View Full Version : Wi-Fi: As big as Budweiser?

Dec 4, 2002, 06:12 PM
SANTA CLARA, Calif.--A key figure for standards body the Wi-Fi Alliance says the wireless networking industry will surpass the revenue of household products such as Budweiser beer by 2006.

In a keynote speech at the 802.11 Planet Conference, Dennis Eaton, chairman of the alliance and a marketing manager at Wi-Fi chip maker Intersil, predicted several changes for the industry in the coming year as well as some of its biggest hurdles.

During his speech, Eaton noted the wireless networking industry, which consists mostly of 802.11b-based products, is expected to bring in $2 billion in revenue this year. Those profits are expected to grow at a compounded rate of 30 percent through 2006, he said, surpassing revenue estimates of household products such as Budweiser beer, which is expected to bring in $5 billion this year.

"We're looking at Budweiser potential, going forward," he joked. (http://news.com.com/2100-1033-976076.html?tag=fd_top)

Until people can get drunk off of 2.4 ghz radio waves then I don't think it will be bigger just yet.