View Full Version : IBM "Thinks" PC speed isn't so critical

Nov 5, 2002, 03:52 PM
NEW YORK--IBM unveiled a marketing strategy Monday aimed at attracting corporate buyers by putting an emphasis on PCs that are easier and cheaper to manage.

At a presentation for analysts, customers and reporters here, the company described its "Think" campaign as recognition that PC buyers are less concerned with speed and more interested in getting the most out of their machines.

The heart of the campaign will be software designed to make IBM computers easier to use and quicker to recover from disaster. For example, the software will help restore a system after a failure, automatically configure network and Internet connections, and improve security. (http://zdnet.com.com/2100-1103-964499.html)

Looks like little parts of Apple are spreading over to IBM already.

Nov 5, 2002, 04:03 PM
Oh my, it only took 6 months of apple's MHZ Don't = Speed campagin to work! :eek:
Well maybe if IBM thinks this Real people will think this also.