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MacRumors
Dec 12, 2012, 02:49 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2012/12/12/apple-awarded-u-s-trademark-for-mac-startup-chime/)


Patently Apple reports (http://www.patentlyapple.com/patently-apple/2012/12/apples-classic-mac-startup-chime-is-now-a-registered-trademark.html) that the U.S. Patent and Trademark Office has officially granted Apple a registered trademark for the sound that its Mac computers make after booting up.

The original chiming sound was created by Apple programmer Jim Reekes, who designed many of the system sounds for the Mac OS, including that iconic startup chime roughly 20 years ago. Apple has used several different variations on the chime over the years, including a shift in pitch to the current tone Apple notes as having been in use since early 1999.

http://images.macrumors.com/article-new/2012/12/startupchime-500x342.jpg
On the trademark application, which was filed in June of this year, Apple states that the chime is "a sound mark consisting of a slightly flat (by approximately 30 cents) G flat/F sharp major chord."

Apple uses the sound to signal that the diagnostic tests run at the startup of a Mac computer have found no hardware or software problems.

Other Apple trademarks (http://www.apple.com/legal/trademark/appletmlist.html) include slogans like "There's an app for that" and "Think Different," and product labels like "Retina," "Time Capsule," and "Smart Cover."

Article Link: Apple Awarded U.S. Trademark for Mac Startup Chime (http://www.macrumors.com/2012/12/12/apple-awarded-u-s-trademark-for-mac-startup-chime/)



RoelJuun
Dec 12, 2012, 02:50 PM
And yet I'm still searching for a way to stop my Mac from making that annoying sound on start up.

GoCubsGo
Dec 12, 2012, 02:51 PM
And yet I'm still searching for a way to stop my Mac from making that annoying sound on start up.

I admit, it is still better than the windows startup sound.

pgiguere1
Dec 12, 2012, 02:52 PM
And yet I'm still searching for a way to stop my Mac from making that annoying sound on start up.

Mute it before shutting it down.

Peace
Dec 12, 2012, 02:53 PM
What took them so long ?

dreamyguy
Dec 12, 2012, 03:03 PM
The same sound was used in a Pixar movie, WALL-E, when he recharged to 100%. :)

KingofGotham1
Dec 12, 2012, 03:05 PM
I admit, it is still better than the windows startup sound.

http://osxdaily.com/2012/11/04/disable-mac-boot-chime/

longofest
Dec 12, 2012, 03:18 PM
I actually liked the mac chime from my old PowerMac 6100 better than the current one. It was higher and brighter than the current one.

http://froods.ca/~dschaub/Files/Startup/spwr.aiff

notjustjay
Dec 12, 2012, 03:20 PM
Yeah, I kind of liked that sprightly "bing!" sound rather than the current "boooooong".

Onomatopoeia is sure odd when typed...

gpat
Dec 12, 2012, 03:20 PM
At least, one legitimate patent.
Edit: sorry about that

notjustjay
Dec 12, 2012, 03:22 PM
At least, one legitimate patent.

Trademark, not patent.

iVoid
Dec 12, 2012, 03:26 PM
Trademark, not patent.

I didn't even know you could trademark a sound. Seems more copyright territory to me.

I hope the Simpson's creators have trademarked 'Doh!' :)

thekev
Dec 12, 2012, 03:30 PM
At least, one legitimate patent.

This isn't a patent. McDonalds has a trademark on those stupid golden arches. They are not patented. Even the laws surrounding infringement and enforcement differ between the two.

I didn't even know you could trademark a sound. Seems more copyright territory to me.

I hope the Simpson's creators have trademarked 'Doh!' :)

I was thinking the same thing. Music/songs are typically covered by copyright. Perhaps the details preclude this kind of coverage. I don't know the laws around them well enough to know exactly what is covered. Perhaps someone who understands them will chime (hehe) in.

macnerd93
Dec 12, 2012, 03:31 PM
I quite like the current chime, but some of my favourites have to be the ones from Macs during my early years.

1. Macintosh Performa 5200 (fav chime by far)
2. TAM
3. Macintosh LC550

ThE.MeSsEnGeR
Dec 12, 2012, 03:33 PM
oh, the precious chime... it has made so many people jump in the local library when I decide to use my MacBook to write my papers... :cool:

inkswamp
Dec 12, 2012, 03:33 PM
The same sound was used in a Pixar movie, WALL-E, when he recharged to 100%. :)

I sense an Apple-Pixar lawsuit coming up. :D

Mute it before shutting it down.

There ought to be a setting in a control panel to mute the startup sound. Why that has never materialized is beyond me.

Apple's standard for usability is whether the machine works the way you work or whether you have to work the way the computer requires you. I've long wanted a way to mute the startup sound. My iMac is in my bedroom and I often start it up at night when my wife is in there sleeping. If I forgot to mute it last time I shut down (i.e., the machine requiring me work its way), I accidentally wake her up.

Beyond that, I question the value of the startup sound beyond branding. I'm not sure what purpose it serves or why Apple has retained that one aspect of the Macs from the old days when they so readily jettisoned everything else.

John.B
Dec 12, 2012, 03:37 PM
Is it too late to trademark Middle C? A4 (aka A = 440 Hz)?

Ahheck01
Dec 12, 2012, 03:38 PM
Huh, I just played it on the piano. Doesn't sound quite right.

Happy-Mac
Dec 12, 2012, 03:51 PM
Great timing for the announcement.

Reminds me of a quote from one of the versions of the holiday classic It's A Wonderful Mac...

"Every time a Mac makes it's startup sound, a Dogcow does a precision bit-map alignment."

Although, I might be the only one around here who remembers that video from MacAddict back in 1997 (since it is not available on the web).

SnowLeopard OSX
Dec 12, 2012, 03:56 PM
The same sound was used in a Pixar movie, WALL-E, when he recharged to 100%. :)

Pixar has very close ties with Apple since Steve Jobs was a majority stakeholder in Pixar prior to it being acquired by Disney. It's why you'll also notice the "Apple car" in the Pixar movie "Cars", as well :D there's also lots of references to Apple, Inc. in a lot of Pixar's short films.

rossip
Dec 12, 2012, 03:57 PM
Download Mactracker to listen to them all.

840quadra
Dec 12, 2012, 04:00 PM
There is a great (but loooong) interview with Jim Reekes regarding his early time at apple, and the origins of the Startup chime. It is a long watch, but some good old Apple history Lore.

http://youtu.be/QkTwNerh1G8


I actually liked the mac chime from my old PowerMac 6100 better than the current one. It was higher and brighter than the current one.

http://froods.ca/~dschaub/Files/Startup/spwr.aiff

Clearly the current chime, in the octive used on the Quadra 840AV was the best :)

Blackforge
Dec 12, 2012, 04:03 PM
Thought for sure Spandau Ballet would own it.. :p

http://www.youtube.com/watch?v=RbPt7Mou7fs

myrtlebee
Dec 12, 2012, 04:04 PM
Oh, the pain in my ass when I turn on my MBA first thing in the morning and it's so loud it disturbs my family because I forgot to lower the volume before shutting it down the previous night. One of the very few things I have to fault about my precious.

dBeats
Dec 12, 2012, 04:14 PM
Huh, I just played it on the piano. Doesn't sound quite right.

Note that A is not 440 but 432.4. You'd have to detune your whole piano to make that sound.

hushypushy
Dec 12, 2012, 04:19 PM
It's always reminded me of the last chord at the end of "A Day in the Life" by The Beatles...

http://www.youtube.com/watch?v=P-Q9D4dcYng&feature=youtu.be&t=4m21s

wikus
Dec 12, 2012, 04:20 PM
LOL @ this trademark.

Hans Zimmer won't be too happy... Inception....

gordonkelliher
Dec 12, 2012, 04:21 PM
Haha, Apple NOTES. so punny.

pcmxa
Dec 12, 2012, 04:23 PM
Huh, I just played it on the piano. Doesn't sound quite right.

Is the piano in an aluminum box?

nagromme
Dec 12, 2012, 04:30 PM
Many years ago at work, I had the misfortune to hear the BAD startup chime—the failure chime. It sounded similar to the “good” chime, but all out of key and kind of nauseous!

Happily, after I switched to Mac myself, I have never heard the bad chime :)

(And I think we had another Mac at work that made a car crash sound as the “bad startup” sound.)

EDIT: found most of the good AND bad chimes in one video here:
http://www.youtube.com/watch?v=DwTonDClPQE

I like the 4th one—kind of like pan flutes. (Maybe it’s even the same we have now, but higher?)

All the Performa ones sound menacing!

TAM is pretty cool.

The Mac II and LC sounds... what the heck?!

The “bad” sounds are at the end (starting with the 2nd LC chime I think). I don’t hear the “nauseous” one I recall.

chainprayer
Dec 12, 2012, 04:49 PM
Music of the gods

RoelJuun
Dec 12, 2012, 04:52 PM
Mute it before shutting it down.

Thanks! I'll try it next time shutting down my computer.

jayducharme
Dec 12, 2012, 04:55 PM
It's always reminded me of the last chord at the end of "A Day in the Life" by The Beatles...

I read somewhere that Jobs wanted the sound to mirror the beginning of "Hard Day's Night."

phoenixsan
Dec 12, 2012, 04:57 PM
:eek:

an iconic sound, really! So much better than the Windows one

:):apple:

GenesisST
Dec 12, 2012, 04:58 PM
Note that A is not 440 but 432.4. You'd have to detune your whole piano to make that sound.

I'm sure there are some people nerd enough to actually do it...

WatchTheThrone
Dec 12, 2012, 05:28 PM
Oh, the pain in my ass when I turn on my MBA first thing in the morning and it's so loud it disturbs my family because I forgot to lower the volume before shutting it down the previous night. One of the very few things I have to fault about my precious.

I think plugging in headphones before startup would also work just in case you forget to mute it before the last shutdown!!

SgtPepper12
Dec 12, 2012, 05:41 PM
I always thought the startup chime is terrible. This strange synth sound always feels like 90s to me.
This chord played on a piano or rhodes one or two octaves higher, maybe rolled, would feel a bit more timeless. No big swoosh or anything, just a subtle piano sound.

wonderspark
Dec 12, 2012, 06:16 PM
And yet I'm still searching for a way to stop my Mac from making that annoying sound on start up.

http://osxdaily.com/2010/01/28/how-to-stop-the-mac-startup-sound/

carlemil
Dec 12, 2012, 07:01 PM
I understand why people might wish to mute it, but there's a reason why it's there.

How will you know whats wrong with the machine if it won't boot up, and you can't hear the code sound. (there are various that specify exactly where the fault is to be located). It simplifies troubleshooting a whole lot.

Jessica Lares
Dec 12, 2012, 07:53 PM
Whatever happened to that really nice sound that the reset button used to do on pre-PowerPC machines?

apple_iBoy
Dec 12, 2012, 08:07 PM
Pixar has very close ties with Apple since Steve Jobs was a majority stakeholder in Pixar prior to it being acquired by Disney. It's why you'll also notice the "Apple car" in the Pixar movie "Cars", as well :D there's also lots of references to Apple, Inc. in a lot of Pixar's short films.

Pretty sure the OP was kidding.
Jonathan Ive lent his design talent to Eve the robot, who made that sound in the movie. True story.

WishIWasHere
Dec 12, 2012, 08:26 PM
It's always reminded me of the last chord at the end of "A Day in the Life" by The Beatles...

http://www.youtube.com/watch?v=P-Q9D4dcYng&feature=youtu.be&t=4m21s

That's exactly what I've always thought, and it's always bugged me. When I bought my first Mac and turned it on, I thought "No, no that's not right. That sound is an ending sound, not a beginning sound." lol

Hemingray
Dec 12, 2012, 08:48 PM
My favorite "chime" is, and will always be, the Hawaiian Death Chimes. :D

On a more musical note (no pun intended), what is the "8" under the treble clef in the picture?

Edit: Googled my own question. Apparently the 8 means it's meant to be played one octave lower. Learn something new every day! http://en.wikipedia.org/wiki/Clef

DMinTX
Dec 12, 2012, 10:19 PM
I didn't even know you could trademark a sound. Seems more copyright territory to me.

I hope the Simpson's creators have trademarked 'Doh!' :)

NBC trademarked the three note sequence they use decades ago.

SnowLeopard OSX
Dec 12, 2012, 11:00 PM
Pretty sure the OP was kidding.
Jonathan Ive lent his design talent to Eve the robot, who made that sound in the movie. True story.

I guess I should have mentioned I was referring to this post (forgot to quote directly, haha):

I sense an Apple-Pixar lawsuit coming up. :D




Also that's a pretty interesting fact, I didn't know that. I'm a huge Pixar fan, so I'll definitely have to look into that! Although Eve always seemed to have a very Apple-esque design to her, so it wouldn't really surprise me.

ThunderSkunk
Dec 12, 2012, 11:07 PM
There is a great (but loooong) interview with Jim Reekes regarding his early time at apple, and the origins of the Startup chime. It is a long watch, but some good old Apple history Lore. http://youtu.be/QkTwNerh1G8 Clearly the current chime, in the octive used on the Quadra 840AV was the best :)

There it is. That's one of my favorite apple videos. How something so minor can be such a big deal to the guy whose job it is to create it & get it right.

Virtualdoc
Dec 13, 2012, 04:20 AM
The chime is a great diagnostic tool, its known as POST (Power On Self Test) and its a hardware power check. It's the machines self check to ensure power is flowing through a minimal system configuration (minimum system in a mac is made up of a power supply- logic board - at least on RAM chip and a speaker all connected in series). It allows technicians to be able to isolate faulty components that aren't part of that chain which are causing the machine not to POST.

"Bad" POST sounds people are referring to are known as startup beeps (numbers range from one to five or more in some systems). These are mainly caused by RAM or logic board failures rather than power issues and are beeps rather than a chime.

For the user it's just a nice noise to let you know things are ok, if you don't like it then just mute your mac before shutdown!

:apple:

kallekilponen
Dec 13, 2012, 05:21 AM
I actually liked the mac chime from my old PowerMac 6100 better than the current one. It was higher and brighter than the current one.

http://froods.ca/~dschaub/Files/Startup/spwr.aiff

I still miss the sound Quadras used to make:

http://froods.ca/~dschaub/Files/Startup/sq.aiff

(The death chime however was the stuff nightmares are made of:
http://froods.ca/~dschaub/Files/Crash/cq.aiff)

Magali
Dec 13, 2012, 05:34 AM
This isn't a patent. McDonalds has a trademark on those stupid golden arches. They are not patented. Even the laws surrounding infringement and enforcement differ between the two.



I was thinking the same thing. Music/songs are typically covered by copyright. Perhaps the details preclude this kind of coverage. I don't know the laws around them well enough to know exactly what is covered. Perhaps someone who understands them will chime (hehe) in.
Trademark attorney here. You are correct that songs and music are generally covered by copyright, and it is possible for something to be covered by both copyright and trademark, but when a sound or a song is being used in association with a product or a service in a way that allows you to identify its source (here, when your hear the chimes you know it's a Mac starting up), it can also function as a trademark. Most of the time a trademark is a word, logo or a slogan, but it can also be a sound, a scent, the design/look and feel of a store or restaurant (Apple stores would be a good example) or even the design of a product itself or product packaging (you can identify a Coke bottle by the shape of the bottle alone).

guzhogi
Dec 13, 2012, 07:37 AM
I once heard that one of the star up chimes was a C# minor 7th, second inversion chord. Not sure if that's true or not.

Gamoe
Dec 13, 2012, 07:40 AM
I actually liked the mac chime from my old PowerMac 6100 better than the current one. It was higher and brighter than the current one.

http://froods.ca/~dschaub/Files/Startup/spwr.aiff

Wow, thanks for reminding me!- I agree, BTW!

musique
Dec 13, 2012, 07:44 AM
As I recall the last chord of "A Day in the Life" is an E major chord. The chord displayed in this post is G-flat (tuned to slightly higher than usual A 440). Also, the chord at the opening of "Hard Days Night" is an open set of guitar strings (E-A-D-G-B-E).

pmbooks
Dec 13, 2012, 09:04 AM
I KNEW I'd heard it before: Beethoven's Minuet in G flat major.

SvenSvenson
Dec 13, 2012, 09:07 AM
The same sound was used in a Pixar movie, WALL-E, when he recharged to 100%. :)

Yeah - Apple should sue those guys...


:rolleyes:

Macula
Dec 13, 2012, 09:41 AM
All black keys. For "The misfits. The rebels. The troublemakers. The round pegs in the square holes."

milbournosphere
Dec 13, 2012, 10:35 AM
the Apple power chord sounded best on my 2008-era iMac. Something about the speaker design gave it a nice soft, full sound to it. It sounded pretty good on my 1st-gen macbook pro as well. On my current Mac Pro, it sounds atrocious. Worst internal speaker(s?) EVER.

John.B
Dec 13, 2012, 10:54 AM
As I recall the last chord of "A Day in the Life" is an E major chord. The chord displayed in this post is G-flat (tuned to slightly higher than usual A 440).
I think it's tuned slightly lower.

Also, the chord at the opening of "Hard Days Night" is an open set of guitar strings (E-A-D-G-B-E).

A Canuck by the name of Jason Brown ran a Fourier Transform on that chord; here's a link to the paper he wrote for the curious: http://www.mscs.dal.ca/~brown/n-oct04-harddayjib.pdf

milo
Dec 13, 2012, 11:27 AM
I liked the early PPC chime, created by jazz guitarist Stanley Jordan.

coolfactor
Dec 13, 2012, 12:09 PM
And yet I'm still searching for a way to stop my Mac from making that annoying sound on start up.

Why are you shutting your Mac down? No need. Just put it to sleep.

And I think holding down the Option key during bootup silences the tone. haven't used that trick in several years, so I forget the exact key. You could always hold your hands over the speaker grills. haha

tbrinkma
Dec 13, 2012, 12:54 PM
I sense an Apple-Pixar lawsuit coming up. :D



There ought to be a setting in a control panel to mute the startup sound. Why that has never materialized is beyond me.

Apple's standard for usability is whether the machine works the way you work or whether you have to work the way the computer requires you. I've long wanted a way to mute the startup sound. My iMac is in my bedroom and I often start it up at night when my wife is in there sleeping. If I forgot to mute it last time I shut down (i.e., the machine requiring me work its way), I accidentally wake her up.

Beyond that, I question the value of the startup sound beyond branding. I'm not sure what purpose it serves or why Apple has retained that one aspect of the Macs from the old days when they so readily jettisoned everything else.

Well, one purpose it serves is to let you know that pressing one of the various boot option keys will actually do something after that point. (You've got from the 'booong' to the 'loading wheel' to get the key(s) pressed, or you've missed the opportunity.)

And to let you know that it's actually in the process of booting. (The same function as the standard POST-codes on PCs.)

John.B
Dec 13, 2012, 01:11 PM
Why are you shutting your Mac down? No need. Just put it to sleep.

And I think holding down the Option key during bootup silences the tone. haven't used that trick in several years, so I forget the exact key. You could always hold your hands over the speaker grills. haha

I think it used to be the Mute button (on a Mac keyboard, obviously) but I haven't tested this in a while, and I'm sure not since I upgraded to Mountain Lion.

Gasu E.
Dec 13, 2012, 02:16 PM
This isn't a patent. McDonalds has a trademark on those stupid golden arches. They are not patented. Even the laws surrounding infringement and enforcement differ between the two.



I was thinking the same thing. Music/songs are typically covered by copyright. Perhaps the details preclude this kind of coverage. I don't know the laws around them well enough to know exactly what is covered. Perhaps someone who understands them will chime (hehe) in.

It's not music, it's a sound logo. Some other companies that have trademarked sound logos you may know are Intel, NBC, 20th Century Fox, McDonalds ("I'm lovin' it"), THX.

thekev
Dec 13, 2012, 11:10 PM
Trademark attorney here. You are correct that songs and music are generally covered by copyright, and it is possible for something to be covered by both copyright and trademark, but when a sound or a song is being used in association with a product or a service in a way that allows you to identify its source (here, when your hear the chimes you know it's a Mac starting up), it can also function as a trademark. Most of the time a trademark is a word, logo or a slogan, but it can also be a sound, a scent, the design/look and feel of a store or restaurant (Apple stores would be a good example) or even the design of a product itself or product packaging (you can identify a Coke bottle by the shape of the bottle alone).

Thank you. I hadn't heard of its implementation in the form of a sound.

It's not music, it's a sound logo. Some other companies that have trademarked sound logos you may know are Intel, NBC, 20th Century Fox, McDonalds ("I'm lovin' it"), THX.

I understand the difference. I wasn't aware if there was any overlap in laws there.

everything-i
Dec 14, 2012, 07:56 AM
I was thinking the same thing. Music/songs are typically covered by copyright. Perhaps the details preclude this kind of coverage. I don't know the laws around them well enough to know exactly what is covered. Perhaps someone who understands them will chime (hehe) in.

Collections of notes can be registered as trade marks, another example is the intel 4 note jingle which is instantly recongnisable. These sounds or jingles are associated with a trade entity like a product or company so are essentially no different to a logo and therefore eligible to be registered.

XboxMySocks
Dec 14, 2012, 08:11 AM
I sense an Apple-Pixar lawsuit coming up. :D

Not sure if trolling or ignorant

milo
Dec 14, 2012, 09:55 AM
Trademarked sounds aren't just limited to musical ones, MGM has the lion roar (obviously only possible to be trademarked within the limited scope of movie logos), certain sirens, etc. Harley davidson tried to trademark the sound of their motorcycle engine, but gave up after a few years debating it in the courts.

Not sure if trolling or ignorant

Hint: big smiley face generally means the user is joking.

SuperBuck27
Dec 14, 2012, 12:14 PM
Jim did some work for our company a few years back. He is a brilliant guy -- great product design mind. No doubt his skills were honed by trying to make Steve happy.

Congrats, Jim (and Apple). Great work. I continue to love the startup sound every time I fire up a Macintosh. It still brings a slight smile to my face...especially with the speaker quality of the MBP with Retina Display.

Cheers,

SB

inkswamp
Dec 16, 2012, 03:02 AM
Hint: big smiley face generally means the user is joking.

I forgot that sometimes the humor-impairment on this site can create confusion, so below is an annotated version of my post to help out.

http://home.comcast.net/~inkswamp1/humor_alert.png

seveej
Dec 19, 2012, 03:16 AM
And yet I'm still searching for a way to stop my Mac from making that annoying sound on start up.

I had sort of a freelance job for some years, and the organization furnished me with a laptop for being able to do that work (single digit hours per month). It was a "nice" Wintel laptop, a Fujitsu with an i5, good battery and not too heavy.

Funny thing was, every single time i started the machine, the fans would ramp up to 100% for the first 15 seconds (after which the machine was agreeable silent).

I much prefer a chime to that...

RGDS,

di1in
Dec 28, 2012, 12:04 AM
Pixar has very close ties with Apple since Steve Jobs was a majority stakeholder in Pixar prior to it being acquired by Disney. It's why you'll also notice the "Apple car" in the Pixar movie "Cars", as well :D there's also lots of references to Apple, Inc. in a lot of Pixar's short films.

It's a 'predictive programming' project being secretly run by Apple, to get people ready for the future of technology.

manandvan
Dec 28, 2012, 05:37 AM
Providers interested in measuring the outcomes of their patients are better providers. However, the field of behavioral health continues to struggle on how to measure the outcomes of treatment.



nose right (http://www.bukisa.com/articles/254561_nose-right-review)

cvam1985
Jun 24, 2013, 11:45 AM
Music of the gods

Surprised this was the only comment close to the truth of this sound. I wonder if this happening (or being announced) on 12 12 12 was Steve's intention or just coincidence ? I imagine the former. What a thinker he was. 432 is such an important number and the world has forgotten it.

Sorry to bump an old thread but I hadn't heard of this copywriting until now and found the date of the article interesting and hope there's more of us who think this way. :-)

viggen61
Jun 24, 2013, 02:31 PM
The BEST "bad" startup sound was the tire screech-crash-breaking glass that the early PowerMacs (6100, 7100, 8100...) made.

BTW: If you have MacTracker for iOS (AppStore), you can play all the "good" startup sounds!

:apple::apple: