PDA

View Full Version : Samsung (attempts to) bash iPhone in new S3 commercial.




ProfoundTactics
Sep 19, 2012, 08:12 PM
The commercial itself is pretty cringeworthy, and should be taken with a pinch of salt, but it's the Youtube comments that are baffling to me. People get so angry over which phone people choose to purchase.

http://www.youtube.com/watch?v=nf5-Prx19ZM

Have a read through, 99% of people posting in there should be sterilised.

Also, 'Shake to share playlist' Woah, that's almost as innovative as their 'Tilt to zoom' feature :D

----------

Ah, already been posted. Still, worth a watch for the hilarity.



b24pgg
Sep 19, 2012, 08:17 PM
2006-2009:

Apple (attempts to) bash Windows in new Mac vs. PC commercial.

The commercial itself is pretty cringeworthy, and should be taken with a pinch of salt, but it's the Youtube comments that are baffling to me. People get so angry over which computer people choose to purchase.

http://www.youtube.com/watch?v=GQb_Q8WRL_g

Have a read through, 99% of people posting in there should be sterilised.

drkryn
Sep 19, 2012, 08:22 PM
2006-2009:

Apple (attempts to) bash Windows in new Mac vs. PC commercial.

The commercial itself is pretty cringeworthy, and should be taken with a pinch of salt, but it's the Youtube comments that are baffling to me. People get so angry over which computer people choose to purchase.

http://www.youtube.com/watch?v=GQb_Q8WRL_g

Have a read through, 99% of people posting in there should be sterilised.

Don't you know by now it's only funny when its Apple doing it?

scaredpoet
Sep 19, 2012, 08:23 PM
2006-2009:

Apple (attempts to) bash Windows in new Mac vs. PC commercial.

Yes yes yes, the tired old argument of someone trying to defend Samsung's actions on this.

But let's get one thing straight here: they may have sucked too, but the Mac vs. PC ads bashed products, not people. The message here is clear: Samsung wants you, personally, to feel stupid if the hunk of metal and glass in your hand has an Apple logo on it, and to feel smug and superior if you have a GS3. THAT is the cringeworthy, tasteless part.

bperkins
Sep 19, 2012, 08:24 PM
I thought it was pretty damn funny, I guess because I know that the iPhone is still the best device for me. ;)

lazard
Sep 19, 2012, 08:27 PM
Yes yes yes, the tired old argument of someone trying to defend Samsung's actions on this.

But let's get one thing straight here: they may have sucked too, but the Mac vs. PC ads bashed products, not people. The message here is clear: Samsung wants you, personally, to feel stupid if the hunk of metal and glass in your hand has an Apple logo on it, and to feel smug and superior if you have a GS3. THAT is the cringeworthy, tasteless part.

http://youtu.be/rdIWKytq_q4?hd=1

ixodes
Sep 19, 2012, 08:28 PM
Samsungs ads are working. As hard as that may be to face, it's nothing out of the ordinary. People are voting with their wallets & Samsung is doing quite well.

I like it, Apple benefits from competition. Those familiar with business know this. :)

b24pgg
Sep 19, 2012, 08:29 PM
The message here is clear: Samsung wants you, personally, to feel stupid if the hunk of metal and glass in your hand has an Apple logo on it, and to feel smug and superior if you have a GS3.
It's called negging. Samsung is playing on people's insecurities. They're attacking the mindset of the user to make them want to change.

It's a very successful marketing (and seduction) technique.

----------

Yes yes yes, the tired old argument of someone trying to defend Samsung's actions on this.
I'm not defending anything. In my opinion there's nothing that needs defending. It's a great commercial.

JoeyCloverfield
Sep 19, 2012, 08:30 PM
I think the difference here is that Apple's Mac vs. PC ads were about the OSs and it stayed there. Samsung's ads however don't just focus on the iPhone but also somewhat mock fanboys/fangirls. I expect something along those lines from videos on YouTube. However, coming from a large corporation is kind-of discomforting. If I ever go Android, I'll never go Samsung.

PS. I'm not a fanboy but the ads make me feel as if Samsung is bullying them just because they don't have their phone. According to countless PSAs, bullying is not cool.

ProfoundTactics
Sep 19, 2012, 08:33 PM
I think this quote sums it up pretty perfectly:

These ads are targeted at people who donít like Apple; who already agree (with Samsung) that the iPhone 5 is a feat of marketing hype, not engineering and design savvy; and who think that iPhone line-waiters are low-IQ hipster sheep. Samsung isnít playing for first place, theyíre playing for second place ó and thatís worked out well for them.

scaredpoet
Sep 19, 2012, 08:38 PM
It's called negging. Samsung is playing on people's insecurities. They're attacking the mindset of the user to make them want to change.

It's a very successful marketing (and seduction) technique.

How many people here have decided to cancel their iPhone 5 orders based on the content of this ad?

Have the lines in front of the Apple stores disappeared?

Thought so.

pdutta2000
Sep 19, 2012, 08:42 PM
If Samsung was smart they would have a Google Maps vs Apple Maps ad up and running. That's all they need to show. Apple is trying to pass off another Beta product (Siri was the first) onto its user community. This time they are simultaneously replacing a very solid, if not near perfect, app. This is arrogance that resembles what Microsoft used to do to its users.

macMD
Sep 19, 2012, 08:43 PM
I actually found it amusing on many levels and rather tongue in cheek. It wouldn't sway me to order a GS3 or cancel my pre-order on my iP5 64GB Black on Verizon but then again I have been there and done that. I have owned more Smartphones in the last 12 months than any iPhone user could ever expect to own in a lifetime. I changed tech enough times and I feel very solid about my new iP5 that I am not concerned about lack of NFC, tap and share photo's, playlists, or videos because it only works if everyone you know has a GS3, and I only know one person who does. So I am not the target audience.

The best part was the dude holding a spot for his parents that one made me laugh, perhaps he should have realized his parents knew something he didn't. :eek: :apple:

AuroraProject
Sep 19, 2012, 08:45 PM
Wirelessly posted (iPhone 4)

I wonder if anyone's ever lined up or camped out for a Samsung product release.

If I'm ever in the market for plastic bits and useless features I'll buy a Motorola phone.

JayLenochiniMac
Sep 19, 2012, 08:51 PM
Samsung wishes it had those long lines.

supertomtom
Sep 19, 2012, 08:53 PM
I think the difference here is that Apple's Mac vs. PC ads were about the OSs and it stayed there. Samsung's ads however don't just focus on the iPhone but also somewhat mock fanboys/fangirls. I expect something along those lines from videos on YouTube. However, coming from a large corporation is kind-of discomforting. If I ever go Android, I'll never go Samsung.

PS. I'm not a fanboy but the ads make me feel as if Samsung is bullying them just because they don't have their phone. According to countless PSAs, bullying is not cool.

The choice of actors for many Apple Mac vs pc ads purposely present the apple users as cool, young and hip whereas pc users were implied to be unattractive, out of shape, geeky and wears a suit. I'm sure many PC users would've felt 'bullied' by those apple ads as well, not that I think there's anything wrong with it but just saying we can't have double standards. At the end of the day it's just marketing.

camaroIOM
Sep 19, 2012, 08:56 PM
That is ausome!!!!! You have to give it to them....I was loving that commercial...I have waited in IPhone lines JUST LIKE THAT!!!! In fact some of the catch phrases are right on the Money!! Hilarious!! I have used the Galaxy S3 and its a great phone, but iphone does simple well. I could never get used to the Mail clientsl or the texting on the Galaxy S3. Samsung also boast about moving photos and files easily, but its much more difficult than video shows. It takes a series of buttons just to get to that point where you touch the phones. The other user also has to have the feature turned on. That feature also runs your battery down. I am now back to Jailbroken Iphone

I still give Samsung props for the Video!!!! That is greatness

Dolorian
Sep 19, 2012, 09:12 PM
Great ad, kudos to Samsung.

TRowe81
Sep 19, 2012, 09:16 PM
This commercial is hilarious, especially the part where the guy's mind is blown over the headphone jack.

I do find the whole "touch my phone with your phone" feature pretty gimmicky, however.

JoeyCloverfield
Sep 19, 2012, 09:28 PM
The choice of actors for many Apple Mac vs pc ads purposely present the apple users as cool, young and hip whereas pc users were implied to be unattractive, out of shape, geeky and wears a suit. I'm sure many PC users would've felt 'bullied' by those apple ads as well, not that I think there's anything wrong with it but just saying we can't have double standards.

I didn't think of it that way. When it comes to guys I don't really have an opinion on attractiveness, but I see what you're saying. I guess Apple's ads were a little more subtle. I completely agree with you on double standards.

camaroIOM
Sep 19, 2012, 09:28 PM
This commercial is hilarious, especially the part where the guy's mind is blown over the headphone jack.

I do find the whole "touch my phone with your phone" feature pretty gimmicky, however.

Trust me after using the S3 for 1 mo it takes more pushing of buttons than what they are showing in the adds...In fact entire user experience is more button pushing that Andriod users would like to admit. Just to delete calls or text several holding down of this and then pushing that...Simple yes but as stated IPhone does simplistic well.

MS2083
Sep 19, 2012, 09:30 PM
the S3 is a Sh**driod... doesn't even stand up to the iPhone 5 !!!

HeyGreggie
Sep 19, 2012, 09:36 PM
If Samsung was smart they would have a Google Maps vs Apple Maps ad up and running. That's all they need to show. Apple is trying to pass off another Beta product (Siri was the first) onto its user community. This time they are simultaneously replacing a very solid, if not near perfect, app. This is arrogance that resembles what Microsoft used to do to its users.

You do realize Google is the KING of never finishing BETA apps right? that or canceling them

----------

Wirelessly posted (iPhone 4)

I wonder if anyone's ever lined up or camped out for a Samsung product release.

If I'm ever in the market for plastic bits and useless features I'll buy a Motorola phone.

No point, because the Galaxy s4 comes out in February. lol. You know ANdroid products have a three month shelf life lol. Android has had more "Flagship" phones than I can remember.

camaroIOM
Sep 19, 2012, 09:42 PM
the S3 is a Sh**driod... doesn't even stand up to the iPhone 5 !!!

I do think it can hold its own with the Iphone 5 for the droid users.....It actually does do a lot. The Picture in picture feature is cool and its wicked fast when it comes to apps and LTE. The battery life is also killer. I cant really bash the phone because I enjoyed some of the features...There is something to be said about an open platform...In fact my iphone is jailbroken....Widgets are also nice...

Having said all that I still prefer the iphone again due to simplistic and interface. I have to be honest and say it would be a hard toss up if there was never a jailbreak for the iphone....I have the 5 coming on friday, but will miss the jailbreak portion of my iphone BIG TIME!!!! The day a jailbreak comes out for the Ios 6 my phone will be jailbroken in matter of minutes..

Its also good to have competition....Give each of them something to strive to be better at : >)

illutionz
Sep 19, 2012, 09:43 PM
If Samsung was smart they would have a Google Maps vs Apple Maps ad up and running. That's all they need to show. Apple is trying to pass off another Beta product (Siri was the first) onto its user community. This time they are simultaneously replacing a very solid, if not near perfect, app. This is arrogance that resembles what Microsoft used to do to its users.

Google Maps is great if you live in say... NYC and need public transport direction.

However, I am pretty sick and tired of using my standalone GPS while driving. I need turn by turn and you can bet that Google won't let Apple build it to their front end iOS Maps. Why would they? If I were Google, I wouldn't let anyone build Turn by Turn Nagivation with my backend either... and I can let MY mobile OS has the best maps ever.

tigress666
Sep 19, 2012, 09:44 PM
Don't you know by now it's only funny when its Apple doing it?

Except at least Apple was bashing the computer, not the people who liked the computer.

The Samsung commercial is encouraging all the people who do stuff like call apple fans isheep or call some one an iwhore cause she decided to get an iphone (even got death threats about it, this was on G+ though that is chock full of Google fans, some who are really obnoxious) and basically like to insult anyone who buys an iphone (for the more polite ones who are at least more tactful btu still have that underwritten insult: Oh, iphones are for people who don't like tech/don't like to think/tech is too confusing for them).

Vegastouch
Sep 19, 2012, 09:46 PM
The commercial itself is pretty cringeworthy, and should be taken with a pinch of salt, but it's the Youtube comments that are baffling to me. People get so angry over which phone people choose to purchase.

http://www.youtube.com/watch?v=nf5-Prx19ZM

Have a read through, 99% of people posting in there should be sterilised.

Also, 'Shake to share playlist' Woah, that's almost as innovative as their 'Tilt to zoom' feature :D

----------

Ah, already been posted. Still, worth a watch for the hilarity.

I think its pretty funny actually :D

MR1324
Sep 19, 2012, 09:46 PM
apple would not have gone to court with samsung if they did not feel threatened. samsung is definitely a company to look out for.

illutionz
Sep 19, 2012, 09:50 PM
Except at least Apple was bashing the computer, not the people who liked the computer.

The Samsung commercial is encouraging all the people who do stuff like call apple fans isheep or call some one an iwhore cause she decided to get an iphone (even got death threats about it, this was on G+ though that is chock full of Google fans, some who are really obnoxious) and basically like to insult anyone who buys an iphone (for the more polite ones who are at least more tactful btu still have that underwritten insult: Oh, iphones are for people who don't like tech/don't like to think/tech is too confusing for them).

Some people take their mobile OS choice way too seriously.

macness
Sep 19, 2012, 09:55 PM
You do realize Google is the KING of never finishing BETA apps right? that or canceling them

----------



No point, because the Galaxy s4 comes out in February. lol. You know ANdroid products have a three month shelf life lol. Android has had more "Flagship" phones than I can remember.

Scenario I
Android user #1: Hey dude, check out my new phone!
Android user #2: Dude thats so 2 months ago.

Scenario II
Android user #1: Hey guys, lets use (x) feature on our phones to do (x) task
Android user #2: Can't dude, i haven't got the (y) update yet
Android user #3: I can't either and my phone cant update to that new operating system.
Android user #4: Ok, cool lets do it! Wait hold on let me just get to the main screen..****** stupid back button.. just one sec, let me use this useless widget to brighten the screen. Damn it my phone just crashed.. F&*&!!

:D

sexiewasd
Sep 19, 2012, 10:07 PM
You do realize Google is the KING of never finishing BETA apps right? that or canceling them

I know this far too well, but we are talking maps here which in my opinion might be google's most polished piece of software, aside from search. I really don't think that Apple has the dedication to compete with google maps, but it's the kind of software that just has to be pushed out at some point or it would live forever as an internal alpha. It will either incrementally improve, or go hangout with google wave in vaporware land.

I hate ads like these. I like Samsung, not their phones really, but displays and memory. Negative ads like these tarnish my view of a company, and that is a consideration when i make a purchase. I'm very glad that apple has finally gained the self confidence to move away from advertising as negative as the Mac vs PC ads were, I hated those too.

Hater's gonna hate. iOS, android, Windows, Linux all camps have their haters, then their are the rest of us who just buy what we like and get stuff done.

koolhand79
Sep 19, 2012, 10:08 PM
It's great advertising. Find your competitors weakness and point them out. The whole making fun of the users thing is ok by me. That's how a lot of people view iPhone users.

With that said I can't wait for my new iPhone........

trixnrice
Sep 19, 2012, 10:14 PM
I think its an awesome hilarious ad. Funnier than the galaxy s2-apple bashing commercial last year. All the punchlines were on point. made me laugh. but come friday, i will have a shiny new iphone 5 at my door step. :D ima fan of smartphones, not platforms or brands.

mrmarts
Sep 19, 2012, 10:21 PM
I have had it with the apple and android fan boys samsung seems to always use them in their ads but who stands to benefit for those that say my phone is better than yours nobody but the company .


At least the Apple ads don't do that with their latest iOS devices however they did do with they mac vs pcs commercials, which at least at a sense of humour. the more samsung does this the more i hate the company on a final note if there product is the best they should not be comparing it like apples and oranges.

Show me what it can do, and do not waste my time by taunting me that I have a iphone.

solarguy17
Sep 19, 2012, 10:37 PM
I thought it was pretty damn funny, I guess because I know that the iPhone is still the best device. ;)

Fixed

----------

This commercial is hilarious, especially the part where the guy's mind is blown over the headphone jack.

I do find the whole "touch my phone with your phone" feature pretty gimmicky, however.

Yeah that was really the best part of the ad. "Mind blown". Honestly ever since switching from a 1st gen iPod touch, I was upset that iPhone's headset jack was on the top instead of the bottom. I was put my iPhone in top down so the ringer is louder. But can't do that if listening to music. The switch, while not mind blowing, is pretty much a majorly usability upgrade.

Also the sharing pics thing in that video looked slightly awkward. I mean, two guys gently pressing the backs of their phones together to share a pic. Am I the only one that thought, "hey these must be gay guys"?

Also. Isn't it easier just to text the pics?

Rogifan
Sep 19, 2012, 10:38 PM
Samsungs ads are working. As hard as that may be to face, it's nothing out of the ordinary. People are voting with their wallets & Samsung is doing quite well.

I like it, Apple benefits from competition. Those familiar with business know this. :)

And you know these people are coming from Apple and not HTC, Motorola, Nokia, etc?

mykem
Sep 19, 2012, 10:39 PM
With the Mac vs Windows ads series, Apple had the decency to make the Windows guy rather likeable (even as a closet apple fan at the time, I found the Mac guy aloof). Whether that was intentional or not, the whole ads was a softer jab but effective nonetheless.

But with Samsung there's no grasp on satire or anything that might suggest wit. The prodding is clear-cut using known cliches followed by self-flattery. All good approach if a bit desperate. Perhaps more effective if tightly edited. In current state overwrought and stale.

Dolorian
Sep 19, 2012, 10:42 PM
Show me what it can do...

They actually do that in this ad. They also do many ads for the S3 that are focused on features without the iPhone comparisons.

Lark.Landon
Sep 19, 2012, 10:43 PM
Samsungs ads are working. As hard as that may be to face, it's nothing out of the ordinary. People are voting with their wallets & Samsung is doing quite well.

I like it, Apple benefits from competition. Those familiar with business know this. :)

It's actually a bit early to be saying, " This is working. " - The iPhone 5 hasn't even been released yet. :rolleyes: But nt. nt.

Rogifan
Sep 19, 2012, 10:44 PM
I think its an awesome hilarious ad. Funnier than the galaxy s2-apple bashing commercial last year. All the punchlines were on point. made me laugh. but come friday, i will have a shiny new iphone 5 at my door step. :D ima fan of smartphones, not platforms or brands.

Nah they're kind of lame at this point. Even some of the tech blogs are saying so. I wish HTC would put out a killer Android phone to give Samsung some competition. If people think Apple has a big head, Samsung's is twice the size right now. :p

Lark.Landon
Sep 19, 2012, 10:49 PM
apple would not have gone to court with samsung if they did not feel threatened. samsung is definitely a company to look out for.

No, Apple went to court because they could make ONE BILLION dollars. You would be STUPID if you had a case and didn't go to court for ONE BILLION dollars. It's not feeling threatened, it's cashing in.

Michael CM1
Sep 19, 2012, 10:51 PM
Samsungs ads are working. As hard as that may be to face, it's nothing out of the ordinary. People are voting with their wallets & Samsung is doing quite well.

I like it, Apple benefits from competition. Those familiar with business know this. :)

Apple sold 2 million iPhone 5's within 24 hours. Yep, Apple quaking in the metaphorical boots.

Lark.Landon
Sep 19, 2012, 10:59 PM
I don't even own an iPhone and I found the commercial to be out of taste. I have some type of Android device, I don't know the mfg, but it's an Android. The commercial was pretty lame, just like the Mac vs PC ones years ago. I didn't like Samsung very much since hearing about all the copyright infringements and I definitely don't like them very much now that they're running negative "campaign" ads.

Why are S3 users hanging out outside of the Apple Retail Store anyway? Is loitering outside of an Apple store the highlight of their day..?

----------

They actually do that in this ad. They also do many ads for the S3 that are focused on features without the iPhone comparisons.

No, this was an attack ad. I agree with previous posters in that they insult iPhone users specifically. All I can picture now is some pissed off asian guy in South Korea scheming in a dark lab trying to think of ways to get revenge on Apple.

skidbubble
Sep 19, 2012, 10:59 PM
Wirelessly posted (iPhone 4)

I wonder if anyone's ever lined up or camped out for a Samsung product release.

I'm betting 'no' because they are not that stupid.

trlyka
Sep 19, 2012, 11:01 PM
2006-2009:

Apple (attempts to) bash Windows in new Mac vs. PC commercial.

The commercial itself is pretty cringeworthy, and should be taken with a pinch of salt, but it's the Youtube comments that are baffling to me. People get so angry over which computer people choose to purchase.

http://www.youtube.com/watch?v=GQb_Q8WRL_g

Have a read through, 99% of people posting in there should be sterilised.

I remember watching those and other Apple commercials way before I had any Apple products and I thought they were great! And now that I have a Macbook, iPad and 2 (now 3 with the 5) iPhones, it all makes sense. Even the S3 commercial is funny. Samsung gets a 'E' for effort :p

dejo
Sep 19, 2012, 11:08 PM
Discussion continues here: Samsung Releases New Galaxy S III Ad Poking Fun at iPhone 5 Launch (http://forums.macrumors.com/showthread.php?t=1446039)