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MacRumors
Jul 26, 2012, 03:11 PM
http://cdn.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2012/07/26/photos-of-apples-new-passeig-de-gracia-retail-store-in-barcelona/)


Last week, we highlighted (http://www.macrumors.com/2012/07/16/new-barcelona-apple-store-has-unique-tiled-coming-soon-billboard/) the unique construction barrier art in place at Apple's forthcoming grand opening ("]Passeig de Grącia retail store[/url] in Barcelona, Spain. The art, which consisted of tile mosaics using images of Apple iOS app icons and honoring the style of Catalan architect Antoni Gaudķ, surrounded the store during the final phases of construction leading up to [url="http://www.macrumors.com/2012/07/23/apples-new-barcelona-retail-store-opens-july-28/) scheduled for this Saturday, July 28.

With the grand opening just two days away and Apple making preparations to open the store for the media and then the public, the construction barriers have come down and Cult of Mac has been able to shoot some photos (http://www.cultofmac.com/181266/first-pictures-of-the-inside-of-the-new-barcelona-apple-store-gallery/) through the windows of the new store.

http://cdn.macrumors.com/article-new/2012/07/barcelona_passeig_gracia_1.png


http://cdn.macrumors.com/article-new/2012/07/barcelona_passeig_gracia_2.jpg


Despite the Gaudķ-influenced signage promoting the store's opening, Apple appears to have maintained its usual style for the store itself, using its typical stone, wood, and metal finishes to create a clean, open feel inside the store. With three levels, the large store offers a full range of Apple products on display, as well as a large Genius Bar and a theater.On the ground floor of the Barcelona Apple Store, about half of the available floor space is taken up with iPhone and iPad displays, spread across twelve tables in three rows. The other half of the floor is taken up by various models of MacBooks, with only a single table devoted to iMacs.

Higher up, the glass staircase leads to the Genius Bar, as well as an in-house theater.

In the basement is where Mac and iOS accessories are stored, which Apple retail employees are now hard at work filling the shelves.http://cdn.macrumors.com/article-new/2012/07/barcelona_passeig_gracia_3.jpg


Apple's new Passeig de Grącia store opens to the public at 10:00 AM on Saturday.

Article Link: Photos of Apple's New Passeig de Grącia Retail Store in Barcelona (http://www.macrumors.com/2012/07/26/photos-of-apples-new-passeig-de-gracia-retail-store-in-barcelona/)



Mykbibby
Jul 26, 2012, 03:14 PM
I'm a big fan of those twinkle lights...

sazivad
Jul 26, 2012, 03:14 PM
I like the caption-less pictures in the 2nd photo.

jasonxneo
Jul 26, 2012, 03:16 PM
looks cozy! ;) Nice place to take your girlfriend! :p

Apollo231
Jul 26, 2012, 03:16 PM
...Okay, another apple store, they all look the same! Lol

3bs
Jul 26, 2012, 03:17 PM
I think it's time they opened stores in countries they don't have any stores in.. :(

rovex
Jul 26, 2012, 03:17 PM
Don't make the already broke teenagers broker. There's a crisis going on.

guzhogi
Jul 26, 2012, 03:19 PM
I love the first photo!

Rocketman
Jul 26, 2012, 03:20 PM
I wonder what they did with the panels they took down and got so much buzz? Maybe they could donate them to a modern art museum.

rovex
Jul 26, 2012, 03:20 PM
I think it's time they opened stores in countries they don't have any stores in.. :(

It's obvioulsy in the pipeline when there's already the European Hub in Cork it's a mistery why it's taken this long.

mex4eric
Jul 26, 2012, 03:22 PM
Looking forward to the next pictures on Saturday and after, teeming with customers.

WardC
Jul 26, 2012, 03:28 PM
I like it, very retro...reminds me of going to Neiman Marcus in the 1980s -- I think the large square columns and the ceiling lighting is very cool...very classic, and very upscale, unlike the bright fluorescent stuff you normally see blinding you at Apple Stores.

medi.freak
Jul 26, 2012, 03:28 PM
Does anyone know which headphones they have on display? The ones which are connected to the iPods in the last picture?

bedifferent
Jul 26, 2012, 03:29 PM
I'm a big fan of those twinkle lights...

Ditto. Liking the recessed low voltage lighting, makes the honey wood tables more noticeable and gives more warmth to the [generally] sterile stores.

Navdakilla
Jul 26, 2012, 03:31 PM
beautiful.. So many (Microsoft/Samsung) try and copy, but it just isn't the same

gmanist1000
Jul 26, 2012, 03:37 PM
The stores are so simple yet amazing.

3bs
Jul 26, 2012, 03:40 PM
It's obvioulsy in the pipeline when there's already the European Hub in Cork it's a mistery why it's taken this long.

Yeah I've been wondering why we still don't have one for a long time now. Stuck having to deal with the crappy resellers or buying online.

YGAB
Jul 26, 2012, 03:42 PM
Barcelona has always been at the forefront in retail and industrial interior design... only fitting for Apple store to follow suit on their soil.

Glideslope
Jul 26, 2012, 03:42 PM
Don't make the already broke teenagers broker. There's a crisis going on.

Valid point. You have no money of your own to spend. Stop!!! :apple:

Queso
Jul 26, 2012, 03:45 PM
I think it's time they opened stores in countries they don't have any stores in.. :(
The population of Barcelona and surrounding area is 4.5m people, roughly the same as the entire Republic of Ireland. Don't take it personally, it's all about the density of customers to sell to.

hot spare
Jul 26, 2012, 03:46 PM
I want to see how much they sell during El Clįsico or when ChelBus visits camp nou next time..

3bs
Jul 26, 2012, 03:58 PM
The population of Barcelona and surrounding area is 4.5m people, roughly the same as the entire Republic of Ireland. Don't take it personally, it's all about the density of customers to sell to.

I guess you're probably right. Oh well. I can hope.

rovex
Jul 26, 2012, 04:10 PM
The population of Barcelona and surrounding area is 4.5m people, roughly the same as the entire Republic of Ireland. Don't take it personally, it's all about the density of customers to sell to.

Northern Ireland has 1.8 million inhabitants with one store i don't think that has anything to with it.

DanielCoffey
Jul 26, 2012, 04:19 PM
I wonder if that store is wheelchair accessible with all those steps?

Queso
Jul 26, 2012, 04:21 PM
Northern Ireland has 1.8 million inhabitants with one store i don't think that has anything to with it.
I get that point, but thanks to Northern Ireland being so much smaller than the Republic it does have a higher population density than The South. It's also not that hard for people to make their way up to Belfast from Dundalk or even Dublin now that the roads around Newry have been upgraded. The Republic is a big place. For instance, it takes nearly four hours to get from Dublin to Cork.

MattDell
Jul 26, 2012, 04:27 PM
Looks nice & sleek, as always.

Bobtodd
Jul 26, 2012, 04:32 PM
So John browett's new plan is to turn Apple into a " high end retailer". He is already pulling excess stock form stores and by the looks of the new paris store and from rumors which look to be true. He has requested the stores have Sound docks and headphones on stand-alone demo stands, So i guess apple are revisiting what Ron johnson did in the first 4 years of apple retail.
Good luck Apple at revisiting the past.

TallGuy1970
Jul 26, 2012, 04:37 PM
It may be just me, but I have always wondered why some new Apple stores receive so much time on the MacRumors front page. I enjoy knowing a new store is coming, but multiple posts about architectural designs, banners going up at the new store, and so forth seem to be a bit of overkill.

Frenchjay
Jul 26, 2012, 04:38 PM
Just like Barcelona itself, clean and classy. I never saw one piece of litter anywhere in Barcelona. It has to be the cleanest city I've ever been to.

rovex
Jul 26, 2012, 04:58 PM
I get that point, but thanks to Northern Ireland being so much smaller than the Republic it does have a higher population density than The South. It's also not that hard for people to make their way up to Belfast from Dundalk or even Dublin now that the roads around Newry have been upgraded. The Republic is a big place. For instance, it takes nearly four hours to get from Dublin to Cork.

Scotland has a population more or less on par with Ireland, of which 2 of Apple's 3 stores are found in central Glasgow area which is also on equal terms with Dublin so with that in mind i see no reason why Apple wouldn't even consider one retail store placement in this region.

This topic has already been discussed and reasoned around i think it's inevitable but to each their own i guess.

50548
Jul 26, 2012, 05:08 PM
Barcelona has always been at the forefront in retail and industrial interior design... only fitting for Apple store to follow suit on their soil.

Too bad Spaniards are too poor to buy anything right now - is this for tourists or what?

Hakone
Jul 26, 2012, 05:12 PM
Wow that place is beautiful. I'm so jeally.

Queso
Jul 26, 2012, 05:12 PM
Scotland has a population more or less on par with Ireland, of which 2 of Apple's 3 stores are found in central Glasgow area which is also on equal terms with Dublin so with that in mind i see no reason why Apple wouldn't even consider one retail store placement in this region.

This topic has already been discussed and reasoned around i think it's inevitable but to each their own i guess.
I'm not trying to say Ireland doesn't need an Apple Store. Apple themselves must have a reason, and I was speculating whether the catchment wasn't dense enough for them to feel it worth opening one at this time. The Scottish stores can be supplied as part of the UK operation easily enough (at least until 2014 ;)), so maybe they gain from that.

rovex
Jul 26, 2012, 05:20 PM
The Scottish stores can be supplied as part of the UK operation easily enough (at least until 2014 ;)), so maybe they gain from that.

Yes that goes without saying otherwise Belfast would of likely to also have been left by the wayside. :)

salao
Jul 26, 2012, 06:15 PM
Too bad Spaniards are too poor to buy anything right now - is this for tourists or what?

Yes, it is part of our full service economy recovery plan: you get to shop for wonderful Apple products while enjoying a much less depressing weather, and we give your unsatisfied girlfriend a good once over (or two) while she waits.

Technarchy
Jul 26, 2012, 06:53 PM
It's funny how Apple stores become tourist attractions in their own right because they are so elegantly designed.

Though, I still think New York's stores are the pinnacle of Apple design.

http://www7.pcmag.com/media/images/277785-grand-central-apple-store.jpghttp://www7.pcmag.com/media/images/277785-grand-central-apple-store.jpg

http://knstrct.com/wp-content/uploads/2011/12/apple-stores-new-york-city-grand-central-station-exterior-001-1024x731.jpg

http://highacuity.com/img/apple-store-new-york-interior.jpg

http://nyc.metblogs.com/archives/images/2007/01/apple%20store.bmp

jahoys
Jul 26, 2012, 07:08 PM
I think it's time they opened stores in countries they don't have any stores in.. :(

they still don't have one in Singapore :(

usc2k
Jul 26, 2012, 09:04 PM
I can't wait to check it out on Saturday. Their other shop here in Barcelona is about an hour metro ride from my house and this one is just a 15 minute walk. Plus, the location is right in the middle of the high-end shopping, so I think it will do better for them.

MuppetGate
Jul 27, 2012, 02:14 AM
It's funny how Apple stores become tourist attractions in their own right because they are so elegantly designed.


:eek:

Yes, whenever I go into an Apple Store I have this overwhelming urge to take my shoes off.

Jazper
Jul 27, 2012, 02:18 AM
Looks amazing, as always! I love the staircases in Apple shop they look so sleek!

Oletros
Jul 27, 2012, 02:26 AM
Just like Barcelona itself, clean and classy. I never saw one piece of litter anywhere in Barcelona. It has to be the cleanest city I've ever been to.

I strongly disagree, Barcelona is not what I would call a clean city.

----------

Too bad Spaniards are too poor to buy anything right now - is this for tourists or what?

Yap, all the Spaniards are now struggling for death and starvating :rolleyes:

Manderby
Jul 27, 2012, 03:55 AM
In the basement is where Mac and iOS accessories are stored, which Apple retail employees are now hard at work filling the shelves.

And in the following photo after this quote, you can see 6 men sitting there, watching 1 women filling the shelves.

Hard at work indeed. :D

itsmemuffins
Jul 27, 2012, 04:00 AM
Great, now it's time Apple opened a store in Ireland already!!:(

Queso
Jul 27, 2012, 04:04 AM
Great, now it's time Apple opened a store in Ireland already!!:(
They did...



...in Belfast :D

Drar3g
Jul 27, 2012, 04:24 AM
Too bad Spaniards are too poor to buy anything right now - is this for tourists or what?

As soon as I'm done replying your post I'll go outside to resume my daily begging for food :rolleyes:

Queso
Jul 27, 2012, 04:38 AM
Too bad Spaniards are too poor to buy anything right now - is this for tourists or what?
They're not Spaniards, they're Catalans, and they've been driving the Spanish economy forward for as long as there's been a Spain. There's plenty of money in Barcelona even now.

Oletros
Jul 27, 2012, 04:46 AM
They're not Spaniards, they're Catalans

Wrong.

Drar3g
Jul 27, 2012, 05:20 AM
They're not Spaniards, they're Catalans, and they've been driving the Spanish economy forward for as long as there's been a Spain. There's plenty of money in Barcelona even now.

I'm Catalan but my pun wasn't about Catalonia versus Spain, but about the sensationalist and bombastic coverage of this crisis by the media. By reading the news one would think that people are starving in Southern Europe when really it isn't much different here than in all other Western countries. There's a crisis, there's unemployment and there're cuts to the welfare system. And yes, it's though but it's not the endo of the world. At least not yet :p

The whole shifting of focus from one country to another (Greece, Ireland, Iceland, Portugal, Spain, Italy...) is just to distract people from the real issues, how we're being robbed of our money and fundamental rights just to fill the pockets of speculators, bankers and professional politicians. Unregulated capitalism at its best.

And sorry about the off-topic, but it wasn't me who started it :)

Queso
Jul 27, 2012, 05:30 AM
I'm Catalan but my pun wasn't about Catalonia versus Spain, but about the sensationalist and bombastic coverage of this crisis by the media. By reading the news one would think that people are starving in Southern Europe when really it isn't much different here than in all other Western countries. There's a crisis, there's unemployment and there're cuts to the welfare system. And yes, it's though but it's not the endo of the world. At least not yet :p
Although I'm English I spend a large part of every year in Catalunya and will be permanently relocating there in the next year or so. You're right, it's no worse there than it is in most of Europe.

Industry is still turning, money is still moving, and a 22% unemployment rate means that 78% of the workforce are still in work. It's certainly a lot better than it was back in the early 80s when I first started visiting the area.

Anyway.....new Apple Store. W00t and all that!! :)

majuha
Jul 27, 2012, 07:50 AM
Can't wait to visit it this weekend!

iUsed2BApple
Jul 27, 2012, 08:28 AM
Yes... All apple stores look the same. So do Starbucks and a ton of other retail stores. Apple actually owns the forrest where they harvest the wood for their $45k ea. Tables. They also own the company that produces the tiles for the floors. The ceilings are actually stretched silk, not typical ceiling tiles.

I wonder what the actual cost is to just build a bare bones store without any product?

rovex
Jul 27, 2012, 08:34 AM
Does anyone know which enterprise(s) is contracted to bring these stores to light?

itsmemuffins
Jul 27, 2012, 08:39 AM
They did...



...in Belfast :D
Cheeky bint. :p

party
Jul 27, 2012, 09:22 AM
Good for the people in Barcelona.

But that doesn't look a very remarkable design of a store, maybe with some more picture it'll become one.

I still like the ones in where I live (Hong Kong) and the fifth avenue the best.

Oletros
Jul 27, 2012, 10:30 AM
An hour ago there was a long queue

ronjon10
Jul 27, 2012, 12:01 PM
Look at all those stairs. That would never happen in the U.S.

Oletros
Jul 27, 2012, 12:17 PM
Look at all those stairs. That would never happen in the U.S.

Why?

HyperX13
Jul 27, 2012, 12:52 PM
looks like any other apple store

pchlorenzo
Jul 27, 2012, 02:22 PM
From Barcelona...This is the first Ibook2 wine catalogue ever made on that format*and will soon be in English and Spanish.

http://bit.ly/IbookIpad

The author sets out the virtues of organic vitiviniculture, the health benefits of drinking wines produced in this way and offers the first analysis the present day market, including a complete catalogue of the quality-price relationship and the main characteristics of each wine. The guide addresses the specialist forums and prizes associated with the sector, plus other information never before discussed in a single publication in the genre of organic products.

Importantly, in its paper edition also available in www.vinumnature.com, Ecomundis has made ​​an effort to reduce CARBON FOOTPRINT publication to 0.43 kg by using fully recycled paper (new practice in the business of wine guides) and by the use of vegetable-based inks with less impact.

http://forums.macrumors.com/attachment.php?attachmentid=350250&stc=1&d=1343416429

ursine1
Jul 29, 2012, 06:20 AM
We arrived just as the store employees were making their entrance along with whistles, applause and TV cameras shooting. It was about a 90-minute wait to get inside. They had probably 50 crowd control people managing the throng.

Passeig de Grącia has many trees, but for the last section they gave out parasols to provide shade. As you entered the store, they handed you a box containing a T-shirt specially designed for this store. The employees also applauded us as we entered.

All signage was in catalą, nothing in castellano. All the employees are at least bilingual and a number were trilingual as well. I found the employees to be knowledgable about the products even though this was the first day. They obviously had training.

I was surprised to see the broad selection they had for third-party products like Thunderbolt RAID, loudspeakers, earphones, and cases.

One of the entrances for the Barcelona Metro and Rodalies commuter train station is 10 m (30 ft) from the store entrance. From inside, there are very nice views of adjoining Plaēa de Catalunya, considered the center of Barcelona.

ronjon10
Jul 29, 2012, 06:56 PM
Why?

Regulations about handicap access. If they have displays on platforms with stairs going up to them, they would need ramps or elevator access to the platform as well.

Cyberstven
Jul 29, 2012, 11:20 PM
Looks great. Looking forward to the new store on the third street promenade

Oletros
Jul 29, 2012, 11:55 PM
Regulations about handicap access. If they have displays on platforms with stairs going up to them, they would need ramps or elevator access to the platform as well.

They are elevators, we also have regulations for handicap access