Apple UK grabs 11% education market

[MacBytes]

http://www.macbytes.com/images/bytessig.gif (http://www.macbytes.com)

Category: News and Press Releases
Link: Apple UK grabs 11% education market (http://www.macbytes.com/link.php?sid=20050815075807)

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

[wdlove]

Continued good news for Apple. Now if this can translate to increased business and private sales in the future That would be something if the UK were to break the 5% mark before the US.

[24C]

Good news it seems, but as to 5% before the USA, give us your prices and we'd romp home. I know quite a few folks who go "cheap as Dell", because they perceive Apple as being too highly priced (UK), especially when they see the .com website prices :eek:

Don't know what the market growth rate was in this sector though, and whether there is a halo effect here, but 8.2% to 11% is at least upward.

[Nermal]

Good news it seems, but as to 5% before the USA, give us your prices and we'd romp home.

Still? :eek:

NZ prices are now cheaper than US prices for most products :D (note that the US prices do not include tax)

[thequicksilver]

Good news it seems, but as to 5% before the USA, give us your prices and we'd romp home. I know quite a few folks who go "cheap as Dell", because they perceive Apple as being too highly priced (UK), especially when they see the .com website prices :eek:

Don't know what the market growth rate was in this sector though, and whether there is a halo effect here, but 8.2% to 11% is at least upward.

Most people don't realise the whole sales tax situation in the US though, which means that most people will pay a 3-8% premium on top of that sticker price in sales tax, dependent upon which state they live in.

Equally, once you remove our lovely 17.5% VAT from the equation, that actual price is almost exactly the same as the US sticker price. Example:

Mighty Mouse
Current UK Store price - £35 (translates to $63.31)
Current US Store price - $49
Current UK Store price without VAT - £30.63 (translates to $55.39)

So in real terms, though it might appear that we're paying nearly $15 more for a Mighty Mouse, we're actually paying about $6 over the sticker price. Sales tax in many states will make this difference much lower.

It's our system of taxation that makes these price differences, not Apple.