Generation iPod crave experience

[MacBytes]

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Category: Opinion/Interviews
Link: Generation iPod crave experience (http://www.macbytes.com/link.php?sid=20050725121814)

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

[devilot]

"Long-established brands, such as Nike or Levis, are suffering in the new information-driven age, as consumers seek ethical choices, the report explains. Shoppers born since the 80’s will switch brands to stay ahead of fashion, and dismiss companies who work to hard to persuade them to spend money."

Interesting... haha, I wonder how they got the statistic that "almost 10% of the iPod generation are compulsive spenders."