Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

AMD to move beyond PC, faster chips no longer key

V

vniow

macrumors G4
Original poster
Jul 18, 2002
10,266
1
I accidentally my whole location.
LAS VEGAS, Nov 19 (Reuters) - Advanced Micro Devices Inc. said on Tuesday that it would embrace a strategy of developing processors for a wider range of products outside computers and called on the industry to focus on user needs rather than creating "technology for technology's sake."

"We have become interdependent on each other for success," Hector Ruiz, AMD's president and chief executive, said in a speech at the Comdex trade show in Las Vegas.

"I urge you to demand that those companies who are currently serving you today begin developing technology not for its own sake, but in line with what you are really trying to do," Ruiz said.

AMD, which has fought a losing battle in recent quarters against Intel Corp. for the top spot in processor speed and performance, said that making semiconductors smaller, cheaper and faster was no longer the key for an effective strategy.

In a shift away from the slowing personal computer industry, where Intel and AMD have significant stakes, AMD said it would begin working with a wider variety of companies to sell its products.
Click to expand...


Hmm.

I don't see anything in the rest of the article that says that they're moving away from the CPU business, just that they're expanding their range.
Interesting.
 
G4scott

G4scott

macrumors 68020
Jan 9, 2002
2,225
5
USA_WA
This move was inevitable. At least AMD hasn't been blinded by the whole 'my processor is faster' thing, like Intel. It's good to see that more companies are developing for the consumers, rather than for their pocketbooks and technology's sake. This has kinda been the whole idea behind Apple (or at least when Steve Jobs is in control...)

Of course, I still want a dual 1.8Ghz PPC970 :D
 
alex_ant

alex_ant

macrumors 68020
Feb 5, 2002
2,473
0
All up in your bidness
Well, this paragraph says it all to me:

AMD, which has fought a losing battle in recent quarters against Intel Corp. for the top spot in processor speed and performance, said that making semiconductors smaller, cheaper and faster was no longer the key for an effective strategy.
Click to expand...
So what are they going to do? Make them larger, more expensive, and slower? It sounds like they're looking for new markets and richer revenue streams, because they've finally accepted the fact that they can't be profitable with their current business strategy. The Opteron will be a great product; it's a shame nobody will buy it. It sounds to me like AMD will be gradually pulling out from the commodity processor space.

Sucks for all the AMD Mac knobheads...
 
C

cubist

macrumors 68020
Jul 4, 2002
2,075
0
Muncie, Indiana
Yeah really...

Originally posted by alex_ant
So what are they going to do? Make them larger, more expensive, and slower? It sounds like they're looking for new markets and richer revenue streams, because they've finally accepted the fact that they can't be profitable with their current business strategy.
Click to expand...

Yes, they don't make any clear indication of a strategy change here. Are they going to concentrate on embedded processors and give up the vanity of the PC market? Or are they going to only sell into the server and high-end workstation space with large, expensive chips?

I have heard some noise about Opterons being pushed for servers. OTOH I still hear other noise about Athlon 64 (Clawhammers) in desktops.

The 64-bit revolution won't be as shattering as the 32-bit revolution, but it will be a major upheaval nonetheless. I still have hopes for the PPC 970 being the leader there...
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom