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MacRumors
Feb 5, 2013, 09:21 AM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/02/05/apple-product-placement-reaches-new-heights-in-netflix-show-house-of-cards/)


Engadget notes (http://www.engadget.com/2013/02/04/editorial-house-of-cards-product-placement/) that there appears to be a somewhat extreme example of Apple product placement in an episode of the new made-for-Netflix show House of Cards (http://movies.netflix.com/WiMovie/House_of_Cards/70178217?mqso=81001339).

http://images.macrumors.com/article-new/2013/02/apple-product-placement-lead2.jpg
The site points out that the shot shown above, occurring 31 minutes and 42 seconds into episode six, appears to show nine Apple devices between just two people.
Just taking the devices that are angled towards Underwood, I count three iPads and three iPhones. The aide sitting across the desk adds two more iPhones and another iPad. I could potentially be wrong about a couple of those handsets, since they're in cases, but I've watched the scene in slow-mo they all look like iPhones to me. That makes nine Apple devices for two people, with each device powered on and burning its battery simultaneously.The piece goes on to note that the main character, played by Kevin Spacey, uses an iMac as his main computer, while his wife also uses an iPhone.

According to an update on the original article, sources involved in the shooting of the scene shared that Apple provided a significant amount of free equipment for the show and that those devices were what happened to be available for a scene in which characters were monitoring multiple police radio feeds.

Apple's products have long been featured in movies and television shows (http://www.macrumors.com/2011/02/22/apple-tops-2010-film-product-placement-awards/), despite Apple's claims that the company does not pay for such placements. The company does, however, provide free devices for product placement, and Apple's popularity and design aesthetic have led many films and shows to take advantage of such offers.

House of Cards is the first program to be commissioned by the streaming movie and TV show service for exclusive broadcast on Netflix.

Article Link: Apple Product Placement Reaches New Heights in Netflix Show 'House of Cards' (http://www.macrumors.com/2013/02/05/apple-product-placement-reaches-new-heights-in-netflix-show-house-of-cards/)



GeekLawyer
Feb 5, 2013, 09:27 AM
Very slick, Apple.

(And a great show, too. I'm enjoying it!)

JaySoul
Feb 5, 2013, 09:30 AM
Next season it will be renamed "House of (iTunes Gift) Cards"

applesith
Feb 5, 2013, 09:31 AM
It's pretty common to find that many apple devices on a desk. Doesn't stick out as much as if it was all Samsung.

Steve J0bs
Feb 5, 2013, 09:32 AM
This is a great show! Highly recommended.

AppleMooseMan
Feb 5, 2013, 09:33 AM
It would appear the House of Cards directors have exceptional taste.

faizoff
Feb 5, 2013, 09:38 AM
Love the show too, watched it all in one day LOL All 13 episodes in one day on Saturday.

Very well written show and I too noticed the products all over the place, though I didn't think it was that bad as that's very similar to the setting in mine and my family's house.

blakey91
Feb 5, 2013, 09:39 AM
Happens all over, the amount of samsung galaxy tabs i see on TV shows is madness.

pnoyblazed
Feb 5, 2013, 09:39 AM
there can be never too many apple products at any given time at any given place

JGIGS
Feb 5, 2013, 09:40 AM
It's actually the second tv show Netflix has released. Lillehammer was the first.

GoCubsGo
Feb 5, 2013, 09:44 AM
House of Cards is the first program to be commissioned by the streaming movie and TV show service for exclusive broadcast on Netflix.

Try again, it is the second. You really need to learn to check facts.

Edit: I see JGIGS also noted the error in the "reporting."

gmanist1000
Feb 5, 2013, 09:46 AM
And the iPhone in the glass of water. Don't forget that placement.

BornAgainApple
Feb 5, 2013, 09:49 AM
It really is a great show. I'm on episode 6 already. Kevin Spacey nails it. But the Apple product placement is too much. If they want this to be realistic, at least throw some other vendors in. Though I did see a union head throw what appeared to be a Blackberry against the wall in a hissy fit :D

Formul
Feb 5, 2013, 09:54 AM
Even though I love Apple there are just too many of their products in this show. It almost feels like an Apple ad :D and they don't even bother covering up the logos like in other shows. To be fair they are not shy about other product placement as well, the way underwood (avid gamer) reacts to PS Vita is just outright advertising :)

btw the show is just fantastic all the way to the last episode - releasing the whole season in one day is another great thing about it :D

iMikeT
Feb 5, 2013, 09:56 AM
Slow news day?

ConCat
Feb 5, 2013, 10:01 AM
Slow news day?

Slow comment day?

econgeek
Feb 5, 2013, 10:01 AM
This show was not a network show, so there was no network exec saying "you can't show any branded products unless we get cash for them!"

So, this is the first show in a long while that can just show their characters using technology without having to cover it up because the company didn't pay.

That's not product placement, it's the opposite. Product placement is when you pay for placement, which the networks want.

It's sad that this is what passes for "journalism" these days. Hyped up nonsense written by someone who knows nothing about technology or the industry (talking about engaget here.)

Builddesign
Feb 5, 2013, 10:02 AM
screen lock?

econgeek
Feb 5, 2013, 10:03 AM
It really is a great show. I'm on episode 6 already. Kevin Spacey nails it. But the Apple product placement is too much. If they want this to be realistic, at least throw some other vendors in. Though I did see a union head throw what appeared to be a Blackberry against the wall in a hissy fit :D

In many scenes, particularly later in the show, Spacey uses what looks like a blackberry (physical keyboard).

It's a different device for a reason that serves the plot elements of the show.

They don't need "Diversity" of placement ,tehy are being realistic.

Most people who have an iPhone use the iPhone all the time- so of course if the main character has an iPhone that's waht you'll see them using.

SPNarwhal
Feb 5, 2013, 10:37 AM
Slow comment day?

oh daaaang

sososowhat
Feb 5, 2013, 10:38 AM
Looks like my house.

GoCubsGo
Feb 5, 2013, 10:38 AM
Looks like the door hardware used is similar to the door hardware used in Apple stores. The 3-hinge design on large heavy doors. Neat.

CGagnon
Feb 5, 2013, 10:50 AM
This could have just as easily been my house. Between my gf and I we have (I don't care to get all the specs so I'll just put the year we got them as the most recent iteration).

15" MacBook Pro with Retina (2012)
15" MacBook Pro (2010)
15" MacBook Pro (2008)
13" MacBook Pro (2012)
13" MacBook Air (2012)
iPad
iPad Mini
iPhone 5
iPhone 4s
2 iPhone 4
iPod Touch (2012)
iPod Nano (2010)
Apple TV (3rd gen)

Ungibbed
Feb 5, 2013, 10:50 AM
Some sounds I've heard are from a BlackBerry. Just started watching the series last night. Time for ep 2.

FSMBP
Feb 5, 2013, 10:56 AM
You should look at Homeland & Microsoft product placement. All the computers have this generic branded "Windows" Logo on the back and Skype is used with its logo prominently in scenes.

johncrab
Feb 5, 2013, 11:10 AM
You might very well think that but I couldn't possibly comment.

peterh988
Feb 5, 2013, 11:17 AM
NCIS:LA (shown here in the UK on Sunday) must have had the most blatant product placements this week, the guy pulls out his tablet, flicks the kickstand open (just like on the ads) then pulls out his keyboard/cover thingy, snaps it onto tablet, (just like in the ads). All it needed was for him to say "Microsoft surface" in his next line to complete the advert.

There's a extraordinary amount of "uploading to my skydive" lines on that show, too.

notjustjay
Feb 5, 2013, 11:25 AM
Dear Apple: if you'd like to offer me some free stuff for Product Placement, I'd be happy to showcase a 27" inch iMac in my home office...

bbbelly
Feb 5, 2013, 11:37 AM
This could have just as easily been my house. Between my gf and I we have (I don't care to get all the specs so I'll just put the year we got them as the most recent iteration).

15" MacBook Pro with Retina (2012)
15" MacBook Pro (2010)
15" MacBook Pro (2008)
13" MacBook Pro (2012)
13" MacBook Air (2012)
iPad
iPad Mini
iPhone 5
iPhone 4s
2 iPhone 4
iPod Touch (2012)
iPod Nano (2010)
Apple TV (3rd gen)

what for?

CGagnon
Feb 5, 2013, 12:05 PM
what for?

I need a lot of devices because I am a developer in my spare time. As for all of the laptops, one is a work computer if that helps :o

winston1236
Feb 5, 2013, 12:26 PM
It's pretty common to find that many apple devices on a desk. Doesn't stick out as much as if it was all Samsung.
What?

larrylaffer
Feb 5, 2013, 12:41 PM
Even though I love Apple there are just too many of their products in this show. It almost feels like an Apple ad :D and they don't even bother covering up the logos like in other shows. To be fair they are not shy about other product placement as well, the way underwood (avid gamer) reacts to PS Vita is just outright advertising :)

btw the show is just fantastic all the way to the last episode - releasing the whole season in one day is another great thing about it :D

I just saw this episode and I started laughing at how ridiculously obvious it is. It cost $50m for Netflix to produce one season of this show, so I guess they have little choice.

ksgant
Feb 5, 2013, 12:59 PM
Actually, I think it's the opposite about the product placement on House of Cards. I was commenting to my wife that they're pretty democratic on the devices. Yes, you see Macs and iPhones, but also Blackberries and Dells and other devices that are non-Apple related.

Usually when a show like this hits on a network, they're locked in with one vendor and they're pretty prominently placed. This show, it's all over the place.

Have you people even seen this show? Or are you only focusing on when you see a Apple product? You know, when I was a kid and we went on long car trips, we would count the number of Volkswagon Beetles you'd see on the road. Soon, it seemed that's ALL you saw because you'd be looking for them. Is that the case here? I mean, one of the main characters doesn't even use a Mac to write on. She has an iPhone, yes, but then again, so do a ton of people.

This is a non-story.

ProVideo
Feb 5, 2013, 01:01 PM
This shouldn't be surprising considering David Fincher's involvement. He directed the 3G commercial (link) (http://www.youtube.com/watch?v=KiJhmdQKtbo). He directed Nine Inch Nails' "Only" video which was basically a MacBook Pro commercial (link) (http://www.youtube.com/watch?v=mDsqpeiTqg8). There was the Apple display being blown up in "Fight Club", which Apple approved. Even going back to 1990, Fincher had a Mac in "Cradle of Love" (link) (http://www.youtube.com/watch?v=24FT3u-lhg4). There are likely more examples of Apple products in his work from over the years that I'm missing.

He obviously has an affinity for Apple products. Aside from being a great director, this is one of the main reasons I hope he is able to direct the authorized Steve Jobs film.

iRCL
Feb 5, 2013, 01:05 PM
This could have just as easily been my house. Between my gf and I we have (I don't care to get all the specs so I'll just put the year we got them as the most recent iteration).

15" MacBook Pro with Retina (2012)
15" MacBook Pro (2010)
15" MacBook Pro (2008)
13" MacBook Pro (2012)
13" MacBook Air (2012)
iPad
iPad Mini
iPhone 5
iPhone 4s
2 iPhone 4
iPod Touch (2012)
iPod Nano (2010)
Apple TV (3rd gen)

Maybe next you can buy a wedding ring, may be more impressive

Steve J0bs
Feb 5, 2013, 01:14 PM
I could have sworn I witnessed Frank Underwood using a blackberry.

CGagnon
Feb 5, 2013, 01:21 PM
Maybe next you can buy a wedding ring, may be more impressive

That's next :p she wants to finish nursing school first

SdeCarolis
Feb 5, 2013, 01:40 PM
There are a lot of reports indicating that Samsung (and other manufacturers) have great market shares. However, wherever I go, all I see are iDevices...

applesith
Feb 5, 2013, 01:43 PM
What?

You are more likely to see someone have Apple brand devices across all their needs than Samsung or some other brand. I'm not saying many have that many devices on their desk, but they are gonna be Apple themed.

SockRolid
Feb 5, 2013, 01:45 PM
[...] Apple's products have long been featured in movies and television shows...

I just hope that Jeff Goldblum's "PowerBook XXXX" (it was a prototype with no number) is somewhere safe. You just never know when you'll need to fend off another space alien attack.

We must always be vigilant. Always ready. Watch the skies!

[...] House of Cards is the first program to be commissioned by the streaming movie and TV show service for exclusive broadcast on Netflix.

More proof that Netflix is trying to become HBO faster than HBO becomes Netflix.

mrsir2009
Feb 5, 2013, 01:58 PM
Slow comment day?

Every time :D

osofast240sx
Feb 5, 2013, 02:00 PM
The office uses almost all apple products

notjustjay
Feb 5, 2013, 02:28 PM
You are more likely to see someone have Apple brand devices across all their needs than Samsung or some other brand. I'm not saying many have that many devices on their desk, but they are gonna be Apple themed.

Well, also, since we're on an Apple site, it's probably safe to say we are owners and fans of Apple devices, so we're going to notice whenever other people use the same devices.

I'm sure there are Samsung device owners who go "Ooh, Samsung!" whenever they see those products on TV.

I drive a Subaru, and I notice every time another one drives by me on the road. Whereas if you don't drive a Subaru, you are probably far less likely than I to notice them, and probably more likely to notice whatever brand of car you drive.

melendezest
Feb 5, 2013, 02:46 PM
That's it. I'm not watching this show. It is totally unrealistic, because it shows people using iPads at work, and possibly for work. Since we all know that you need a "real" device to get some work done, the suspension of disbelief is lost for me. :rolleyes:

----------

This could have just as easily been my house. Between my gf and I we have (I don't care to get all the specs so I'll just put the year we got them as the most recent iteration).

15" MacBook Pro with Retina (2012)
15" MacBook Pro (2010)
15" MacBook Pro (2008)
13" MacBook Pro (2012)
13" MacBook Air (2012)
iPad
iPad Mini
iPhone 5
iPhone 4s
2 iPhone 4
iPod Touch (2012)
iPod Nano (2010)
Apple TV (3rd gen)

Yikes! I thought I was bad.:D

So, let me know when you're ready to sell some of that....;)

charlituna
Feb 5, 2013, 03:52 PM
Apple's products have long been featured in movies and television shows (http://www.macrumors.com/2011/02/22/apple-tops-2010-film-product-placement-awards/), despite Apple's claims that the company does not pay for such placements.

Few to no companies pay for placement outside of giving free product. Until recent years it was illegal for TV shows to receive money for placement. So companies would donate product to prop houses especially studio based ones and hope shows would use it. And if they saw a product being used they might call and offer more 'since you like our stuff' especially if it was the pilot and they could get a screener before full filming started.

----------

NCIS:LA (shown here in the UK on Sunday) must have had the most blatant product placements this week, the guy pulls out his tablet, flicks the kickstand open (just like on the ads) then pulls out his keyboard/cover thingy, snaps it onto tablet, (just like in the ads). All it needed was for him to say "Microsoft surface" in his next line to complete the advert.

There's a extraordinary amount of "uploading to my skydive" lines on that show, too.

Sherlock using a Surface in the bathroom. Says it all to me.

What's more fun is that for a long time it was considered a no go to show logos in movies and TV shows. Which is why you'd have faked UI, company stickers etc. there are some great examples of hiding the candy

My fav is still gossip girls

http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/misc/jpg/igossipgirl.jpg

jtp098
Feb 5, 2013, 04:05 PM
Maybe next you can buy a wedding ring, may be more impressive

Same thought I had... or learn to use ebay or even better donate half that stuff for a good cause....

peterh988
Feb 5, 2013, 05:12 PM
What's more fun is that for a long time it was considered a no go to show logos in movies and TV shows. Which is why you'd have faked UI, company stickers etc. there are some great examples of hiding the candy



What struck me about the NCIS thing that it wasn't acting with a 'thing' whilst talking to someone, the whole scene was about, and only about, opening the kickstand and clicking on the keyboard.

Over here in the UK, programmes have to display a letter 'P' in the credits to indicate some companies have paid to have their products featured. It used to be the case that (especially the BBC) would, as you say, carefully place all the items so labels could not be seen, I noticed this only at the weekend when a show from 1975 had every can in the shop rotated so the labels couldn't be read.

I think the most extreme example was the cartoon 'Top Cat" which was called 'Boss Cat' by the BBC, as top cat was a cat food brand. Pretty silly though, as the continuity announcer would say, "and now lets see what's happening with Boss Cat" to be immediately followed by the opening line of the theme tune "TOP CAT!......."

theluggage
Feb 5, 2013, 05:19 PM
btw the show is just fantastic all the way to the last episode - releasing the whole season in one day is another great thing about it :D

If you're in withdrawal, the BBC adapted the same book years ago.

Can't remember if there were any Macs in it.

You might think that you could download it from somewhere on the internet, but I couldn't possibly comment (or didn't that catchphrase make it into the US version?).

iGrip
Feb 5, 2013, 05:55 PM
It's pretty common to find that many apple devices on a desk.

Yeah. I thought that 3 iPhones per person was fairly normal too. I guess that we're not within the potential customer base for this particular campaign.

likeavaliant
Feb 5, 2013, 06:32 PM
It seems to me that being an independent show on Netflix without any commercials, that the product placement for multiple brands and products is probably paid for, thus it's quite heavy. Off the top of my head here are some examples:

+Obviously the Apple placement (iphones, ipads, macs)
+Sony Vita (quite an obvious placement, "OH is that a PSP Vita? I have one of these, it's great, etc.)
+Call of Duty (or whatever video game it is that he is playing on his nice, big flatscreen, which I didn't even think to look at who made it)
+Blackberry (As mentioned, I'm not that far into the show yet, or I just haven't noticed.)
+Enterprise (He rents a really slick looking car from Enterprise. Once again, it could have been obvious, but I'm not actually studying the show; it's just another placement I had noticed.)

Subliminal advertising is pretty strong in this show. And because it's an internet based show, it doesn't have to follow the same regulations as one on cable.

jason221
Feb 5, 2013, 07:52 PM
Product placement is necessary for a show being produced by Netflix. They just don't have the amount of money that big networks and cable channels have.

somethingelsefl
Feb 5, 2013, 09:49 PM
As much as I love 30 Rock, the show was very obviously product placed by Apple (it even says they receive products from Apple in the credits). At one point they all had iPhones and iMacs with a few people on iPads...it was crazy.

But don't mix my words...it didn't make that show any less awesome than it was...and it was AWESOME.

SurferPup
Feb 6, 2013, 12:54 AM
Between my partner and I that is typical of what our house looks like and when other Apple lovers come over even more so. Not only do they have a purpose but Apple products are visually appealing - thanks Jony Ive.

ksgant
Feb 6, 2013, 01:40 AM
Have you guys ever thought that there's really no product placement at all? That they're just using devices and services in the show like normal people would?

Wouldn't it be easier to just use a computer or phone that a lot of people are using? Or just using a normal rent-a-car company instead of having to make a new fake one and mock-up the graphics for it etc etc.

You guys are reading wayyyyy too much into this. It's almost like someone walks down Times Square in NY and they see a sign for Coke in the background and then yell "PRODUCT PLACEMENT, OMFG!!!!"

People in the show using different devices from different manufacturers. Not EVERYONE uses an Apple product. Lighten up.

tann
Feb 6, 2013, 04:20 AM
The funniest was when Kevin Spacey goes "Is that a PSVita?" ... "I oughta get one of these for the car"

Laughed so hard.

peterh988
Feb 6, 2013, 06:36 AM
NCIS:LA (shown here in the UK on Sunday) must have had the most blatant product placements this week,


This is the blatant surface advert I was talking about.

http://www.youtube.com/watch?v=MFypTNsyEHY

ksgant
Feb 6, 2013, 08:22 AM
Interesting that the last product shown in the entire first season was a Blackberry.

OMG!!!!! Product placements!!!

But seriously, what do you all want? Want just generic phones with made up interfaces that just show texts? People in the real world use texting. They use iPhones and Macs and Dells and Blackberries. Why do you all assume because you saw them in this series that they were all placed there?

How much time and effort would it have taken to make made-up phones with made-up interfaces to show the content of texts when it was so much easier to just show the actual phone and what it says. Are you all that distracted that you can't concentrate on the story and what was ON the phones instead of thinking "OMG, Product placement!!!"

costabunny
Feb 6, 2013, 08:26 AM
I personally have no issue with product placement as long as its shown in natural use. I get annoyed when you see a product being 'demoed' rather than used (like the NCIS:LA bit) - otherwise its fine.

real people using real stuff is good for authenticity.

applesith
Feb 6, 2013, 02:28 PM
Yeah. I thought that 3 iPhones per person was fairly normal too. I guess that we're not within the potential customer base for this particular campaign.

yeah

You are more likely to see someone have Apple brand devices across all their needs than Samsung or some other brand. I'm not saying many have that many devices on their desk, but they are gonna be Apple themed.

charlituna
Feb 6, 2013, 10:58 PM
Try again, it is the second. You really need to learn to check facts.

Edit: I see JGIGS also noted the error in the "reporting."

No the article is correct. It says House of Cards is the first show to be shown exclusively on Netflix.

Lillehammer aired on Norweign broadcast TV before it was on Netflix.

----------

all the items so labels could not be seen, I noticed this only at the weekend when a show from 1975 had every can in the shop rotated so the labels couldn't be read.


There used to be a market here for fake brands that were used just for props. Like that bit in Lost where all the supplies were 'dharma brand'. Funny thing is that Oceanic Air supposedly started as a commonly used fake airline since they couldn't mention the real ones, particularly for international flights

----------

Have you guys ever thought that there's really no product placement at all? That they're just using devices and services in the show like normal people would?


Nope, it's product placement. Particularly when you can clearly see logos etc.

But that's not the evil. The evil is when they call out the product. That's what is annoying to most folks. Because it is almost always a jarring thing. Calling out a game title when it's two game freaks not so much but dropping the name otherwise typically feels planted.

----------

This is the blatant surface advert I was talking about.

http://www.youtube.com/watch?v=MFypTNsyEHY

That's pretty obvious. Only thing they needed was for him to say 'let me show you on my Microsoft Surface' to really cap it.

It would be like if a show made a point of saying iPhone rather than cell phone or just phone. Annoying.

But in a scene that was say a police officer asking a mugging victim what she lost saying 'my iPhone' isn't so weird.

lildimsum7
Feb 7, 2013, 12:26 AM
Have you guys ever thought that there's really no product placement at all? That they're just using devices and services in the show like normal people would?

Wouldn't it be easier to just use a computer or phone that a lot of people are using? Or just using a normal rent-a-car company instead of having to make a new fake one and mock-up the graphics for it etc etc.

You guys are reading wayyyyy too much into this. It's almost like someone walks down Times Square in NY and they see a sign for Coke in the background and then yell "PRODUCT PLACEMENT, OMFG!!!!"

People in the show using different devices from different manufacturers. Not EVERYONE uses an Apple product. Lighten up.

nope, no one is reading "too much" because it's a FACT that it's product placement. marketing 101

GenesisST
Feb 7, 2013, 06:14 AM
Well, also, since we're on an Apple site, it's probably safe to say we are owners and fans of Apple devices, so we're going to notice whenever other people use the same devices.

I'm sure there are Samsung device owners who go "Ooh, Samsung!" whenever they see those products on TV.

I drive a Subaru, and I notice every time another one drives by me on the road. Whereas if you don't drive a Subaru, you are probably far less likely than I to notice them, and probably more likely to notice whatever brand of car you drive.

Stop it with your objectivity! ;-)

GoCubsGo
Feb 7, 2013, 06:50 AM
No the article is correct. It says House of Cards is the first show to be shown exclusively on Netflix.

Lillehammer aired on Norweign broadcast TV before it was on Netflix.

----------



There used to be a market here for fake brands that were used just for props. Like that bit in Lost where all the supplies were 'dharma brand'. Funny thing is that Oceanic Air supposedly started as a commonly used fake airline since they couldn't mention the real ones, particularly for international flights

----------



Nope, it's product placement. Particularly when you can clearly see logos etc.

But that's not the evil. The evil is when they call out the product. That's what is annoying to most folks. Because it is almost always a jarring thing. Calling out a game title when it's two game freaks not so much but dropping the name otherwise typically feels planted.

----------



That's pretty obvious. Only thing they needed was for him to say 'let me show you on my Microsoft Surface' to really cap it.

It would be like if a show made a point of saying iPhone rather than cell phone or just phone. Annoying.

But in a scene that was say a police officer asking a mugging victim what she lost saying 'my iPhone' isn't so weird.

It was piss poor marketing by Netflix then when they advertised it as their original series.

Ugg
Feb 7, 2013, 11:59 AM
And the iPhone in the glass of water. Don't forget that placement.

I kept thinking that it must have been a fake one. What a waste!

It seems to me that being an independent show on Netflix without any commercials, that the product placement for multiple brands and products is probably paid for, thus it's quite heavy. Off the top of my head here are some examples:

+Obviously the Apple placement (iphones, ipads, macs)
+Sony Vita (quite an obvious placement, "OH is that a PSP Vita? I have one of these, it's great, etc.)
+Call of Duty (or whatever video game it is that he is playing on his nice, big flatscreen, which I didn't even think to look at who made it)
+Blackberry (As mentioned, I'm not that far into the show yet, or I just haven't noticed.)
+Enterprise (He rents a really slick looking car from Enterprise. Once again, it could have been obvious, but I'm not actually studying the show; it's just another placement I had noticed.)

Subliminal advertising is pretty strong in this show. And because it's an internet based show, it doesn't have to follow the same regulations as one on cable.

You didn't read? Apple doesn't pay for placement, but then, they don't really need to. Their asthetic alone is enough to want directors to put Apple products in their shows.


The show is brilliant. Lillyhammer was somewhat of a disappointment so it's great to see that Netflix backed a winner this time.

somethingelsefl
Feb 7, 2013, 01:35 PM
Have you guys ever thought that there's really no product placement at all? That they're just using devices and services in the show like normal people would?

Oh, how naive you are. Just check the end of the credits of any movie or TV show if it says "Promotional material provided by..." then it's not just a coincidence. It's literally called product placement. 30 Rock's producers (and many NBC , CBS, FOX, and ABC affiliates) are very candid about how Apple picks and chooses what shows to display its Apple logo and what shows to place a piece of tape over it or conceal it.

It's all in the fine print.

irnchriz
Feb 11, 2013, 03:05 AM
I love Elementary, during the series they use iMacs etc and you can clearly see the Apple logos except for the episodes when they are using Surface RT. they also draw attention to its use and it is incredibly cheesy. Next episode back to everyone using iPhones and macs but without pointing out their usage as it were. Not sure if Apple pays for this or just specifies that the products be seen and used but discreetly.

They also seem to use generic phone sounds in post production instead of the actual device sounds.

ksgant
Feb 19, 2013, 10:10 AM
Oh, how naive you are. Just check the end of the credits of any movie or TV show if it says "Promotional material provided by..." then it's not just a coincidence. It's literally called product placement. 30 Rock's producers (and many NBC , CBS, FOX, and ABC affiliates) are very candid about how Apple picks and chooses what shows to display its Apple logo and what shows to place a piece of tape over it or conceal it.

It's all in the fine print.

Yes, I know, and no, not being naive here. I'm referring to THIS particular show, House of Cards on Netflix. Since this is what the entire thread is about, I assumed people knew what I was referring to, but obviously not.

Look at the end of the show credits and there are no "Promotional material provided by" things at the end. There's a few "Special Thanks" I saw for Sony for using the Playstation logo, but that's it. Also, considering they use Apple, Dell, HP, Sony and Blackberry devices all through the show, they're pretty equal in what they use.

But hey, only focus on the things you want...