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View Full Version : Kindle Fire HD sales explode after iPad Mini announcement




MNealBarrett
Oct 27, 2012, 12:59 PM
Evidently, more than a few people were totally disappointed about the price of the iPad Mini and the extremely low resolution of the Mini's display, and decided to go with something that has both a higher-resolution display and a lower price.

http://www.businessinsider.com/amazon-kindle-fire-sales-after-ipad-mini-2012-10



Spink10
Oct 27, 2012, 01:00 PM
I dont believe any business - until i see hard facts - including apple for all those people calling me a fanboy.

Buckeyestar
Oct 27, 2012, 01:01 PM
Just like the article says, it means nothing since we don't know how many they were already selling. It's completely unimpressive without real numbers.

bigboar
Oct 27, 2012, 01:08 PM
The last paragraph of that is funny!!!

"With Amazon, though, we really have no idea what that statement means. It doesn't provide any details on Kindle unit sales. For all we know, the company sold 200 Kindle Fire HDs on Wednesday"

jedolley
Oct 27, 2012, 01:09 PM
The iPad mini is "just another option" at $329. I ordered one because it's the iPad i've been wanting since I got my launch day iPad 1, but they needed to come down to $249 if they wanted to eliminate the Fire HD and Nexus 7 from the conversation.

The reason the 9.7" iPad does so well is because that price range and size, it's the most compelling and undisputed option. The Android tablets are flooded with various 10" models that don't really differentiate themselves from each other. The Microsoft Surface will be an interesting competitor, but only time will tell.

As for the 7"ish market, it's a lot less crowded for the top spot. When you think 7" tablets right now it's pretty much the Nexus 7, Fire HD, and possibly the Nook and Samsung tablets. The great thing about the 7" market is that all the main competitors are different enough to distinguish themselves from each other. The Nexus 7 could have run away with this market, but the Fire HD is such an interesting choice especially for those that are already married to the Amazon eco-system. As for the iPad mini, if it were at $249 then it could have easily run away with this market, but at $329 I bet most people are more likely to compare the iPad mini with other iPad options then they would with the lower priced 7" market.

nuckinfutz
Oct 27, 2012, 01:10 PM
Evidently, more than a few people were totally disappointed about the price of the iPad Mini and the extremely low resolution of the Mini's display, and decided to go with something that has both a higher-resolution display and a lower price.

http://www.businessinsider.com/amazon-kindle-fire-sales-after-ipad-mini-2012-10

You should know that Business Insider is CRAP.

Yr Blues
Oct 27, 2012, 01:19 PM
Perhaps Apple will bring the mini down to $299 later on. Seems psychologically easier to sell.

CrAkD
Oct 27, 2012, 02:27 PM
i bet the ipad mini comes down to 249 when the 2nd gen comes out. then its game over.

Smiletime
Oct 27, 2012, 02:31 PM
Before the iPad Mini was announced I was planning on getting my sister one for Christmas but not for $329. So instead I'm buying my sister a Kindle Fire HD for Christmas today. :)

thewitt
Oct 27, 2012, 11:03 PM
Apple doesn't compete on price with any of their products.

They will give away the low end of the market. No problem.

Amazon needs to sell content to survive in the marketplace. Apple only needs to sell the hardware.

cnev3
Oct 27, 2012, 11:05 PM
Some people want a cheap tablet. Some people want a great tablet. That's good they have that choice.

Smiletime
Oct 28, 2012, 02:12 AM
I played with the Kindle Fire HD at Best Buy today and it's a nice, well built tablet but you can't convince an Apple snob of that.

Bensalama21
Oct 28, 2012, 02:14 AM
I played with the Kindle Fire HD at Best Buy today and it's a nice, well built tablet but you can't convince an Apple snob of that.
Yeah its nice.. Where are all of the apps? Thats what you get when you go Apple.

(I own a kindle fire by the way, along with 3 iPads)

Jessica Lares
Oct 28, 2012, 02:27 AM
They weren't disappointed at anything EXCEPT the price.

A lot of people that own a Kindle Fire, also own the iPhone and/or iPod Touch. They only own the Fire because it's a tablet, they can read on it, and get a few apps, plus it has that nice price tag. It's also an actual known company making them.

Ask any of them, and they'll all say they want the iPad, but they don't want to pay for it at the price that it is.

MacRumorUser
Oct 28, 2012, 02:45 AM
The newspapers here are full of adds for the likes of Harvey Normans and other electronics retailers already selling / pushing Android tabs (7") with ICS for €99, the blackberry playbook is now on sale for €139 for 64GB, the nexus 7 is available through a few retail outlets in Ireland (google play store don't sell it here) for €249 and of course there is an absolute bevy of other Android tablets available and yet despite all this competition it's the iPad that is still the most popular despite the mammoth price gap currently (€399 cheapest) between those android devices currently available.

So Apple have now added a cheaper option (€339 here) to the iPad arsenal, and whilst it still is significantly more expensive, I can not see it being de-throned just yet, even by the Kindle Fire HD which has yet to launch officially here, though you will be able to pop across the border / Irish Sea to buy one.

Amazon's device requires the use of Amazons services (similar to iTunes) however here the choice of services Amazon actually offer is very limited (no movies, music, amazon prime) and therefore the content on the Kindle Fire HD is going to be restrictive on the device here and for that reason alone, I don't see it providing much of a challenge to the iPad here for a long while yet.

Rodster
Oct 28, 2012, 04:41 AM
Yeah its nice.. Where are all of the apps? Thats what you get when you go Apple.

(I own a kindle fire by the way, along with 3 iPads)

Actually there are many Kindle Fire specific apps. While they are not as plenty as on the Apple App Store they are there and the list is growing because of the Kindle Fire's popularity. I can't say the same for what's on the Google Play store.

Where the Kindle Fire shines is when you add Amazon Prime to it. I also like that my KF is linked to their store.

Another bonus is the much maligned ads. I have already taken advantage of several deals and added Amazon credit to my account for future purchases. :)

I have preordered the 8.9 " KF. I can't wait for next month.

Jessica Lares
Oct 28, 2012, 05:19 AM
Actually there are many Kindle Fire specific apps. While they are not as plenty as on the Apple App Store they are there and the list is growing because of the Kindle Fire's popularity. I can't say the same for what's on the Google Play store.

Where the Kindle Fire shines is when you add Amazon Prime to it. I also like that my KF is linked to their store.

Another bonus is the much maligned ads. I have already taken advantage of several deals and added Amazon credit to my account for future purchases. :)

I have preordered the 8.9 " KF. I can't wait for next month.

Amazon is holding a developer conference next month, so it will only get better, which is great for people that own the KF. I also like Amazon Prime and am happy that I'll be able to use it on my iPad Mini too, used it a lot on my Fire. Worth every penny.

Promotional offers are pretty crazy too, recent albums for $0.99 sale? Free $2 MP3 credit every few weeks? $2 to spend in the Amazon On Demand section? Free magazine subscriptions? Free books? Only the iOS developers do that kind of pricing for the Mac and iOS App Stores.

daveathall
Oct 28, 2012, 05:38 AM
There must be something in it, Cook and Schiller have both come out "explained" the pricing, one would imagine that they must have been encouraged by external forces to do so, there must have been specific reasons for their statements, makes no sense to make those sort of comments just for the sake of it. One must also assume that they have up to date statistics on rivals pad sales as well as public perception of price.

http://forums.macrumors.com/showthread.php?t=1474809

http://forums.macrumors.com/showthread.php?t=1476128

Rodster
Oct 28, 2012, 06:48 AM
There must be something in it, Cook and Schiller have both come out "explained" the pricing, one would imagine that they must have been encouraged by external forces to do so, there must have been specific reasons for their statements, makes no sense to make those sort of comments just for the sake of it. One must also assume that they have up to date statistics on rivals pad sales as well as public perception of price.

http://forums.macrumors.com/showthread.php?t=1474809

http://forums.macrumors.com/showthread.php?t=1476128

This is a fact that was confirmed by the Amazon CEO during the launch of the Fire HD that the Kindle Fire has 20% market share of any tablet. That's impressive in it's first year to achieve that. I'm sure Apple is well aware of that and now add the wildly popular Nexus 7.

VulchR
Oct 28, 2012, 08:35 AM
Evidently, more than a few people were totally disappointed about the price of the iPad Mini and the extremely low resolution of the Mini's display, and decided to go with something that has both a higher-resolution display and a lower price.

The lower price is due to the use of advertising on the Kindle. Like Google, Amazon is looking to have an income stream from advertising rather than from the end users of their devices. Personally, I'll pay to minimize my exposure to advertising, but that's just me....

Bensalama21
Oct 28, 2012, 10:39 AM
Actually there are many Kindle Fire specific apps. While they are not as plenty as on the Apple App Store they are there and the list is growing because of the Kindle Fire's popularity. I can't say the same for what's on the Google Play store.

Where the Kindle Fire shines is when you add Amazon Prime to it. I also like that my KF is linked to their store.

Another bonus is the much maligned ads. I have already taken advantage of several deals and added Amazon credit to my account for future purchases. :)

I have preordered the 8.9 " KF. I can't wait for next month.
True, but Amazon Prime is also on the iPad :D

Technarchy
Oct 28, 2012, 10:46 AM
Apple doesn't compete on price with any of their products.

They will give away the low end of the market. No problem.

Amazon needs to sell content to survive in the marketplace. Apple only needs to sell the hardware.

Nicely said.

Apple makes money on hardware sales, and has a vibrant App Store and iTunes.

Also, in no way, shape or form would I consider a Kindle Fire. It's the Netzero of tablets, and that's not flattery.

Rodster
Oct 28, 2012, 11:11 AM
True, but Amazon Prime is also on the iPad :D

Yup i'm aware of that. I got it on both my iPad's, Samsung Galaxy Tab 10.1, PS3, XBOX 360 and soon to be Nexus 7. It's all tied together and more seamless and optimized on the Kindle Fire HD. ;)

Rogifan
Oct 28, 2012, 01:23 PM
This is a fact that was confirmed by the Amazon CEO during the launch of the Fire HD that the Kindle Fire has 20% market share of any tablet. That's impressive in it's first year to achieve that. I'm sure Apple is well aware of that and now add the wildly popular Nexus 7.

So Amazon claims they have 20% of the "tablet market". What does that translate to? And how would anyone verify that. Amazon never gives out sales figures. Why can't they just release figures like Apple does? Everything we've seen so far are guesstimates from Wall Street analysts.

Rodster
Oct 28, 2012, 01:29 PM
So Amazon claims they have 20% of the "tablet market". What does that translate to? And how would anyone verify that. Amazon never gives out sales figures. Why can't they just release figures like Apple does? Everything we've seen so far are guesstimates from Wall Street analysts.

http://news.cnet.com/8301-1035_3-57504137-94/how-many-kindle-fires-did-amazon-sell-5m-maybe/

MacRumorUser
Oct 28, 2012, 01:29 PM
So Amazon claims they have 20% of the "tablet market". What does that translate to? And how would anyone verify that. Amazon never gives out sales figures. Why can't they just release figures like Apple does? Everything we've seen so far are guesstimates from Wall Street analysts.

I thought it was actually 20% of the "android tablet" market that I read ... Which is a big difference, and that's not just Kindle Fire HD, but Kindle Fire & Kindle Fire HD lines combined (much like the iPad marketshare if for all models (iPad 2/3) combined not per model.

Rodster
Oct 28, 2012, 01:31 PM
I thought it was actually 20% of the "android tablet" market that I read ... Which is a big difference, and that's not just Kindle Fire HD, but Kindle Fire & Kindle Fire HD lines combined.

Amazon claims 22% http://news.cnet.com/8301-1035_3-57504137-94/how-many-kindle-fires-did-amazon-sell-5m-maybe/

MacRumorUser
Oct 28, 2012, 01:41 PM
Amazon claims 22% http://news.cnet.com/8301-1035_3-57504137-94/how-many-kindle-fires-did-amazon-sell-5m-maybe/

Ok that's interesting reading indeed... and very good for Amazon, Will be even more interesting now they are launching the device in a couple more countries, and it will be interesting to see how the mini affects everything. :)

Rogifan
Oct 28, 2012, 04:19 PM
http://news.cnet.com/8301-1035_3-57504137-94/how-many-kindle-fires-did-amazon-sell-5m-maybe/

I see the words "may" and "estimate". That's nothing official from Amazon. But for whatever reason they seem to be able to get away with it. I mean they lost money this quarter, said zilch on their investor call and yet the stock goes up 5% the next day.

blackhand1001
Oct 28, 2012, 04:30 PM
Before the iPad Mini was announced I was planning on getting my sister one for Christmas but not for $329. So instead I'm buying my sister a Kindle Fire HD for Christmas today. :)
Get your sister the nexus 7 instead. Amazons skin is not that good and its much more limited in app selection. Also offers a much more complete experience and will be supported for many years.

Rodster
Oct 28, 2012, 04:32 PM
I see the words "may" and "estimate". That's nothing official from Amazon. But for whatever reason they seem to be able to get away with it. I mean they lost money this quarter, said zilch on their investor call and yet the stock goes up 5% the next day.

I gotcha so you're not buying into their numbers. OK here's the official Amazon sales stat. They only sold one Kindle Fire HD and it was to me. I have proof and so do they. So it's Apple 55+ million iPads and 1 for Amazon. :)

Bensalama21
Oct 28, 2012, 04:43 PM
Yup i'm aware of that. I got it on both my iPad's, Samsung Galaxy Tab 10.1, PS3, XBOX 360 and soon to be Nexus 7. It's all tied together and more seamless and optimized on the Kindle Fire HD. ;)
And you can do new movie rentals on apple tv/the iPad.. Apple won't have that on any other operating system :)

Rodster
Oct 28, 2012, 04:45 PM
And you can do new movie rentals on apple tv/the iPad.. Apple won't have that on any other operating system :)

I have an Amazon Prime account so I have a nice selection to choose from for free including TV shows and books. :)

Bensalama21
Oct 28, 2012, 05:20 PM
I have an Amazon Prime account so I have a nice selection to choose from for free including TV shows and books. :)
Me too :)

Rogifan
Oct 28, 2012, 05:34 PM
I gotcha so you're not buying into their numbers. OK here's the official Amazon sales stat. They only sold one Kindle Fire HD and it was to me. I have proof and so do they. So it's Apple 55+ million iPads and 1 for Amazon. :)

No, I go with official numbers from the companies themselves. Well...unless its Andy Rubin or Eric Schmidt giving us som crazy number about millions of android activations a day. :p

noteple
Oct 28, 2012, 05:36 PM
Fire at $199 or mini at $329, for my wallet that's a no brainer.

Kid wants an iPad for Christmas and unwrapping the box finds a Fire?

Just tell them what a great deal it is.

Rodster
Oct 28, 2012, 05:41 PM
No, I go with official numbers from the companies themselves. Well...unless its Andy Rubin or Eric Schmidt giving us som crazy number about millions of android activations a day. :p

OK so there are no official numbers other than my sale. ;)

marc11
Oct 28, 2012, 07:24 PM
Fire at $199 or mini at $329, for my wallet that's a no brainer.

Kid wants an iPad for Christmas and unwrapping the box finds a Fire?

Just tell them what a great deal it is.

Any kid that WANTS product A but gets product B and complains about it has bigger issues than getting the wrong product. My kids WANT lots of things, what they get they appreciate to the fullest and often times see the wisdom of their parents through smart choices which aren't always the most popular.

zhenya
Oct 28, 2012, 08:04 PM
I played with the Kindle Fire HD at Best Buy today and it's a nice, well built tablet but you can't convince an Apple snob of that.

I used one a bit today, and yes, it's a decent tablet, but if the iPad is the Majors, the Fire is still stuck playing AA ball. I don't care that what the screen specs said; to my eyes it looked pretty poor at rendering text - especially in landscape orientation, and like every other 7" 16:9 tablet, there is virtually no content visible in the browser so it's like peeking at the web through a slit.

The discounted price doesn't seem quite as good when you consider the entire experience or take into account that the money saved up front is entirely wiped out at resale.

noteple
Oct 28, 2012, 10:03 PM
Any kid that WANTS product A but gets product B and complains about it has bigger issues than getting the wrong product. My kids WANT lots of things, what they get they appreciate to the fullest and often times see the wisdom of their parents through smart choices which aren't always the most popular.

You missed the point but father knows best.

PDFierro
Oct 28, 2012, 10:10 PM
I've used a Kindle Fire extensively before, and I loved it but for me it's the iPad-exclusive apps that get me going Apple.

Amazon's tablet exists as a good option if all you want to do is consume media. I actually thought their sales would decline after the iPad mini announcement, but I guess the starting price really is that big of a deal..

marc11
Oct 28, 2012, 10:33 PM
You missed the point but father knows best.

No I got your point, a kid wants something and you get something else based on value, it doesn't change the image in the kids mind and you cannot explain the value point to them. I was just saying, sometimes kids need to have an adjustment on wants, needs and values.

Apple does a great job of creating want or turning that into need, maybe better than any other company.