View Full Version : Nokia - Elop effect. Long but good read

Oct 13, 2012, 03:44 PM
A thorough analysis of market data vs Nokia earnings at 3 stages : Before Elop, after Elop and after Elop sold out to Microsoft :


Cliff notes :


I want to make one return to the beginning. Remember his first 5 months? Elop actually inherited a company with strong handset sales - the unit sales grew both at the smartphone unit and the featurephones unit. The revenues grew at both units. Both units were very healthy and profitable, the smartphone unit has a huge jump in its profits and profitability towads the end of the year 2010.


Ouch. Was fun to read though. I for one definately wanted a N900 back in the days and couldn't wait for the MeeGo stuff to surface and finally bring the old Maemo platform to the forefront.

Oct 13, 2012, 05:16 PM
wow. That's a long read, but very informative. I had no idea Elop did so much damage to Nokia.

Oct 13, 2012, 05:48 PM
I had no idea Elop did so much damage to Nokia.

And the sad part is, it all came after he did a lot of good. He basically had cleaned up Nokia and had gotten them on the path of recovery by January 2011. Growth, profits, revenues, everything was falling into place, Symbian 3 was about to ship, MeeGo was the future.

Everyone that had predicted him to be a Microsoft plant leading to an acquisition were left wondering if he wasn't really there to solidify Nokia's lead. Then the "burning platforms memo" comes out and everyone leaves the sinking ship. He basically proved everyone that were predicted him to be there to sell Nokia to Microsoft right in that single moment.

That's what is truly sad about it. Nokia used to be the pride of the Finnish people.

Oct 13, 2012, 06:08 PM
I've been thinking about the article for a little while, I think the worst part is, in America, Nokia just... wasn't. They weren't good, or bad, they just sorta dropped off of the tech radar.

Then when Elop posted his infamous letter, it basically told the American tech media "Nokia is failing". They went from unknown to bad, and that's never good.