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MacRumors
Jun 17, 2011, 09:20 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2011/06/17/apple-releases-new-ipad-2-ad-now/)


TFFkK2SmPg4
Apple just posted this new television ad for the iPad 2 on Apple's iPad page (http://www.apple.com/ipad/) and YouTube channel (http://www.youtube.com/watch?v=TFFkK2SmPg4). The ad illustrates life is different "now" that we have the iPad 2. The ad shows off apps for the Wall Street Journal (http://itunes.apple.com/us/app/the-wall-street-journal/id364387007?mt=8), Spin magazine (http://itunes.apple.com/us/app/spin-play/id423407524?mt=8), the movie The King's Speech (http://itunes.apple.com/us/movie/the-kings-speech/id414649756), Facetime, iTunes U, the iBookstore, and Star Walk (http://itunes.apple.com/us/app/star-walk-for-ipad-interactive/id363486802?mt=8).
Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.

Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.

Because now, there's this.Thanks Geoff!

Article Link: Apple Releases New iPad 2 Ad, 'Now' (http://www.macrumors.com/2011/06/17/apple-releases-new-ipad-2-ad-now/)



Chundles
Jun 17, 2011, 09:24 PM
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.

doug in albq
Jun 17, 2011, 09:26 PM
AWESOME!

Truly a new way...

Superb marketing message.

Near-perfect.

dball4
Jun 17, 2011, 09:26 PM
Another great ad, Apple and its marketing team are the most brilliant in the entire business

jmann
Jun 17, 2011, 09:30 PM
This was a really great ad. I loved the mood.

BJMRamage
Jun 17, 2011, 09:34 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

Very nice. Just like packaging they use emotion and desire whereas competitors use flashy numbers and "we've also gOT this "

aristotle
Jun 17, 2011, 09:37 PM
One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.

Multitasking sounds great but you can realistically only watch one video at a time on a small screen. Realistically, you can only interact with one application at a time as well.

gatearray
Jun 17, 2011, 09:37 PM
Terrific ad, truly stellar quality— and I also take comfort in knowing that using this new tablet computer won't turn me into a ****ing cyborg from Hell, but then again, I'm also not 12 years old, either.

:)

luci216
Jun 17, 2011, 09:38 PM
very serene :]

Sixtafoua
Jun 17, 2011, 09:44 PM
I don't see why people think this is amazing, it's just an ad saying random things the iPad does. I think they could make a more MAGICAL ad for a MAGICAL device. (maybe with unicorns or something like that.)

Will do good
Jun 17, 2011, 09:49 PM
What can't other business do smart, classy ads like these... oh, that right they are a me too product, that's just not good enough.

Would had love to create a campaign like this one time in my career:rolleyes:

nagromme
Jun 17, 2011, 09:51 PM
One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.

Ha ha :) I think of that ad too when I try to figure out the mentality of someone moved by those weird middle-school-macho Android tablet ads :D Best thing about that Xoom ad: it focuses on an awesome 3D game. A game ported from the iPad. And, at the time, the ONLY tablet-optimized game for Honeycomb!! Talk about intentionally misleading advertising... to have a whole ad focused on a device as a game machine, when there are no games to speak of, and that one game runs on the iPad anyway!

42streetsdown
Jun 17, 2011, 09:51 PM
very nice ad. it almost makes me want to buy one... almost...

WestonHarvey1
Jun 17, 2011, 09:55 PM
Not nearly enough lasers, lightning, or creatures morphing out of liquid metal. No epic rock music.

They'll not sell a single one.

FroMann
Jun 17, 2011, 09:55 PM
I want Apple to hire Jeff Goldblum again for thier ADs. :D

apple101
Jun 17, 2011, 10:05 PM
It almost makes you WANT to buy one. :cool:

Grimmeh
Jun 17, 2011, 10:13 PM
Why are these ever on the front page? It’s useless news. Some of the stuff on the Page 2s is more worthy.

aristotle
Jun 17, 2011, 10:15 PM
I want Apple to hire Jeff Goldblum again for thier ADs. :D
Nah, they should hire Richard Dreyfuss again but have him do a funny ad in a fake german accent.
;)

appleguy123
Jun 17, 2011, 10:24 PM
Apple should adopt a campaign like this for the iPhone, instead of the prudish 'if you don't have an iPhone' ad campaign.
Also, bring back get a Mac or something similar.

dscuber9000
Jun 17, 2011, 10:29 PM
That was actually a really good commercial. I liked it.

NoNothing
Jun 17, 2011, 10:30 PM
Apple should adopt a campaign like this for the iPhone, instead of the prudish 'if you don't have an iPhone' ad campaign.
Also, bring back get a Mac or something similar.

The "You don't have an iPhone" is simply horrid. It reeks of desperation. The iPad commercials are simply amazing. Smooth. serene, calm, confident.

Classic show don't tell.

NJL6705
Jun 17, 2011, 10:31 PM
I like these new iPad 2 ads. The new iPhone ads are too smug, but these are perfect, almost as good as "Think Different".

appleguy123
Jun 17, 2011, 10:38 PM
The "You don't have an iPhone" is simply horrid. It reeks of desperation. The iPad commercials are simply amazing. Smooth. serene, calm, confident.

Classic show don't tell.

I agree. Those commercial perpetuate the stereotype that Apple users are just egocentric cronies who think they're better than you.

AbyssImpact
Jun 17, 2011, 10:41 PM
Why no white iPad 2 commercials?

bijanorama
Jun 17, 2011, 10:41 PM
I'd really like to see apple push a universal standard & universal hardware for video calling. To be able to call someone's phone, living room TV, or their computer from your iPad would be amazing.

Ideally, I'd like the Apple TV to have a forward facing iSight HD camera in it so I can video call my grandma who lives in another state from my iPad. I'd buy everyone in my family a $99 Apple TV if that was the case.

spillproof
Jun 17, 2011, 10:42 PM
Makes me want one even more.

Much much better then their narcissistic "You don't have an iPhone, you suck" ads.

parapup
Jun 17, 2011, 10:50 PM
Makes me want one even more.

Much much better then their narcissistic "You don't have an iPhone, you suck" ads.

Yep. This was a good, appealing ad.

[ I am "instant-gratification-only" buyer and that's the only thing stopping me from buying an iPad post iOS 5. Would love to use it for iTunes U alone!]

Small White Car
Jun 17, 2011, 10:59 PM
Why no white iPad 2 commercials?

Because white iPads are ugly.

Don't get me wrong, Apple has made some really great looking white devices in their day. The iPad just isn't one of them.

CFreymarc
Jun 17, 2011, 11:00 PM
Total fluff! Just a stock price boost since Lion is delayed.

Yamcha
Jun 17, 2011, 11:03 PM
Apple has always been great at marketing.. I'm actually considering an iPad..

lilo777
Jun 17, 2011, 11:04 PM
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.

It's funny, I could do all these things (in better quality though) for many years now on my PC. What exactly is Apple trying to tell us here?

rowspaxe
Jun 17, 2011, 11:06 PM
yawn...on my own here--but i hate these ads. they are like the GE ad pablum that runs on american sunday interview shows. They are turning the ipad into "your father oldsmobile". Enough already. Question--who is this aimed at.

CWallace
Jun 17, 2011, 11:08 PM
I like how they chose the constellation Leo (the lion). Little foreshadowing of OS X 10.7. :D

OrangeSVTguy
Jun 17, 2011, 11:12 PM
Anyone try out that space walk?

jap1198
Jun 17, 2011, 11:14 PM
I'm loving this new ad, it's way better than those "If you don't have an iPhone..." ads. Either they learned real quickly from their mistake, or there are two different advertising teams for the iPhone/iPad :D

Small White Car
Jun 17, 2011, 11:14 PM
Question--who is this aimed at.

I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.

rowspaxe
Jun 17, 2011, 11:16 PM
ibooks--with its virtual woodgrain--is an app so crappy looking only steve balmar could love. Also--don't try taking class notes on your ipad till version 3

Moyank24
Jun 17, 2011, 11:16 PM
I agree. Those commercial perpetuate the stereotype that Apple users are just egocentric cronies who think they're better than you.

But...I am better than you. ;)

Seriously, though, I agree...this ad is SO much better than the recent iPhone ad. They need to step up their game where the iPhone ads are concerned.

kiljoy616
Jun 17, 2011, 11:16 PM
I was waiting for "now you have portable porn at your fingertips literary." ;)

kiljoy616
Jun 17, 2011, 11:21 PM
ibooks--with its virtual woodgrain--is an app so crappy looking only steve balmar could love. Also--don't try taking class notes on your ipad till version 3

No you still need pencil and paper for that, considering how much writing I did I would have looked like some chimp had draw on it. But you can use it as your interactive book which is better than carrying around a 100 dollar plus book you can't do note on.

Macwheezie
Jun 17, 2011, 11:24 PM
Why no white iPad 2 commercials?

In this case, they want your eye to look at the screen, so they chose black. And in the end shot, black highlights the reflections better. They are selling you a car which can take you to new places, not a computer for your desk.

NoNothing
Jun 17, 2011, 11:25 PM
It's funny, I could do all these things (in better quality though) for many years now on my PC. What exactly is Apple trying to tell us here?

You are lots stronger than I.

NoNothing
Jun 17, 2011, 11:27 PM
Also--don't try taking class notes on your ipad till version 3

Why? At WWDC, I was simply amazed at some of the Apps for note taking people were using.

xfusejc
Jun 17, 2011, 11:32 PM
Is it Spielberg doing the voice overs for these iPad commercials?

Telp
Jun 17, 2011, 11:35 PM
ibooks--with its virtual woodgrain--is an app so crappy looking only steve balmar could love. Also--don't try taking class notes on your ipad till version 3

I've been taking notes on my iPad 1 in class for a year now and have loved the experience. No more finding which notebook I brought to class last week or carrying around 4 or 5 notebooks for the day. It takes some getting used to but I would recommend it to anyone. Definitely buy a stylus though, but for $10, that's not a big deal.

Uragon
Jun 17, 2011, 11:43 PM
very nice ad. it almost makes me want to buy one... almost...

If you're hesitant to buy one, buy two. :D

beangibbs
Jun 18, 2011, 12:12 AM
ibooks--with its virtual woodgrain--is an app so crappy looking only steve balmar could love. Also--don't try taking class notes on your ipad till version 3

I took note on my original iPad all last semester for ever class.
It's not hard if you have a brain and can organize your notes. I don't expect the machine to do everything for me.
I cn organize my commercial photo notes separate from my art history 2 notes. And the app worked just fine.

I don't understand what is so terrible about using the iPad as a note taking device.

acslater017
Jun 18, 2011, 12:17 AM
Terrific ad, truly stellar quality— and I also take comfort in knowing that using this new tablet computer won't turn me into a ****ing cyborg from Hell, but then again, I'm also not 12 years old, either.

:)

YOU DON'T WANT THE DROID TO TURN YOU INTO A MEDIA-DEVOURING, WEB SURFING, TEXTING MACHINE?!?! :rolleyes:

What I'm really concerned about is, why isn't the iPad tied in with Green Lantern or X-Men? That would really add a touch of class :rolleyes:

acslater017
Jun 18, 2011, 12:21 AM
I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.

LOL you sound a lot like me :D I am my family's IT department. Just spent half an hour last night helping my mom get her digital photos off her camera, onto her computer (Dell with XP!!!!) and onto a CD. What a nightmare. I pleaded with her to get a Mac when that thing dies. :mad:

dreamsburnred
Jun 18, 2011, 12:37 AM
Very nice ad. Simple, friendly, and just focus' on the innovation.

Rocketman
Jun 18, 2011, 12:39 AM
I got this error while playing the ad file. I assume there is a high load, but it should prompt you for size reduction first to all users to lower overall traffic during peak loads or always. Also on another occasion it started to download and play but choked. Rather than resume later where it left off it choked out.

These are issues with error trapping.

Rocketman

res1233
Jun 18, 2011, 12:40 AM
LOL you sound a lot like me :D I am my family's IT department. Just spent half an hour last night helping my mom get her digital photos off her camera, onto her computer (Dell with XP!!!!) and onto a CD. What a nightmare. I pleaded with her to get a Mac when that thing dies. :mad:

Hey, I feel you. I'm my family's IT guy too. If my grandmother ever needs help with her dell, I'm the first person she calls. Problem is, she isn't so good at following directions when it comes to computers. This woman was a scientist in her day, and now even telling her to click on the start menu takes a good 15 seconds. The iPad eliminates such a massive amount of hassle, some of which exists still in the Mac.
Steve said it well. Everything on the mac goes good, until they have to deal with the filesystem. Then it's just a seemingly endless jungle of cryptic directories that only experience can tell you what it all means. We recently got her an iPhone and she seems to be making a fair bit of use out of it. Before she had that phone, she literally NEVER called anyone on it, and usually had it off. Now, she has it on 24/7, uses facetime, and calls me on it. It's amazing. I didn't have to show her how to do most of what she now does effortlessly on the iPhone, and the iPad is no different.

I got this error while playing the ad file. I assume there is a high load, but it should prompt you for size reduction first to all users to lower overall traffic during peak loads or always. Also on another occasion it started to download and play but choked. Rather than resume later where it left off it choked out.

These are issues with error trapping.

Rocketman

http://hoyois.github.com/safariextensions/clicktoplugin/

rhett7660
Jun 18, 2011, 12:44 AM
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.

Easy. Those words are blasphemy to a select few here who do nothing but bash the iPad and apple. :)

Great commercial!

Ijustfarted
Jun 18, 2011, 12:50 AM
That was beautiful. Simply amazing. Our competitors need to see this ad and learn how to do marketing right.

CFreymarc
Jun 18, 2011, 01:23 AM
I want Apple to hire Jeff Goldblum again for thier ADs. :D

Was told he turned the deal down. Jeff and Steve did not get along.

coolfactor
Jun 18, 2011, 01:25 AM
Why are these ever on the front page? It’s useless news. Some of the stuff on the Page 2s is more worthy.

While no ad will come close to the Think Different campaign, these ads are trying. In a few years, we'll look back and go.... that's why. Actually, today we can say that. These ads are stepping stones of history in the making, with an emotional grab.

That's why they are on the front page.

Andronicus
Jun 18, 2011, 01:29 AM
Nah, they should hire Richard Dreyfuss again but have him do a funny ad in a fake german accent.
;)

Christopher Walken, Morgan Freeman, or Anthony Hopkins.

coolfactor
Jun 18, 2011, 01:30 AM
It's funny, I could do all these things (in better quality though) for many years now on my PC. What exactly is Apple trying to tell us here?

PC? lol

Icaras
Jun 18, 2011, 01:50 AM
Because white iPads are ugly.

but white cars are beautiful? :confused::p

Hastings101
Jun 18, 2011, 01:50 AM
I could do all that on a laptop way before the iPad came out :D

rowspaxe
Jun 18, 2011, 01:54 AM
li love my ipad and i look foward to a future version that really supports drawing and handwriting--but its not there. Whoaaa--its so not there. But it will come to the tablet market and perhaps the ipad eventually--the asus tablet with capacitative adn cintique technology looks promising. Meanwhile--you guys knock yourself with your 10 words to a page notetaking...

WilliamG
Jun 18, 2011, 02:04 AM
Sheer genius. Perfectly put together. No nonsense like the "OMG it can now do cats," commercial. No specs, not getting even bogged down with app names. Raises lots of easily-answered questions, and makes you smile. Nobody does it like Apple, period.

porky
Jun 18, 2011, 02:05 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; nl-nl) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

They should use imovie, garageband and pages in one ad. Three amazing things that will never exist on whatever android tablet they make.

htpw16
Jun 18, 2011, 02:19 AM
The mail badge towards the end of the commercial indicates 7 unread messages. Clearly this implies Lion will be released on July 7th. That's how rumors start right? ;)

flottenheimer
Jun 18, 2011, 02:22 AM
I'd really like to see apple push a universal standard & universal hardware for video calling. To be able to call someone's phone, living room TV, or their computer from your iPad would be amazing.

Ideally, I'd like the Apple TV to have a forward facing iSight HD camera in it so I can video call my grandma who lives in another state from my iPad. I'd buy everyone in my family a $99 Apple TV if that was the case.

I believe FaceTime is just that. An open standard.
Anyone can jump right in and support it, afaik.

unlinked
Jun 18, 2011, 02:53 AM
I believe FaceTime is just that. An open standard.
Anyone can jump right in and support it, afaik.

I believe that to be a deliberate half truth put out by Apple. It is a secret proprietary standard based off a lot of public standards. Last time I looked nobody but Apple were able to use it.

MOFS
Jun 18, 2011, 03:08 AM
These remain a heck of a lot better it's competitors. The Blackberry Playbook Ad (http://www.youtube.com/user/BlackBerry) seems in initially funny, until you realise it's aimed at those people who know what flash does without knowing that the majority of the web has caught up with the iPad and put their stuff in an iPad compatible format.:rolleyes:

gorgeousninja
Jun 18, 2011, 03:28 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

Total fluff! Just a stock price boost since Lion is delayed.

..is this that 12 year old that likes the morphin metal craptucular android ads?

ChrisSD
Jun 18, 2011, 03:37 AM
Good commercial, but I was able to hold a bookstore before the iPad.

Popeye206
Jun 18, 2011, 03:37 AM
But no Cats? :rolleyes:

Really nice commercial.

gorgeousninja
Jun 18, 2011, 03:43 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.

It's funny, I could do all these things (in better quality though) for many years now on my PC. What exactly is Apple trying to tell us here?

While you were on a train/plane/bus? No, ... So what exactly are you trying tosay?

MoreAwesomeDanU
Jun 18, 2011, 05:00 AM
am i the only one who finds the HTC "you" campaign very similar to the iPad ads?

http://www.youtube.com/watch?v=2-0kg-VCW_8&feature=relmfu

HelveticaNeue
Jun 18, 2011, 05:06 AM
Fantastic. Probably my favourite iPad commercial since "What is iPad" last year. I really like the atmosphere of these last three iPad 2 commercials. There seem instilled with a sense of quiet wonder, as if Apple themselves are amazed at this thing they've created is and how it changed things.

Dr McKay
Jun 18, 2011, 05:13 AM
Love the iPad 2 apps, they're fun, quirky and elegant. I just wish they'd transfer this elegance to their iPhone ads, I die a little inside when I hear "If you don't have an iPhone..." ads.

cerote
Jun 18, 2011, 05:32 AM
That Star Walk app is amazing. I love it.

Got it a while ago for my iphone.

andys53
Jun 18, 2011, 05:33 AM
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.

Don't need to do they, we all just know what they're talking about.

ratzzo
Jun 18, 2011, 06:38 AM
Another proof that Apple are Marketing genius. The video shows simplicity and functionality without being boring. Nice, however playing that video at the start might be some shady way to not showcase the lack of Flash.

Renverse
Jun 18, 2011, 07:06 AM
I don't know, guys. This one and the other philosophical iPad2 commercial come of as pretentious to me.

phpmaven
Jun 18, 2011, 07:22 AM
The "You don't have an iPhone" is simply horrid. It reeks of desperation. The iPad commercials are simply amazing. Smooth. serene, calm, confident.

Classic show don't tell.

Reeks of desperation? While I'm not crazy about the iPhone commercials either, you're going to have to explain that one to me.

E.Lizardo
Jun 18, 2011, 07:28 AM
It's funny, I could do all these things (in better quality though) for many years now on my PC. What exactly is Apple trying to tell us here?

If you don't"get it" now you never will.A tablet is simply not for you.Time to move on.

ChrisTX
Jun 18, 2011, 07:57 AM
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.

Consumers don't really care about Specs, just ask Motorola how that worked out with their Xoom.

Reeks of desperation? While I'm not crazy about the iPhone commercials either, you're going to have to explain that one to me.

I though they seemed a little more arrogant then desperate, but is it really arrogance when you have the best mobile phone around and know it?

BJB Productions
Jun 18, 2011, 08:46 AM
Apple sure does know how to market. That ad just made me love my iPad more than I did 30 seconds ago. :)

SactoGuy18
Jun 18, 2011, 08:57 AM
Apple sure does know how to market. That ad just made me love my iPad more than I did 30 seconds ago. :)

In fact, I saw this ad using the YouTube app on my iPad 2. :D I love the way the ad shows what the iPad 2 can do, not what's so technically superior about the device in general.

*LTD*
Jun 18, 2011, 09:04 AM
not what's so technically superior about the device in general.

Which is actually implied. ;)

LxHunter
Jun 18, 2011, 09:10 AM
An ad for grownups (of all ages)

Apple is good at figuring out what not to do:
1. no stupid theme or blaring music (Hey RIM, Chrissie Hynde and "Brass in My Pocket" was May 1980; and Motorola, am I a 12-year-old trying to turn into Cyborg?)
2. no specs (I have built electronics, but I don't care)
3. no knocking competition (well there is none, really; just an iPad and a Tablets market)

Dieter Rams and Jonathan Ive got it right.
You are done designing not when you have added everything you can think of, but when you have removed everything you don't need.

vincenz
Jun 18, 2011, 09:18 AM
Why no white iPad 2 commercials?

Because white iPads are yucky.

nate13
Jun 18, 2011, 09:27 AM
Apple has always had a good marketing team- even the more critical of us could agree that it made them think about the product. Now that they have captured a less biased market than the PC/ phone/ (way back when, iPod), it is awesome to see the simple, classy, and effective style. Just as someone above me has said; I don't care about specs or competitors. I care about what THIS product does well, and what practical purpose it'll have in my life.

Really a wonderful add in form and function. If you don't like it, use your media center PC to skip the commercial :D

:apple:

cvaldes
Jun 18, 2011, 09:29 AM
Why no white iPad 2 commercials?
Because Steve prefers the look of the black one on camera.

Do you really think anyone else at Apple makes those sort of decisions?

iMacThere4Iam
Jun 18, 2011, 09:36 AM
New Android Ad:

Now... We can enjoy plastic devices that cost more than aluminum and glass devices.

Now... We can wonder why some people actually care about build quality.

Now... We can wait for some decent apps to come our way.

Now... We can purchase these apps from shady developers.

Now... We get to experience the onslaught of viruses and malware coming our way.

Now... We don't have to wait in line to get one, since no one else wants one.

Now... We can wonder why we ever bought one in the first place.

Now... We can try to figure out what to do with it.

Now... We can return it, or give it to a relative.

reactions
Jun 18, 2011, 09:39 AM
Why no white iPad 2 commercials?

Because the white looks cheap and the black looks classy.

I had a white iPad 2 on launch day and sold it for a black after seeing how distracting the color was. A white iPad would ruin these commercials!

Great commercial btw - just classy and it gave me goosebumps

Becordial
Jun 18, 2011, 09:40 AM
These remain a heck of a lot better it's competitors. The Blackberry Playbook Ad (http://www.youtube.com/user/BlackBerry) seems in initially funny, until you realise it's aimed at those people who know what flash does without knowing that the majority of the web has caught up with the iPad and put their stuff in an iPad compatible format.:rolleyes:

True, but I'd really like to see a summary of how the top 100 sites in different categories perform on ipad.

DouglasDolde
Jun 18, 2011, 09:43 AM
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I have no use for am iPad ad or not

Blakjack
Jun 18, 2011, 09:57 AM
Apple is the definition of simplicity. It's amazing how brave they are to express this in their commercials. No verbal mention of Apple or the device they are advertising at all in the commercial. They are obviously selling what the iPad can do and not what the iPad is. Beautiful, Just beautiful.

CristobalHuet
Jun 18, 2011, 10:09 AM
I agree. Those commercial perpetuate the stereotype that Apple users are just egocentric cronies who think they're better than you.

But we are better than them. :p :D :)

*LTD*
Jun 18, 2011, 10:13 AM
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I have no use for am iPad ad or not

Duly noted.

cirus
Jun 18, 2011, 10:17 AM
Jeez, Its a fricking commercial, stop treating it like its the path to nirvana.

Ohhh! Its Beautiful! :rolleyes:

autotunz
Jun 18, 2011, 10:25 AM
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I have no use for am iPad ad or not

Thanks for making that perfectly clear. :rolleyes:

cvaldes
Jun 18, 2011, 10:47 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

I have no use for am iPad ad or not
Yes, yes, MacRumors sure does appreciate your pageviews though.

rhett7660
Jun 18, 2011, 10:52 AM
I could do all that on a laptop way before the iPad came out :D

Actually I don't think you could hold your laptop up to the sky and see the star formations in real time in their current location to earth with a single piece of software. So no I don't think you could "all" of that with your personal computer.

oklaonion
Jun 18, 2011, 11:30 AM
Yet another incredible Apple ad.

BlindMellon
Jun 18, 2011, 11:41 AM
Another proof that Apple are Marketing genius.
Sorry, but this drives me nuts. Not sure what you meant to say.

Apple is Marketing geniuses? No, that doesn't sound right.
Apples are marketing geniuses? Not sure..
Apple is genious at marketing? That's better.
Apple's marketing is genius? There we go.

I apologize if English isn't your first language.

CFreymarc
Jun 18, 2011, 11:46 AM
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... is this that 12 year old that likes the morphin metal craptucular android ads?

You just described the majority of iPhone app developers.

nebulos
Jun 18, 2011, 11:55 AM
because you can't do any of these on a laptop.

(okay, fine, you CAN watch movies on your laptop, but it sucks cause you DONT HAVE TO HOLD IT UP the whole time, in bed, on the couch, ... )

GS17
Jun 18, 2011, 12:28 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

What can't other business do smart, classy ads like these... oh, that right they are a me too product, that's just not good enough.

Would had love to create a campaign like this one time in my career:rolleyes:

Simple, because Apple will sue them for copying them!

hayesk
Jun 18, 2011, 12:56 PM
Jeez, Its a fricking commercial, stop treating it like its the path to nirvana.

Ohhh! Its Beautiful! :rolleyes:

It's an article about an ad. What did you expect the comments to be about? Gee, I don't know, maybe opinions about the ad? :rolleyes::rolleyes:

cburton
Jun 18, 2011, 01:23 PM
That really is a nice ad ... but not enough robots and spaceships. How do they ever expect this thing to sell? :rolleyes:

felixen
Jun 18, 2011, 01:36 PM
I don't see why people think this is amazing, it's just an ad saying random things the iPad does. I think they could make a more MAGICAL ad for a MAGICAL device. (maybe with unicorns or something like that.)

It's classy. It's kept so simple, yet it tells of all these extraordinary things that are now possible. You watch a newspaper? People would call you insane for saying that 20 years ago. That's magical. And to end off with "now you can touch the sky" is simply brilliant. And that is magical

*LTD*
Jun 18, 2011, 01:37 PM
That really is a nice ad ... but not enough robots and spaceships. How do they ever expect this thing to sell? :rolleyes:

And homophobia and misogyny. Male consumers just aren't being addressed. What a shame.

fswmacguy
Jun 18, 2011, 01:42 PM
Sorry, but this drives me nuts. Not sure what you meant to say.

Apple is Marketing geniuses? No, that doesn't sound right.
Apples are marketing geniuses? Not sure..
Apple is genious at marketing? That's better.
Apple's marketing is genius? There we go.

I apologize if English isn't your first language.

+1

Apple is one entity. Therefore, "Apple are a company" does not make sense. Apple is a company.

*LTD*
Jun 18, 2011, 01:53 PM
+1

Apple is one entity. Therefore, "Apple are a company" does not make sense. Apple is a company.

When we refer to Apple, would it not make more sense to say "they" rather than "it"?

whocaresit
Jun 18, 2011, 02:25 PM
When we refer to Apple, would it not make more sense to say "they" rather than "it"?
This a battle between UK and US grammar. Here we go again :D

"Apple are marketing geniuses." is infact correct. == "People at Apple are marketing geniuses"

I WAS the one
Jun 18, 2011, 02:42 PM
And Now... Are more powerful options... Like Touchpad, Playbook, Galaxy Tab all with great mobile OSes and a great experience. Apple change the smartphone, but Android teach Apple what people wants on the new smartphone. Apple change tablets, but what Apple will learn from Android next just to make it better? What will Android bring next time? What will WebOS will introduce next time? Are we sure if Apple will be the leader of innovation next year? Do we?

Is Apple going to be just a nice popular Brand or it will be the rebels as they used to bemin the past?

I hope to be buying Apple products till I die. But reality is showing me competition is not dumb anymore.

Ijustfarted
Jun 18, 2011, 02:59 PM
I'm an apple fan but this post is just lame. There are plenty of android devices that are very very nice and well made. Being a fan of one thing shouldn't mean you have to hate another.

New Android Ad:

Now... We can enjoy plastic devices that cost more than aluminum and glass devices.

Now... We can wonder why some people actually care about build quality.

Now... We can wait for some decent apps to come our way.

Now... We can purchase these apps from shady developers.

Now... We get to experience the onslaught of viruses and malware coming our way.

Now... We don't have to wait in line to get one, since no one else wants one.

Now... We can wonder why we ever bought one in the first place.

Now... We can try to figure out what to do with it.

Now... We can return it, or give it to a relative.

rumplestiltskin
Jun 18, 2011, 03:03 PM
Peter Coyote's voice.

steadysignal
Jun 18, 2011, 03:09 PM
brilliant, but i don't feel anything from it...not like the others.

Glideslope
Jun 18, 2011, 03:28 PM
Magical. :apple:

Glideslope
Jun 18, 2011, 03:30 PM
I'm an apple fan but this post is just lame. There are plenty of android devices that are very very nice and well made. Being a fan of one thing shouldn't mean you have to hate another.

Obviously you have never worked as a regional sales rep for a major corporation. ;)

cirus
Jun 18, 2011, 03:49 PM
It's an article about an ad. What did you expect the comments to be about? Gee, I don't know, maybe opinions about the ad? :rolleyes::rolleyes:

Yes to opinions but more like "Good add", "liked this part...." , "why did they do this...."

Some are making it sound like the second coming of Christ.

TopToffee
Jun 18, 2011, 04:06 PM
It almost makes you WANT to buy one. :cool:

Makes me want to buy one, and I already own one :D

Although I thought the "if you ask a..." commercial was better

davelanger
Jun 18, 2011, 04:37 PM
I don't see why people think this is amazing, it's just an ad saying random things the iPad does. I think they could make a more MAGICAL ad for a MAGICAL device. (maybe with unicorns or something like that.)

Its because simple is the best. This ad shows us everything we really need to know and its what post people want to do with an ipad. Short and to the point.

Lyubomir1001
Jun 18, 2011, 05:10 PM
It's funny, I could do all these things (in better quality though) for many years now on my PC. What exactly is Apple trying to tell us here?

They are trying to say that you can do it portably anywhere you go on a great display and have the feel of holding the internet in your hands...

dfinecy
Jun 18, 2011, 05:29 PM
I like how they chose the constellation Leo (the lion). Little foreshadowing of OS X 10.7. :D

I didn't even notice that. mind=blown :cool:

res1233
Jun 18, 2011, 05:42 PM
They are trying to say that you can do it portably anywhere you go on a great display and have the feel of holding the internet in your hands...

Yep. That's the main difference between this and a PC when you come right down to it. It's also far more user-friendly than any PC OS out there, but its main claims to fame are the fact it's portable, comes with a gorgeous display, and comes with many amazing apps in the app store. Android is less friendly for developers for a variety of reasons, and the slow growth of the Android Market is the result.

*LTD*
Jun 18, 2011, 05:53 PM
Does Apple really need to put any effort into marketing, though?

At this point all they need to do is introduce it and release it. Profit ensues.

Alex Hobbs
Jun 18, 2011, 06:33 PM
+1

Apple is one entity. Therefore, "Apple are a company" does not make sense. Apple is a company.

Apple are a company makes perfect sense. UK English - companies are treated as a collective noun.

HMFIC03
Jun 18, 2011, 06:36 PM
Why no white iPad 2 commercials?

That's what I was going to say? We haven't seen any yet.

nishioka
Jun 18, 2011, 06:54 PM
Very nice ad... no smug "yep, you don't have an iPhone" stuff. Also liked the bit at the end about holding bookstores in your hand, seeing phone calls, etc..

nishioka
Jun 18, 2011, 07:03 PM
+1

Apple is one entity. Therefore, "Apple are a company" does not make sense. Apple is a company.

-1

"Apple are a company" makes perfect sense to people who either A) know the differences between American and British English (http://en.wikipedia.org/wiki/American_and_British_English_differences#Formal_and_notional_agreement) or B) aren't pedantic jackwagons trolling for attention on the intertrucks... I'll leave you to put the pieces together... :cool:

FlameofAnor
Jun 18, 2011, 07:05 PM
Well, it doesn't suck. ;)

lilo777
Jun 18, 2011, 07:14 PM
Yep. That's the main difference between this and a PC when you come right down to it. It's also far more user-friendly than any PC OS out there, but its main claims to fame are the fact it's portable, comes with a gorgeous display, and comes with many amazing apps in the app store. Android is less friendly for developers for a variety of reasons, and the slow growth of the Android Market is the result.

That's just ignorance. Android Market is actually growing much faster than App Market and is projected to overtake App Market in terms of the number of applications this August.

nebulos
Jun 18, 2011, 07:24 PM
And homophobia and misogyny. Male consumers just aren't being addressed. What a shame.

???

(did my first previous post get deleted?)

aristotle
Jun 18, 2011, 07:24 PM
Yes to opinions but more like "Good add", "liked this part...." , "why did they do this...."

Some are making it sound like the second coming of Christ.
Wow you are doing a bit of projecting there. Most comments seem to be that it is a classy ad campaign but you are a bit over the top.

@lilo777: Let's get real here. Have you bothered comparing the content of the two markets? They are not even close.

DouglasDolde
Jun 18, 2011, 07:45 PM
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You guys are way too impressionable. It's not that great of an ad OR pad

azurehi
Jun 18, 2011, 07:52 PM
They are trying to say that you can do it portably anywhere you go on a great display and have the feel of holding the internet in your hands...

But They Don't tell you sites requiring Flash cannot be seen :(

res1233
Jun 18, 2011, 07:54 PM
That's just ignorance. Android Market is actually growing much faster than App Market and is projected to overtake App Market in terms of the number of applications this August.

http://en.wikipedia.org/wiki/List_of_Android_devices
Now I don't care how blind you are, but that is a LOT of android devices. If you want your app to run on even the majority of android devices, you have to cater to the whatever is the lowest common denominator, the result is lower quality apps that often don't take full advantage of the hardware you're running. This is not a good way to do things. iOS apps only have four models of iPhones to worry about, two models of iPads, and 4 models of iPod Touches. Many apps don't support first and second gen iPhones and iPod touches anymore either, so for many devs that number is even smaller. Even if the Android market is showing some growth, the quality of those apps are undoubtedly going to be lower than what you'd find in most iOS apps. I really don't see how this is developer-friendly.

skinnylegs
Jun 18, 2011, 07:58 PM
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You guys are way too impressionable. It's not that great of an ad OR pad.....and you are more than likely one of those high maintenance salad-dressing-on-the-side kinda guys. :cool:

lilo777
Jun 18, 2011, 08:10 PM
http://en.wikipedia.org/wiki/List_of_Android_devices
Now I don't care how blind you are, but that is a LOT of android devices. If you want your app to run on even the majority of android devices, you have to cater to the whatever is the lowest common denominator, the result is lower quality apps that often don't take full advantage of the hardware you're running. This is not a good way to do things. iOS apps only have four models of iPhones to worry about, two models of iPads, and 4 models of iPod Touches. Many apps don't support first and second gen iPhones and iPod touches anymore either, so for many devs that number is even smaller. Even if the Android market is showing some growth, the quality of those apps are undoubtedly going to be lower than what you'd find in most iOS apps. I really don't see how this is developer-friendly.

I do not know if you developed any software. If you did you would know that there are thousands of PC models supporting Windows but when you develop an application for Windows you use the same API and rarely care about specific model. There is very little difference (and getting smaller each day) with that precedent and what happens with Android. Most phone have the same or similar display resolution, same CPU, same RAM (or the difference is equal the one existing on iOS platform). My main point though was that our point about developers avoiding Android for whatever reasons is simply untrue asthe number of applications show. As far as evaluating the quality of 200...400K applications on each market is concerned, I doubt anybody can claim that they were able to do this. Only one thing is clear: Android Market has all types of applications App Market has and it also has the types of applications App Market does not have (because of Apple policies).

cirus
Jun 18, 2011, 08:21 PM
Wow you are doing a bit of projecting there. Most comments seem to be that it is a classy ad campaign but you are a bit over the top.

No, just remarking that in a forum that was pro pc or android, no one would care about ads, much less make a front page article about it (unless the ad was very controversial).

Supa_Fly
Jun 18, 2011, 08:22 PM
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.

THIS is what makes Apple just so perfect ... why 'Things just work' they focus on the technical mumbo jumbo so end users (consumers/corporate) do NOT have to - nor should they in this day and age. Apple has ALWAYS focused on the experience of using the technology - its simply a tool to a means; just like $$ is an tool to a means - the the mean end itself.

I'm So GLAD to be pushing for iPads by our executive team in Toronto regardless of the others saying Apple isn't corporate. They just don't understand but the executives LOVE it!

neko girl
Jun 18, 2011, 08:37 PM
but when you develop an application for Windows you use the same API and rarely care about specific model. There is very little difference (and getting smaller each day) with that precedent and what happens with Android. Most phone have the same or similar display resolution, same CPU, same RAM (or the difference is equal the one existing on iOS platform)
Is this why HTC's 4 month old flagship phone can't upgrade to the newest Android? What you say, and what actually is do not match.

lilo777
Jun 18, 2011, 08:47 PM
THIS is what makes Apple just so perfect ... why 'Things just work' they focus on the technical mumbo jumbo so end users (consumers/corporate) do NOT have to - nor should they in this day and age. Apple has ALWAYS focused on the experience of using the technology - its simply a tool to a means; just like $$ is an tool to a means - the the mean end itself.

I'm So GLAD to be pushing for iPads by our executive team in Toronto regardless of the others saying Apple isn't corporate. They just don't understand but the executives LOVE it!

It would appear that you do not understand one simple thing: "specs" for professionals is equivalent to "experience" for masses. When uneducated masses (e.g. most Apple fans) evaluate a device they speak of "experience" simply because they do not know the technical details, the technology and the language behind the device. "Simple" man says "iPad is very smooth". Educated man knows that the tablet will feel smooth if the delay between the finger touch and device reaction is less than (say) 100ms. While "simple man" just notice that when he opens a few tabs in Safari on iPad the device becomes "less smooth", the educated man knows that this is because iPad has just 512MB of RAM and has to delete and re-load web pages because of that.

It's all about specs. Always.

And the reason why Apple devices are not suitable for corporate deployments is two-fold: too proprietary and hard to integrate into corporate environments and Apple corporate culture. While corporations need to have the road-maps for everything they plan to use/buy for a few years ahead, Apple never shares any information with anybody. Aren't you being a little irresponsible for pushing the iPads when you do not even know if Apple plans to continue selling them next year (because you know they might decide that light-sabers is a more profitable business, they may switch to Atom CPUs or replace iOS with steveOS at any minute thus causing huge expenses for your business).

AidenShaw
Jun 18, 2011, 08:54 PM
Is this why HTC's 4 month old flagship phone can't upgrade to the newest Android?

So, does that make the HTC phone stop working?

No one should buy a phone expecting for it to be upgraded to the latest OS for years and years.

Apple is orphaning older Iphones, so do other manufacturers.

Many people who did upgrade their older Iphones to the newer OS are sorry that they did it - their hardware was barely able to run the new IOS.

Phones are not PCs, one shouldn't buy them with the expectation of being able to upgrade through several major OS releases. People who expect that will only be disappointed - whether it's an Apple phone, an HTC phone, or one of the great Samsung phones.

You won't be able to run Apple OSX 10.7 on your early 2007 MiniMac - no big deal. You might not be able to run IOS on your year old Iphone - no big deal.

TheAppleGeek
Jun 18, 2011, 09:12 PM
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That was, ahem, brilliant.

mac=saif
Jun 18, 2011, 09:29 PM
Crisp and Clean!

*LTD*
Jun 18, 2011, 09:40 PM
I like how they chose the constellation Leo (the lion). Little foreshadowing of OS X 10.7. :D

The subtlety just heightens the class.

MorphingDragon
Jun 18, 2011, 09:48 PM
So, does that make the HTC phone stop working?

No one should buy a phone expecting for it to be upgraded to the latest OS for years and years.

Apple is orphaning older Iphones, so do other manufacturers.

Many people who did upgrade their older Iphones to the newer OS are sorry that they did it - their hardware was barely able to run the new IOS.

Phones are not PCs, one shouldn't buy them with the expectation of being able to upgrade through several major OS releases. People who expect that will only be disappointed - whether it's an Apple phone, an HTC phone, or one of the great Samsung phones.

You won't be able to run Apple OSX 10.7 on your early 2007 MiniMac - no big deal. You might not be able to run IOS on your year old Iphone - no big deal.

So Apple stops supporting their OSes after 4 months do they?

Tyre
Jun 18, 2011, 10:06 PM
Love it. Apple is just so brilliant at marketing.

iMacThere4Iam
Jun 18, 2011, 10:34 PM
I'm an apple fan but this post is just lame. There are plenty of android devices that are very very nice and well made. Being a fan of one thing shouldn't mean you have to hate another.

I don't have to hate Android tablets. The reviews, complaints, number of returns, lack of support, and worldwide lack of interest speak for themselves.

Just buy a new Xoom, did you?

MorphingDragon
Jun 18, 2011, 11:04 PM
I don't have to hate Android tablets. The reviews, complaints, number of returns, lack of support, and worldwide lack of interest speak for themselves.

Just buy a new Xoom, did you?

Lack of support is the reason why I haven't bought an android device personally yet. I know that two years down the line my iPhone will still be eligible for OS updates. I can't say that for any Android provider.

AidenShaw
Jun 18, 2011, 11:12 PM
So Apple stops supporting their OSes after 4 months do they?

Let's wait and see if IOS 5 is supported on the Iphone 3GS which is still being sold....

haruhiko
Jun 18, 2011, 11:14 PM
Let's wait and see if IOS 5 is supported on the Iphone 3GS which is still being sold....

iOS 5 does support iPhone 3GS. It's mentioned in the keynote and the OS runs quite smoothly on the device.

applefan27073
Jun 18, 2011, 11:25 PM
Yes Apple, you've done it again!

The iOS devices are selling well, it is the Macs that need the advertisement attention! :cool:

aristotle
Jun 18, 2011, 11:26 PM
.....and you are more than likely one of those high maintenance salad-dressing-on-the-side kinda guys. :cool:

Oh... burn. :D

MorphingDragon
Jun 18, 2011, 11:31 PM
Let's wait and see if IOS 5 is supported on the Iphone 3GS which is still being sold....

It is, and the 3GS is older than 4 months.

locust76
Jun 18, 2011, 11:49 PM
Let's wait and see if IOS 5 is supported on the Iphone 3GS which is still being sold....

Looks like you've been spending too much time in the forums and not enough time reading the front page.

johnybh
Jun 19, 2011, 12:22 AM
the apple store is down :D

deadlystriker
Jun 19, 2011, 01:59 AM
I like Apple products, but this ad is way overrated in this thread (especially from the first few pages of comments).

warriorz
Jun 19, 2011, 02:05 AM
So cheesy. Like those poor managers that have to follow the 'magical' cringe inducing scripts for Apple product release vids. "This changes everything. Again" lol. For Apple fanboys & consumer mugs

JohnWalker
Jun 19, 2011, 02:18 AM
Why do all apple ads have interracial relationships?

MorphingDragon
Jun 19, 2011, 02:19 AM
Why do all apple ads have interracial relationships?

1. Because this is the 21st century.
2. Why should it matter?
3. How on earth would you notice that?

altoburgo
Jun 19, 2011, 03:27 AM
Hey guys wake up! The Apple Store is offline!

kewal
Jun 19, 2011, 04:02 AM
http://i56.tinypic.com/1zlr4fo.png

SPBMacintosh
Jun 19, 2011, 06:13 AM
I honestly cant see the point in the ipad 2 http://smileyspb.netau.net/imgs/signature_SmileSPB.jpg the benefits over the ipad 1 arent really that big to me

Mr. Gates
Jun 19, 2011, 06:14 AM
It's up and running just fine where I am

Mr. Gates
Jun 19, 2011, 06:17 AM
I honestly cant see the point in the ipad 2 Image (http://smileyspb.netau.net/imgs/signature_SmileSPB.jpg) the benefits over the ipad 1 arent really that big to me

Plus you get the possibility of light leakage from the sides and corners



http://news.cnet.com/i/tim/2011/05/06/dsc05479q_610x408.jpg


Also, the design is un-inspired . The original gad a cool shape

RichardBeer
Jun 19, 2011, 08:00 AM
Apple always manage to project a special kind of feel or general demeanor around their products and the use of them. It's something I haven't seen in other adverts where the focus is on exaggerating the wow factor.

I really wonder just how they do it; other adverts look quite primitive compared to those made by Apple.

For balance though, I'm not sure that focusing on the 'experience' rationally justifies a purchase rather than the hard specs which indicate potential functionality.

torbjoern
Jun 19, 2011, 09:19 AM
DAMN IT! I should never have watched that clip... :mad:

I want the iPad so bad now, and my only comfort is that it's unsuitable for programming (no IDEs, no compilers, etc).

eda
Jun 19, 2011, 09:30 AM
This is great!

amauribf
Jun 19, 2011, 09:31 AM
Is it possible to do this in Lion?

I don't have Ipad, but i would like to do this in my MacBookAir.

In this moment, i am using Leopard, but i hope to update To Lion.

What do you think? Is it possible? Will this funcionality be having in Lion?

Roessnakhan
Jun 19, 2011, 10:12 AM
Is it possible to do this in Lion?

I don't have Ipad, but i would like to do this in my MacBookAir.

In this moment, i am using Leopard, but i hope to update To Lion.

What do you think? Is it possible? Will this funcionality be having in Lion?

To do... what?

maclaptop
Jun 19, 2011, 11:25 AM
AWESOME!

Truly a new way...

Superb marketing message.

Near-perfect.

This is an exemplary example of Apples world class marketing. I'd say the ads like this are responsible for selling more product that the device itself. When a company excels in this area, product functionality and quality hardly matter.

Appealing to the female demographic, has always been one of Apples strengths, they understand who the decision makers are within a family unit. This particular product is very attractive to women due to it's plain non technical appearance. In the picture shown, it looks like a digital picture frame that women have embraced. One that in this case is actually a tablet that's very simple & easy for the ladies to use. No wonder Apple sells so many.

gorgeousninja
Jun 19, 2011, 11:41 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

So cheesy. Like those poor managers that have to follow the 'magical' cringe inducing scripts for Apple product release vids. "This changes everything. Again" lol. For Apple fanboys & consumer mugs

..fanboys and consumers.... So you mean like people then? As in the millions that this product appeals to. Sorry it didnt have explosions and loud music, but those kind of ads generally only attract the type of buyers that have an android phone cos they think it makes them seem 'techy'.

maclaptop
Jun 19, 2011, 11:45 AM
Yep. That's the main difference between this and a PC when you come right down to it. It's also far more user-friendly than any PC OS out there, but its main claims to fame are the fact it's portable, comes with a gorgeous display, and comes with many amazing apps in the app store. Android is less friendly for developers for a variety of reasons, and the slow growth of the Android Market is the result.

Kudos for being so clever as to never miss an opportunity to drag Android in for a good bashing. After all, some were not aware of Apples extreme superiority until now.

aristotle
Jun 19, 2011, 11:51 AM
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..fanboys and consumers.... So you mean like people then? As in the millions that this product appeals to. Sorry it didnt have explosions and loud music, but those kind of ads generally only attract the type of buyers that have an android phone cos they think it makes them seem 'techy'.
Precisely. Android appeals to those people who wish they had tech jobs that pay the big bucks so they have to find a product that they can make a hobby out of keeping it running. The last thing I want is to do tech support for myself or my family on my own time when I write code, debug and bug fix M-F. I want a product that "just works" when I'm spending my hard earned money.

blairh
Jun 19, 2011, 11:54 AM
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How exactly did they fill the screen during THE KINGS SPEECH? Double tap?

Supa_Fly
Jun 19, 2011, 12:09 PM
Lack of support is the reason why I haven't bought an android device personally yet. I know that two years down the line my iPhone will still be eligible for OS updates. I can't say that for any Android provider.

Although I'm still not down with Android; the Nexus 1 currently has Gingerbread and is about 2yrs old now.

I completely agree with Aiden's view about cellphones getting OS updates beyond 1/2 major upgrades. It just will not happen without underground/homebrew efforts - the manufacturers are in this to make money.

Supa_Fly
Jun 19, 2011, 12:37 PM
It would appear that you do not understand one simple thing: "specs" for professionals is equivalent to "experience" for masses. When uneducated masses (e.g. most Apple fans) evaluate a device they speak of "experience" simply because they do not know the technical details, the technology and the language behind the device. "Simple" man says "iPad is very smooth". Educated man knows that the tablet will feel smooth if the delay between the finger touch and device reaction is less than (say) 100ms. While "simple man" just notice that when he opens a few tabs in Safari on iPad the device becomes "less smooth", the educated man knows that this is because iPad has just 512MB of RAM and has to delete and re-load web pages because of that.

It's all about specs. Always.

And the reason why Apple devices are not suitable for corporate deployments is two-fold: too proprietary and hard to integrate into corporate environments and Apple corporate culture. While corporations need to have the road-maps for everything they plan to use/buy for a few years ahead, Apple never shares any information with anybody. Aren't you being a little irresponsible for pushing the iPads when you do not even know if Apple plans to continue selling them next year (because you know they might decide that light-sabers is a more profitable business, they may switch to Atom CPUs or replace iOS with steveOS at any minute thus causing huge expenses for your business).

You made the assumption - a bad thing - that I don't understand specs.

Let me point to you the BlackBerry PlayBook - something I've had first hand experience in using (personal and corporate) for other 40days and although specs wise it trumps the iPad 2 in just about every way except for resolution (yet pixel density its much better); it FAILS in actual use and tech support - which I wasted 4hrs+ in 2 days (with Level 2/3 at RIM; I documented on my blog) was a joke.

Point being SPECS is no longer the end all or be all - if coders can implement their ideas to a working application; efficiently and even easily - along with sales of a platform THAT will be the platform that wins. Whatever reuters or SAP or bloomberg maybe working on the PlayBook with internally its NOT public and that hurts sales and use of the PlayBook in a corporate market. No more are corporations saying NO to their users - their now trying to stay ahead of the game when it comes to technology as users are no longer afraid to bring this technology into their office and with ActiveSync on Exchange (or enabled by Domino) being so easily to figure out for email/contacts/calendar ... it's high time IT departments are prepared not uninformed.

Supa_Fly
Jun 19, 2011, 12:40 PM
1. Because this is the 21st century.
2. Why should it matter?
3. How on earth would you notice that?

2. Because maybe his name is "JohnnyWalker" ??

3. I'm so used to it I'm not sure I conciously thought/noticed either. Maybe because I've always been in interracial relationships ;)

Besides its so much sweeter that way and the world benefits for it. Time to stop thinking in the past - don't worry your culture will not be wiped out for it; just better understood and appreciated.

megsandbytes
Jun 19, 2011, 01:08 PM
Part of what makes Apple stand out above competitors is they can be subtle and get the message across to consumers almost effortlessly. They don't need to brag while others try too hard to boast things like Flash compatibility, specs etc...

A true, genuine and one of a kind product like the iPad 2 speaks enough for itself without having to be in your face about it. Competitors should take note of this in my opinion.

amauribf
Jun 19, 2011, 01:46 PM
To do... what?



I would like to do exactly what the movie is showing, but i would not like to use the Ipad, i want to use my MacBook.

Explanation in more details:

I would like to show in my TV, by appletv, everything that i am doing in my macbook.

Important: Using Appletv, i do not want to use cables....

Regbial
Jun 20, 2011, 12:13 AM
And homophobia and misogyny. Male consumers just aren't being addressed. What a shame.


What ads are you referring to? I'm really curious.

Andrew K.
Jun 20, 2011, 12:25 AM
Another great ad, Apple and its marketing team are the most brilliant in the entire business

People seem to forget it's not just their marketing team but also their advertising team that pulls it together. This is a great advertisement using the brand experience Apple has created.

BergerFan
Jun 20, 2011, 05:52 AM
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Not as good as the previous two ads, but still higher than the bar the rivals have set. *cough*PlayBook's Flash...ahh- ad*cough*
:D

Themaeds
Jun 20, 2011, 07:27 AM
One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.



You mean like the Iphone ads? If you dont have an iPhone, you dont have a pull down notifaction bar....oh wait

Themaeds
Jun 20, 2011, 07:48 AM
???

(did my first previous post get deleted?)

Probably...it tends to happen here when you say something certain people dont agree with

alandail
Jun 20, 2011, 08:44 AM
li love my ipad and i look foward to a future version that really supports drawing and handwriting--but its not there. Whoaaa--its so not there. But it will come to the tablet market and perhaps the ipad eventually--the asus tablet with capacitative adn cintique technology looks promising. Meanwhile--you guys knock yourself with your 10 words to a page notetaking...

tablets with styluses for writing have been tried - for a decade or more - and failed miserably.

Even on a touch keyboard, I can type faster than I can write on a piece of paper. And my hand gets tired if I spend too much time writing on paper, something that doesn't happen on a keyboard.

iSingandiDance
Jun 20, 2011, 10:37 AM
Yes, yes, but does it read? :rolleyes:

CFreymarc
Jun 21, 2011, 01:33 AM
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..is this that 12 year old that likes the morphin metal craptucular android ads?

In you dry, academic, not-laid-much, lexicon ... let us say my favorite are the just-post-adolescence, malformed, medieval-asian-warrior, Testudine reptiles.

wordoflife
Jun 21, 2011, 02:14 AM
I'm a bit disappointed they didn't make an Australian version of this advertisement.
Apple generally does the same advert in different accents.
For example:
US: http://www.youtube.com/watch?v=DLHDna8fLJA&feature=related
UK: http://www.youtube.com/watch?v=h3ir5uuTw9o&feature=related
AU: http://www.youtube.com/watch?v=GYzi4BGPDkI

I don't know ... i like hearing the different voices