Tony Hawk Switch Ad [Archive]

MacRumors

Sep 30, 2002, 06:31 PM

Birdhouseskateboards.com (http://www.birdhouseskateboards.com/news.html) posted a preview of an upcoming Tony Hawk switch ad. Get it while you can.

Celebrity ads have been rumored (http://www.macrumors.com/pages/2002/06/20020619030946.shtml) ever since Apple's initial Switch campaign launched. An advertisement with DJ Qbert was posted (http://www.macrumors.com/pages/2002/08/20020817030504.shtml) on Errol Morris's website... but quickly pulled.

Ben Folds was also reported (http://www.macrumors.com/pages/2002/06/20020628102240.shtml) to be featured in an upcoming Apple ad.

bidge

Sep 30, 2002, 06:34 PM

Cool, when is Apple going to start using these ones.

kungfu

Sep 30, 2002, 06:40 PM

damn, already gone...

kungfu

medea

Sep 30, 2002, 06:40 PM

I'd say this is a good move by Apple, as long as they don't shift focus to only celebs. They can reach more audiences by appealing to the various everyday people in the current ads and the celeb crazy couch potatoes at the same time.

arn

Sep 30, 2002, 06:43 PM

Originally posted by kungfu
damn, already gone...

kungfu

it's still there... at the time I write this it is

arn

daRAT

Sep 30, 2002, 06:45 PM

Gawd, the current "normal" people? Like the cop who couldn't find anyone to tell him what kind of cable to buy to hook to the printer, (I think thats the component) *gag*

Seriously, these so far have been humorous, but nothing I can see that would make anyone switch. Now celebrities, who actually USE a Mac to do something (like music or art), would be interesting.

Now...who the ****** is Tony Hawk? Never heard of him.

:]

kungfu

Sep 30, 2002, 06:47 PM

Originally posted by arn

it's still there... at the time I write this it is

arn

wierd... I keep getting an error when I click on it...?

kungfu

julzmon

Sep 30, 2002, 06:52 PM

Thing is I think all celebs use apple products.

I have not seen a picture yet of a celeb having anything but an apple product.

My friends are paparazzis and i get to see alot of these pictures.

bidge

Sep 30, 2002, 07:00 PM

What he says, incase you can't get it or it's gone by the time you do.

Well, I like to do a lot of home movie stuff, with Final Cut Pro and make movies of my, my older son skating, and edit them to music. On a Professional level we use Final Cut Pro for all of our skate videos. Timed it to music, put the edit in the right place, easy, if you know how to use a computer you can use a mac.

My name is Tony Hawk, I'm a proffessional skateboarder.

The film also has a bit of skating shots, to the switch music, as always.

Hope this is helpful.

jelloshotsrule

Sep 30, 2002, 07:06 PM

still there. the webpage made chimera quit every time i tried, so maybe that's your problem... try ie if you can. or at least something else

i have mixed feelings about using tony hawk... overall i think it's a good move. however, i think it's almost too obvious a move. any mac fan that knows anything about tony hawk knows he's a big mac guy who pushed for his game to be ported to mac... he's great cause he's not super super popular but enough people know him. not to mention the fact that the little skater kids that know him could easily be swayed to macs on his word alone....

the one question i have is.... would apple be better off showing a computer or two in these ads? i mean, there are certainly those people who don't nkow what an "apple computer" or "mac" is... so something like "i edit the movies using final cut pro on my mac".... i mean, there are plenty who would have no physical idea of what the "mac" is... at least i think so

that said, not sure they should toss any hardware shots in

i like the idea of using not huge celebs, but then it kinda defeats the purpose... they should get trent reznor too... as much as i'm not a fan of his music. he's always at the front of apple tech... mainly thinking of his use of dvd studio pro pretty early on

good commercial, looking forward to seeing the rest..... c'mon bill cosby

Stike

Sep 30, 2002, 07:09 PM

The ad is kind of suspicious.
For the first time, shots are used that dont show the "switcher", and I noticed a somewhat unprofessional zoom during the "Final Cut Pro for all our skate videos" passage.
Never before a zoom was used in a switch ad. And the zoom looks unprofessional. Sorry, but it seems to be an "unofficial" Apple ad..!?

My 0.02 € :D

P.S.:1. Can anyone confirm, if this is really Tony Hawk? 2. Why would he talk about FCP instead of iMovie? Its a consumer ad, right?

mattevil

Sep 30, 2002, 07:19 PM

anybody else think its ironic that tony hawk a big mac fan chose to encode the apple ad in mpeg?

etoiles

Sep 30, 2002, 07:43 PM

Originally posted by bidge
Timed it to music, put the edit in the right place, easy, if you know how to use a computer you can use a mac.

My name is Tony Hawk, I'm a proffessional skateboarder.

I was surprised by the last statement " if you know how to use a computer, you can use a mac." If I never used a mac before and heard this, I'd think: damn, this machine must be AT LEAST as complicated to use as the PC I am having trouble with.

Maybe he meant: ...you can do video editing on a mac.
Oh well...

dricci

Sep 30, 2002, 07:47 PM

Originally posted by Stike
The ad is kind of suspicious.
For the first time, shots are used that dont show the "switcher", and I noticed a somewhat unprofessional zoom during the "Final Cut Pro for all our skate videos" passage.
Never before a zoom was used in a switch ad. And the zoom looks unprofessional. Sorry, but it seems to be an "unofficial" Apple ad..!?

My 0.02 € :D

P.S.:1. Can anyone confirm, if this is really Tony Hawk? 2. Why would he talk about FCP instead of iMovie? Its a consumer ad, right?

It looked to be the same quality of the DJ QBert ad. And yes, several ads have zooming in and out.

And he talks about Final Cut Pro because that's what he uses. These are supposed to be REAL stories.

To be honest I don't like how the ad came out, but I'll wait to see more celebrity ads before I pass judgement.

And to the person who said the current ads don't get switchers - you're dead wrong. Maybe not the hardcore gamers, but the average joe who is sick of Windows 98 crashing is taking notice... I know people who are switching or atleast looking into switching because the ads got their attention.

bidge

Sep 30, 2002, 07:49 PM

beez7777

Sep 30, 2002, 08:06 PM

Originally posted by daRAT
Now...who the ****** is Tony Hawk? Never heard of him.

:]

um, hes a pro skateboarder, a very good one at that, and the star of perhaps the greatest game series of all time:)

P-Worm

Sep 30, 2002, 08:09 PM

Wow, this website is having some MAJOR bandwidth problems. Is it possible that someone could email it to me or send it to me through iChat? I'm a huge Hawk fan and I want to see this ad!

P-Worm

beez7777

Sep 30, 2002, 08:19 PM

Originally posted by P-Worm
Wow, this website is having some MAJOR bandwidth problems. Is it possible that someone could email it to me or send it to me through iChat? I'm a huge Hawk fan and I want to see this ad!

P-Worm

yea sure if u want ill send it via ichat. my name's baseballfreak77.

Oh and if u click on any of the links at top (downloads, products, monthly giveaways), scroll down to the bottom it says "made with an apple in the usa", which is a link to the apple page

corbin_a2

Sep 30, 2002, 08:19 PM

Here's an idea, why dosent Apple SHOW what a mac can do. Show OS X, and what a beautifuland and functional OS it is! Apple spent years and god knows how much money on developing OS X why the hell don't they show it off?

SPG

Sep 30, 2002, 08:27 PM

I ran into Tony Hawk at the Xbox premiere in Vegas a couple years ago and he seemed almost embarassed to be there.

P-Worm

Sep 30, 2002, 08:32 PM

Ok, I got it thanks.

P-Worm

Mosco

Sep 30, 2002, 08:38 PM

He does you Final Cut Pro for this editing. I remember seeing it on a MacAddict CD movie. He was showing them his G4 and i think he had a 22inch if remember correctly.

I can't beleive some of you dont know who he is... i dont even skateboard and i know.

iJon

Sep 30, 2002, 08:57 PM

Way to many people are downloading this right now. i am downloading at 200 bytes and dropping. if any one has can they post it on their idisk or post it on mine. if someone will post it on mine everyone can download itfrom there. my idisk name is "jtaylor.mac"

iJon

bidge

Sep 30, 2002, 09:10 PM

It is now in iJon's .Mac Public iDisk folder.

While you are waiting check out www.icalshare.com.

Very cool and handy/useful.

madamimadam

Sep 30, 2002, 09:21 PM

I just want to know when we are going to see these ads here in Australia.

I hate that the US gets so many cool ads for Apple while we sit back and think about how cool it would be to see these ads on a TV.

We got the iMac in the store front ad and the iPod ad but that is all recently.... I think.

IJ Reilly

Sep 30, 2002, 09:40 PM

This "ad" is phony. Obviously.

Next story. Please?

bidge

Sep 30, 2002, 09:45 PM

[admin edit: please use private messages for off-topic discussions ]

madamimadam

Sep 30, 2002, 09:49 PM

Originally posted by IJ Reilly
This "ad" is phony. Obviously.

Next story. Please?

How do you figure that???

What a rediculous statement when no evidence is provided.

BTW, I am going to be King of the world in 2005 and reign for a period of 21.85 years.

arn

Sep 30, 2002, 09:50 PM

Originally posted by IJ Reilly
This "ad" is phony. Obviously.

Next story. Please?

here we go again... :)

please tell us how it is obviously a fake...

arn

jelloshotsrule

Sep 30, 2002, 09:51 PM

i see the points made for it being fake

but it's tony hawk

can't fake that part

and i think he has better things to do with his time than make a spoof ad....

bidge

Sep 30, 2002, 09:52 PM

madamimadam

Sep 30, 2002, 09:53 PM

[admin edit: please use private messages for off-topic discussions ]

arn

Sep 30, 2002, 09:55 PM

Originally posted by jelloshotsrule
i see the points made for it being fake
but it's tony hawk
can't fake that part
and i think he has better things to do with his time than make a spoof ad....

Exactly... if it was some no-name person - sure... someone could fake it... I didn't even know what tony hawk looked like. I searched around and found pix of him.... this does appear to be tony hawk.

arn

bidge

Sep 30, 2002, 09:56 PM

The people that claim its a fake are all jealous PC users all worth ignoring:)

arn

Sep 30, 2002, 09:58 PM

Originally posted by bidge

Go and check out Gautam Godse's switch ad. You should notice about 10 seconds through an 'unprofessional' zoom.

QBert's ad was also less polished/professional... but...

1) It is QBert
2) It was posted on Eroll Morris's site.

arn

iJon

Sep 30, 2002, 09:58 PM

Originally posted by bidge
What do you do for Apple madamimadam (you've said in other posts that you participate in Learn in Earn) what number are you currently ranked?
Hey thanks for posting that on my idisk, downloaded a whole lot faster that way. if anyone else wants it it is in my public folder. jtaylor.mac is my idisk name.

[admin edit: please use private messages for off-topic discussions ]

Prom1

Sep 30, 2002, 10:31 PM

First Off Tony Hawk is a God in the Skateboarding world, known and respected for not only his skills and his ability to do them at his age, not only for passing on the mantle to his oldest son, but because even today for over 15years on the pro circuit--worldwide--he can still raise the bar!!!!!

He was the first person to do a perfect 1080!
Although it took him about 12 tries or so, noone else even attempted it before him!

And yes he uses an Apple always has! Pick up a video on him and you'll see him actually editing on one.

He also owns several business' and is still with his sweetheart wife=only 1.

My point??

First off this is the perfect person to use in the "switch" ads! So many young adults, and adolescents can relate to him. A rebel whom with/without a cause ends up successful because he sticked to his dream. He didnt change himself to fit the status quo. Take a look at how he's dressed: He earns about 190'000 dollars a year collectively--net--thru his various business' not to mention endorsements; and he doesnt have to dress the part of a suite to accomplish this. Also, his marriage like the Mac just works it doesnt crash!!!! LOL. And unlike some of the first switch ads from apple he isnt seen from anyone as a segregated class: please dont take any of my examples offensively its not intended, poor, uneducated, old, young, etc.

I thinks ppl like this could only help Apple.a

Peace

jelloshotsrule

Sep 30, 2002, 10:42 PM

arn- yeah, it's tony hawk. :)

prom1- i was pretty sure it was just a 900 rotation he did... or has he topped himself again???

Stike

Sep 30, 2002, 11:49 PM

Originally posted by bidge
The people that claim its a fake are all jealous PC users all worth ignoring:)

I must protest! :D Look at my profile! :eek: :cool: :p

P.S.: Good points arn and all the others. I believe now that it IS Tony, but I think the ad could have been "that little bit" cooler.

TheT

Oct 1, 2002, 09:47 AM

Originally posted by jelloshotsrule
i see the points made for it being fake

but it's tony hawk

can't fake that part

and i think he has better things to do with his time than make a spoof ad....

My opinion: It is a fake because of the things mentioned (zoom, the aim on the 'pro' market, the video in between and so on)...
Of course it's Tony Hawk, but why shouldn't he make that ad just for fun? I mean, we know he's a mac freak, just like all of us are... and remember that switch video contest? I think he just loves apple like we do and wants to support them a lil bit :D

And do you really think he does have better things to do? :D

jelloshotsrule

Oct 1, 2002, 10:05 AM

Originally posted by TheT
My opinion: It is a fake because of the things mentioned (zoom, the aim on the 'pro' market, the video in between and so on)...
Of course it's Tony Hawk, but why shouldn't he make that ad just for fun? I mean, we know he's a mac freak, just like all of us are... and remember that switch video contest? I think he just loves apple like we do and wants to support them a lil bit :D

And do you really think he does have better things to do? :D

you didn't check out gautam godse's ad yet eh? there's a pretty goofy zoom in that one. but it kinda works with the candidness of the ads.... also, yeah, i hear you that the fcp thing hasn't been mentioned before. then again, celebs haven't been used before. it would make sense to use celebs to tout the higher level stuff a bit... i mean, celebs that use it. not meg ryan for dvd sp... but you know what i mean

yeah, i could see him doing it. but not one that professional looking. i think it'd be a little more fun/goofy...

as for better things to do... have you seen his wife? ha. i haven't. just figured that's a possibility.

nero007

Oct 1, 2002, 10:35 AM

It definetly him. I remember on an episode of MTV cribs where they visited him and he had TONS of killer Mac hardware.

MacBandit

Oct 1, 2002, 10:43 AM

Originally posted by etoiles

I was surprised by the last statement " if you know how to use a computer, you can use a mac." If I never used a mac before and heard this, I'd think: damn, this machine must be AT LEAST as complicated to use as the PC I am having trouble with.

Maybe he meant: ...you can do video editing on a mac.
Oh well...

He doesn't say, "You know how to use a computer you can use a Mac." He says, "You don't know how to use a computer you can use a Mac." It's just really ran together like, "youdon't." Listen again you will see what I mean.

Also If anyone out there hasn't seen it you need to do a search of MacAddict they did a series of star users that included Tony Hawk who got something like 8 pages in the magazine. He is really a Superstar he's risen to the point where he doesn't even have to ride at the XGames to have people know he is the best. I am not a skateboarding fan but I am a fan of talen and Tony and Mike Burnquist are the current greats. They are also very close friends.

Something else I wanted to mention is these Ads haven't been released by Apple yet and one thing that pops to mind when you I think of that is that these are not the final cuts. In other words what we saw wasn't ready for prime time yet. Also some of the ads are for pros. How many consumers are IT Admins let alone know what they do or what they are. I can't find the add from the guy in IT at the moment it looks like they took it off the site.

Also about the Mpeg vs. Quicktime format. How do you know that whoever took this didn't save it in whatever format. I reiterate this is an unfinished product.

Skandranon

Oct 1, 2002, 10:49 AM

To all those who had to wait as long as I did to D/L this puppy:

Tony Hawk's Switch Ad (http://shao.dorm.duke.edu/~oz/mov/tonyhawk.mpg)

(laughs) I spent most of last night playing with the Apache server on my G4 and also set up a mirror of my music collection (http://shao.dorm.duke.edu/mp3/) in case anyone wants to peruse, too.

:cool:

IJ Reilly

Oct 1, 2002, 10:54 AM

Originally posted by madamimadam

How do you figure that???

What a rediculous statement when no evidence is provided.
How about this: poor sound quality, amateurish camera work, and the intercutting of skateboard footage.

It's a hoax. You need more evidence?

arn

Oct 1, 2002, 11:39 AM

Originally posted by IJ Reilly

How about this: poor sound quality, amateurish camera work, and the intercutting of skateboard footage.

It's a hoax. You need more evidence?

This isn't evidence... it's your opinion

1) poor sound quality -> poor encoding
2) camera work - doesn't look that far off
3) skateboard footage - so? Did Apple ever say "we will never have skateboard footage in a switch ad?" If not, this is not any more proof than me saying that Godse's ad was fake because he had a photo-book with him.

Was QBert's video fake too? His was also of lesser quality, overall... plus had a non-traditional flow. No background music, he had a prop with him, there was some video which was in "fast motion".

arn

Rocketman

Oct 1, 2002, 11:48 AM

Originally posted by jelloshotsrule
still there. the webpage made chimera quit every time i tried, so maybe that's your problem... try ie if you can. or at least something else

i have mixed feelings about using tony hawk... overall i think it's a good move. however, i think it's almost too obvious a move. any mac fan that knows anything about tony hawk knows he's a big mac guy who pushed for his game to be ported to mac... he's great cause he's not super super popular but enough people know him. not to mention the fact that the little skater kids that know him could easily be swayed to macs on his word alone....

the one question i have is.... would apple be better off showing a computer or two in these ads? i mean, there are certainly those people who don't nkow what an "apple computer" or "mac" is... so something like "i edit the movies using final cut pro on my mac".... i mean, there are plenty who would have no physical idea of what the "mac" is... at least i think so

that said, not sure they should toss any hardware shots in

i like the idea of using not huge celebs, but then it kinda defeats the purpose... they should get trent reznor too... as much as i'm not a fan of his music. he's always at the front of apple tech... mainly thinking of his use of dvd studio pro pretty early on

good commercial, looking forward to seeing the rest..... c'mon bill cosby

One of my better friends is best friends with Tony. They are both Mac advocates. But Tont hawk has WIDE name recognition right now because of all the advertising of games, products based on his likeness and endorsements. It is hard to go to a Wal-Mart or other mass merchandiser without seeing him on a shelf end cap or two.

So he has recognition at some level among all age groups. It is a smart demographic choice.

Not many people really know he is an avid Mac promoter in real life.

One of the main target markets for Macs is now the pictures of kids crowd. It has always been a driver of the photo industry and now that convenience photography is going the digital camera and online download of your film camera results, a Mac with iPhoto is a natural.

So many parents get DV cameras mainly because of the desire to take kid movies.

Rocketman

Hi Tony and Greg. Andrew says hi.

IJ Reilly

Oct 1, 2002, 01:25 PM

Originally posted by arn

This isn't evidence... it's your opinion

That's right, an opinion -- based the evidence. To argue that the ad is genuine is also just an opinion, and appears to be based on nothing more than wishful thinking.

Incidentally, I think it would be great for Apple do switch ads with celebrities. But they should use people more than one out of a hundred people recognize.

Aqua OS X

Oct 1, 2002, 01:34 PM

Thanks for posting those mp3's Skandranon. I'm downloading a couple off of you.

I'd share out my music, however I don't feel like screwing with our office firewall.

And guys... as for the ad. I highly doubt it's fake. Tony Hawk is a busy man and he has better things to do then make fake Apple ads. Those lame fake ads are really only created by young geeks who have a poor sence of humor and too much time on their hands.

I can't believe I'm even arguing about this.

SPG

Oct 1, 2002, 01:39 PM

Those of you who didn't grow up skateboarding don't realize how huge skate videos are. Stop by any skateboard shop and take alook at the tons of videos on the shelves. Most of which are shot on DV cameras and edited with Final Cut Pro. Skateboarders are extremely media saavy, and many of them are making their own versions of the bigger videos so using Tony Hawk to promote FCP is a very wise choice.

arn

Oct 1, 2002, 01:46 PM

Originally posted by IJ Reilly

That's right, an opinion -- based the evidence. To argue that the ad is genuine is also just an opinion, and appears to be based on nothing more than wishful thinking.

I'm not arguing that it's genuine perse... I'm just arguing that it isn't "obviously" a fake... as you previously claim.

This "ad" is phony. Obviously.

You act like there is clear evidence... but there is not.

arn

IJ Reilly

Oct 1, 2002, 03:10 PM

Originally posted by arn
You act like there is clear evidence... but there is not.

Okay, it seemed clear to me.

We're really just splitting trivial hairs anyway. I completely agree the person who said they can't believe we're even discussing this.

arn

Oct 1, 2002, 03:47 PM

Originally posted by IJ Reilly

Okay, it seemed clear to me.

We're really just splitting trivial hairs anyway. I completely agree the person who said they can't believe we're even discussing this.

:)

arn

SPG

Oct 1, 2002, 04:03 PM

It's been pulled from the birdhouse site, and did anyone else notice the little thing on the bottom of each page that says the site's built on Apple computers?
BTW, When the hell did Tom Green bocome a member of the Birdhouse Team?

MrMacMan

Oct 1, 2002, 05:02 PM

Originally posted by Skandranon
To all those who had to wait as long as I did to D/L this puppy:
Tony Hawk's Switch Ad (http://shao.dorm.duke.edu/~oz/mov/tonyhawk.mpg) ...

That you so much too bad my iMac's dieing and I'm losing color viedo in Quicktime... still looks good. And people I'm sure they (apple) is gonna edit the viedos some before public 'really' gets to see them,

jettredmont

Oct 1, 2002, 05:45 PM

I think the ad looks very good. Watch it (Skandranon has it posted on his Duke edu web site; someone else has it on their iDisk but I wasn't able to get it from there).

This, IMHO, is a gradual evolution, from "everyday dorks" (ie, the rest of us ...;) ) to minor celebrities to major celebrities. Also, from just the people to what can be done on a Mac (ie, expect more intercut footage, esp when dealing with video industry personalities).

As I said when the ads first started emerging, this "evolution" will be slow, but it will be there. Apple's message has long been that it makes the tool that people who can choose their own tools use. That applies to "everyday folks" in fairly small numbers relative to their PC-oid counterparts, but much more to people who run their own businesses or who are artistic in general. I expect that while we will see more and more "minor celeb" and then "major celeb" ads coming from the campaign, we'll also see more "real people" ads intermixed, to remind us that Apple's not "just" about celebrities and those with money, and that a Mac is waiting for you in your nearest Apple store.

As for not showing the OS X desktop in the ads ... Well, the "Jaws" school of thought (maybe we should call it the Jurrassic Park school of thought to sound more up-to-date) says that if you withhold the payoff in the teaser/ads, the emotional and psychological impact when that payoff is seen is that much greater. Yes, absolutely, OS X is the clincher of the "deal". I have yet to meet someone in real life (ie, not a message-board troll) who was not impressed with at least some aspect of OS X, and I know quite a few absolute Windows bigots. OS X is beautiful, but that beaty would not translate well to a 640x480 max resolution TV screen. It would not have nearly the same effect on TV as it does in real life, and if you "spoil" the effect in a stinkin' TV ad, you've just given away the money shot.

Of course, I'd also kinda like to see OS X and Windows side-by-side in an ad. I just don't think it fits with the Switch theme though (although I may be wrong).

SPG

Oct 1, 2002, 06:40 PM

Originally posted by jettredmont

As for not showing the OS X desktop in the ads ... Well, the "Jaws" school of thought (maybe we should call it the Jurrassic Park school of thought to sound more up-to-date) says that if you withhold the payoff in the teaser/ads, the emotional and psychological impact when that payoff is seen is that much greater.

Funny you should use that analogy as the shark wasn't shown for so long in the movie because they couldn't get it to work!

whatever

Oct 1, 2002, 06:50 PM

Not showing technology is a very smart move by Apple. For starters no one believes what they see on tv any more, I've heard more people say after seeing the Intel ads from the last couple of years "right like a computer can really do that". Technology being displayed on TV is just not believable. Also the shelf life of the ad is increased by not actually showing real technology. In a year when we hear about how Janie saved Christmas, we won't be thinking do they even sell that model any more.

I've seen these ads with more people and afterwards I hear a discussion about Apple. The only thing I hear after one of those Dell ads is, boy I hate that kid.

The switch campaign is a huge sucess, maybe more than the "Think different" campaign.

madamimadam

Oct 1, 2002, 07:32 PM

Originally posted by arn

3) skateboard footage - so? Did Apple ever say "we will never have skateboard footage in a switch ad?"

Not to mention the fact that Tony is a SKATEBOARDER and he is talking about how he makes SKATEBOARD videos.

It is Tony talking to people about how a regular person (ie. non-video designer) can take video on a regular camera and edit it on their mac.

Skandranon, to help your collection, the artist is Aphex Twin (not Twins) and 73 Yips comes from the On EP and Milk Man comes from the Girl Boy EP.

MacBandit

Oct 2, 2002, 12:02 AM

Originally posted by IJ Reilly

How about this: poor sound quality, amateurish camera work, and the intercutting of skateboard footage.

It's a hoax. You need more evidence?

If you had watched the video closely which you obviously didn't. You would note that the skateboard video is of his son. This is video of which he has made at home on his own computer and was included in this Apple ad which is obviously incomplete not a fake. Please read what I previously posted on this not being a finished product and the quality and everything. This was probably a stolen advertisement. Apple probably provided Tony with a rough copy for his input and he showed it or emailed it to somebody to see what they thought and bingo here it is on the web.

aussiesteve

Oct 2, 2002, 06:17 AM

What is it with the stupid music in the background that apple seem to persist with. Here’s a trend setting bloke promoting a state-of-the-art sport and brand with this geeky, eerie music in the background. i love macs but can’t hack that music!:confused:

MacBandit

Oct 2, 2002, 09:55 AM

Flyers486

Oct 2, 2002, 02:44 PM

This ad is now on tv. Just spotted on VH1, but not on apple's website yet...

spinner

Oct 2, 2002, 04:42 PM

I think the switch ads have been good for apple. Real people with real stories, not clouded with flashes of hardware or some other miracle technology that will simplify your life.

This Tony Hawk ad is only going to take it a little farther. Now someone whom actually has a fan following will be saying, "Hey I use a Mac and look at all the cool stuff I do."

blackpeter

Oct 2, 2002, 06:19 PM

Originally posted by aussiesteve
What is it with the stupid music in the background that apple seem to persist with. Here’s a trend setting bloke promoting a state-of-the-art sport and brand with this geeky, eerie music in the background. i love macs but can’t hack that music!:confused:

Yeah, the music should be, like, more bad-ass.

Also they should have more explosions and some kick-ass dudes doing hard-core stuff with their Macs, just like those Chevy truck commercials. Plus a really hot chick doing something sexy with a Powerbook, like defragging it or plugging in a USB device or some crap.

That would be so sweet.

jelloshotsrule

Oct 2, 2002, 11:43 PM

Originally posted by IJ Reilly
This "ad" is phony. Obviously.

Next story. Please?

hmm... what were you saying?

www.apple.com/switch

job

Oct 2, 2002, 11:51 PM

heh...

foot in mouth...

madamimadam

Oct 3, 2002, 12:24 AM

Originally posted by Flyers486
This ad is now on tv. Just spotted on VH1, but not on apple's website yet...

Now we KNOW it has to be a fake

MacBandit

Oct 3, 2002, 12:28 AM

Play nice kids it could have gone either way. Just because it was obviously an Apple ad doesn't mean Apple ever had to choose to show it. Which in a since would have prooven us all wrong. But we weren't so.

jettredmont

Oct 3, 2002, 11:10 AM

Originally posted by tfaz1

Yeah, the music should be, like, more bad-ass.

Also they should have more explosions and some kick-ass dudes doing hard-core stuff with their Macs, just like those Chevy truck commercials. Plus a really hot chick doing something sexy with a Powerbook, like defragging it or plugging in a USB device or some crap.

That would be so sweet.

Dude! If we could show an iMac hauling three tons of brick up a sheer rock wall, then pan out to show that the wall is really, like, you know, a big Intel sign or something, and then like (slather) the whole Intel sign crumbles to the ground and (hehe) the iMac is nuzzled by a babe in a bikini and, like (slobber) uh (pant) ...

Or we could just have special Switch ads from the cast and crew of Baywatch telling how their Macs made them cool ...

Or maybe a pool party where everyone's drinking latte's and iChatting with their TiBooks underwater and ...

Aw, whatever. We could make it really cool though.