View Full Version : Apple's Halo Stays on Despite Switch to Intel
Jul 31, 2005, 11:05 PM
Link: Apple's Halo Stays on Despite Switch to Intel (http://www.macbytes.com/link.php?sid=20050801000543)
Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug
Jul 31, 2005, 11:57 PM
Considering the "halo" is all about enticing PC users to switch to Mac, it seems logical that Apple switching to Intel processors would increase the halo effect -- PC users know Intel. PC users (for the most part) like Intel. Those PC users who have heard that Apple is planning to move to Intel processors are at the very least intrigued and possibly outright ecstatic at the prospect. The halo effect might even pick up steam come mid 2006 as PC users who have considered buying a Mac get out their wallets to buy a MacTel.
As a part-time PC user myself, I would much rather see an Athlon 64 X2 dual-core go into Macs, but I'll learn to live with an Intel when the time comes to upgrade my G4 tower.
Aug 1, 2005, 08:41 AM
The author raises a few good points. Two that stand out are:
1) The "iPod" Halo Effect is about more than the impact of iPods. The retail stores and iTMS are also contributing to Apple's success in enticing switchers.
2) The whole thing about most consumers not really caring about the processor-- but one part of the entire system-- change to Intel. I've thought more about that myself. Initially (meaning before the announced processor transition), I had been planning to jump to a PowerMac as my next Mac purchase. I probably won't do that, but if my iMac croaked tomorrow, I certainly wouldn't wait for an intel-based Mac to come out to make a purchase.
Aug 1, 2005, 11:19 AM
If I were still on windows and after getting my ipod, I thought maybe the computer was cool too, no way I'd wait. Technology is old the day you buy it. Just be prepared to upgrade.
Aug 1, 2005, 02:05 PM
eWEEK is getting out better articles about Apple compared to how it was about a month or two ago.
I thought that it was a good article that informs people that the attraction to OS X is about more things than just the processor.
By the way, I posted this article because I thought many of you would get a lot out of it.