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MacBytes
Aug 4, 2005, 03:49 PM
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Category: News and Press Releases
Link: Apple's "Think Different" the #6 tagline in top 100 since 1948 (http://www.macbytes.com/link.php?sid=20050804164914)

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

Fredo Viola
Aug 4, 2005, 04:51 PM
"think outside the box" was written by Apple? Wow!

autrefois
Aug 4, 2005, 07:31 PM
"think outside the box" was written by Apple? Wow!

I'm pretty sure it's been an expression for quite a while. They weren't the first ones to use it, they were just the first to use it in that way (PCs are just boxes).

EDIT: According to this site (http://www.wordorigins.org/wordoro.htm),

The phrase think outside the box is an allusion to a well-known puzzle where one has to connect nine dots, arranged in a square grid, with four straight lines drawn continuously without pen leaving paper. The only solution to this puzzle is one where some of the lines extend beyond the border of the grid (or box). This puzzle was a popular gimmick among management consultants in the 1970s and 80s as a demonstration of the need to discard unwarranted assumptions (like the assumption that the lines must remain within the grid).

The term dates to at least to 1975.

Glad to see Apple got two in the top 100. Although I'm not sure "Think Different" is the 6th most influential tagline since 1948...

After reading this list, there are several surprises. Obviously it's impossible to compile a completely objective list that everyone would agree on, but "The world’s online marketplace" ranks higher than "The king of beers"? "When EF Hutton talks, people listen" is higher than...well, just about everything under it??

It also isn't explained why they chose 1948 as the cutoff. Does anyone know?

ham_man
Aug 4, 2005, 07:41 PM
Good little list. Surprised to see Think Different at #6 though. Thought it may have been a tad lower...