 05:09 PM
I am on the fence with this change ...

If I am undecided and need questions answered, I won't mind waiting in queue for assistance. Trust me I would much rather buy Apple products at the Apple Store; however, most times I know what I want, and I want to get in and get out. If I have to wait in queue to spend my money, I am not sure it is valuable experience. In fact, I may have second thoughts if I have wait too long.

This may push more people like myself to Best Buy or the Apple Online Store.

(The only product I waited in line for was the iPad2, and I doubt I do that ever again.)


So if there's a line at a cash register, you just walk out?

AppleScruff1
May 22, 2011, 05:18 PM
Really? People need to have their ego's stroked and that's why they go to retail stores? Sure, some stores are rather fancy (and to an extent, apple falls into this group), but come on, has it ever occurred to you that maybe people want to go into a retail store because they want to see and examine and try out a product? Is that such an alien concept? You say the product should "stand on it's own", well sure, but you can't have a product stand on it's own unless you can actually examine it! It has little to do with wooing people into buying things (although that IS the underlying principle behind advertising, retail stores, and sales-people). People need retail stores. They need to see a mac display in real life to gauge it's quality. They need to test out the weight of a laptop, and compare sizes in real life. Many people like to test out the keyboards and see how the buttons respond.

And your car dealer is an even worse example! Buying a car (an expensive and usually long term purchase) practically demands that you examine that car physically, in real life. You should look at it inside and out, and you should probably drive it. You have a strange outlook on things, and bizarre misunderstanding of how consumers and their products relate to one another. I mean you no disrespect when I say that. (no really, I don't).

And no, you don't need an ipad connected to a MBP to buy one. But having a ipad that displays relevant information about the MBP (and other related laptops) is very useful to a potential buyer, especially if they are new to macs.

And finally, as a general comment on this change in retail Apple stores: for all the people complaining about the queue, do you not realize that this is something that complements the existing store setup? The queue does not replace that normal way you can approach a specialist (or how they can approach you), it only offers an additional, more organized way to ask for help, with less effort, especially when the store is crowded.

Oh, and one more thing: I can't speak for all stores, but all the Apple stores I've been to DO have a real cash register, in addition to all the staff having mobile credit card processing devices. So, although Apple stores can really get very busy and chaotic, if you can't find the register then you need to improve your brain functions. Yes, Apple is one of the busiest retail stores, but there are ways you can deal with that (go at non-peak times, etc.).

/rant off

I wasn't even trying to suggest that retail stores were bad. My point was only an Apple fanboy would make a statement that someone doesn't "get" it when Apple does something like this. If it was any other retailer most everyone here would be saying it was ridiculous to have 100 iPads hooked up to everything. And the same people would be complaining about the floors of gold adding to the cost of the merchandise and nothing to the product itself. These customers are getting their ego stroked and trying to convince themselves that they are getting the first class experience.

And no, I didn't know that it didn't replace the traditional method of customer/employee interaction. Thank you for pointing that out to me, I stand corrected.

As for the car dealer, I can go to a Mercedes dealership and the service bays have a tiled floor, etc, etc. If this isn't trying to impress the customer, I don't know what is. It's reinforcing the "you are special because you bought a ..." attitude. I wasn't suggesting that retail stores or car dealerships go away. Why not spend the millions on actually having iPads in stock instead of trying to impress me with how your store is superior to the competition. And then the customer brags about it?

Lochias
May 22, 2011, 05:19 PM
Could care less about the iPad per display. The specialist notification is pretty cool though.

Quick question, do they place a tutorial iPad next to the iPads? That would see silly looking and raher redundant to me.

Redundant? They operate differently and are performing entirely different functions. One of them you can do what you want with, play a game, set up a spreadsheet, watch video. The other answers your questions or calls a specialist. It does not runs apps.

cooldaddybeck
May 22, 2011, 05:29 PM
Remember the good old days when the system specs were on a plastic-encased card next to the system?

Of course, several of you appear to have missed that item when looking at systems and only would have bought something different if the specs had been on an iPad...

:p

JoeG4
May 22, 2011, 05:30 PM
I am not hip, I am not young, and I am male. Most of the "help" are young, hip, and male.....guess who they prefer to help?


While I'd love to agree with you, I seldom find that to actually be the case here in the Bay Area, and everyone in the Bay Area loves to go on about life as if they WERE a hipster.

Maybe it's because part of being hip is rebelling the norm and out here the norm is to be hip XD

res1233
May 22, 2011, 06:14 PM
Maybe it's because part of being hip is rebelling the norm and out here the norm is to be hip XD

^Paradox

Ozid
May 22, 2011, 07:14 PM
I am on the fence with this change ...

If I am undecided and need questions answered, I won't mind waiting in queue for assistance. Trust me I would much rather buy Apple products at the Apple Store; however, most times I know what I want, and I want to get in and get out. If I have to wait in queue to spend my money, I am not sure it is valuable experience. In fact, I may have second thoughts if I have wait too long.

This may push more people like myself to Best Buy or the Apple Online Store.

(The only product I waited in line for was the iPad2, and I doubt I do that ever again.)

Honestly if you just want to get "in and out", Apple doesn't want you to shop at the store (unless you are a business customer and are familiar with their in-store business teams). They want you to hear about all the services the store has to offer. Even though there is extra cost associated with them, the main goal is to drive retention. Having customers visit the store over and over again.

If you buy a Mac with no Apple Care or One-To-One at an Apple Store, you aren't doing anybody a favor. Chances are you waited longer than you would have liked to buy it, and the Specialist takes a hit in his/her metrics.

Apple Stores exist for Fanboys and people who genuinely love Apple or the products and want to immerse themselves in the experience.

qtx43
May 22, 2011, 07:20 PM
I ...asked the Genius Bar check-in lady a couple of times what I needed to do...

Bummer. If only you could've somehow communicated your desire to be waited on.

Bummer, if you only decided to read before commenting. The same thing has happened to me, not that it's unique to Apple stores. Employees get busy, and keeping track of who's first isn't their highest priority. Unless you want to be a big giant screaming *******, it just happens. Having a formal queue is a great idea.

Ubik1981
May 22, 2011, 07:21 PM
While I appreciate how having dozens of iPads in the stores linked to an improved que system will improve the customer experience, you would think Apple would prioritize getting iPads into the hands of their customers. 1 to 2 weeks to get one does not seem acceptable to me.

M

1 or 2 weeks? U must be kidding... I have ordered my iPad at a big Apple retail store here in Aussie on April 28... and I'm still number 20+ in the waiting list :mad:

Thex1138
May 22, 2011, 07:21 PM
A patent will shortly follow for the in store changes...

Personally I like it a lot! :D

jaksta
May 22, 2011, 08:03 PM
The Apple retail experience is so awesome already, I can't imagine they will make it better.

AidenShaw
May 22, 2011, 09:01 PM
The Apple retail experience is so awesome already, I can't imagine they will make it better.

Awesome - like walking into a Scientology church and seeing the drones coming at you.

Seriously - I don't have enough tattoos (none) and piercings (3) to feel comfortable in a store that hip.

Joshwawilson
May 22, 2011, 09:27 PM
Went in to the apple store today and there were about 50+ iPads just with info about other produces. This is a small store, and there are over 300 stores worldwide...so that's easily 15000 iPads :p probably more like 20-25 thousand. Haha and there's a shortage of iPad 2s? I wonder why:rolleyes:

CristobalHuet
May 22, 2011, 09:29 PM
Am I the only one rolling my eyes at this incredibly huge non-story?

Thex1138
May 22, 2011, 09:44 PM
Awesome - like walking into a Scientology church and seeing the drones coming at you.

Seriously - I don't have enough tattoos (none) and piercings (3) to feel comfortable in a store that hip.

More like the Borg...:D

charlituna
May 22, 2011, 09:46 PM
Just for the record, that queue system has been in place for a while. But before you only had the Apple Store app and the employees to get on the list. Now you can add yourself

JoeG4
May 22, 2011, 09:53 PM
If you buy a Mac with no Apple Care or One-To-One at an Apple Store, you aren't doing anybody a favor. Chances are you waited longer than you would have liked to buy it, and the Specialist takes a hit in his/her metrics.

Apple Stores exist for Fanboys and people who genuinely love Apple or the products and want to immerse themselves in the experience.

What exactly is so wrong about buying something and only wanting that something? If you're a fanboy do you really need One-to-One? That's absurd! A fanboy would know most Apple products like the back of their hands and love the opportunity to jump head first into something new.

I love how people constantly use the "Well, obviously you are a lesser being because you disagree" remark so much on this forum.

charlituna
May 22, 2011, 09:57 PM
. Assuming you don't have someone just playing on an ipad console for a long time, then you can't get to the queue button to press it.

Not an issue. There's only the sign and paging software on the ipads and they disabled the home button. So you can't do anything else on them.

the8thark
May 22, 2011, 10:41 PM
Delete this post.

the8thark
May 22, 2011, 10:55 PM
I never bought any :apple: in an :apple: store. Never seen the need.
So you plant your your own  trees to harvest the good fruit?

********************

I don't need an iPad connected to a MBP to woo me into buying one. The product stand on its own. I don't need a store with floors of gold and crystal chandeliers to make me feel special and loved. Same thing with a car dealer. The consumer is paying for the extraveganza and needs to have their ego stroked by the glitter and glitz.
And yes I don't need an iMac either. With a little effort a $500-$800 PC would do what I need. But not as elegantly and not as fun to use. Yes we are paying for all this through the Apple tax. But it's nice to treat yourself once in a while. And going to an Apple store is slowly becoming "The Experience" you want to have experienced. Just so you can say "I am so lucky I was able to be there".

Most stores only have people in them cause they sell the products people want to buy. But on the other hand people actually want to go to to the Apple stores. Just to see the store. Like walk in with zero intention to buy anything and work out with a purchases.

I know it's not right to compare it to a religious experience. But many people do refer to their Apple store outing as a pilgrimage. Just something they had to do. And wanted to so as well.

In my opinion sure all the ipads are over the top. But heck the Apple stores were always over the top. And people know it. I'm sure if there was a $2 admission fee to get in to an Apple store that most people would pay it. More stores should treat their stores as a place people want to be at and not just a point of sale for their goods. Then they'd get more business.

I have to say Apple is still top of the game with their stores. And most other retailers just don't get it.

********************

And some people are saying "only fanbois say most other retailers just don't get it". Actually it's the those neysayers that don't get it. Apple has always been over the top. The ipads don't change much they just add to it. And help at peak traffic times so no one is left out. Yes I agree it is a non-story for most of the general public. But it's pretty important for the Apple Store staff. Hence all the cloak and dagger stuff to protect it pre-launch.

3goldens
May 23, 2011, 12:29 AM
That letter is so beautifully written, it made me cry!
:rolleyes:

MacNut
May 23, 2011, 03:09 AM
Every employee is a register. Need to pay for something? Hit the queue button on the iPad and the register comes to you. Suddenly instead of one single long register line you have many registers with much smaller lines.

The same principle as distributed computing, multithreading or torrents. Way more efficient.Ya but you still have to wait for them to bring you change. Why not just have a bank of registers.

MasterHowl
May 23, 2011, 03:51 AM
beautiful.

ZipZap
May 23, 2011, 04:39 AM
If I cannot pick something off the shelf and pay for it quickly they have not fixed a major issue I have with the stores.

I am tired of waiting to pay.

They should accept credit payments all over the store all the time (as they do at X-MAS).

kallisti
May 23, 2011, 05:55 AM
It's already sub-par. At best it's the status quo. It's been a buggy flop since it launched. Even the most ardent of Mac fans will admit MobileMe is overpriced crap. Give me one thing MobileMe does that Google doesn't offer for free.

(Not really the point of this thread)

I like the iPad mini kiosk idea. Actually I think it's great. Ultimately it will drive iPad sales too.

Does Google sync your address book, calendar, and browser bookmarks across all of your computers and devices? Not in the cloud, but the actual apps on your hard drive?

ctdonath
May 23, 2011, 08:24 AM
Ya but you still have to wait for them to bring you change.

What percentage of Apple customers use cash? The focus is on 3 or 4 digit price tags, amounts few people carry. If someone does, say, buy an iMac for cash in-store, they're probably not in a hurry to get the change. That balanced with most customers using plastic means balancing the services accordingly.

Most customers are "I want this, here's my credit card" <swipe> "thanks!". I don't want to be stuck waiting for a register making change when I can just wave a small sheet of plastic at the clerk.

pjarvi
May 23, 2011, 09:31 AM
It'll be nice to have that queue for the specialists. I've walked out of the store numerous times because I can't stand waiting around for someone who is available. I try to avoid the stores just because of that.

But hey, big change there, bet nothing really changes on the consumer side. The store will still be dominated by people stopping in to use the computers, annoying kids running around, and parents with massive strollers blocking the products I want to look at and buy.



Same here, if only they had kept one normal cash register for normal shoppers to queue up at rather than having to stand around at a random table only now with an imaginary queue that's sends a "specialist" to where you are standing.

840quadra
May 23, 2011, 11:20 AM
Just my opinion however I feel the cable management on some of the displays could have been done a bit better. Everything looked a bit cluttered and tangled.

Otherwise it is really cool, and I like seeing companies use their technology to promote their own products. :)

JHankwitz
May 23, 2011, 11:37 AM
There's nothing that frustrates me more than having to wait in line to give someone my money. Be it a grocery or Apple store, it blows my mind that any supplier would make it difficult or inconvenient to take my cash. Like, isn't that the primary reason they're in business? You'd think it would always be the primary problem to rectify. It took me almost a half hour to buy/checkout a simple charger for my iPod Nano a few weeks ago. That's insane!

It looks like this new system may aleviate the number of clerks needed, but will it make it easier and faster to check out once I've decided what I want to buy? I'll have to visit a store and give it a try this week.

Hberg
May 23, 2011, 12:20 PM
So if there's a line at a cash register, you just walk out?

That was not my point.

The way the queue described it would apply to those simply looking for an education, an answer to a question and purchasing a product. If I am in a store, I can walk up to the check out to purchase. The way the queue was described that would not be the case in this situation.

Hberg
May 23, 2011, 12:29 PM
Honestly if you just want to get "in and out", Apple doesn't want you to shop at the store (unless you are a business customer and are familiar with their in-store business teams). They want you to hear about all the services the store has to offer. Even though there is extra cost associated with them, the main goal is to drive retention. Having customers visit the store over and over again.

If you buy a Mac with no Apple Care or One-To-One at an Apple Store, you aren't doing anybody a favor. Chances are you waited longer than you would have liked to buy it, and the Specialist takes a hit in his/her metrics.

Apple Stores exist for Fanboys and people who genuinely love Apple or the products and want to immerse themselves in the experience.

I hear what you are saying about retention. Customer retention is important to every business, and an educated consumer is important from a product awareness and continued demand.

I am a business and personal user of the Apple products, and I converted from the Windows environment a few years back. Given my experience with the Apple products (this includes the physical product, the retail store as well as the online business store), I doubt seriously I will go back to a Windows computer. Apple's stuff just works. I don't know if that makes me a Fan Boy or not.

I am not trying to create any drama. My point is simply that it may reduce the number of customers that utilize the Apple Retail Store environment. If nothing else, it may reduce it by a factor of one; however, I doubt it will be just one.

Ozid
May 23, 2011, 03:50 PM
What exactly is so wrong about buying something and only wanting that something? If you're a fanboy do you really need One-to-One? That's absurd! A fanboy would know most Apple products like the back of their hands and love the opportunity to jump head first into something new.

I love how people constantly use the "Well, obviously you are a lesser being because you disagree" remark so much on this forum.

Whoa. You're getting pretty worked up. My point was the Apple Stores are really there so that you can hear about the products. It's the specialists job to offer you solutions designed to make your life easier. That is the kind of stuff the store wants you to buy. The devices sell themselves, and if that is all you want, Best Buys are a lot more convenient most of the time.

I hear what you are saying about retention. Customer retention is important to every business, and an educated consumer is important from a product awareness and continued demand.

I am a business and personal user of the Apple products, and I converted from the Windows environment a few years back. Given my experience with the Apple products (this includes the physical product, the retail store as well as the online business store), I doubt seriously I will go back to a Windows computer. Apple's stuff just works. I don't know if that makes me a Fan Boy or not.

I am not trying to create any drama. My point is simply that it may reduce the number of customers that utilize the Apple Retail Store environment. If nothing else, it may reduce it by a factor of one; however, I doubt it will be just one.

I get where you (and others with similar opinions) are coming from, but I have a feeling Apple wants to have you in their store, even if you are just using an iPod and waiting for a Specialist. People wander in there because they want to see why everybody else is in there.

The stores aren't there to make it "easier" to buy a computer. They're designed to make you stay and come back as much as possible. So the new system makes it easier to be helped, while not "improving" on the amount of time you spend in the store.

LightSpeed1
May 23, 2011, 05:48 PM
pure hotness!

Herdfan
May 23, 2011, 06:25 PM
Most customers are "I want this, here's my credit card" <swipe> "thanks!". I don't want to be stuck waiting for a register making change when I can just wave a small sheet of plastic at the clerk.

While I agree with that in theory, waiting to find a person available to hand your card can be an issue. How is a dedicated register for shelf purchases not preferable to waiting for an associate to explain to a customer that yes, this Mac will work with your printer/router/ISP etc.?

Where I live we have a chain of auto parts stores called Advance Auto. I have one about 3 minutes from my house. I will not step foot in one again. Instead, I will drive 10 minutes to an AutoZone. Why? Because several years ago Advance changed the format of all their stores and made each help "desk" a register and removed the dedicated register.

So if they had 3 associates working and there were 3 people in line ahead of you buying parts from the back, you waited. Just to buy a set of wiper blades you picked out on your own. And if you chose the wrong line, the guy beside you who got in line after you, got checked out with his car wash kit and behind him was another guy needing help.

So I drive the extra distance to AutoZone where they have a dedicated register for those who know what they want, can get it themselves and just want to pay without having to wait while someone who has no business working on their own car is be told how to replace an O2 sensor.

If I want a trackpad, do I really need to see an associate? I just want to pay and be gone.

BklynIslesFan
May 23, 2011, 07:30 PM
I am a recent (2008) switcher living in NYC. Before buying my very first Mac (a MacBook), I visited the (Soho) store a few times, spoke to the Specialists, and tried the model I planned to buy to make sure the keyboard would not be a problem*. I also took advantage of the Leopard workshops to learn more about the OS.

While I don't go to Soho much anymore (prefer the West 14th street store), am anxious to see how this change has affected things. I walked out of Soho when I got my iPhone (3G) and bought it at West 14th street because the store was so busy that I couldn't hear myself think or get any attention from any of the Specialists.

* Back when I was still a PC user, had considered buying a laptop, but could not find one with a comfortable keyboard.

NT1440
May 23, 2011, 07:36 PM
Awesome - like walking into a Scientology church and seeing the drones coming at you.

Seriously - I don't have enough tattoos (none) and piercings (3) to feel comfortable in a store that hip.

Man you really are just a hater aren't you?

If anything, I've found apple stores to easily be the most diverse stores I'm in when going to malls.

rdowns
May 24, 2011, 09:48 AM
Man you really are just a hater aren't you?

If anything, I've found apple stores to easily be the most diverse stores I'm in when going to malls.


He is and I agree.

charlituna
May 25, 2011, 11:34 AM
Awesome - like walking into a Scientology church and seeing the drones coming at you.

Seriously - I don't have enough tattoos (none) and piercings (3) to feel comfortable in a store that hip.

Well that's your hang up. You can no more blame Apple because you feel you aren't hip enough than you can blame the local gym because you think your ass is too fat to be there with all the folks that don't have any flab

Clix Pix
May 25, 2011, 12:33 PM
Yesterday a friend and I stopped in at the Apple store for a few moments and I saw the new setup. I like it, actually! For the customer who is not quite ready to buy but who just wants to look at the products, the iPad has a lot of information much more neatly laid out than it used to be on the cardboard thingies. One can get some questions answered without having to bother anyone. As an example, my friend was thinking about an iPhone. We looked at them for a moment, comparing the 3GS to the iPhone4, then she asked me, "but what about the plans? How much would I have to pay? Is this going to be a lot more expensive than my current plan?" I tapped on the iPad sitting there and sure enough, the plan information came up, easy to read and telling her what she wanted to know in order to compare with whatever her current plan is. It answered her questions very nicely. We didn't take time to look at anything else but I thought that was very cool. Since she was not ready to buy one yesterday, just was on a preliminary scouting expedition, she was able to see and handle the product and to see the information she needed to make her decision. IF she had been ready to buy right then, we could've tapped the button to summon a Specialist and she would have been good to go with a new iPhone......

e-coli
May 26, 2011, 11:34 AM
Ya but you still have to wait for them to bring you change. Why not just have a bank of registers.

People still pay with cash? ;)

caspersoong
May 27, 2011, 07:38 AM
I really like the inspirational message. Just like Apple to do something like that.