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October 4th Media Event to Be Held at Apple's Headquarters?

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Apr 12, 2001
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AllThingsD reports that Apple's iPhone media event apparently scheduled for October 4th will be held at the company's headquarters in Cupertino, California rather than the Yerba Buena Center for the Arts in San Francisco as has been typical for their iPad and iPod events.
Sources close to the company say the demonstration -- currently scheduled for Tuesday October 4, a date first reported by AllThingsD -- will be held at Apple's campus in Cupertino, California.
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The report notes that it is unknown why Apple has chosen its own Town Hall Auditorium for the event, but offers a couple of theories including the possibility of uncertainty in locking down a date preventing Apple from booking an outside venue or a desire to give new CEO Tim Cook a more intimate venue for the first major product introduction under his official watch.

apple_town_hall.jpg



Apple's Town Hall auditorium (Source: CNET)​
Apple has certainly used its on-campus facilities for media events in the past, most recently last October's "Back to the Mac" event. The site has also been used for the company's iOS media and developer preview events typically held each spring ahead of new hardware releases, as well as last July's press conference to address concerns over antenna performance on the iPhone 4.

Apple's iPhone introductions have until this year taken place at San Francisco's Moscone Center as part of larger events, with the original iPhone first being shown at Macworld Expo and later introductions coming at the company's Worldwide Developer Conference (WWDC). The Yerba Buena Center for the Arts has been Apple's major off-campus site for those media events not associated with conferences such as Macworld and WWDC. It has typically hosted Apple's fall media events that have focused on iPod and iTunes, and has also been the site of Apple's two iPad introductions.

Article Link: October 4th Media Event to Be Held at Apple's Headquarters?
 
Article Link
https://www.macrumors.com/2011/09/25/october-4th-media-event-to-be-held-at-apples-headquarters/
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Mr-Stabby

macrumors 6502
Sep 1, 2004
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Maybe because they really are just introducing an iPhone 4S with minor upgrades and perhaps don't want to draw TOO much attention to that fact. :)
 
QuarterSwede

QuarterSwede

macrumors G3
Oct 1, 2005
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The most reasonable explanation from a thread already on this:

Nevadadrifter said:
I don't see the location of the keynote reflecting the exact (5 vs 4S) product being launched.

What I do see, is a very dynamic, shifting date for launch, which led to an inability to secure the typical Yerba Buena location. Not knowing the exact launch date makes it a little tough to secure a venue. Whereas if the event is held in Cupertino, Apple can make the announcement when they're damn good and ready.

Something is definitely up over Apple. Something is causing a delay. Bad screens on the (rumored) bigger iPhone 5 screen? iOS 5? who knows... Let the theories and speculation begin!
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Samuriajackon

Samuriajackon

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Feb 9, 2009
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Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_10 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8E600 Safari/6533.18.5)

U built a town hall...might as well use it.
 
U

Ulf1103

macrumors 6502
Jan 5, 2011
282
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Maybe it's because Steve will be there and when they do it on-campus, they don't have to move him <3.

If I only could be there (a)
 
applesith

applesith

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Jun 11, 2007
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Mr-Stabby said:
Maybe because they really are just introducing an iPhone 4S with minor upgrades and perhaps don't want to draw TOO much attention to that fact. :)
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This is Apple, it will get huge attention regardless of where they present it or how many people are in the audience.
 
M

makingdots

macrumors 6502
Aug 14, 2008
312
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Seems right. They only need media folks so they don't need a larger venue.

It isn't about slightly bumped iPhone 4 jeez.

For those who are clueless why WWDC events has a larger venue, that's because there are developers attendees which is 4,200 people and around 1,000 Apple engineers. Plus, those media guys.
 
C

CWT1965

macrumors 6502
May 17, 2010
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I think it is to do with Steve tbh and convinces me all the more than he will be doing the keynote.

Smaller venue, on site so Steve doesn't have to travel far from the chairman's office.

Steve can just get out of his office, go a few yards and he is there whereas if it was held elsewhere at a bigger venue there is him being transported to and from the venue, bigger stage for him to have to walk around and so on.
 
R

Rum Ham

macrumors newbie
Sep 25, 2011
4
0
No conspiracy here

There's no conspiracy, folks. Oracle's OpenWorld 2011 and the Java One conference are going on in downtown San Francisco that week and Moscone and the adjoining areas are booked by Oracle. The conferences bring about 40,000 folks from all over. That's the only reason that Apple can't book it that week as it happens every year in the first week of October.
 
rdowns

rdowns

macrumors Penryn
Jul 11, 2003
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Choosing their own venue can only mean they won't change the screen size. They're using a smaller venue to make the screen look bigger to the audience. This is a trick right out of the Steve Jobs playbook.

Just practicing for the iPhone forums
 
dagamer34

dagamer34

macrumors 65816
May 1, 2007
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Last I remember, Apple uses its town hall ONLY for product launches. When you have other stuff going on which requires a larger number of Apple engineers and staff to be present, that's when Moscone and YBCA are used.

Use of their own Town Hall: $0.
Use of other venues: $$$.
 
D

DeathChill

macrumors 68000
Jul 15, 2005
1,663
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rdowns said:
Choosing their own venue can only mean they won't change the screen size. They're using a smaller venue to make the screen look bigger to the audience. This is a trick right out of the Steve Jobs playbook.

Just practicing for the iPhone forums
Click to expand...

I knew Steve Jobs owned a PlayBook.
 
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