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MacRumors
Oct 4, 2011, 12:32 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2011/10/04/apples-new-cards-iphone-app-sends-real-holiday-cards/)


http://images.macrumors.com/article-new/2011/10/8f537845-abfc-4e45-b2cd-d6435233c860-500x331.jpg


Apple today introduced a new iOS app called Cards. It's an iOS version of the greeting card-maker built-in to iPhoto, but with a twist -- instead of printing shipping cards to the user, Apple takes care of printing, mailing, and postage -- and sends the card directly to the recipient, with a push notification going to the phone upon delivery.

As iOS SVP Scott Forstall explains, "you create the card on your iPhone, and we'll do the rest."

Users will take pictures, design the card (choosing from 21 different designs), customize the greeting and Apple takes care of the rest. Cards will cost $2.99 each when mailed within the US. The Cards app itself will be a free download, launching October 12th.

Image courtesy This Is My Next (http://live.thisismynext.com/Event/Apple_iPhone_5_event_live_blog)

Article Link: Apple's New "Cards" iPhone App Sends Real Holiday Cards (http://www.macrumors.com/2011/10/04/apples-new-cards-iphone-app-sends-real-holiday-cards/)



Hellhammer
Oct 4, 2011, 12:33 PM
That sure was fast, Jordan.

commander.data
Oct 4, 2011, 12:37 PM
Was this some manager's pet project that they managed to get approved? With all Apple is doing, starting to compete against Hallmark and getting into the printing business seems an odd choice.

Nicky G
Oct 4, 2011, 12:38 PM
Bah -- who needs an iPhone 5, when I have... CARDS! :rolleyes:

nagromme
Oct 4, 2011, 12:38 PM
Oh no, iCards lives! :eek:

Actually this solves a real-world problem for me—I’m ALWAYS really lame about getting cards out when I should.

And I could use my own art (even painted on iPad) instead of photos, so they'd be more personal than a store-bought card too.

Was this some manager's pet project that they managed to get approved? With all Apple is doing, starting to compete against Hallmark and getting into the printing business seems an odd choice.

Apple’s been printing cards, via iPhoto’s service, for years. This is an evolution of that. Only a small feature. But what’s wrong with developing small features sometimes? I’d hate to use a platform with only the big features!

andylyon
Oct 4, 2011, 12:42 PM
Was this some manager's pet project that they managed to get approved? With all Apple is doing, starting to compete against Hallmark and getting into the printing business seems an odd choice.

They were already in the printing business beforehand with the cards they did from iPhoto so it's not a major step.

nwcs
Oct 4, 2011, 12:46 PM
I can see some usefulness for this app. Especially among those people who really like to send thank you notes, reminders, and such. The Post Office will surely love this, too...

commander.data
Oct 4, 2011, 12:53 PM
Apple’s been printing cards, via iPhoto’s service, for years. This is an evolution of that. Only a small feature. But what’s wrong with developing small features sometimes? I’d hate to use a platform with only the big features!
Hmm. I didn't know it was already done in iPhotos. I guess it's a natural extension and a sign that Apple won't be pulling out of this area any time soon.

Sackvillenb
Oct 4, 2011, 01:13 PM
this is... kind of hilarious... but hey, it's cooler than not having this service.

None Such
Oct 4, 2011, 02:27 PM
I can see some usefulness for this app. Especially among those people who really like to send thank you notes, reminders, and such. The Post Office will surely love this, too...

Go Vols! :D

Cameront9
Oct 4, 2011, 02:27 PM
Reminds me of Bill Atikinson's Photocard App.

None Such
Oct 4, 2011, 02:28 PM
"Find My Friends" is bad news. It might as well be called Husband Tracker. You know you can't refuse to share your location with your wife.

MacTheSpoon
Oct 4, 2011, 02:30 PM
I like the card app, that's neat.

firewater101
Oct 4, 2011, 02:32 PM
I thought I was on the Onion site... this is... an Apple without Steve Jobs.

HiRez
Oct 4, 2011, 02:32 PM
I think this was right about the time my AAPL shares started getting hammered. Ugh.

swingerofbirch
Oct 4, 2011, 02:36 PM
Does Apple have someone to sign the card for you or are the sent unsigned?

nutmac
Oct 4, 2011, 03:09 PM
Cards would've been pretty cool if it integrated with iMessage. Missing iPad support is another missed opportunity.

HiRez
Oct 4, 2011, 03:10 PM
I thought I was on the Onion site... this is... an Apple without Steve Jobs.

I was waiting for him to say "We believe the future is in printers!" Seriously, there is nothing wrong with a cards service, but I think it left a bad impression to lead off with that because you know everyone in the audience (and investors watching from home) was thinking "So this is Tim Cook's first big idea?". Not fair, but it was there.

Braunmann
Oct 4, 2011, 03:43 PM
You can already get beautiful custom cards online, at www.iCardsRUs.com for less than a $1 each, plus a FREE Trial. ;)

Wingsy
Oct 4, 2011, 04:38 PM
"Find My Friends" is bad news. It might as well be called Husband Tracker. You know you can't refuse to share your location with your wife.

Why would you want to hide your location from her?

Pink∆Floyd
Oct 4, 2011, 04:47 PM
Cards?

Why did they stick something so random in the keynote?

Stoneraven
Oct 4, 2011, 04:48 PM
We created the first app that sends printed cards from an iPhone over a year ago. Our price was and still is $2.99. You can also send postcards for just $0.99. I may have to contact Tim about this. Any idea what to do about this situation?

http://itunes.apple.com/us/app/photoraven-send-postcards/id370197152?mt=8

nonameowns
Oct 4, 2011, 05:09 PM
We created the first app that sends printed cards from an iPhone over a year ago. Our price was and still is $2.99. You can also send postcards for just $0.99. I may have to contact Tim about this. Any idea what to do about this situation?

http://itunes.apple.com/us/app/photoraven-send-postcards/id370197152?mt=8

you're ****ed.

puma25uk
Oct 4, 2011, 05:59 PM
We created the first app that sends printed cards from an iPhone over a year ago. Our price was and still is $2.99. You can also send postcards for just $0.99. I may have to contact Tim about this. Any idea what to do about this situation?

http://itunes.apple.com/us/app/photoraven-send-postcards/id370197152?mt=8

Samsung would love to hear from you. Bet they'll do anything to help put an injunction on any Apple product (or slavish copy of an existing idea ;))
As a fellow developer (non iOS), I feel for you. Sucks to feel gutted, I'm sure...

Seriously, Apple are starting to have too many glass roofs to be throwing stones around :rolleyes:

justperry
Oct 5, 2011, 12:08 AM
We created the first app that sends printed cards from an iPhone over a year ago. Our price was and still is $2.99. You can also send postcards for just $0.99. I may have to contact Tim about this. Any idea what to do about this situation?

http://itunes.apple.com/us/app/photoraven-send-postcards/id370197152?mt=8

If you did not patent it you can't do anything about it.
Also, it seems to Me this is so common that you really can not patent it.
So yeah, as Nonameowns said you're ****ed.

Buildbright
Oct 5, 2011, 03:17 AM
Thanks for the link $10 bucks a month to send cards your nuts. But just because you are first does not mean you will not have competition. I am sure you are not the first third party card mailer. Also $2.99 is cheap, and that stock looks awesome and they ship with delivery conformation and that means the shipping is over a dollar.

jon1987
Oct 5, 2011, 07:06 AM
We created the first app that sends printed cards from an iPhone over a year ago. Our price was and still is $2.99. You can also send postcards for just $0.99. I may have to contact Tim about this. Any idea what to do about this situation?

http://itunes.apple.com/us/app/photoraven-send-postcards/id370197152?mt=8

Did you protect your idea? Because if so it's not only apple you need to go after. There a loads of companies doing the same kind of thing.

MrGlassATX
Oct 5, 2011, 08:30 AM
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

I for one can't wait to use cards. This will make me less forgetful around birthdays and holidays, and I won't feel as bad because I'll have Siri to remind me!!

Kuges
Oct 5, 2011, 10:17 AM
Yo Dawg, where you at? :D

Amazing Iceman
Oct 12, 2011, 09:26 AM
Quote:
Originally Posted by None Such
"Find My Friends" is bad news. It might as well be called Husband Tracker. You know you can't refuse to share your location with your wife.

Reply:
Why would you want to hide your location from her?

Good point, LOL!
Anyway, here's a solution: "You track me, I track you..." Let's see who lasts longer. :D

rowley
Oct 12, 2011, 10:15 AM
At least Photoraven to print and ship internationally.
Apple Cards currently does not.

MonkeySee....
Oct 12, 2011, 10:22 AM
Why didn't they just do an "E-Card" app. I know its a bit impersonal but probably more "Fun" and less hassle.

ZAiPhone
Oct 16, 2011, 07:37 AM
I tried installing before the upgrade and got a you need iOS5 message. After FINALLY getting the upgrade installed I sent three cards in 5 minutes. They shipped at one day intervals over three days. That tells me that in a minute or two they were getting a full days production worth of orders. Another $100 million+ in profit for Apple.