PDA

View Full Version : Apple Revises "What Makes An iPhone An iPhone" Ads




MacRumors
Aug 2, 2011, 06:31 PM
http://cdn.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2011/08/02/apple-releases-two-new-tv-ads-what-makes-an-iphone-an-iphone/)

Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.

The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."

The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."

The new ad:

8gpUG3vxhfA

The old ad:

i9FhnIGhOqY

Thanks Jacob!

This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.

Article Link: Apple Revises "What Makes An iPhone An iPhone" Ads (http://www.macrumors.com/2011/08/02/apple-releases-two-new-tv-ads-what-makes-an-iphone-an-iphone/)



macduke
Aug 2, 2011, 06:36 PM
These were posted months ago. No offense Jordan, but you fail again.

Evidence: http://www.youtube.com/watch?v=jfUKHhHUGlI

http://www.youtube.com/watch?v=i9FhnIGhOqY

ItsNick
Aug 2, 2011, 06:40 PM
I think I've seen these... It's deja vu all over again.

strabes
Aug 2, 2011, 06:42 PM
I've used both apps/features mentioned in the 2nd video and they're both really cool. Yes, I know the Delta thing works on android too. Anyway, you can fly completely paperless. No itineraries/tickets/boarding passes. This combined with TripIt makes traveling much more organized and much less stressful.

macduke
Aug 2, 2011, 06:43 PM
If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.

jlgolson
Aug 2, 2011, 06:45 PM
If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.
Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.

Alchematron
Aug 2, 2011, 06:49 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

One more thing

Where's my bigger screen?

ItsNick
Aug 2, 2011, 06:49 PM
Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.

If you don't get, well, you just don't get it. :D

macduke
Aug 2, 2011, 06:53 PM
So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

Btrthnezr3
Aug 2, 2011, 07:01 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

Why don't you whiners just leave the site? If you don't like the news/rumors that are offered, spend your time elsewhere. Some people enjoy this site and would like to keep it that way.

2 Replies
Aug 2, 2011, 07:21 PM
Hopefully they'll change their in-store banner-ads as well.
As of a weekend ago they said "iPhone 4, Nothing else is an iPhone".

.... not a 2G, 3G, 3GS..... or non apple products either.

unobtainium
Aug 2, 2011, 07:50 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.

celo48
Aug 2, 2011, 07:53 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

I am away so I did not know. This change had to be done the first day. That was the worst tagline ever!

applefan289
Aug 2, 2011, 08:15 PM
"If you don't have an iPhone, screw you."

shazzam
Aug 2, 2011, 08:32 PM
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A5274d Safari/7534.48.3)

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.

Yep, old ad was obnoxious. Something I thought Apple had truly tried to distance itself from. The reprise is friendlier.

nagromme
Aug 2, 2011, 09:33 PM
The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Yes, it really stood out. Bad wording, and right at the end! Worth the revision.

Now, for radiating smug obnoxiousness, it’s hard to match the Terminator-themed Droid ads aimed at 11-year-old boys :p But at least those crack me up, in a so-bad-it’s-good way. Whereas Apple’s tagline was irritating without even being worth laughing at.

kny3twalker
Aug 2, 2011, 10:53 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_8 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8E401 Safari/6533.18.5)

Why not use "So what makes an iPhone, an iPhone"? Instead of continuing to use if you don't have an iPhone, you don't have _.

RaggieSoft
Aug 2, 2011, 11:18 PM
This is a welcome change, but I think the iPad 2 ads are nicer :)

JBaker122586
Aug 2, 2011, 11:18 PM
As an advertiser, I liked the old tagline.
A hard-hitting barb that still maintained a little subtlety.

freediverdude
Aug 2, 2011, 11:37 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

The old ad came off awfully smug, these sound much better.

Yumunum
Aug 2, 2011, 11:44 PM
I realize the old ad was smug, but I actually thought it was more brilliant...

It just kinda puts that bug in average consumers heads, the idea of the iPhone being the best and only choice. Trust me, so many people are like that. Anyone know what I mean here?

I couldn't care less about the fandroids it could've insulted. It's marketing. If you really think your OS is the best you shouldn't care. Those "iDon't" Droid commercials didn't bother me.

SoftDel
Aug 3, 2011, 02:10 AM
Much nicer ad, perhaps my mum's opinion will change

I realize the old ad was smug, but I actually thought it was more brilliant...

It just kinda puts that bug in average consumers heads, the idea of the iPhone being the best and only choice. Trust me, so many people are like that. Anyone know what I mean here?

I couldn't care less about the fandroids it could've insulted. It's marketing. If you really think your OS is the best you shouldn't care. Those "iDon't" Droid commercials didn't bother me.

The ad insulted not just the fandroids but everyone who didn't have an iPhone, because of that ad, my mum decided she would never get an iPhone.

Yumunum
Aug 3, 2011, 02:18 AM
Much nicer ad, perhaps my mum's opinion will change



The ad insulted not just the fandroids but everyone who didn't have an iPhone, because of that ad, my mum decided she would never get an iPhone.

It insulted your mom? Idkw but that seems a little odd... Not an insult to your mom btw. It just kinda surprises me.

alFR
Aug 3, 2011, 05:46 AM
Notably, Apple changed the tagline that a number of people strongly disliked.

You're not Charles Starrett from iLounge, are you? If not, please don't start copying his writing style by putting "notably" in at least one sentence in every paragraph, especially where the subject's not actually that notable. ;)

manu chao
Aug 3, 2011, 06:54 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

The old ad came off awfully smug, these sound much better.
Exactly, whenever I saw the old version in a (movie) theatre, there was an almost embarrassing silence from the audience. Maybe these missteps happen when Steve Jobs isn't overseeing everything anymore.

notromeel
Aug 3, 2011, 07:26 AM
Just one more thing...:apple:

ironsienna
Aug 3, 2011, 07:57 AM
I don't like even the new version. What does that mean "One more thing that makes an iPhone an iPhone"? The aim here is to highlight the iconic nature of the iPhone. To give emphasis on the fact that the term iPhone stands by itself above the limits of a device as a cult symbol.

They should say "One more thing that makes an iPhone *the* iPhone". not *an* iPhone.

In other words, one more thing that elevates the iPhone from the status of just a device, to a single reference point, the standard, the touchstone, the criterion.. the iPhone as a symbol. I don't know if anyone else agrees with that. Thumbs up if you do..

Torrijos
Aug 3, 2011, 08:41 AM
Well I'm relieved to see those nasty tag lines go...

I felt like the old ads were putting down people that had chosen concurrent products, instead of trying to show why iOS devices would have been a superior choice.

SoftDel
Aug 3, 2011, 09:47 AM
It insulted your mom? Idkw but that seems a little odd... Not an insult to your mom btw. It just kinda surprises me.

It surprised me, I was a little puzzled.
It's just an advert at the end of the day

sn
Aug 3, 2011, 09:53 AM
As an advertiser, I liked the old tagline.
A hard-hitting barb that still maintained a little subtlety.

As a consumer, I very much disliked the old tagline. And, at the end of the day, it's the consumer you're trying to appeal to - not the advertiser. I found it to be very much lacking in subtlety.

larrybeo
Aug 3, 2011, 02:58 PM
Apple wants to claim exclusivity to everyone with an iPhone, but it's not really that exclusive when *everyone* has one!

vvebsta
Aug 4, 2011, 09:53 AM
Apple wants to claim exclusivity to everyone with an iPhone, but it's not really that exclusive when *everyone* has one!

That's the point I think the first tagline was trying to make. It was playing on the idea that you don't want to be the one who doesn't have one. If you don't get one then you won't be able to Facetime your friends or do all the things your friends can do with their iPhones.

The revision is much better, it still subtly says the same thing without negative connotations.

Shrink
Aug 4, 2011, 08:10 PM
Apple wants to claim exclusivity to everyone with an iPhone, but it's not really that exclusive when *everyone* has one!

But if everyone has one, imagine what :apple: cash reserves will look like :rolleyes:

The idea is to make you think it's exclusive, while selling as many as possible.

Exclusive is nice, for :apple: lots and lots of money is better :p

thinkinblue613
Aug 8, 2011, 02:19 AM
Every time I see this commercial, I feel guilty.

someone28624
Aug 8, 2011, 06:46 AM
These were posted months ago. No offense Jordan, but you fail again.


I really hate when people say "no offense" when they say something that really can't be taken any other way than offensively.

winston1236
Aug 9, 2011, 09:36 AM
good, the old ads came off as arrogant and non appealing to non owners.

kdarling
Aug 9, 2011, 11:08 AM
Anyway, you can fly completely paperless. No itineraries/tickets/boarding passes. This combined with TripIt makes traveling much more organized and much less stressful.

Less stressful until it doesn't work. Twice now I've heard/seen this.

First, my stepson was coming back from Hawaii to New York a month ago and the gate computers at HNL went down. So everyone with one of those onscreen boarding passes had to go back and get in a huge line to get a paper one instead. He almost missed his flight home. He will NEVER again go paperless.

The second time was just a few days ago when I was flying home from RDU and the boarding gate scanner wasn't working too well. The first young guy in line had an iPhone with an onscreen boarding code and we all had to wait while they figured out his status. Plenty of bad looks went his way.

Until tech is 100% solid, fair warning :)

davedude
Aug 10, 2011, 02:05 PM
So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

Who pee'd in your Cheerios this morning?

Sounds like you don't have very many friends.

captaincookie
Aug 12, 2011, 09:30 AM
I like the new ad, however I like much better the iPad one. :apple: