I'm not sure if this logic can apply to the pricing of applications...If this were the case, then companies like Electronic Arts would price their applications in the millions. Do you really believe that their 10+ team of developers working for hours collectively only make $2.99?
Not to mention this reason doesn't actually make sense. Why would your current job which has nothing to do with iOS development, have any affect on this job? It's like saying if I was a salesman making 1K an hour and I took a second job bagging groceries in a department store, I should make 1K an hour.
Sorry if I sound mean, I'm just very confused :O. Maybe you mean something else 🙂.
His reasoning almost made sense. Here's what he did wrong:
He assumed that income=price, when really,
income=price*sales*0.7
Thus, if your time is worth $1K an hour, your price should be such that price*sales*0.7=$1K. A little hint, with a price of $1K, your sales are almost certain to be zero.
How valuable your consumer consider your app needs to also be considered. Can a business save $1K on how much they have to pay an employee if they purchase a single copy of your app? Then it may well be worth it to them to buy your incredibly expensive app.
With people, it's a little more difficult to find the right price. People don't think anywhere near as logically as businesses do. They're hesitant to pay $0.99 for an amazing app, but won't think twice about paying $3 for a coffee that the employee may have put the wrong ingredients in.
(Whenever I think about that fact, I wonder why I bother with app development rather than just setting up a coffee stand on the side of the road. I suppose the reason why is because I'm in it to have fun and make apps that I like... if I happen to make apps that other people like and pay money for, well, that's great.)