Yes and No - the price is certainly quite good, and they did what they're meant to do, i.e. replace a broken gadget, but their customer care is terrible - always 20-40 mins in a queue to get through, regardless of time of call, NEVER respond to emails, took AGES to send me updated docs when I added items to/amended my policy.
Also I knew from the Apple tracking number that Apple had sent the replacement to Protect Your Bubble on the 21st July, and that they received it on Fri 22nd July at 2:40pm. They didn't send it to me until Tue 26th July, and I suspect that's only cos I called every day - even then, each day they told me it would be posted "that day" only to be told the same thing next day. Eventually on Tuesday the guy said it was with his manager, who would make sure it was sent out that day. So I don't know how long it would have taken if I hadn't pursued it and got it elevated to a manager.
Also, dunno if this is standard practice or not with insurance companies, but if you pay your premium monthly, when making a claim you have to pay the excess PLUS pay the remainder of the year's policy for the gadget your claiming for up front. For example, my policy covers 3 iPhones & 1 iPad, around £20 a month total. When claiming for the damaged iPad, I had 6 months left on the policy. Therefore I had to pay £50 excess PLUS 6 x £5 a month (i.e. the iPad bit of the £20 is £5).
Also the new replacement iPad is NOT automatically covered on the existing policy - I need to add it, at another £5 a month. So effectively, for the next 6 months, I've paid/am paying insurance on 2 iPads.