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View Full Version : New Celebrity Switch Ads




MacRumors
Oct 3, 2002, 08:01 AM
New Switch Ads (http://www.apple.com/switch/ads/) at Apple.com

Kelly Slater
Tony Hawk
Q-Bert



theaz
Oct 3, 2002, 08:21 AM
thats good news :)

JakeWalker
Oct 3, 2002, 08:29 AM
With some young, hip, straight-out-of-Sopranos network engineer or network administrator, which isn't on the site. It was on Law & Order or West Wing, or something.

Also -- Curb Your Enthusiasm on HBO always features an Apple when they use a computer on set. I'm waiting for it to become a plot point...

buffsldr
Oct 3, 2002, 08:46 AM
THese commercials are very, very understated (with the possible exception of Richard "Show me the Rain" Ziskin). I think they will give people some seriours pause. You know that some people will be wondering, "Am I missing out on something here?" To which I say, "Oh, yes".

And by the way, can I just say how cool i think iCal is? After using it for a while and actually subscribing to an NBA calendar, i think it is awesome.

pianojoe
Oct 3, 2002, 08:50 AM
I liked the rain man ad. At least this guy sounds normal.

djniche
Oct 3, 2002, 09:23 AM
I saw the unmbrella ad yesterday on TV and it made me laugh and i think it is going to grab attention. But I'm still waiting for ads that show what an imac/ powermac can do. I'd like to see ads showing a movie edited in imovie or burning a cd in itunes. Showing what ical, isync, sherlock can do. How the mac can be seen as any other PC in a network.

I remember seeing the ipod ad of the guy continung to listen to his music from his ibook. That's what we need to see. All macs in action and how easy and great they work.

nero007
Oct 3, 2002, 09:25 AM
I wonder if that guy who fought the Tony Hawk Ad is kicking himself right now? :D

Great to see more of these Ads. Only problem I have with them, is I NEVER SEE THEM ON TV!!! Put them on more Apple! They're great! Even IBM ripped off the idea. And poorly at that. Has anyone seen IBM's "real people take 1" ad's? Talk about crap.

Matthé
Oct 3, 2002, 09:44 AM
do they expect us to believe he boots up in os x to make music?
I don't think so

nice ads nonetheless

IJ Reilly
Oct 3, 2002, 10:37 AM
Originally posted by nero007
I wonder if that guy who fought the Tony Hawk Ad is kicking himself right now?
You talkin' to me?

Yes, I'm one of the people who thought this ad looked phony when it first appeared a few days ago. I was wrong -- and I admit it, but I'm not "kicking myself." Okay?

I'm still surprised by the reality this ad, because it isn't a "switch" ad at all. Hasn't Apple just changed the focus of this campaign? Am I the only one who is surprised, or just the only one who noticed?

webmasterkai
Oct 3, 2002, 11:27 AM
The leaked qbert ad was a different cut then the one released. (Tony Hawk is the same)

sparkleytone
Oct 3, 2002, 12:02 PM
Qbert is still my favorite of the Celeb ads. He's got alot of energy just jumping off of him.

My new favorite ad is Gianni Jacklone. Nothin' like a little NY flava. In your face, extremely young, intelligent, brash, arrogant, and completely on target. I've lived in the south all my life, but I can still appreciate that. Even if the guy can't pronounce his own first name correctly.

dongmin
Oct 3, 2002, 12:32 PM
Hey when are we gonna see that Will Ferrell I'm a Porn Star ad?

pgwalsh
Oct 3, 2002, 01:01 PM
Originally posted by sparkleytone
My new favorite ad is Gianni Jacklone. Nothin' like a little NY flava. In your face, extremely young, intelligent, brash, arrogant, and completely on target. I've lived in the south all my life, but I can still appreciate that. Even if the guy can't pronounce his own first name correctly. I went and watched it and it was pretty damn good. Fabiolas ad would be better if she didn't start freakin... with the I cut things up I blah blah blah... I think she's kinda cute.

Codemonkey
Oct 3, 2002, 01:44 PM
What's with the arbitrary listing of the ads:

http://www.apple.com/switch/ads/

They're not alphabetical, they're not even in order newest to oldest. Odd.

Must be some marketing voodoo.

medea
Oct 3, 2002, 02:41 PM
ah old news, I already posted this is the current events.
heh, I beat macrumors.....

makkystyle
Oct 3, 2002, 02:49 PM
Anyone else having trouble getting the new ads to show up? All of the older ones come-up no problem... only the newer ones don't. Page says it is done loading. Is this only a server problem i.e. too many people trying to access them?

dajay
Oct 3, 2002, 02:50 PM
have you read the kelly slater email? the part where it goes:

"Can it get any better? Then they put the CD burner in it, and that was about it for me. And the DVD burner, and it’s got everything I need."

hmm, are we getting superdrives in the powerbooks?

etoiles
Oct 3, 2002, 03:23 PM
Originally posted by dajay
have you read the kelly slater email? the part where it goes:

"Can it get any better? Then they put the CD burner in it, and that was about it for me. And the DVD burner, and it’s got everything I need."

hmm, are we getting superdrives in the powerbooks?

he was probably referring to an external drive...

P-Worm
Oct 3, 2002, 03:39 PM
Originally posted by JakeWalker
With some young, hip, straight-out-of-Sopranos network engineer or network administrator, which isn't on the site. It was on Law & Order or West Wing, or something.

Also -- Curb Your Enthusiasm on HBO always features an Apple when they use a computer on set. I'm waiting for it to become a plot point...

I saw that too. It was during Law and Order and I thought that that wasn't on the site. Thanks for reassuring me that I'm not going crazy. :eek:

As for the new ads, I like them and think that they are taking the switch program in the right direction.

Too bad Bela Fleck wasn't on the site...:(

P-Worm

P-Worm
Oct 3, 2002, 03:41 PM
Originally posted by Codemonkey
What's with the arbitrary listing of the ads:

http://www.apple.com/switch/ads/

They're not alphabetical, they're not even in order newest to oldest. Odd.

Must be some marketing voodoo.

I think that they are doing that to put the most well done or well liked on top. But what do I know?:confused:

P-Worm

Codemonkey
Oct 3, 2002, 03:44 PM
Originally posted by P-Worm


I think that they are doing that to put the most well done or well liked on top. But what do I know?:confused:

P-Worm

Or maybe it's inversely proportionate? The most popular ones at the bottom, least popular up top? Much like how milk and bread are at the back in opposite corners of a supermarket?

Just another thought (it sounds like you probably hit the nail on the head tho).

uhlawboi80
Oct 3, 2002, 03:51 PM
well that explains that...i THOUGHT that jacklone ad was new. I would have remembered it..hes kinda scary. the entire quasi mafioso pimp from brooklyn thing just struck me as odd...but guess they are saying EVERYONE can use a mac.

gotta say i like the slater add though. and im suprised that Qbert would actually use his mac for scratching and stuff...oh and fabiola's add...whats with the hands, at first i was expecting her to be like a sign language teacher.

beez7777
Oct 3, 2002, 04:26 PM
Originally posted by medea
ah old news, I already posted this is the current events.
heh, I beat macrumors.....

Yeah, well don't feel too proud of urself, i beat u to it. i posed it in general discussion before u did:cool: here (http://forums.macrumors.com/showthread.php?threadid=12275)

sparkleytone
Oct 3, 2002, 04:48 PM
Originally posted by uhlawboi80
well that explains that...i THOUGHT that jacklone ad was new. I would have remembered it..hes kinda scary. the entire quasi mafioso pimp from brooklyn thing just struck me as odd...but guess they are saying EVERYONE can use a mac.


i really dont think its meant to be along those lines...if you listen to what he says, he obviously knows much more about computers in general then your avg MR poster. unix for 7 yrs. that speaks for itself if you are familiar with the way *NIX OS's worked before OS X.

scem0
Oct 3, 2002, 04:51 PM
Originally posted by dongmin
Hey when are we gonna see that Will Ferrell I'm a Porn Star ad?

I bet someone is complaining about the ending. That is dumb.

crassusad44
Oct 3, 2002, 06:22 PM
Originally posted by scem0


I bet someone is complaining about the ending. That is dumb.

it's not just the ending. The whole «commercial» is meant to be fun...

«All you can do with the parfait is to eat it.... And poop it out...»

It would be fun to see it on Apples site tho... :)

uhlawboi80
Oct 3, 2002, 06:50 PM
i think you missed my point sparkley...i never said he didnt know what he was talking about, i simply pointed out that he (at least so far) was very atypical of the people Apple had been getting to do these ads. I wasnt even saying it was a bad thing, just a character departure from what they had been doing.

tjwett
Oct 3, 2002, 07:01 PM
i think the umbrella dude is cool. nice to see some New Yorkers in the new ads.

Macmaniac
Oct 3, 2002, 07:35 PM
I got to see the Ferrel ad in person at MWNY it was really funny:) I like how the Tony Hawk ad has shots if him skating, Q-Bert is cool, the scratchin is "crazy";)

Les hope we see some more celebs.
My favorite ordinary people have to be Janie Porshce, and Ellen Feiss;)

beez7777
Oct 3, 2002, 07:36 PM
although i like the new ads, some of these new "switchers"don't seem to really be switchers. Tony Hawk, dj qbert, an kelly slater dont really talk about a switch from a pc. they just explain what they do with their macs. this isn't necessarily a bad thing, just thought i'd put in my 2 cents:rolleyes:

medea
Oct 3, 2002, 09:09 PM
doh, beez did beat me to it.....

P-Worm
Oct 3, 2002, 09:30 PM
Originally posted by beez7777
although i like the new ads, some of these new "switchers"don't seem to really be switchers. Tony Hawk, dj qbert, an kelly slater dont really talk about a switch from a pc. they just explain what they do with their macs. this isn't necessarily a bad thing, just thought i'd put in my 2 cents:rolleyes:

I don't think these people have to be switchers. I think that they are just people trying to get others to switch. I thought this at first when the guy teenager did his ad. I didn't really get the idea that he had switched, more that he thought Macs were cool and that's how these celeb ones are like.

Dang, there I go blowing hot air again...:rolleyes:

P-Worm

pgwalsh
Oct 3, 2002, 10:51 PM
I agree with P-Worm..... I think that's exactly what it's about.

IJ Reilly
Oct 4, 2002, 03:57 PM
Originally posted by pgwalsh
I agree with P-Worm..... I think that's exactly what it's about.

That's what it's about now. That's not at all what the switch campaign was about until this recent crop of ads was release. Apple just changed the direction of the switch campaign significantly.

IJ Reilly
Oct 4, 2002, 04:02 PM
Originally posted by medea
doh, beez did beat me to it.....

No, he didn't -- I did, about ten posts further back. :p

big
Oct 12, 2002, 01:27 PM
ok, on subject. none of my friends have switched because of any ads....they love PC's. that's fine, but my neighbors are so frustrated with their emachine, they now love to use our iBook.

They've had some problems grasping the concept of the dock, but I have noticed OSX is much easier for them than OS9. OS9 was just ready to die.

Maybe there'll be a new iMac in the neighborhood one day (wait, they keep using my washer too, they say they can't afford a new one) I guess I answered my own ?