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MacRumors
Sep 7, 2011, 02:07 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2011/09/07/saks-window-display-features-64-ipads-and-18-apple-monitors/)


http://images.macrumors.com/article-new/2011/09/sakeswindow.jpg


Apple isn't the only retailer to put iPads in its window displays. Saks Fifth Avenue also has a window full of iPads (http://www.loopinsight.com/2011/09/07/saks-5th-ave-storefront-features-64-ipads-18-apple-cinema-displays/), though not to advertise the tablet. Instead, the company is using iPads and Apple Cinema Displays to promote haute couture.

Saks (http://www.saksfifthavenue.com/Entry.jsp) has partnered with Stylist.com (http://www.stylelist.com/) to celebrate Fashion's Night Out (http://fashionsnightout.com/) with the unique window display at its flagship Fifth Avenue location, just up the street from Apple's Fifth Ave. cube.

The window displays, designed, developed and built by Gin Lane Media (http://www.ginlanemedia.com/), feature 64 iPad 2s in one center window, and nine Cinema Displays in each of two side windows. The company wrote custom software for the installation, and Dan Kenger, Digital Creative Director for Gin Lane says that the iPads are linked together via a local network. "We are able to get all the iPads to talk to each other as well as perfect the timing to produce elegant fades and control what device should display what."

Hat tip to The Loop (http://www.loopinsight.com/2011/09/07/saks-5th-ave-storefront-features-64-ipads-18-apple-cinema-displays/).

Article Link: Saks Window Display Features 64 iPads and 18 Apple Monitors (http://www.macrumors.com/2011/09/07/saks-window-display-features-64-ipads-and-18-apple-monitors/)



BC2009
Sep 7, 2011, 02:10 PM
So I guess they won't sell you a display unit.

FrizzleFryBen
Sep 7, 2011, 02:13 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

What a waste

jayducharme
Sep 7, 2011, 02:14 PM
I guess that's one way to promote "haute couture." But there would have been much cheaper options to accomplish the same thing. Still, technically it's pretty neat.

Zedcars
Sep 7, 2011, 02:17 PM
I don't get it. What's the advantage of this compared to a big a$$ LCD screen connected to a computer? It's cheaper, and you don't get all those black lines breaking up the image. Even if you wanted the black lines for artistic reasons, you could still do that easily in graphics program. :confused:

CFreymarc
Sep 7, 2011, 02:20 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

Obviously you don't get it. The public affinity for the iPad transferee to the image it displays. Do you also criticize the dress the hot girl is wearing when she says hello to you?

Caliber26
Sep 7, 2011, 02:21 PM
They just wanna tell Macy's:
"If you don't have 64 iPads, well, you don't have 64 iPads."

Kilamite
Sep 7, 2011, 02:23 PM
Just because you can doesn't mean you should.

What a waste, and looks terrible. The Cinema Display arrangement isn't bad, but the iPad one just looks awful.

h1r0ll3r
Sep 7, 2011, 02:26 PM
I have an odd feeling that some of those items will be "misplaced" by the employees. Even with the security camera overhead, I wouldn't be surprised if someone tries a smash and grab on that stuff :D

colmaclean
Sep 7, 2011, 02:27 PM
Daft idea, why not just get one big display and put a grid of black tape over it?

macrumorsuser10
Sep 7, 2011, 02:29 PM
I guess that's one way to promote "haute couture." But there would have been much cheaper options to accomplish the same thing. Still, technically it's pretty neat.

That is exactly the point of this display. This is Saks Fifth Avenue selling haute couture merchandise. The fact that they are using iPads conveys that they are hip to current technology and that they have money to spend on an extravagant display like this.

Sodner
Sep 7, 2011, 02:31 PM
I hope those windows are thick!

rockman2023
Sep 7, 2011, 02:36 PM
I know the Flash guy who worked on this. He's really proud of the accomplishment.

defeater
Sep 7, 2011, 02:37 PM
sweet unoriginal idea. these guys did the same thing well over a year ago http://vimeo.com/13404489

Shrink
Sep 7, 2011, 02:40 PM
That is exactly the point of this display. This is Saks Fifth Avenue selling haute couture merchandise. The fact that they are using iPads conveys that they are hip to current technology and that they have money to spend on an extravagant display like this.

This ^^^

Hit it right on the button.

Image over content. ;)

Caliber26
Sep 7, 2011, 02:46 PM
Daft idea, why not just get one big display and put a grid of black tape over it?

Because that's something that not even Target would do. This isn't about practicality, nor simplicity. Hell, they could've achieved the same effect, buying 64 Samsung Galaxy Tablets, and saved themselves a big chunk of change. But that's not the point. It's about pairing the best with the best. (no, I'm not a crazy "fanboy")

The REAL message here is:
"If Apple sold clothes, they'd be us."

Wilson1313
Sep 7, 2011, 03:13 PM
Really... I wonder if they are iPads or something more similar so the new advertising iPad-like devices in Apple stores.

*LTD*
Sep 7, 2011, 03:16 PM
Because that's something that not even Target would do. This isn't about practicality, nor simplicity. Hell, they could've achieved the same effect, buying 64 Samsung Galaxy Tablets, and saved themselves a big chunk of change. But that's not the point. It's about pairing the best with the best. (no, I'm not a crazy "fanboy")

The REAL message here is:
"If Apple sold clothes, they'd be us."

HP, Dell and others would die for this sort of exposure and cachet.

This is just another notch in Apple's "high fashion" belt, which is quite an important level of mindshare. Normally consumer tech wouldn't fit in this area, but Apple certainly manages to.

Imagine Saks helping build your brand? That sort of advertising (to that segment of the market) is hugely significant.

Hemingray
Sep 7, 2011, 03:18 PM
Um... nevermind, the post I was replying to got deleted apparently.

I am a little confused as to why they would choose a technology medium such as this for clothing. I understand the whole "haute couture" take, but price is pretty much where the similarities end. Oh well, to each his own I suppose.

Corax
Sep 7, 2011, 03:20 PM
Because that's something that not even Target would do. This isn't about practicality, nor simplicity. Hell, they could've achieved the same effect, buying 64 Samsung Galaxy Tablets, and saved themselves a big chunk of change. But that's not the point. It's about pairing the best with the best. (no, I'm not a crazy "fanboy")

The REAL message here is:
"If Apple sold clothes, they'd be us."

The Galaxy Tab is NOT cheaper.

marksman
Sep 7, 2011, 03:33 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_4 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8K2 Safari/6533.18.5)

I guess that's one way to promote "haute couture." But there would have been much cheaper options to accomplish the same thing. Still, technically it's pretty neat.

That is exactly the point of this display. This is Saks Fifth Avenue selling haute couture merchandise. The fact that they are using iPads conveys that they are hip to current technology and that they have money to spend on an extravagant display like this.

Also using one big screen does not get them the free publicity this gets them

Obi-Wan Kubrick
Sep 7, 2011, 03:34 PM
I can understand why they did it seeing as Apple is king and so is the iPad and so to advertise with them is a good idea in theory. However, I'm sure the rich people (older) that shop here could care less about gadgets such as the iPad.

GoodWatch
Sep 7, 2011, 03:54 PM
Wow, i guess someone was bound to post this. A business spends its money on itself, not others, thats how it works. There's charities built for your specific gripe, so stop looking down on companies for spending money they have made on themselves.

Thank you for understanding. Sorry for bringing this trivial matter up. Enjoy using your iPad. Have a nice day!

backinblack875
Sep 7, 2011, 04:00 PM
Thank you for understanding. Sorry for bringing this trivial matter up. Enjoy using your iPad. Have a nice day!

never said it was trivial, nice way of debating though, putting words into my mouth.

A business has no obligation to spend it's money that IT HAS MADE, THE PURPOSE OF A BUSINESS, on anything other than the company itself to better itself.

GoodWatch
Sep 7, 2011, 04:10 PM
never said it was trivial, nice way of debating though, putting words into my mouth.

A business has no obligation to spend it's money that IT HAS MADE, THE PURPOSE OF A BUSINESS, on anything other than the company itself to better itself.

Yes, it's all about money, isn't it? This has nothing to do with Saks my friend, nothing at all. I won't bother you any more. But have you looked at the picture at all? Don't answer, as I will not reply. Or won't be able to reply. I hope you like your new iPhone 5.

Caliber26
Sep 7, 2011, 04:19 PM
No hate. :)

We should all be reminded, at times, what is truly important, and what is, in the greater scheme of things, trivial. Occasional reminders of a larger perspective are important.

I agree with you and that other poster. I'm one to pamper myself and spend my money 'selfishly', but when I see **** like this, it really does make me feel bad. It's amazing (scary, rather) that I have the ability to forge ahead with my happy life, with such little disregard.

Whether you're a middle class individual, or a very profitable business, the fact remains that there's still much more that COULD be done, yet we make it all better by reminding ourselves that there are these lovely charities who will take care of the less fortunate, but we all know that's still FAR from enough. -- Makes me wonder what the world would look like if we all REALLY gave a ****.

----------

Yes, it's all about money, isn't it? This has nothing to do with Saks my friend, nothing at all. I won't bother you any more. But have you looked at the picture at all? Don't answer, as I will not reply. Or won't be able to reply. I hope you like your new iPhone 5.

You made your point. I even agreed with you and admitted that, yeah, we (people and businesses alike) are predominantly driven by greed and self-serving agendas, but you didn't have to throw in your little jabs at the end. "Enjoy your iPhone 5, enjoy your iPad."

A little perspective is always welcome, but little sarcastic comments like that totally make you sound like a self-righteous nut. You've been a member of these forums for four years. SURELY, you own nice, expensive Apple stuff. Doubt you're just hanging on these forums for the hell of it.

backinblack875
Sep 7, 2011, 04:20 PM
Yes, it's all about money, isn't it? This has nothing to do with Saks my friend, nothing at all. I won't bother you any more. But have you looked at the picture at all? Don't answer, as I will not reply. Or won't be able to reply. I hope you like your new iPhone 5.

yes i did see the picture.

LMAO at you trying to guilt me into not blaming this company for spending the money they've earned. And at trying to shame me into the fact that I've earned my money and i can spend it however i wish. You act as if before we buy something nice with our hard earned cash, we should say no, "I'm not buying this" just because some people out in the world who can't, if we did that no one would ever buy anything. There will always be the less fortunate or poor but that doesn't mean we have to give every cent to them, especially a business.

and yes, for a business, IT IS ALL ABOUT THE MONEY.

THATS THEIR PRIMARY GOAL, TO MAKE MONEY, THE ONLY REASON THEY EXIST IN THE FIRST PLACE!

chrono1081
Sep 7, 2011, 04:38 PM
Yes, it's all about money, isn't it? This has nothing to do with Saks my friend, nothing at all. I won't bother you any more. But have you looked at the picture at all? Don't answer, as I will not reply. Or won't be able to reply. I hope you like your new iPhone 5.

Wow your snotty attitude just ruined your "cause".

If you want to draw attention to a cause, trying to guilt people who are reading a thread isn't the way to do it. You should have posted in the community forum. Not to mention Saks, not Macrumors posters are the ones who bought the iPads for an ad. That being said how do you know Saks doesn't donate to charities based off the money they make in advertising like this? Many people and companies who donate wish to remain anonymous because it shows that they are doing it because they care and not doing it for attention only.

Also, as others have stated little jabs make you look immature and invalidate your cause.

I am all for charity and donations, but there is a way to go about it and this is not it.

Dagless
Sep 7, 2011, 05:15 PM
hence why I am wearing a $795 Ermenegildo Zegna sweater right now that I bought last week at Bergdorf and not a $25 sweater from TJ Maxx coupled with a donation to the Red Cross.

Urgh.

Shrink
Sep 7, 2011, 05:23 PM
While the situation in Somalia is tragic, it simply is not the problem of Saks Fifth, Nordstrom, Bergdorf Goodman, or any other retail outlet. Their only concern should be to their investors, and to their customers. Also the tragedies around the world are not my problem or my family's problem, hence why I am wearing a $795 Ermenegildo Zegna sweater right now that I bought last week at Bergdorf and not a $25 sweater from TJ Maxx coupled with a donation to the Red Cross. I really am tired of everyone saying that it's the job of wealthy corporations and people to save the rest of the world, it's not.

Not to save the world, but perhaps make some gesture toward other, less affluent, humans.

Proportionally, it would be nice if all of us made some similar gesture.

(***K Ayn Rand! :p)

Dmac77
Sep 7, 2011, 05:27 PM
[/B]

Not to save the world, but perhaps make some gesture toward other, less affluent, humans.

Proportionally, it would be nice if all of us made some similar gesture.

(***K Ayn Rand! :p)

That gesture is made every year before April 15th in order to drop down a tax bracket, at least by my parents:p

Shrink
Sep 7, 2011, 05:35 PM
That gesture is made every year before April 15th in order to drop down a tax bracket, at least by my parents:p

Well, that's OK too.

I care more about actions than motivation. Yes, it would be nice if it was done out of pure altruism, but as long as it gets done - good. :D

BC2009
Sep 7, 2011, 05:37 PM
That is exactly the point of this display. This is Saks Fifth Avenue selling haute couture merchandise. The fact that they are using iPads conveys that they are hip to current technology and that they have money to spend on an extravagant display like this.

Just imagine the money they could have saved had they used HP TouchPads? Would most folks been able to tell the difference?

Dmac77
Sep 7, 2011, 06:39 PM
Just imagine the money they could have saved had they used HP TouchPads? Would most folks been able to tell the difference?

That's the thing about the world of high fashion, there can be no corner cutting. Corner cutting anywhere results in a inferior experience or product for the consumer. So to be honest Saks doesn't care about saving money, because they can pass their expenses onto their customers, the majority of whom couldn't care less about saving money. Once you're dropping $200 for a single t-shirt, saving money is kind of irrelevant, the quality of the product and the shopping experience however are extremely important.

Chupa Chupa
Sep 7, 2011, 06:40 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

What a waste

Just because you can doesn't mean you should.

What a waste, and looks terrible.

Interesting. I wasn't aware that these iPads would be destroyed when Saks installs its next window display :rolleyes:

Obviously it wasn't a waste b/c it gets attention, which is the point of a window display. When is the last time a Saks window display made it to the front page of MR? I'm sure Saks will find a nice home for these iPads when they are done with them. They won't go into the dumpster.

The Beatles
Sep 8, 2011, 01:41 AM
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Nice post Caliber26.


The world truly is selfish and egoism rules this sand box. Faulty conditioning upon faulty conditioning. But we still manage to hold onto the sense that their is a better way. I love that about people. I believe we make change a little at a time.

MacRumorUser
Sep 8, 2011, 02:38 AM
Is that the only way to make the iPad 2 64bit? ;)

thelonelylimo
Sep 8, 2011, 03:04 AM
It's simply amazing. I love it.

andylyon
Sep 8, 2011, 04:52 AM
Just imagine the money they could have saved had they used HP TouchPads? Would most folks been able to tell the difference?

Did they even get round to manufacturing 64 TouchPads!?

D-Dave
Sep 8, 2011, 05:31 AM
I don't realy care if they use iPads or any other tablet, but combining so many (relatively) small devices with such a great amount of "bezel-black" does not suit my aesthetic sense.
The Cinema-Display-Window looks nice though.

DrJohnnyN
Sep 8, 2011, 07:04 AM
Pretty cool!

Muscleflex
Sep 8, 2011, 08:42 AM
how is this done? i have seen an idependent store near my house showcase a video or presentation using a couple of ipads as well..
is this an app or a program?
can anyone tell me pls?

DesignerOnMac
Sep 8, 2011, 04:53 PM
sweet unoriginal idea. these guys did the same thing well over a year ago http://vimeo.com/13404489

These are iPods and not iPads!

----------

I can understand why they did it seeing as Apple is king and so is the iPad and so to advertise with them is a good idea in theory. However, I'm sure the rich people (older) that shop here could care less about gadgets such as the iPad.

According to AARP: Most respondents to a survey of 50+ seniors had heard of the Apple iPad (83%) and a small percentage of these respondents already own one (2%). Another one-tenth of those aware plan on or want to purchase an iPad (11%). Fewer Hispanic respondents had heard of the Apple iPad (59%). (June 2010)

kustardking
Sep 10, 2011, 10:23 PM
The Galaxy Tab is NOT cheaper.

You'd be right if "cheaper" was referring to price.

Truffy
Sep 11, 2011, 02:45 PM
they have money to spend on an extravagant display like this.
In other words, they rip off their customers :rolleyes: