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MacRumors
Oct 23, 2012, 11:13 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2012/10/24/retail-chief-john-browett-receives-first-disbursement-of-signing-bonus-apple-stock/)


http://images.macrumors.com/article-new/2012/10/NewImage39.pngJohn Browett, Apple's retail vice president, has received the first vestment from his signing bonus of 100,000 restricted stock units (RSUs) according to a filing with the SEC (http://www.sec.gov/Archives/edgar/data/320193/000112760212029013/xslF345X03/form4.xml). He was granted the first batch of 5,000 shares today with 2,159 shares being sold for tax withholding purposes.

Unlike options, restricted stock units do not require the recipient to purchase stock at an exercise price in order to receive the shares. The RSUs simply convert to actual shares on the vesting dates, although there are tax implications to the conversion that generally result in recipients immediately selling off at least some portion of their grants as they vest.

After withholding, Browett owns 2,841 shares of AAPL stock worth $1.74 million at current prices. He is due 95,000 more shares of stock worth some $58 million over the next 5 years, assuming continued employment.

The stock grants are bound to be controversial given the perceived missteps that Browett has made with Apple retail recently, with rumors of hour cutbacks and layoffs (http://www.macrumors.com/2012/08/16/apple-messed-up-with-retail-store-cutbacks-denies-mass-layoffs/) as well as an ongoing shift in Apple's retail store strategy (http://www.macrumors.com/2012/08/28/apple-retails-emphasis-on-profits-continues-tied-to-operational-perspective-of-cook-and-browett/) to focus on profits rather than customer service.

Article Link: Retail Chief John Browett Receives First Disbursement of Signing Bonus Apple Stock (http://www.macrumors.com/2012/10/24/retail-chief-john-browett-receives-first-disbursement-of-signing-bonus-apple-stock/)



Schtumple
Oct 23, 2012, 11:17 PM
I cannot express how much I hate that this guy still has a job at Apple. Or any job for that matter, his overly simplistic business ideas are the epitome of upper management who have no idea how retail actually works.

kbt1020
Oct 23, 2012, 11:17 PM
Where can I sign up for the job?

HiRez
Oct 23, 2012, 11:22 PM
Sorry, but the guy even looks like a douchebag. And from a business perspective, he seems like the most un-Apple-like guy they could have hired. As a shareholder, I'm not happy about it.

Quu
Oct 23, 2012, 11:24 PM
I too am not happy with this guys profit centric approach to retail. Apple already makes more money per square foot of their retail stores than any other in the world, there should be little for him to do but sit back and think of new ways their stores can provide more services (in the same vain of the genius bars).

I hate this guy.

TMar
Oct 24, 2012, 12:06 AM
The really sad part is Apple believes any of these guys to be worth that kind of money.

TOYSTER17
Oct 24, 2012, 12:10 AM
I just can't believe how much money these guys make.

StarPower
Oct 24, 2012, 12:16 AM
I just can't help but think that all this fear-mongering bullcrap going around about this guy is simply the typical fear-mongering bullcrap that runs deep within Apple subjects from "fanboys" and vitriolic haters alike.

WHAT could he have POSSIBLY done in such a short time that deserves any criticism or praise for that matter? All the stuff that people say that "sucks" about him are the same things they said before he even took the spot! Let him prove himself to be good or crap before running around with hypotheticals and trying to pass them off as facts!

What FACTS, backed by PROOF do any of you have that he's changed Apple's retail strategy at all? And please don't quote rumors. Things that have ACTUALLY BEEN IMPLEMENTED? And please don't point to "This one time at an Apple Store I had worse customer service than the time before it" or anything non sequitur like that. I'm genuinely curious myself.

budselectjr
Oct 24, 2012, 12:18 AM
I too am not happy with this guys profit centric approach to retail.

You mean you don't want to make a profit in retail? Must have missed that lecture in school.

Schtumple
Oct 24, 2012, 12:32 AM
I just can't help but think that all this fear-mongering bullcrap going around about this guy is simply the typical fear-mongering bullcrap that runs deep within Apple subjects from "fanboys" and vitriolic haters alike.

WHAT could he have POSSIBLY done in such a short time that deserves any criticism or praise for that matter? All the stuff that people say that "sucks" about him are the same things they said before he even took the spot! Let him prove himself to be good or crap before running around with hypotheticals and trying to pass them off as facts!

What FACTS, backed by PROOF do any of you have that he's changed Apple's retail strategy at all? And please don't quote rumors. Things that have ACTUALLY BEEN IMPLEMENTED? And please don't point to "This one time at an Apple Store I had worse customer service than the time before it" or anything non sequitur like that. I'm genuinely curious myself.

He destroyed PC World, Dixons and Curries customer service in the UK. Destroyed. They went from being companies that had acceptable support to just downright awful over a very short period of time. I've seen his changes happen over time, it killed the companies retail presence, in a time when online is consistently winning price, people expect that by going to a store, what they're paying for is the customer support in store, if you remove that, you might as well go online. That is why his plans are flawed.


You mean you don't want to make a profit in retail? Must have missed that lecture in school.

See the above. Obsessing over profits isn't a good thing, you need a balance.

StarPower
Oct 24, 2012, 12:46 AM
The really sad part is Apple believes any of these guys to be worth that kind of money.

You obviously must not understand Capitalism or Corporate ladders, or for that matter Entrepreneurship that much.

Apple is a company worth over $600 Billion dollars.... who do you think is responsible for that? The guys who have worked through thick and thin to make it that. You create, or help create a great company, and you get compensated greatly. The more you help make the company valuable, the more your piece will be. There are no caps or limitations, the sky is the limit. Apple's Executives deserve all the money they get and then some. They are the men and women behind APPLE! The world's greatest company! There's something to be said about that.

Now, "Browett" is new, has contributed diddly to the making of Apple or the future of Apple for that matter.... yet. Which is why he's under such a microscope in terms of seeing whether or not he's worthy of his position and pay. However, at the same time, it's why we can't "lay claim" one way or another that he's "great" or "sucks" because he simply hasn't been here long enough to implement anything. Anybody who says otherwise is merely hypothesizing and speaking from voices within their own head.... unless they are an Apple executive or bonafide (non hyperbole rumor affiliated, non bitter ex-employee, but actual fundamentally affiliated) affiliate.

----------

He destroyed PC World, Dixons and Curries customer service in the UK. Destroyed. They went from being companies that had acceptable support to just downright awful over a very short period of time. I've seen his changes happen over time, it killed the companies retail presence, in a time when online is consistently winning price, people expect that by going to a store, what they're paying for is the customer support in store, if you remove that, you might as well go online. That is why his plans are flawed.




See the above. Obsessing over profits isn't a good thing, you need a balance.

Thank you for the explanation. Sounds horrid, indeed. However, still, we have no proof or information as to how good or bad he's doing for Apple, and no crystal ball to see what he'll do in the future.

Obviously Apple management saw something in him, or some key ways that his "style" that may not have worked elsewhere, can benefit and/or balance out the Apple team. Either they're crazy or brilliant! Time will tell.

I for one wish Ron Johnson stayed around, anyway. He's become a joke to the Corporate World in his mis-matched role at JCP as the company flails downwards while his attempt to introduce some "class" is losing their "Coupon-driven" "uncool" crowd style. He's ruining his great reputation because he chose such an ill-fit job. His presence at Apple, being another one of the key players of the "Jobs era", would be greatly beneficial to have around with the rest of the key players who are still (thankfully) running the show.

Sheza
Oct 24, 2012, 12:51 AM
I just can't help but think that all this fear-mongering bullcrap going around about this guy is simply the typical fear-mongering bullcrap that runs deep within Apple subjects from "fanboys" and vitriolic haters alike.

WHAT could he have POSSIBLY done in such a short time that deserves any criticism or praise for that matter? All the stuff that people say that "sucks" about him are the same things they said before he even took the spot! Let him prove himself to be good or crap before running around with hypotheticals and trying to pass them off as facts!

What FACTS, backed by PROOF do any of you have that he's changed Apple's retail strategy at all? And please don't quote rumors. Things that have ACTUALLY BEEN IMPLEMENTED? And please don't point to "This one time at an Apple Store I had worse customer service than the time before it" or anything non sequitur like that. I'm genuinely curious myself.
Your 2nd paragraph - Have you ever been to a Curry's or PC World? My. God. They're the complete opposite of an Apple store. Ugly interior, pushy staff, broken store displays etc.

Your 3rd paragraph - How about increasing workload by decreasing numbers of staff in Apple Stores? There was an article about it on here a month or so ago. They've since reversed the decision, but that still begs the question as to why this bad smell is still an Apple VP.

chairguru22
Oct 24, 2012, 01:12 AM
Your 2nd paragraph - Have you ever been to a Curry's or PC World? My. God. They're the complete opposite of an Apple store. Ugly interior, pushy staff, broken store displays etc.

Your 3rd paragraph - How about increasing workload by decreasing numbers of staff in Apple Stores? There was an article about it on here a month or so ago. They've since reversed the decision, but that still begs the question as to why this bad smell is still an Apple VP.

I believe the article you are referring to is the one where staffing was decreased in Europe, where their economy sucks and ALL businesses are seeing reductions in staffing and hours.

FelixDerKater
Oct 24, 2012, 01:12 AM
Instead, give him a first-class ticket back to the UK.

chairguru22
Oct 24, 2012, 01:13 AM
What all you guys want is for the guy to sit back and do nothing and collect his money. Or even hire boatloads of employees even if it costs Apple more. Because Hey, Apple has billions to spend frivolously...

Apple is still a business at the end of the day and one that likes to make money while spending less of it.

2032brunt
Oct 24, 2012, 02:38 AM
This guy is a moron. Did Apple not look at his résumé. He used to work for Tesco which has had the worst customer service in the UK for large supermarkets in 10 years. Not to mention culling staff left right and centre on profits, just like he's doing at Apple. It just doesn't work like that in Apples new age of retail. I say get rid!

Snowshiro
Oct 24, 2012, 02:42 AM
He destroyed PC World, Dixons and Curries customer service in the UK. Destroyed. They went from being companies that had acceptable support to just downright awful over a very short period of time

Dixons, Currys and PC World have been famous for their appalling customer service since they first existed. I clearly remember the former two being a joke as far back as the 1970s. He might not have done much to improve things, but inventing stuff to make him look bad is just pointless circlejerking because it's been decreed by the macrumors fanboy crowd that it's unacceptable to say anything nice about him.

Tim Cook is a money man. Period. Major changes undertaken by Browett would with absolutely no question have passed across Cook's desk and been subject to his approval. Browett was likely even making changes to meet whatever goals and targets Cook had set him. Blame the leader if you want to pin it on someone, not his deputy.

People seem to have this ridiculous notion that Apple is still some small, touchy-feely company that wants to give its customers a big hug and sent them chocolates on their birthdays. Apple is a mercenary money making machine, and under Cook its only going to be more so. Get over this idea that "he's not an Apple person". He's EXACTLY an Apple person, even if you can't see yet what Apple has become.

Quu
Oct 24, 2012, 03:13 AM
You mean you don't want to make a profit in retail? Must have missed that lecture in school.

Quoting me out of context and a personal attack? haha

Macist
Oct 24, 2012, 03:33 AM
The level of uncritical Chicago School capitalist ideological incorporation Americans come out with is mind-boggling. They've really convinced you that highly-paid executives are god-men striding the Earth!

Browett's skillset, as watchers of UK retail know, lies in degrading and dumbing down the shopping experience until your brand gets bad reviews all over the place and winds up on TV consumer complaints shows. If you want Apple Stores to continue to be a cut above Lidl, Poundstretcher, Primark or Currys then hiring this chap makes zero sense. The fact his early actions in the retail division have been dreadful is no surprise. He's just doing his job. The same crappy job he always does.

Talking of UK retail, the only shop better than Apple Stores (at their best) is John Lewis, which is a mid to high-end department store run as a workers' 'partnership' (a sort of mild co-op). While not some workers paradise each worker gets a good chunk of bonus if profits are good and other untypical perks and benefits. Staff are not merely gormless teens but you'll find grey-haired people that have been there 30 years and know customer service inside out. See, *stands back in amazement* if you pay your staff reasonably and, even more importantly, treat them with some semblance of respect and not merely as hollowed out 'human resources' you get better staff giving great service to your customers who go off raving how great your brand is. Funny that.

Yet we live in a topsy-turvy world where stuffed suits get paid lottery wins each year and get bonuses and golden goodbyes even in their work is poor as that how you 'get the best' out of these superhumans. But the rank and file must have poor benefits and low pay as you have to keep 'em hungry. It is of course bonkers.

cogitodexter
Oct 24, 2012, 03:37 AM
As a long time consumer of electronics products in the UK, from Apple as well as Dixons Stores Group - PC World, Dixons (when it had high street stores), Currys - I can say with first hand experience that the DSG consumer experience has always been rubbish. They've always had a pile 'em high and sell 'em not-exactly-cheaply approach. The stores were always ugly.

As regards Tesco though, I have to say that my experience contradicts the poster above who says it's got bad customer service. My experience has almost always been good, from store staff to managers to their online customer services, etc.

While I didn't like the reports of what Browett was said to have been doing with staffing policies in Apple's stores, that could quite reasonably be put down to the 'new boy' not quite getting it in the first months of his job and having the guts to correct himself rather than claiming that he was either right or that there was no problem at all.

So far as I can tell, customer experience at Apple stores (those which I frequent at least) is still second to none. New customer-friendly services have been introduced, including more convenient ways to pay/deal with transactions - for both customers and staff alike including new credit card terminals, iTunes account integration, etc. Transactions now take less time and require less waiting around while the Apple staff person scurries around looking for bits of paper. The backoffice Apple systems still remember who you are when you go into any Apple shop, which is excellent and if you have a business account, like I do, you still get good service and, importantly, discounts!

I think Apple fans - of which I am one - are very very loyal. Indeed I think it's that loyalty that means that they pay very close attention to anything that threatens to upset the apple cart (pun intended!) at the company they love to buy stuff from. When it looks that someone might be a threat they come out guns blazing, but in this case I think that reaction is premature. So far all we've had is one small mis-step and an immediate row-back. Nothing else whatsoever seems to have gone wrong and I think it's rather unfair to heap so much criticism on Browett at this juncture. I'll keep an open mind, based on his corporate background apparently not matching that of Apple, but then is there any other corporate background that can match Apple? Probably not, considering there IS only one Apple after all...

everything-i
Oct 24, 2012, 03:38 AM
I just can't help but think that all this fear-mongering bullcrap going around about this guy is simply the typical fear-mongering bullcrap that runs deep within Apple subjects from "fanboys" and vitriolic haters alike.

WHAT could he have POSSIBLY done in such a short time that deserves any criticism or praise for that matter? All the stuff that people say that "sucks" about him are the same things they said before he even took the spot! Let him prove himself to be good or crap before running around with hypotheticals and trying to pass them off as facts!

What FACTS, backed by PROOF do any of you have that he's changed Apple's retail strategy at all? And please don't quote rumors. Things that have ACTUALLY BEEN IMPLEMENTED? And please don't point to "This one time at an Apple Store I had worse customer service than the time before it" or anything non sequitur like that. I'm genuinely curious myself.

In the UK at least we have already seen what his style of management produces. He ruined Dixons, a large electrical retail chain in the UK, with his blind cost cutting crap with focus on nothing but cost and as we can see he is now trying to do the same with Apple retail. I have to admit that given his past I was shocked that Apple hired him at all but I thought give him a chance maybe he is more than a one trick pony. Well now it's becoming clear that he is not and giving him bonuses despite the crap he has pulled recently just beggars belief. There have been no new improvements since he got the job that I am aware of and have been a lot of errors made like laying off staff and having to rehire them. Not the sort of thing that should be rewarded and a similar pattern that tuned Dixons from a reasonable pace to shop into total crap.

cogitodexter
Oct 24, 2012, 03:45 AM
I can see that there is an attitude pervading this forum (and others) these days whereby anyone who is paid a very large salary is to be derided, found suspicious or automatically worthy of disdain.

Yet for years high salaries were to be admired and aimed for. We all wanted to be that good.

By constantly belittling and scorning those who earn more than we do, the groundswell of opinion will end up forcing companies, for the benefit of nothing more than PR, to reduce the remuneration of the senior management who chart the course of a multi-$billion company to such an extent that nobody qualified will ever want to work in such a role for such little compensation.

All this carping and criticism about directors' pay risks, eventually, shooting the goose that lays the golden egg because without these skilled people in such critical roles, successful companies will end up mismanaged by people who'll do it on the cheap and then others, from elsewhere in the world, where it isn't seen as a sin to earn a big salary, will come along, snap up the now failing company, asset strip it and send it to the grave.

Is that really what people want? Because it's what will happen, eventually, if good executives aren't allowed to earn good money in our society.

Macist
Oct 24, 2012, 03:58 AM
Yet for years high salaries were to be admired and aimed for. We all wanted to be that good.


For years average salary to CEO salary ratios were nowhere near as extreme as they are today. In mid-60s America, CEO salaries were a hefty 18 times higher than the average. Now they are 237 times higher and at some of the biggest companies far higher than this.

Of course, in the 1960s there were huge problems as CEOs had to be dragged from bed each morning kicking and screaming, forced to work for such meagre gruel like a slave.

'How can I work for the pay of a mere 18 average men?' they would say.

UK-MacAddict
Oct 24, 2012, 04:06 AM
I just can't help but think that all this fear-mongering bullcrap going around about this guy is simply the typical fear-mongering bullcrap that runs deep within Apple subjects from "fanboys" and vitriolic haters alike.

WHAT could he have POSSIBLY done in such a short time that deserves any criticism or praise for that matter? All the stuff that people say that "sucks" about him are the same things they said before he even took the spot! Let him prove himself to be good or crap before running around with hypotheticals and trying to pass them off as facts!

What FACTS, backed by PROOF do any of you have that he's changed Apple's retail strategy at all? And please don't quote rumors. Things that have ACTUALLY BEEN IMPLEMENTED? And please don't point to "This one time at an Apple Store I had worse customer service than the time before it" or anything non sequitur like that. I'm genuinely curious myself.

You must not be from the UK. If you were you'd see what a crap job this guy has done with the Dixons Group chain of stores. Old and stale store fronts, overpriced uncompetitive pricing, rude and unknowledgeable staff. If this is the same direction he's taking Apple then everyone should be worried.

everything-i
Oct 24, 2012, 04:40 AM
I can see that there is an attitude pervading this forum (and others) these days whereby anyone who is paid a very large salary is to be derided, found suspicious or automatically worthy of disdain.

Yet for years high salaries were to be admired and aimed for. We all wanted to be that good.

By constantly belittling and scorning those who earn more than we do, the groundswell of opinion will end up forcing companies, for the benefit of nothing more than PR, to reduce the remuneration of the senior management who chart the course of a multi-$billion company to such an extent that nobody qualified will ever want to work in such a role for such little compensation.

All this carping and criticism about directors' pay risks, eventually, shooting the goose that lays the golden egg because without these skilled people in such critical roles, successful companies will end up mismanaged by people who'll do it on the cheap and then others, from elsewhere in the world, where it isn't seen as a sin to earn a big salary, will come along, snap up the now failing company, asset strip it and send it to the grave.

Is that really what people want? Because it's what will happen, eventually, if good executives aren't allowed to earn good money in our society.

I don't think this is true, to a large extent you have people from the UK relaying what a total mess this guy made of the UKs largest electrical retail group Dixons. Under his inept stewardship it went from good to useless in a very short space of time. Shops became shabby with ignorant clueless staff and prices increased. For us maybe we just see this clown being rewarded by Apple as adding insult to injury. I have no problem with Apple rewarding talent and good work, there are a lot of both of these things at Apple, but this guy, we just can't see why.

Truss Wrod
Oct 24, 2012, 04:50 AM
I understand what being an entrepreneur is. I started my own company. I took the risks and rewards. No salary when times were bad. Big dividends when times were good.

I have admired the entreprenuerial spirit of Apple since 1984 when I bought my first Mac. I also understand how garage companies eventually metamorphose into global brands stocked with MBA's and Harvard business school graduates whose only experience of risk is a weekend in Vegas putting $20 on 'Black".

An era passed with Jobs and we must all get used to the new culture.

I agree entirely with the views of my fellow Brits with the heritage Mr Browett brings to Apple.

Indeed I wonder if American companies are so in awe of the British accent they they fail to do due diligence (yes, I'm talking to you CNN for hiring a disgraced editor of the Daily Mirror to front your main talk show).

You would have to have lived in the UK and been a consumer electronics customer of PC World, Currys, Dixons etc to truly understand the extreme irony of putting in charge of the best retail operation in the world, the man who presided over one of the worst - surly staff entirely clueless about the products they sell, shop displays that look like an explosion in a junk yard, and an enthusiasm to sell extortionate and generally worthless after-market warrantees on
everything from a pair of $10 headphones to a 50-inch flat-screen. I once purchased a $25 radio from Dixons and had to take five minutes explaining why I didn't want the $20 after-market warranty.

I encourage Apple to hire the best brains and talent they c an find and shower them with millions of dollars of share options if that's what it takes to imagine, manufacture, and launch cutting edge devices

But to make an instant multimillionaire of the chap who is to retail excellence what Stalin was to human rights, is, well, depressing.

calvinline
Oct 24, 2012, 05:25 AM
It used to be one could happily browse around an Apple store without being bothered by a shop assistant every 15 seconds, gone are those days. The times when I actually need an assistant none are available - why is that? It reminds me of Dixons who used to have sales assistants on commission which was really annoying.

I used to enjoy going to the Apple store, I kinda hate it these days

PVisitors
Oct 24, 2012, 05:51 AM
I bet this guy thinks its Christmas every day after securing a job with nice $5m stock dividends at one of the largest companies on planet and arguably /the/ best tech company when the only thing on his CV is being a greedy profiteering snake who drove the likes of PC World and Currys into the ground.

Seriously what did the Apple board see in him?

madsci954
Oct 24, 2012, 07:15 AM
Every single picture I see this guy in, it screams "giant douche bag"

Patriiick
Oct 24, 2012, 07:21 AM
You guy mention Dixons without having the slightest clue about the full story there.
Give the guy a break, give him some time to fill the shoes, make some mistakes then judge him on results.
I d like you to see if any of YOU guys could do the job. I know i couldnt.

scottwaugh
Oct 24, 2012, 07:26 AM
I just can't help but think that all this fear-mongering bullcrap going around about this guy is simply the typical fear-mongering bullcrap that runs deep within Apple subjects from "fanboys" and vitriolic haters alike.

WHAT could he have POSSIBLY done in such a short time that deserves any criticism or praise for that matter? ....

He's the guy that was going to layoff a bunch of Apple store employees (and I think try and reduce hours for others) across all the stores right before the iPhone 5 launch - cause he wanted to improve the revenue per employee numbers (which is already the highest in the industry by far).

When you think of how busy Apple stores are and how you already have to wait to get service, this was just a moron / stupid move from someone who obviously a.) hasn't been in many Apple Stores or b.) Doesn't care about the service experience to the customer (the reason the stores exist in the first place), which isn't great already because of waiting.

Either way he probably should be working for someone else where customer experience isn't so important as it doesn't seem part of his expertise.

iosuser
Oct 24, 2012, 07:48 AM
Has the staff cutback been reversed? When I picked up my iphone reservation couple weeks ago, I stood around for 15 minutes before someone was able to help me. Then couple nights ago I stopped in to add AppleCare+ to the phone, I stood around for 20 minutes. I tried to grab one of the reps who didn't look busy, she asked if I'd put my name on the list to see a rep :mad:

When the rep came after 20 minutes of standing around like an idiot, it took all two minutes to take my $106 as he tried to rush me outta there. I had to ask for a print for some kind of proof of purchase, as did with the phone itself :mad:

Never mind the staff cutback, is Apple cutting back on ink and paper too :confused: Is this how they have to pay for Browett's package? :rolleyes:

ictiosapiens
Oct 24, 2012, 08:28 AM
You guy mention Dixons without having the slightest clue about the full story there.
Give the guy a break, give him some time to fill the shoes, make some mistakes then judge him on results.
I d like you to see if any of YOU guys could do the job. I know i couldnt.

Judge him on results? We already can... Last week I tried to book a genius appointment at my local apple store only to find that there were none available for over a week! This was never the case, in fact, 2 years ago, you could normally just walk into a store and receive service.

Porco
Oct 24, 2012, 08:47 AM
Rumours that he tried to sell his bosses a pointless extended warranty for 50% the full value of the shares cannot be confirmed at this time.*

* because I just made them up, obviously

GoCubsGo
Oct 24, 2012, 08:49 AM
In other blog news, I've also gotten paid at work.

Patriiick
Oct 24, 2012, 08:50 AM
Judge him on results? We already can... Last week I tried to book a genius appointment at my local apple store only to find that there were none available for over a week! This was never the case, in fact, 2 years ago, you could normally just walk into a store and receive service.

And you think this is directly attributable to JB ?
I can tell you some horror stories from the Apple Store in NYC under the RJ era, yet i never saw it as a connection.

Bobtodd
Oct 24, 2012, 08:50 AM
I for one know first hand, this guy has done nothing to help apple retail. Job cuts, hours cut, ridiculous notions of in his own words "TURNING APPLE INTO A HIGH END RETAILER" decreasing stock levels then slowly shipping it all back to us. Filling the shelves with high priced products that get stolen more. This dude can go suck it. I vote Steve Cano should be building on what Johnson started.

samcraig
Oct 24, 2012, 08:54 AM
If he's only concerned with profits - and several posters on this forum are only concerned with Apple making huge profits - why such objections. Same goal right? :rolleyes:

slicecom
Oct 24, 2012, 09:06 AM
How has this guy not been fired yet?

Bobtodd
Oct 24, 2012, 09:09 AM
Its the customer experience that is losing out. demoralized overworked staff, high shrink numbers. Lets say every apple store loses 3 pairs of Bose QC 15 headphones a week in the US and lets say roughly 300 stores at around $200 each thats a loss of $180,000 on just 1 item alone. those numbers are pretty close to what is happening in apple stores today. Money is walking out of the stores.

If he's only concerned with profits - and several posters on this forum are only concerned with Apple making huge profits - why such objections. Same goal right? :rolleyes:

MNT
Oct 24, 2012, 09:45 AM
You guys are cute when you're posing uninformed speculative drivel about Apple products, less cute when it's about real human beings. Judging this guy for everything wrong about Apple retail today would be just as silly and shortsighted as giving Tim Cook all the credit for everything good that's happened since he took over. What Apple is today is the sum of many years, and no one person can stop a train on a dime the way you all seem to think Browett is on course to do.

ChrisTX
Oct 24, 2012, 09:52 AM
Apple sorely needs to bring back Ron Johnson! :cool::eek:

Macist
Oct 24, 2012, 09:56 AM
I

Indeed I wonder if American companies are so in awe of the British accent they they fail to do due diligence (yes, I'm talking to you CNN for hiring a disgraced editor of the Daily Mirror to front your main talk show).

You would have to have lived in the UK and been a consumer electronics customer of PC World, Currys, Dixons etc to truly understand the extreme irony of putting in charge of the best retail operation in the world, the man who presided over one of the worst - surly staff entirely clueless about the products they sell, shop displays that look like an explosion in a junk yard, and an enthusiasm to sell extortionate and generally worthless after-market warrantees on
everything from a pair of $10 headphones to a 50-inch flat-screen. I once purchased a $25 radio from Dixons and had to take five minutes explaining why I didn't want the $20 after-market warranty.


This is it. Browett's employment at Apple made me instantly lose my optimism over Tim Cook. I just had no clue out of all the retail people in the world,or even people from other sectors that could give a fresh insight into retailing, why on earth would Apple employ this guy?

Apple Stores worked because, especially in their early days, they were a fabulous experience completely different to most other McRetailers. Already it looks as if Browett's influence is turning them into just another dumbed down chainstore with downtrodden staff to frustrate shoppers who expect 'gong to a shop' to have added value over mail order. There's no shock here. That's his background, his skillset.

757015
Oct 24, 2012, 10:29 AM
You guys are cute when you're posing uninformed speculative drivel about Apple products, less cute when it's about real human beings. Judging this guy for everything wrong about Apple retail today would be just as silly and shortsighted as giving Tim Cook all the credit for everything good that's happened since he took over. What Apple is today is the sum of many years, and no one person can stop a train on a dime the way you all seem to think Browett is on course to do.

JB was directly responsible for a few radical and sweeping changes that happened almost immediately. The Expert role and expectations were changed dramatically (including quotas for accessory sales), Redzone and family room on point is a disaster. Stores went from having active Genius Bar queue management to not, resulting in far less availability. There was scheduling flexibility that was immediately tightened up on that would allow a store to flex small device certified specialists to the bar and open up appointments. Back of house specialists are having their hours cut and are taking Redzone shifts about 50/50 now.

Active inventory practices such as nightly counts on certain products are seen as a waste of time. The physical inventories that are being done this month will be the worst in company history. Morale is terribly low amongst employees.

Employees got pay ~25% pay raises but part timers got ~25% of their hours cut and they haven't come back like they very recently did for the full timers.

Personal Setup still exists but there is often just one or two employees dealing with 10 Mac setups and 15 iOS setups. When it was introduced by RJ it was touted as the future of the store's success. Now it's an afterthought.

Veinticinco
Oct 24, 2012, 10:41 AM
This guy is a corporate charlatan who had no business even being interviewed for the job, never mind actually appointed. Apple were looking for an "international" candidate and regardless of fit, they stupidly went for Browett who must have bullsh*tted his interview and got the nod.

Almost on cue, his first few actions have been disastrous and speak of wanting to make his mark internally, putting personal ego above the strong team ethic present at Cupertino. I'm sure this won't have gone unnoticed and his card is probably marked as being a 'problem' rather than a 'solution'. Question is, how long do they give him? Because the sooner he's a former employee of Apple Inc. the safer the company will be.

That $1.78m should be a severance package.

duj
Oct 24, 2012, 10:56 AM
My last apple store experience in Indianapolis goes something like this. Was approached by a young person with an ipad inquiring how he might help. I told him I was buying a macbook pro for my wife. He asked us to wait by the macbook pro's (an undescribed, random area of our choosing) until some unidentified person could come assist. By the way, they weren't that busy. After some 10 minutes of waiting I reapproached the young person bearing an ipad as to when we might be helped. I was informed there were 6 people ahead of me and it might be 15 minutes. We decided to go to Best Buy and bought the macbook pro in less than 5 minutes.

Ok, so I just have to say, this bonus, of untold millions should translate to good customer service before it's actually paid. This isn't an isolated experience for me at the Indianapolis store and normally I just buy online. I think they have a problem with their retail strategy and common courtesy. Trust me here and I'm being charitable.

Shaun, UK
Oct 24, 2012, 11:27 AM
Welcome to ugly face of western capitalism where you get $1.78m for doing f all while millions of Americans stand in line for food handouts. Don't get me wrong I have no objection to payment for results. I run my own business and if I work hard and become successful I think I deserve the rewards but this guy has only been there 5 minutes and he's already been responsible for a number of f ups. He should have to wait at least a year or two before getting anything so we can all see whether or not he has made a significant difference to retail sales.

----------

My last apple store experience in Indianapolis goes something like this. Was approached by a young person with an ipad inquiring how he might help. I told him I was buying a macbook pro for my wife. He asked us to wait by the macbook pro's (an undescribed, random area of our choosing) until some unidentified person could come assist. By the way, they weren't that busy. After some 10 minutes of waiting I reapproached the young person bearing an ipad as to when we might be helped. I was informed there were 6 people ahead of me and it might be 15 minutes. We decided to go to Best Buy and bought the macbook pro in less than 5 minutes.

Ok, so I just have to say, this bonus, of untold millions should translate to good customer service before it's actually paid. This isn't an isolated experience for me at the Indianapolis store and normally I just buy online. I think they have a problem with their retail strategy and common courtesy. Trust me here and I'm being charitable.

The standard of service of my local AppleStore has just been going down and down over the past year. I went in last week to ask about the new iPods. I asked the nearest sales rep who said and I quote "we have no idea when they are coming in, they don't tell us anything". He looked so disinterested I just walked away. On my way out I noticed another sales rep who seemed a bit more senior so I asked him the same question: "they will be in store next Tuesday sir". So I asked him about the new iPhones and all the reports about niks and scratches, etc and he was very open and helpful.

That's the problem. The good sales reps are leaving because many of them have become disillusioned and they are replacing them with what I would call your average totally disinterested, unhelpful, couldn't care less British retail sales staff. If you live in the UK you'll know what I mean. Give it a couple of years with Browett in charge and the AppleStore will have lost all it's magic and will be just another retail outlet.

Truss Wrod
Oct 24, 2012, 11:27 AM
You guy mention Dixons without having the slightest clue about the full story there.
Give the guy a break, give him some time to fill the shoes, make some mistakes then judge him on results.
I d like you to see if any of YOU guys could do the job. I know i couldnt.

Agreed. I couldn't do his job. But I'm not after his job. And I'll bet he couldn't do mine.

But what do you think is going to happen when you put Swiss Tony (http://tinyurl.com/8jwefq3) in charge of a Bugatti dealership?

Shaun, UK
Oct 24, 2012, 11:33 AM
Judge him on results? We already can... Last week I tried to book a genius appointment at my local apple store only to find that there were none available for over a week! This was never the case, in fact, 2 years ago, you could normally just walk into a store and receive service.

For 2 million quid a year I'd give it a bloody good go and I'm damn sure I could deliver a better retail experience than what he did with Dixons/Currys/PC World.

Swift
Oct 24, 2012, 11:40 AM
I bet this guy thinks its Christmas every day after securing a job with nice $5m stock dividends at one of the largest companies on planet and arguably /the/ best tech company when the only thing on his CV is being a greedy profiteering snake who drove the likes of PC World and Currys into the ground.

Seriously what did the Apple board see in him?

Well, apart from that bad experiment with staffing, the chances I've noticed since he's been at Apple are terrific. People bothering you at the Apple store? They're actually trying to help. Just say, "I'm looking," or ask a question that you'd like answered, and they'll help you. If not, I've found they leave you alone. The gear fills up the store all by itself. And the iPhone app purchasing is pretty neat. Asking for help? Use the iPhone app and you meet the Apple person in a corner of the store. There's far more staff at Apple, and they help you very quickly.

I can't tell you what he did at the other stores, because I've never set foot in one. It's in England. I'm in the US. I suppose it all depends on the retail computer business. Aside from Apple, it's not doing very well.

Shaun, UK
Oct 24, 2012, 11:46 AM
Agreed. I couldn't do his job. But I'm not after his job. And I'll bet he couldn't do mine.

But what do you think is going to happen when you put Swiss Tony (http://tinyurl.com/8jwefq3) in charge of a Bugatti dealership?

Buying a Mac is very much like making love to a beautiful woman. Admire the gorgeous lines, the slender body, the elegant looks and sigh with a rye smile at how much it's going to cost you in the end. :D

TrentS
Oct 24, 2012, 12:17 PM
How much of that money should actually go to the poor, overworked assembly line workers at FoxConn, who no doubt deserve better pay for what they contribute to the bottom line of Apple products?! For some exec to just waltz in and be paid 63 million for what others would be happy with 1.5 million in anual salary, is just criminal in my book.

I'm sorry, but you cannot justify this kind of pay to anyone, no matter what company they work for. I've always said, if top exec's get outlandish compensation for what they do, everybody else from top to bottom of that company should also be compensated accordingly.

:) :) :) :) :)

Rocketman
Oct 24, 2012, 12:26 PM
I don't know him personally or professionally so I will withhold judgment on his status within a cult of personality. However the three computer stores he was associated with before was a matter of residing over a dying sales process, dying industry, and dying product category. Even the current President of the USA can manage decline.

The only metric of import here is how he plugs into an existing successful business model and from what I read, he is charged with expanding to far more international locations.

There is a lot of detail involved in retail besides the operation of a running store. Just getting a store up and running is a hurculean task all in itself. I suspect that is his main focus at Apple.

Can't he just get his RSU's inside an IRA or something so he can defer the taxes? 40% to the tax man is wacky.

Rocketman

Gasu E.
Oct 24, 2012, 12:28 PM
People seem to have this ridiculous notion that Apple is still some small, touchy-feely company that wants to give its customers a big hug and sent them chocolates on their birthdays.

Seriously?-- you didn't get your chocolates? :eek:

TrentS
Oct 24, 2012, 12:30 PM
I bet this guy thinks its Christmas every day after securing a job with nice $5m stock dividends at one of the largest companies on planet and arguably /the/ best tech company when the only thing on his CV is being a greedy profiteering snake who drove the likes of PC World and Currys into the ground.

Seriously what did the Apple board see in him?

What happens is, the board of directors hires someone like this, earmarking his contract with astronomical compensating stock options ( which is hard for the regular laymen to interpret the dollar equivalent ), in hopes that they too will in return be patted on the back by someone else, in their large ring of "aristocratic exclusive snob club". I just call it what it is - executive piracy; criminal in my book.

:mad: :mad: :mad: :mad:

ictiosapiens
Oct 24, 2012, 12:33 PM
How much of that money should actually go to the poor, overworked assembly line workers at FoxConn, who no doubt deserve better pay for what they contribute to the bottom line of Apple products?! For some exec to just waltz in and be paid 63 million for what others would be happy with 1.5 million in anual salary, is just criminal in my book.

I'm sorry, but you cannot justify this kind of pay to anyone, no matter what company they work for. I've always said, if top exec's get outlandish compensation for what they do, everybody else from top to bottom of that company should also be compensated accordingly.

:) :) :) :) :)

Agreed. I can understand an entrepreneur who creates jobs making a fortune, but an executive? They always go on about getting the very best talent, any talented executive would take a job like this for a tenth of the salary and do a fantastic job if the incentives are smartly designed. At the end, it's not like there's any risk involved for the executive. When you risk, by all means, win big.

macchiato2009
Oct 24, 2012, 01:45 PM
Most retail employees were proud to have Ron Johnson as a boss

now i cannot say the same for Browett :(

i've never heard any single positive thing about him...

Long
Oct 24, 2012, 01:50 PM
It seems much of this discussion could be traced back to the notion Steve Jobs and the Apple board chose Tim Cook for a reason, knowing his background and role in the company to date. Jobs is even quoted as saying Tim Cook is not a product guy.

We can argue (in hindsight) whether or not it was a good move, but it was certainly a move made for a clear reason, not out of pure ignorance.

hamkor04
Oct 24, 2012, 01:54 PM
it that only me or someone doesn't like this guy At ALL.
I donno his face soooo customer not friendly

pubby9
Oct 24, 2012, 01:58 PM
I cannot express how much I hate that this guy still has a job at Apple. Or any job for that matter, his overly simplistic business ideas are the epitome of upper management who have no idea how retail actually works.

Agreed this moron needs to get fired

mikover
Oct 24, 2012, 03:09 PM
I felt compelled to log in to this site when I saw that man's face staring out in disbelief that he was even invited for an interview at Apple.

John Browett was one of the people running Dixons here in the UK.

That business was and remains a laughing stock within UK retail circles.

What really galls me is that I am paying top dollar for Apple products and I don't mind doing that if they are simply brilliant products. However I do not believe that I should be paying so much of my very hard earned cash to then have that money ($58m over 5 years for goodness sake!) paid to this nonentity who somehow blagged his way through an interview at Cupertino and is now in charge (shiver) of the whole retail chain across the world.

He has already left his greasy fingerprints all over his first Dixonite escapade at Apple and this will just be the first of a great many.

These are challenging times for Apple for all sorts of reasons and they need the best possible people leading them. This man is most certainly not one of them.

I do actually shiver when I recall my visits to Dixons / PC World et al in previous years. This man should have been sent back across the Atlantic in a rowing boat without an oar after his 2 minute interview with Cook and his team.

I predict he will not be claiming that $58m in 5 years time.

Bluefusion
Oct 24, 2012, 04:21 PM
Disgusting. Just disgusting.

It's not just that he doesn't deserve the money for the terrible job he's done... it's that he is a woefully incompetent executive, has done nothing positive for the stores yet, and has demonstrated fireable offenses in his short time at Apple. Yet they reward him for the mess he made, and pressure him to stay on.

The Stores are falling apart. Fortunately, Apple's so big now that it really doesn't matter in the long run -- they're not going bankrupt or anything. They're just sliding.

I own shares, and Apple's been good to me. I just wish we (the shareholders) could force this clown out of the company and out of this country ASAP. You guys across the pond can keep Dixons! :)

(I wrote a letter to Tim Cook about Jim early on, but obviously that's not going to make a difference...)

TrentS
Oct 24, 2012, 05:03 PM
Disgusting. Just disgusting.

It's not just that he doesn't deserve the money for the terrible job he's done... it's that he is a woefully incompetent executive, has done nothing positive for the stores yet, and has demonstrated fireable offenses in his short time at Apple. Yet they reward him for the mess he made, and pressure him to stay on.

The Stores are falling apart. Fortunately, Apple's so big now that it really doesn't matter in the long run -- they're not going bankrupt or anything. They're just sliding.

I own shares, and Apple's been good to me. I just wish we (the shareholders) could force this clown out of the company and out of this country ASAP. You guys across the pond can keep Dixons! :)

(I wrote a letter to Tim Cook about Jim early on, but obviously that's not going to make a difference...)

Jim? Who's Jim?

:D :D :D :D

Glideslope
Oct 24, 2012, 05:10 PM
John Browett

Tim's first Big Error. He will be gone at the end of 2014. ;)

avidos
Oct 24, 2012, 05:46 PM
he's already cut hours, frozen recruitment and at the last meeting where Ron got applause after his little cameos this guy got silence (repeated across all the stores I know of)

am I worried about my job.....yes

AZREOSpecialist
Oct 24, 2012, 07:27 PM
Retail layoffs + PR disaster = signing bonus

Where do I get this job?

Schtumple
Oct 24, 2012, 07:43 PM
He's EXACTLY an Apple person, even if you can't see yet what Apple has become.

That's the crappy part. But I wasn't "making things up", PC World, Curries and Dixons had mass layoffs of staff (several of my friends worked there when this happened), go into a store now, atypically it's excessively understaffed, and nobody goes in the stores anymore because you won't get served.

Bluefusion
Oct 24, 2012, 10:36 PM
Jim? Who's Jim?

:D :D :D :D

LOL, I have no idea :P

Jim, Tim... ehhhhh... :D

Fishticks
Oct 25, 2012, 03:22 AM
John Browett feels a little snappier !

ascylto
Oct 25, 2012, 04:07 AM
I have for years been a Mac fanatic. I live in the UK. My nearest Apple Store is a very short distance away at a shopping mall which also has John Lewis and Dixons. Dixons is just a laugh ... of course ignorant people will still buy their cameras, tellies and computers from them and pay for the after-market warranties from a demoralised and ignorant staff. The Apple Store is no longer the friendly place for buying over-priced but beautiful products.

There was a TV programme some time ago about the company John Lewis ... I may have the figures wrong but they make no difference to my point, John Lewis boss was shown the massive amounts earned by the CEOs of other companies; figures way in excess of what he earned. His reply? He responded by saying he had a very nice lifestyle indeed on his £500,000 salary and that it was enough. That's what the likes of Browett have forgotten. It is enough. They have gone way beyond what is enough. They are into greed ... money for the sake of money. And that's where Mr Cook has made a Big Mistake. He has hired a man who, despite all, has a very poor retail record and it is beginning to tell in Apple Retail.

bedifferent
Oct 25, 2012, 08:10 AM
I have for years been a Mac fanatic. I live in the UK. My nearest Apple Store is a very short distance away at a shopping mall which also has John Lewis and Dixons. Dixons is just a laugh ... of course ignorant people will still buy their cameras, tellies and computers from them and pay for the after-market warranties from a demoralised and ignorant staff. The Apple Store is no longer the friendly place for buying over-priced but beautiful products.

There was a TV programme some time ago about the company John Lewis ... I may have the figures wrong but they make no difference to my point, John Lewis boss was shown the massive amounts earned by the CEOs of other companies; figures way in excess of what he earned. His reply? He responded by saying he had a very nice lifestyle indeed on his £500,000 salary and that it was enough. That's what the likes of Browett have forgotten. It is enough. They have gone way beyond what is enough. They are into greed ... money for the sake of money. And that's where Mr Cook has made a Big Mistake. He has hired a man who, despite all, has a very poor retail record and it is beginning to tell in Apple Retail.

Having lived in the U.K., very well stated with regard to this matter. I was very disappointed in Browett's hiring. It is interesting to note since Browett joined Apple retail, many changes took effect under his direction that many retail employees and customers do not like (such as the new phone system implemented at Browett's request, it is much more difficult to speak with a retail specialist now).

I don't see this relationship benefitting Apple other than cutting costs at consumer expense. Might look good at first, but long term it will bite them.

padrino121
Oct 25, 2012, 08:21 AM
Sorry, but the guy even looks like a douchebag. And from a business perspective, he seems like the most un-Apple-like guy they could have hired. As a shareholder, I'm not happy about it.

As a shareholder you are not happy about him attempting to derive more profit from the stores, you are in the minority.

Let's not forget that as a company Apple is profit driven, yes they make great products and like any other company they attempt to charge the most the market can bare for them, they short cut warranties, etc. as long as the market will handle it.

With that said short term profit at the cost of customer satisfaction results in less profit long term and ultimately a failure.

Les Kern
Oct 25, 2012, 08:22 AM
You obviously must not understand Capitalism or Corporate ladders, or for that matter Entrepreneurship that much.

Apple is a company worth over $600 Billion dollars.... who do you think is responsible for that?

Sure he understands capitalism... at least the 2012 version, and we will need to ask the folks making 99 cents an hour or maybe ask the people in America who lost those manufacturing jobs so this ass could get his millions just who is responsible for Apple's valuation.

58 million bucks is obscene, but gee, Apple is successful so suck on it huh? And where does it end? I'll tell you where it ends: with torches and piano wire.

everything-i
Oct 25, 2012, 08:48 AM
Instead, give him a first-class ticket back to the UK.

No way, we don't want him back.:D

But seriously he is the sort of joker who will do the old slash and burn for a few years which reduces costs so the bean counters think he is great, he will then jump ship before the whole thing starts to fall apart.

hw007
Oct 25, 2012, 10:12 AM
The level of uncritical Chicago School capitalist ideological incorporation Americans come out with is mind-boggling. They've really convinced you that highly-paid executives are god-men striding the Earth!

Browett's skillset, as watchers of UK retail know, lies in degrading and dumbing down the shopping experience until your brand gets bad reviews all over the place and winds up on TV consumer complaints shows. If you want Apple Stores to continue to be a cut above Lidl, Poundstretcher, Primark or Currys then hiring this chap makes zero sense. The fact his early actions in the retail division have been dreadful is no surprise. He's just doing his job. The same crappy job he always does.

Talking of UK retail, the only shop better than Apple Stores (at their best) is John Lewis, which is a mid to high-end department store run as a workers' 'partnership' (a sort of mild co-op). While not some workers paradise each worker gets a good chunk of bonus if profits are good and other untypical perks and benefits. Staff are not merely gormless teens but you'll find grey-haired people that have been there 30 years and know customer service inside out. See, *stands back in amazement* if you pay your staff reasonably and, even more importantly, treat them with some semblance of respect and not merely as hollowed out 'human resources' you get better staff giving great service to your customers who go off raving how great your brand is. Funny that.

Yet we live in a topsy-turvy world where stuffed suits get paid lottery wins each year and get bonuses and golden goodbyes even in their work is poor as that how you 'get the best' out of these superhumans. But the rank and file must have poor benefits and low pay as you have to keep 'em hungry. It is of course bonkers.

Being an "ex-partner" of John Lewis, let me tell you that the "partnership", IS NOT WHAT IT SEEMS.

EBreakingWave
Oct 25, 2012, 10:42 AM
My last apple store experience in Indianapolis goes something like this. Was approached by a young person with an ipad inquiring how he might help. I told him I was buying a macbook pro for my wife. He asked us to wait by the macbook pro's (an undescribed, random area of our choosing) until some unidentified person could come assist. By the way, they weren't that busy. After some 10 minutes of waiting I reapproached the young person bearing an ipad as to when we might be helped. I was informed there were 6 people ahead of me and it might be 15 minutes. We decided to go to Best Buy and bought the macbook pro in less than 5 minutes.

Ok, so I just have to say, this bonus, of untold millions should translate to good customer service before it's actually paid. This isn't an isolated experience for me at the Indianapolis store and normally I just buy online. I think they have a problem with their retail strategy and common courtesy. Trust me here and I'm being charitable.

I had a similar experience at the Glendale store. I wanted to buy an iPad Smart Cover and was checking how much it was compared to buying from a store where I live in the UK.
I was approached by a guy in a blue shirt and he asked if I needed help, I told him what I was doing and he just had a blank expression on his face. After looking I decided to get one and he said that they are over in the corner, I asked him if I see him to pay.
He said he would wait and help with the transaction. So I walked all the way to the other side of the store and went back to where he was, but he had disappeared and was talking to the guy who greets you when you walk in, when I went to him he wandered off to another customer at the iPods.

So I went back to the middle of the store and stood to see who was available. I then decided to try the EasyPay on my phone, which I couldn't see how to do it and requested help through my phone to see how long it would take for someone to find me.
After 5mins a guy in a black shirt came to me to help me with the EasyPay, only to find out I had to change my Apple ID location from UK to US. He said it would be quicker for him to do the transaction on his iPhone PoS.

His helpfulness made up for the other guy.

I don't have an official Apple store where I live and after watching the keynotes and hearing how they are the best experience in retail, I wanted to see how it worked.

Macist
Oct 25, 2012, 12:50 PM
Being an "ex-partner" of John Lewis, let me tell you that the "partnership", IS NOT WHAT IT SEEMS.

I wasn't trying to suggest it's a worker's paradise, just moderately better than other retailers and it shows.

Having done part time chainstore jobs in the past, mass-retail in general is an utterly soul-crushing and alienating sector in which to work, shovelling 'stuff' to grumpy, haughty or downright abusive members of the public all day who think some poor sod on poverty pay owes them the moon on a stick.

I'm suprised that with the internet mainstream for getting close to 20 years people still go to chain stores. Small indie or online box shifters are the way to go. The 'high street' doesn't offer much at all aside from bad experiences and insipid and futile consumption for the sake of it.

mrxak
Oct 26, 2012, 03:04 AM
Can we please have the downvote buttons again so I can downvote the communists and trolls?

markfc
Oct 26, 2012, 05:37 AM
Instead, give him a first-class ticket back to the UK.

Actually...you can keep him. :-)

DrStern
Oct 27, 2012, 02:37 PM
You mean you don't want to make a profit in retail? Must have missed that lecture in school.

No, he means that the best route to maximizing long term profits does not derive from focusing primarily on immediate profits or simple cost reduction mesaures. Apple got to where it is by focusing on providing quality products and making computers for people who are more interested in what they are doing with their machines than in the machines themselves.

Browett's first move of slashing low-paid retail staff in advance of a major product release reinforced his reputation as a typical business-school douchebag of Bain Capital proportions, and ran exactly counter to the corporate culture that has allowed Apple to reach the heights it now enjoys.

unlimitedx
Oct 29, 2012, 04:19 PM
according to latest press release, this guy has departed apple

Veinticinco
Oct 29, 2012, 07:04 PM
This guy is a corporate charlatan who had no business even being interviewed for the job, never mind actually appointed. Apple were looking for an "international" candidate and regardless of fit, they stupidly went for Browett who must have bullsh*tted his interview and got the nod.

Almost on cue, his first few actions have been disastrous and speak of wanting to make his mark internally, putting personal ego above the strong team ethic present at Cupertino. I'm sure this won't have gone unnoticed and his card is probably marked as being a 'problem' rather than a 'solution'. Question is, how long do they give him? Because the sooner he's a former employee of Apple Inc. the safer the company will be.

That $1.78m should be a severance package.[/b]
Not one to quote myself but hey ho...

HE'S BEEN FIRED!!!

Cole Slaw
Oct 29, 2012, 10:17 PM
Too bad there is no way to email this dude a big kick in the arse.