Daveway
Jun 14, 2005, 08:29 PM
Gary at ifoAppleStore is reporting that Apple is preparing to update its AppleCare/ProCare services soon.
Clink (www.ifoapplestore.com)
6-12-2005
The project has been in the works for months under a code name, and now an announcement is apparently near: a revamp of the AppleCare Protection Plan to provide redefined services in a two-tiered system, all based on past experience, the recent increase in Apple product users, and the every-changing role of the retail stores. As you can imagine, details are difficult to determine, so it's unclear how ProCare will be affected. Warranty service and repairs are a critical element of Apple's overall sales experience, but also have a impact on the company's bottom line. So one can only assume the new AppleCare will balance superior service for all customer segments against the lowest possible costs for Apple.
Clink (www.ifoapplestore.com)
6-12-2005
The project has been in the works for months under a code name, and now an announcement is apparently near: a revamp of the AppleCare Protection Plan to provide redefined services in a two-tiered system, all based on past experience, the recent increase in Apple product users, and the every-changing role of the retail stores. As you can imagine, details are difficult to determine, so it's unclear how ProCare will be affected. Warranty service and repairs are a critical element of Apple's overall sales experience, but also have a impact on the company's bottom line. So one can only assume the new AppleCare will balance superior service for all customer segments against the lowest possible costs for Apple.
