PDA

View Full Version : Apple TV won't be a TV at all...I will explain




flavr
Nov 11, 2011, 01:35 PM
I've been very amused reading all the posts about the new Apple TV that Apple is working on. What amuses me most is when people post things like "how big will it be 40, 60inches or will it have a remote, or will it be a retina screen". These are all valid questions but come from people that really don't know how to think like Apple. The Apple TV we will see, the one Apple is working on will not be a TV at all...let me explain

Let me start by pointing out the possibility that there is no money in creating TV hardware for Apple, in fact thats the big argument on why some people say an Apple TV is just not going to happen. Thats partly true. Lets think about it...an actual Apple TV would be cool. Have a nice screen or maybe no screen at all, nice lines, great design and work perfect with the iOS ecosystem. But thats not what they are going to do. See, thats not where the money is and it makes ZERO sense for apple to play on the hardware end of things, they already tried with the current Apple TV. Its going to be bigger than that and where everybody is getting tripped up is on the word "TV". Apple knows there are already millions of TVs out there, very nice ones in fact that they can tie into their already existing ecosystem. Apple's main goal is to tie everybody into the iOS and Mac OS ecosystem period, and selling TVs won't do it. Let me explain what they will do...and why they will do it

The main spin and new idea behind Apple TV besides tying directly into iOS is it will have a VERY STRONG SOCIAL AND PERSONAL element to it. Apple TV will be a "social broadcast". everybody will be their own channel and your iOS devise will be your station. You will create playlists of TV shows from various existing networks that suit your needs and THAT becomes your channel. It will be able to be broadcast right from the cloud using your iphone or ipad and a nearby TV connected via hardwire or with a small wireless attachment. Now lets looks at how this will revolutionize TV...

First is the ability to share channels that you create. You can share them with your friends, you can share them between iOS devices. You can subscribe to other people's channel playlists. You can subscribe to Bono's TV network or playlist and see what he watches. TV statins will be ranked and popularity of certain ones will rise up (ahhh think what that means for advertisers). The other cool element of this is how TV shows will change. Lets think app store for a minute. Think of all the new small guy developers that have access to hitting it big with a great app! They create and app, its distributed through apples itunes ecosystem and they share revenue with Apple. Ok now think TV...Imagine how people are going to be able to create their own TV shows, mini series and movies all distributed on iTunes just like apps with Apple sharing the profit. Imagine among all the bad TV shows that will come how how many AMAZING ones we will see. The popular ones will rise to the top, just like apps. We will see a new breed of major TV series come out this way. Some very promising shows will even be picked up by TV networks with big contracts and profits to be made by their creators. All the while, TV networks shows will still be available too...this is create news for all of us because our shows will no longer be controlled by the limited creativity of the TV networks anymore, the floodgates will be opened!...This is going to change the entire landscape even down to the popularity of main stream shows and actors.

Lets look at another advantage to this over current TV and how this will benefit advertisers, Networks and Apple and even us as the end user. Imagine watching American Idol on your Apple Tv network and being able to do live realtime voting during the show using your iphone (WHILE THE SHOW IS STILL PLAYING), or buying a song right from GLEE in iTunes that moment, or how about playing from home as a contestant on wheel of fortune, or helping to collectively solve a murder on CSI. All TV shows will have App like functionality built in and can be interacted with at anytime. This will be amazing for the TV networks to engage their audience and advertisers to target consumers and for everybody to have an amazing new TV viewing experience all through Apple TV. Im sure you all all familiar with Apples iAD network they have running in apps right now...that will be carried over to Apple TV but become more powerful and engaging. This is all very exciting stuff isn't it?!

Now lets looks a bit deeper into advertising. Lets say joe shmo creates his Apple TV network with 18 shows in it and 10 are cooking shows, 4 car shows, and 4 fishing shows. Apple can now exactly pinpoint what type of advertising to send to joe while he is watching his network. he wont see a tampon commercial like he does now...instead he might see a Ford commercial. right now advertisers are sorta taking a shot in the dark, not anymore. There is nothing more profitable than targeted advertising. So this is a HUGE incentive for Apple, Advertisers and the networks. Advertising dollars is what gave birth to Google. its BIG BIG $$$, much more than making a 60inch cool looking TV set.

So in short Apple TV wont be a TV at all. It will be a purely social personal shareable TV network experience leveraging existing TVs, interfaced and controlled with iPhones and iPads possibly using SIRI. It will consist of traditional network TV content along with a whole new group of socially and grass roots created content created TV shows of varying quality. We will be served targeted advertising based on our show selection.

Lastly this is where others cannot compete. Apple already has the ecosystem in place with iphones, ipads, itunes...Sony, Microsoft, even Google will be left behind because in order for this to work, a strong ecosystem has in be in place and Apple is the only one that has it.

Steve in fact did solve it...I can't wait to see it come to life! :)



mmagbee
Nov 11, 2011, 02:29 PM
Yep! great post

PatrickCocoa
Nov 11, 2011, 03:04 PM
Interesting. But why would CBS/NBC/ABC/etc. make their content available to this new system?

Mac.World
Nov 11, 2011, 03:11 PM
Interesting. But why would CBS/NBC/ABC/etc. make their content available to this new system?
They won't. The OP just signed up and made this one post. I find that strange.

flavr
Nov 11, 2011, 03:14 PM
Interesting. But why would CBS/NBC/ABC/etc. make their content available to this new system?

More laser precise targeted ad revenue for the networks. Apple TV won't replace traditional TV, it will work separate and along side it...at least at first ;)

----------

They won't. The OP just signed up and made this one post. I find that strange.

Just because I signed up and made one post...does that make what I wrote any less true?

hafr
Nov 11, 2011, 03:15 PM
Kind of like how Apple doesn't sell stand alone displays because there are already tons of them out there from different manufacturers? :rolleyes:

From the software point of view, I'm guessing you might be right, it will probably be a very socially interactive and cloud based system. But by tying this into a television set with the typical Apple design will give them the possibility of having huge markups and make a lot of money.

Think about it. If they're reinventing the whole TV experience, why would they sell it as a set top box which will be a lot more limited than a TV would be? To reach out to the broad mass? It's not really their style, now is it?

Looking at their history, their products and everything that is Apple - a television with everything that will be the new Apple TV integrated will be such a kick in the nut sack of basically every single television and set top manufacturer out there, in a way that a new and revamped set top box could never be. And it would fit their business model perfectly, something that the ATVs don't.

And oh, claiming they've already tried it by pointing at the ATVs? And saying a set top box is more likely than a TV because they want to tie everyone in to their OS's, without even almost thinking about the fact that they don't allow ANYONE except for themselves to use OS X in their computers? Dude, lay of the speed.

flavr
Nov 11, 2011, 03:33 PM
Kind of like how Apple doesn't sell stand alone displays because there are already tons of them out there from different manufacturers? :rolleyes:

From the software point of view, I'm guessing you might be right, it will probably be a very socially interactive and cloud based system. But by tying this into a television set with the typical Apple design will give them the possibility of having huge markups and make a lot of money.

Think about it. If they're reinventing the whole TV experience, why would they sell it as a set top box which will be a lot more limited than a TV would be? To reach out to the broad mass? It's not really their style, now is it?

Looking at their history, their products and everything that is Apple - a television with everything that will be the new Apple TV integrated will be such a kick in the nut sack of basically every single television and set top manufacturer out there, in a way that a new and revamped set top box could never be. And it would fit their business model perfectly, something that the ATVs don't.

And oh, claiming they've already tried it by pointing at the ATVs? And saying a set top box is more likely than a TV because they want to tie everyone in to their OS's, without even almost thinking about the fact that they don't allow ANYONE except for themselves to use OS X in their computers? Dude, lay of the speed.

Tying it to expensive single purpose TV hardware right out of the gate will significantly limit growth and adoption of Apple TV and probably kill it...

They absolutely WILL make a killing off hardware still, by selling a ton of Apple TV enabled iPads and iPhones. When iPhone 5 comes out and is Apple TV capable you better believe they are going to sell a heck of a lot more iphone 5s than TVs and the profit margin is just as high if not higher with the iPhone and iPad than a TV...

rest assured Apple is not making a TV, they are creating an entirely new TV experience

adbe
Nov 11, 2011, 03:41 PM
Silly concept. The networks will never sign on as throwing away their brand has no upside for them whatsoever.

TVs are not personal devices needing to be made social. They're already social. They're watched by families. If you think the problem with your TV is that its just not that into you, you might want to get outside a bit more.

hafr
Nov 11, 2011, 04:11 PM
Tying it to expensive single purpose TV hardware right out of the gate will significantly limit growth and adoption of Apple TV and probably kill it...

They absolutely WILL make a killing off hardware still, by selling a ton of Apple TV enabled iPads and iPhones. When iPhone 5 comes out and is Apple TV capable you better believe they are going to sell a heck of a lot more iphone 5s than TVs and the profit margin is just as high if not higher with the iPhone and iPad than a TV...

rest assured Apple is not making a TV, they are creating an entirely new TV experience

Shouldn't sales of iMacs and ACDS have died out a long time ago if your argument had any bearing?

Also, I don't think you're quite aware of how many TVs are actually being sold, despite so many people already having them. The market isn't dead, it's waiting to be reinvented. Just as a lot of people threw out their old TVs when the flat screens first came out, despite the absolutely ridiculous prices, a lot of people will switch to an eventual Apple TV set if they manage to reinvent the TV experience and put it in a television. No matter the price. People don't want set top boxes, and releasing it as a software is not even on the map. It's going to be hardware, it's going to be expensive, and they're going to absolutely dominate the early adopter-segment of the market.

They're not out to own the entire laptop market by offering cheap laptops, nor will they be interested in going after a huge chunk of the TV market. But they will most likely go after, and succeed, the piece of the market that spends loads of money. Those are the people who buy Apple.

iPhone and iPad sales won't be affected by a television set, or vice versa. Just the idea of a new Apple TV being an app in an iPhone with which you will revamp your existing TV is, well, ridiculous.

----------

Silly concept. The networks will never sign on as throwing away their brand has no upside for them whatsoever.

TVs are not personal devices needing to be made social. They're already social. They're watched by families. If you think the problem with your TV is that its just not that into you, you might want to get outside a bit more.

Televisions are anything but social, my friend. It's a one way communication device that kills the interaction in the family's you're talking about. Or do you mean that in your family, you have more, longer and more intense discussions by the TV than by for instance the dinner table?

PatrickCocoa
Nov 11, 2011, 04:11 PM
I don't have a problem with flavr's vision of a new TV world. I just don't think it will happen.

As may have been indicated by my earlier question, I don't see why the content providers (CBS/NBC/ABC/etc.) would provide their content to this new system. The answer "more precise laser target ad revenue" is unpersuasive to me - if that were the case, CBS/NBC/ABC/etc. would have jumped onto other models that offer similar advantages - Hulu, their own web sites, YouTube, or iTunes.

jca24
Nov 11, 2011, 04:56 PM
I've been very amused reading all the posts about the new Apple TV that Apple is working on. What amuses me most is when people post things like "how big will it be 40, 60inches or will it have a remote, or will it be a retina screen". These are all valid questions but come from people that really don't know how to think like Apple. The Apple TV we will see, the one Apple is working on will not be a TV at all...let me explain

Let me start by pointing out the possibility that there is no money in creating TV hardware for Apple, in fact thats the big argument on why some people say an Apple TV is just not going to happen. Thats partly true. Lets think about it...an actual Apple TV would be cool. Have a nice screen or maybe no screen at all, nice lines, great design and work perfect with the iOS ecosystem. But thats not what they are going to do. See, thats not where the money is and it makes ZERO sense for apple to play on the hardware end of things, they already tried with the current Apple TV. Its going to be bigger than that and where everybody is getting tripped up is on the word "TV". Apple knows there are already millions of TVs out there, very nice ones in fact that they can tie into their already existing ecosystem. Apple's main goal is to tie everybody into the iOS and Mac OS ecosystem period, and selling TVs won't do it. Let me explain what they will do...and why they will do it

The main spin and new idea behind Apple TV besides tying directly into iOS is it will have a VERY STRONG SOCIAL AND PERSONAL element to it. Apple TV will be a "social broadcast". everybody will be their own channel and your iOS devise will be your station. You will create playlists of TV shows from various existing networks that suit your needs and THAT becomes your channel. It will be able to be broadcast right from the cloud using your iphone or ipad and a nearby TV connected via hardwire or with a small wireless attachment. Now lets looks at how this will revolutionize TV...

First is the ability to share channels that you create. You can share them with your friends, you can share them between iOS devices. You can subscribe to other people's channel playlists. You can subscribe to Bono's TV network or playlist and see what he watches. TV statins will be ranked and popularity of certain ones will rise up (ahhh think what that means for advertisers). The other cool element of this is how TV shows will change. Lets think app store for a minute. Think of all the new small guy developers that have access to hitting it big with a great app! They create and app, its distributed through apples itunes ecosystem and they share revenue with Apple. Ok now think TV...Imagine how people are going to be able to create their own TV shows, mini series and movies all distributed on iTunes just like apps with Apple sharing the profit. Imagine among all the bad TV shows that will come how how many AMAZING ones we will see. The popular ones will rise to the top, just like apps. We will see a new breed of major TV series come out this way. Some very promising shows will even be picked up by TV networks with big contracts and profits to be made by their creators. All the while, TV networks shows will still be available too...this is create news for all of us because our shows will no longer be controlled by the limited creativity of the TV networks anymore, the floodgates will be opened!...This is going to change the entire landscape even down to the popularity of main stream shows and actors.

Lets look at another advantage to this over current TV and how this will benefit advertisers, Networks and Apple and even us as the end user. Imagine watching American Idol on your Apple Tv network and being able to do live realtime voting during the show using your iphone (WHILE THE SHOW IS STILL PLAYING), or buying a song right from GLEE in iTunes that moment, or how about playing from home as a contestant on wheel of fortune, or helping to collectively solve a murder on CSI. All TV shows will have App like functionality built in and can be interacted with at anytime. This will be amazing for the TV networks to engage their audience and advertisers to target consumers and for everybody to have an amazing new TV viewing experience all through Apple TV. Im sure you all all familiar with Apples iAD network they have running in apps right now...that will be carried over to Apple TV but become more powerful and engaging. This is all very exciting stuff isn't it?!

Now lets looks a bit deeper into advertising. Lets say joe shmo creates his Apple TV network with 18 shows in it and 10 are cooking shows, 4 car shows, and 4 fishing shows. Apple can now exactly pinpoint what type of advertising to send to joe while he is watching his network. he wont see a tampon commercial like he does now...instead he might see a Ford commercial. right now advertisers are sorta taking a shot in the dark, not anymore. There is nothing more profitable than targeted advertising. So this is a HUGE incentive for Apple, Advertisers and the networks. Advertising dollars is what gave birth to Google. its BIG BIG $$$, much more than making a 60inch cool looking TV set.

So in short Apple TV wont be a TV at all. It will be a purely social personal shareable TV network experience leveraging existing TVs, interfaced and controlled with iPhones and iPads possibly using SIRI. It will consist of traditional network TV content along with a whole new group of socially and grass roots created content created TV shows of varying quality. We will be served targeted advertising based on our show selection.

Lastly this is where others cannot compete. Apple already has the ecosystem in place with iphones, ipads, itunes...Sony, Microsoft, even Google will be left behind because in order for this to work, a strong ecosystem has in be in place and Apple is the only one that has it.

Steve in fact did solve it...I can't wait to see it come to life! :)

Interesting ideas, though some are far reaching.

:apple:

----------

Tying it to expensive single purpose TV hardware right out of the gate will significantly limit growth and adoption of Apple TV and probably kill it...

They absolutely WILL make a killing off hardware still, by selling a ton of Apple TV enabled iPads and iPhones. When iPhone 5 comes out and is Apple TV capable you better believe they are going to sell a heck of a lot more iphone 5s than TVs and the profit margin is just as high if not higher with the iPhone and iPad than a TV...

rest assured Apple is not making a TV, they are creating an entirely new TV experience

you can be rest assured that Apple will make either a new set top box or a physical tv.

:apple:

darster
Nov 11, 2011, 05:14 PM
I don't see it ever happening. Simply because the industry will never allow Apple to control visual media like it does with music. The recording industry made that mistake, the television and movie industry will not. They will off what they have piece meal to multiple platforms so as to not allow one major player to dictate the rules. Money rules the world, not warm and fuzzy dreams. Its a dog eat dog world, and warm and fuzzy dreams are the milk bones.

adbe
Nov 11, 2011, 05:39 PM
Televisions are anything but social, my friend. It's a one way communication device that kills the interaction in the family's you're talking about. Or do you mean that in your family, you have more, longer and more intense discussions by the TV than by for instance the dinner table?

Quite possibly, but the family dynamic is in no way improved by having the TV become a glorified Pandora for one viewer, which is what is being pitched here.

jayhot
Nov 11, 2011, 05:46 PM
I can see some validity to flavr's vision of a new TV world. Google is attempting to do this with YouTube's upcoming original-programming effort but not on the scale that flavr is envisioning. Flavr you may be on to something! Nice Post!

CylonGlitch
Nov 11, 2011, 07:55 PM
I don't have a problem with flavr's vision of a new TV world. I just don't think it will happen.

As may have been indicated by my earlier question, I don't see why the content providers (CBS/NBC/ABC/etc.) would provide their content to this new system. The answer "more precise laser target ad revenue" is unpersuasive to me - if that were the case, CBS/NBC/ABC/etc. would have jumped onto other models that offer similar advantages - Hulu, their own web sites, YouTube, or iTunes.

I like the whole idea, and I think it could fly if they did as he said. Don't make it a TV, that would really limit those who can get in on the game; you want MASS acceptance as fast as possible. Make it $100, ATV3. Does everything ATV2 does, but is more powerful, does 1080p and all the features he listed above. It would sell well; better then ATV2 and already building upon that market.

Why would the the big name networks jump on board? Well, I would guess at first they wouldn't. BUT image how something like this would work? At first there would be a ton of crap shows; but as with Podcasts, some really good ones would start to come out. Eventually really good ones would filter to the top and become hit shows. Advertisers would be all over them and moving their funding away from the big networks who maybe charge them more and offer them less. If this happens enough, the bit networks would HAVE to change and join the network to keep their piece of the pie coming in; otherwise we could see a whole new genre of networks.

I like the idea. I'd be behind it.

powerman
Nov 11, 2011, 08:28 PM
If apple is making a new TV it will be very big. If you watch the apple patents you will see they have one for a 3d screen without the need for glasses, an interactive gesture interface like Xbox, controls for your other appliances through gesture, add that to a TV with IOS and a forward facing camera, (needed for gestures) that records in HD and can be used with face time/skype, and to record your kids latest music video rip-off to put on youtube. Internet browser and an app store and you will have the market cornered. When you sit down in front of the TV you register yourself as the controller, and only you can change channels, volume, ect through gesture. Still be able to use Airplay. Also could have a social media scroll bar or what ever you want to scroll by, like stocks, sports, weather, email, the list is long that can be put in place through an app store. Could also use gesture for game play, or an Idevice to control it. Would only need a small hd for buffering and the rest could be cloud based. Itunes built in would be nice to be able to leave the mac off. Airport wifi to connect to, or for idevice interface. USB ports and sd card reader in the front for putting media on if you want. This gives a simple interface which Apple likes and still change the TV market. High end ones may include a time capsule in it.
Also add this capability to your Imac or laptop, and you change the computer interface all together. Fits with Steve's dislike for touch screen that are up right. Also explains the "back to the mac" of Lion. Bring IOS and OS X together even more. The set top box will stay a hobby as it will get people thinking about the new appleTV for awhile.
Just what I see happening if apple is getting into the tv market. Might not even change your cable/sat need but make it interactive like all idevices.

Caliber26
Nov 11, 2011, 08:35 PM
I like the whole idea, and I think it could fly if they did as he said. Don't make it a TV, that would really limit those who can get in on the game; you want MASS acceptance as fast as possible. Make it $100, ATV3. Does everything ATV2 does, but is more powerful, does 1080p and all the features he listed above. It would sell well; better then ATV2 and already building upon that market.

Why would the the big name networks jump on board? Well, I would guess at first they wouldn't. BUT image how something like this would work? At first there would be a ton of crap shows; but as with Podcasts, some really good ones would start to come out. Eventually really good ones would filter to the top and become hit shows. Advertisers would be all over them and moving their funding away from the big networks who maybe charge them more and offer them less. If this happens enough, the bit networks would HAVE to change and join the network to keep their piece of the pie coming in; otherwise we could see a whole new genre of networks.

I like the idea. I'd be behind it.

I agree with you. What the OP has written may never come to fruition but it sure sounds awesome to me.

Everyone thinks major networks will resist, and they probably will, but we've all seen that, ultimately, the consumer decides on these types of issues. Look at what just happened with Flash on mobile devices. If people are clamoring iOS then content needs to be delivered in a fashion that caters to the demand. If this personalized AppleTV experience is a slam dunk, must-have for the crowds, you best believe the major networks are gonna start to think different.

Mac.World
Nov 11, 2011, 08:56 PM
If anyone in their right mind thinks that TV networks or movie studios will let Apple dictate their ad revenue, well you really are living in a dream world. Unlike the music industry, visual media receives billions of dollars yearly from ads. You think Apple will top that? Answer = No.

Apple has tried licensing deals with networks, and all you have to do is flick through a few Google searches to see how that has turned out.


Now sporting, music and those type of events are anther story as Apple can deal directly with the NFL, MLB, NBA, UFC and music concert managers for direct content. Personally, i can't wait for ATV to get NFL or UFC.

powerman
Nov 11, 2011, 09:19 PM
Live concerts would be a great thing to put on the appletv. Also the pay-per-view fights/sporting events. I would pay for the super bowl if it came with the network ads. I don't want iAd getting in the way, we already have that in Canada, which replaces the good adds with Canadian ads.

Ruahrc
Nov 11, 2011, 10:37 PM
My comments on this:

1) it has been shown that consumers don't want TV to be more interactive. They watch TV during those times when they just want to veg out and sit in front of a screen and be fed stuff. There is little desire to making the TV another facebook/social media experience.

2) Apple isn't really into ads. Look at all their products. iCloud is even free to use and still ad free, all their stuff is ad free. Apple takes the stance that people would rather pay more money to not see ads. Basing their entire TV concept around better targeted ads for networks just doesn't seem to be their philosophy.

3) Big Content will never let this happen, as has been described above. Big Content will never let go of the control they have over their media, which is why TV hasn't gone anywhere in the last 20 years. Consumers want on-demand, ad-free media at a reasonable price, but Big Content is absolutely set against that. They want you to pay $50-100 a month for the privilege to access their content, and then on top of that litter their content with ads for additional revenue. They are also absolutely dead set against repeating the "mistake" of the music industry by letting one single entity control the market. They killed GoogleTV before it even had a chance, Apple would probably follow the same fate. The only way I could see this working is they convinced Apple to hand over a significant portion of their free cash to Big Content, in exchange- but I think (or at least I hope) that Apple is too smart to cave in to that black hole.

steve-p
Nov 12, 2011, 02:09 AM
Just because I signed up and made one post...does that make what I wrote any less true?
With respect... it isn't "true" in any conventional meaning of the word. It's complete speculation.

hafr
Nov 12, 2011, 03:42 AM
Quite possibly, but the family dynamic is in no way improved by having the TV become a glorified Pandora for one viewer, which is what is being pitched here.

I don't think anyone is trying to make a TV improve family dynamics. You do that by turning it off, not on ;) But what I'm certain will happen is that the TV will be more of a two way communication device with things like Facetime for instance. In that sense, it will be more social than it is today.

----------

My comments on this:

1) it has been shown that consumers don't want TV to be more interactive. They watch TV during those times when they just want to veg out and sit in front of a screen and be fed stuff. There is little desire to making the TV another facebook/social media experience.

This sounds interesting, where did you read this? Do you have a link or two to share?

I think that if they've really "cracked it", as Jobs said, then this new product can very well be one of those products that people never knew they wanted until they saw it.

Since OS-6
Nov 12, 2011, 07:10 AM
Hi Flavr,
I think your pretty much on the ball as to how things could develop into the future.

But I think the "answer" to the "Apple Television" question is already there, staring us all in the face.

The whole Mac and iOS ecosystem provides the means and ( a lot ) of content. The "Apple television " is, in fact, what ever television you already own !

Buckeyestar
Nov 12, 2011, 07:33 AM
With respect... it isn't "true" in any conventional meaning of the word. It's complete speculation.

In other words, he's talking out of his ass as much as any analyst and presenting his opinions as indisputable facts.

hafr
Nov 12, 2011, 07:39 AM
Hi Flavr,
I think your pretty much on the ball as to how things could develop into the future.

But I think the "answer" to the "Apple Television" question is already there, staring us all in the face.

The whole Mac and iOS ecosystem provides the means and ( a lot ) of content. The "Apple television " is, in fact, what ever television you already own !

I think you're wrong. First of all, it doesn't match their current business model, and second of all http://www.macrumors.com/2011/10/21/steve-jobs-on-an-apple-television-set-i-finally-cracked-it/

Plus, Apple is currently working with Philips, and Trip Chowdhry has more street cred than anonymous people online ;)

powerman
Nov 12, 2011, 08:38 AM
I could see the set top box being the big thing that Steve had plans for, but it needs peripherals, an app store and Appcessories.

hafr
Nov 12, 2011, 08:55 AM
I could see the set top box being the big thing that Steve had plans for, but it needs peripherals, an app store and Appcessories.
He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant, Isaacson wrote.

Isaacson continued: Id like to create an integrated television set that is completely easy to use, he told me. [...] I finally cracked it."

So you mean you think Steve Jobs' idea of a simple and elegant integrated television set would be a set top box with peripherals? Really?

blackpond
Nov 12, 2011, 09:23 AM
I don't see it ever happening. Simply because the industry will never allow Apple to control visual media like it does with music. The recording industry made that mistake, the television and movie industry will not. They will off what they have piece meal to multiple platforms so as to not allow one major player to dictate the rules. Money rules the world, not warm and fuzzy dreams. Its a dog eat dog world, and warm and fuzzy dreams are the milk bones.

The music industry didn't make a mistake by selling music on the iTunes store. They made a mistake when they demanded DRM that locked customers into iTunes and iPods.

I see no evidence that the movie and television industries understand the difference.

adbe
Nov 12, 2011, 09:33 AM
I don't think anyone is trying to make a TV improve family dynamics. You do that by turning it off, not on ;) But what I'm certain will happen is that the TV will be more of a two way communication device with things like Facetime for instance. In that sense, it will be more social than it is today.

To be clear I could happily live in a TV free house. My point is more about the idea of a TV that integrates with your social world. My social world is not my wife's social world, and definitely not my daughter's.

A personal device like a phone, or to a lesser degree an iPad, is the appropriate place for that kind of content.

Integrating FaceTime into a TV is one thing, though hardly something that'll change the world, but FaceBook etc makes no sense. Neither does a content aware system like Pandora. My Pandora stations are my own because I listen to Pandora when I'm on my own. If my wife and I were using Pandora as a general purpose house radio, the playlist would be demented.

The important thing about the phone, and what Apple 'cracked' is that there was significant existing market interest in a portable computer/phone. The desire for change already existed.

There isn't a massive clamour for a new TV concept. The only parts of the TV experience that people are really unhappy about is the pricing model of content subscriptions, and the extra fees for DVR functionality.

This is clearly room enough for Apple to tear the playbook up, but it's hard to believe that any of the primary content companies will ever sign up to a prospect that basically involves killing their cash cow.

hafr
Nov 12, 2011, 10:04 AM
To be clear I could happily live in a TV free house. My point is more about the idea of a TV that integrates with your social world. My social world is not my wife's social world, and definitely not my daughter's.
That actually sounds a bit depressing...

A personal device like a phone, or to a lesser degree an iPad, is the appropriate place for that kind of content.
I don't think an Apple TV would be as personal and have the different social media's integrated into it as much as the iDevices, but I think it will be more "social" than today's TV's.

Integrating FaceTime into a TV is one thing, though hardly something that'll change the world, but FaceBook etc makes no sense. Neither does a content aware system like Pandora. My Pandora stations are my own because I listen to Pandora when I'm on my own. If my wife and I were using Pandora as a general purpose house radio, the playlist would be demented.
I don't think it's the social network content that will be the revolutionary part of an Apple TV, it will be navigation (how, what, options etc).

The important thing about the phone, and what Apple 'cracked' is that there was significant existing market interest in a portable computer/phone. The desire for change already existed.
It wouldn't be the first time an enterprise creates desire (or demand).

powerman
Nov 12, 2011, 01:11 PM
He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant, Isaacson wrote.

Isaacson continued: Id like to create an integrated television set that is completely easy to use, he told me. [...] I finally cracked it."

So you mean you think Steve Jobs' idea of a simple and elegant integrated television set would be a set top box with peripherals? Really?

If you read my other post before you will see that I am of the mind frame that apple is building a tv. One that is simple. Also if you believe sony they are working on something like this as well.
http://www.cultofmac.com/129331/sony-ceo-were-in-a-race-against-steve-jobss-legacy-to-revolutionize-the-tv-set/

szolr
Nov 12, 2011, 01:21 PM
The point that leverages :apple:TV away from the path many are suggesting nowadays is simple and inherently obvious to me-cost. If Apple make a TV set it will be quality. But you'll pay for what you're getting. TVs are commodities-people want as big a screen as possible for the cheapest price.

Quality + cheap = Apple? I think not. ;)

Personally I like the Apple TV 2 and the content that keeps comic with software updates. I don't see why Apple shouldn't just keep packing in more power, and more tightly integrating it with iOS. If they can lower the price some more that'd be great too. :D

hafr
Nov 12, 2011, 04:01 PM
The point that leverages :apple:TV away from the path many are suggesting nowadays is simple and inherently obvious to me-cost. If Apple make a TV set it will be quality. But you'll pay for what you're getting. TVs are commodities-people want as big a screen as possible for the cheapest price.

Quality + cheap = Apple? I think not. ;)

Personally I like the Apple TV 2 and the content that keeps comic with software updates. I don't see why Apple shouldn't just keep packing in more power, and more tightly integrating it with iOS. If they can lower the price some more that'd be great too. :D

A lot of people payed 4 000 euros for a 42" plasma just a handful of years ago, and a lot of people are paying 1 000 euros for the ACD's.

You're also completely forgetting that if Apple are the first on the market with a certain product, you can't get what they're selling any cheaper and whatever price they set will be the market price. Some people will say "I can get a bigger screen for less", but it won't be the same product... It's like saying you can get a Kindle e-reader cheaper than an iPad. It's true, but it's not the same product.

iancheyne
Nov 12, 2011, 07:12 PM
I find this interesting speculation but fatally flawed ... the only way we know we like a TV show is to watch it in the first place, on an existing network at a predictable time. From that point on we can make choices about re-viewing the show but the pre-requisite is to have a Network in the first place.

The Apple TV will be hardware with a unique interface (Siri) that can be sold at a premium to the market ... Apple makes lots of money using this business model because they are very good at user interfaces, and Siri is their latest very good one. Anyone that has used it is already in love with it, despite its occasional issues. It will only get better and it is light years ahead of anything else at the moment, as long as that holds true Apple will make money.

The whole 'social tv' thing is BS in my opinion, interesting BS, but BS none the less.

Che Castro
Nov 12, 2011, 11:53 PM
Whatever man i just want 1080p

szolr
Nov 13, 2011, 02:59 AM
Whatever man i just want 1080p

Haha, that'd go a long way. Hopefully along with a Thunderbolt port, an A5/6 processor and some other bits and bobs. :)

Soultosoul
Nov 13, 2011, 10:41 AM
I'm starting to think apps will be the way to go.

I'm a golf fanatic and I want the Golf Channel. Mediacom makes me upgrade two tiers in order to get it to the tune of $50-60/mo. Not going to happen. If TGC offered an app where I could get it directly from them for a monthly or yearly or one time fee, I would do it.

I would also buy the HBO app but it's only available if you presently suscribe through a cable provider.

I understand this cannot happen now as there are contracts etc, but This couold be an option in the future. The channels sell their product to the providers who bundle it in packages and pay them a certain amount per subscriber. Am I understanding this correctly? If so, I could see the channels bypassing the providers and going directly to the consumer.

Right now neither are getting my money and they won't until they change this. I don't have a lot but I'm sure they want it.

carlgo
Nov 13, 2011, 12:28 PM
The giant iOS visions seems not compelling at all. Watch your own **** on your own iPad.

Social interaction? Great for teenage girls of both sexes, slackers and gamers....that's about it.

Besides, if there was any competition from iOS, DirecTv would simply offer ala carte and on-demand selections of their own. That or wait hours for a download!

flavr
Nov 14, 2011, 03:35 PM
If you don't believe me that TV is going to turn social would you believe TV Guide’s general manager and executive vice president, Christy Tanner?

Want to see a picture of whats next for Apple TV?...Just look for photos of the next iPhone and iPad. Like it or not, agree or disagree, that along with the TV you already own will be the next Apple TV.

http://mashable.com/2011/11/14/social-tv-media-summit-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

hafr
Nov 14, 2011, 03:49 PM
If you don't believe me that TV is going to turn social would you believe TV Guides general manager and executive vice president, Christy Tanner?

Want to see a picture of whats next for Apple TV?...Just look for photos of the next iPhone and iPad. Like it or not, agree or disagree, that along with the TV you already own will be the next Apple TV.

http://mashable.com/2011/11/14/social-tv-media-summit-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

So how will you use your iDevices with your existing TV? What will the revolutionary thing be, an app that works like a remote?

powerman
Nov 16, 2011, 09:26 PM
I find this interesting speculation but fatally flawed ... the only way we know we like a TV show is to watch it in the first place, on an existing network at a predictable time. From that point on we can make choices about re-viewing the show but the pre-requisite is to have a Network in the first place.

I don't have cable to watch new shows on, but somehow I can still see the shows I want to. I do some research, read some reviews or have people recommend something to me. I download it on Itunes, and watch. If I get hooked quick I buy seasons, if not I only dropped a couple of dollars. It does not matter if it is on a network or on the internet. I watch a lot of youtube and podcasts too.

bp1000
Nov 17, 2011, 04:42 AM
I think it would be a silly move to build a tv. The market is super aggressive and it's a donkey technology.

Like with iTunes, apple need to leapfrog and revolutionise apple tv as it stands. That means expanding iTunes with more vod, movie streaming, content delivery. Delivering tv content over the net and hooking in interaction to tv shows by enabling products and information within tv programs to hook up with the net. This allows an info stream for example, a song playing on a tv show will have an info entry and an iTunes buy option. Products used and worn will be available to buy straight from the net.

iCloud could be used to sync vod, ie watch on tv, finish on iPhone.

I don't think the future of tv is timed program's. Program's will be all on demand in the future which means Internet delivery. Once you deliver via the Internet you can collaborate, watch with friends, buy things and interact with the program etc....