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MacRumors
Feb 14, 2013, 08:59 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/02/14/former-apple-retail-vp-john-browett-takes-executive-job-at-uk-fashion-retailer/)


http://images.macrumors.com/article-new/2013/02/john-browett1.jpgRetailWeek is reporting (http://www.retail-week.com/people/john-browett-makes-uk-retail-comeback-at-monsoon-accessorize/5046149.article) that former Apple Senior Vice President of Retail John Browett has taken a job as the chief executive of United Kingdom fashion and accessories retailer Monsoon Accessorize (http://us.monsoon.co.uk). Browett will start on March 4, almost 5 months after leaving (http://www.macrumors.com/2012/10/29/management-restructuring-at-apple-forstall-and-browett-out-ive-and-others-add-responsibilities/) his position at Apple.

Browett had been with Apple for about seven months and was hired after Apple had conducted a 7 month search for the replacement (http://www.macrumors.com/2012/01/31/apple-announces-john-browett-as-senior-vice-president-of-retail/) of Ron Johnson, another former retail head. Although Cook had high praise (http://www.macrumors.com/2012/02/01/tim-cook-on-new-retail-chief-john-browett-the-best-by-far/) for Browett after he was hired, there were some issues that Apple had with his management decisions (http://www.macrumors.com/2012/08/16/apple-messed-up-with-retail-store-cutbacks-denies-mass-layoffs/). Before arriving at Apple, Browett was praised for turning around electronics retailer Dixons.

Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim.*At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company" (http://www.macrumors.com/2013/02/12/apple-retail-is-the-face-of-the-company-though-lacking-a-leader/).

Article Link: Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer (http://www.macrumors.com/2013/02/14/former-apple-retail-vp-john-browett-takes-executive-job-at-uk-fashion-retailer/)



ThunderSkunk
Feb 14, 2013, 09:02 PM
Well he certainly looks pleased with himself there, so, congratulations, I guess.

bommai
Feb 14, 2013, 09:03 PM
Don Johnson! It is Ron. Yikes.

parish
Feb 14, 2013, 09:17 PM
Don Johnson! It is Ron. Yikes.

Yeah, I thought that sounded wrong :rolleyes:

Koodauw
Feb 14, 2013, 09:28 PM
Don Johnson! It is Ron. Yikes.

That was good for some LULZ. Details... just not that important these days.

dazed
Feb 14, 2013, 09:39 PM
It's amazing how clowns like this find jobs.

charlituna
Feb 14, 2013, 09:50 PM
I know that blogs love to get hits by name dropping Apple and scant connections to Apple, but really. Do we now have to put up with play by play articles on everything that happens in the FORMER SVP's life and career. Aren't there some standards.

Robert.Walter
Feb 14, 2013, 09:50 PM
Who cares? Why waste time discussing the trash after its already been carted off to the kerb?

Mackan
Feb 14, 2013, 09:52 PM
It's amazing how clowns like this find jobs.

Same can be said about Apple. Tim's comment about hiring him, and then they also manage to give him some stocks before they fired him. Well executed, indeed.

Squilly
Feb 14, 2013, 09:56 PM
Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim.*At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".

Can someone say ironic?

Jayse
Feb 14, 2013, 10:38 PM
Good riddance!

SilentLoner
Feb 14, 2013, 10:38 PM
Watch monsoon and accessorize go into administration.... you heard it here first.

buysp
Feb 14, 2013, 10:47 PM
I feel sorry for Monsoon Accessorize employees!
Hiring Browett was one of Timmys big mistakes!

Technarchy
Feb 14, 2013, 11:08 PM
John Browett gets hired, expect to get fired.

That's the extent of his creativity.

thedeejay
Feb 14, 2013, 11:38 PM
He should work at my local gym. It's gone to **** anyways. At least he can't **** that up..

markie
Feb 15, 2013, 12:46 AM
The guy isn't trash, he clearly knows what he's doing money-wise. The problem is that cost cutting isn't Apple's style. I think he'll fit it well at Accessorize. Which, BTW, I don't like. Claire's is about a million times better :D

MacFan23
Feb 15, 2013, 01:25 AM
It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".

Ironduke
Feb 15, 2013, 02:56 AM
you the man JB

you the man

rmwebs
Feb 15, 2013, 03:05 AM
Quite telling when no tech-based company wants him so he has to go to a teenage girls fashion shop. :rolleyes:

Astroexe
Feb 15, 2013, 03:27 AM
Wow, Monsoon, really? That's certainly *is* a long fall.

FirePhantom
Feb 15, 2013, 03:41 AM
It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
His main business philosophy is cutting spending by cutting hard-working, loyal employees. All he clearly cares about is his own career, his own stock options, and his own bonuses — which he gets at the expense of hundreds if not thousands of others.

From a working-class person's perspective, he is the epitome of trash.

Furthermore, he doesn't care about customers or the customer's experience.

So from an Apple fan and Apple Store shopper's perspective, he is a clown.

crossifixio
Feb 15, 2013, 04:12 AM
Who cares? Why waste time discussing the trash after its already been carted off to the kerb?

Thank you exactly what I was thinking!

Going Digital
Feb 15, 2013, 04:14 AM
With all the retailers that have been closing in the UK recently and his track record it looks like monsoon will be on the casualty list soon.

moose.boy
Feb 15, 2013, 04:15 AM
I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

It was and still is a horrible, frustrating, over priced experience.

I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.

Mike MA
Feb 15, 2013, 04:50 AM
Did the guys at Monsoon Accessorize read the news actually?

4D4M
Feb 15, 2013, 05:00 AM
It's crazy how disrespectful some people on this forum are! The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".

I agree. He took on Dixons Group when it was at a low point, and if anything it improved during his brief 3 year period there. Before that he was head of the online branch of Tesco, one of the UK's most successful retailers. Hardly clown territory.

----------

I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

It was and still is a horrible, frustrating, over priced experience.

I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.

My shopping experiences there in recent years have been thoroughly pleasant. I wasn't buying exciting stuff (vacuum cleaner, dishwasher etc) but the staff seemed friendly and knowledgeable, and prices were roughly in line with elsewhere (or I wouldn't have gone there).

But yeah, his experience wasn't a fit for Apple.

Brian Y
Feb 15, 2013, 05:17 AM
2 words: Goodbye Monsoon.

He worked at PC World because his management style suits pushing extended warranties, etc. You can't do that at a clothes retailer.

In 6 months time, you'll buy a blouse in monsoon and you'll have to remove your blouse's warranty, anti-stain protection and backup blouse plan when you get to the till.

theipodgod16
Feb 15, 2013, 05:55 AM
Seems about right.

everything-i
Feb 15, 2013, 06:09 AM
Can't believe this guy keeps getting given executive positions, he must be an expert in BS at interviews.;)

charlieegan3
Feb 15, 2013, 06:14 AM
It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".

Yeah the excess negativity surprised me too.

Reason077
Feb 15, 2013, 06:17 AM
I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

It was and still is a horrible, frustrating, over priced experience.


That said, the Dixons group is today pretty much the only traditional UK technology retail chain left standing. Their competition (Best Buy, Comet, etc) have all collapsed and shut down at this point. Dixons, however, is not only still in business but is quite profitable.

So they must have been doing something right?

rmwebs
Feb 15, 2013, 06:56 AM
It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".

Might want to look up his working history before making such a statement. He's a typical manager, who only cares about making sure the graph shows profits up and expenses down - anything else doesn't matter to him.

bossxii
Feb 15, 2013, 07:48 AM
It's amazing how clowns like this find jobs.

Seriously. I guess once you convince a company like Apple to hire you, even failing at the job anyone will take you and offer you a VP position.

rmwebs
Feb 15, 2013, 07:48 AM
That said, the Dixons group is today pretty much the only traditional UK technology retail chain left standing. Their competition (Best Buy, Comet, etc) have all collapsed and shut down at this point. Dixons, however, is not only still in business but is quite profitable.

So they must have been doing something right?

A lot of it seems to have been down to luck. Several times they have come close to bankruptcy, but every time it happens, one of their competitors has folded. Its not even something new. I remember when they nearly went bust back in the 90s and were only saved by the fact that 'Tempo' went bust, as did Tandy, Tiny.

Even the music chains such as Our Price, Virgin, Zavvi, Woolworths and HMV benefitted them.

Then there's the more recent casualties

- Comet
- Best Buy
- Game

They are in a strong position now as the only high street electrics retailer, granted most of their stuff is overpriced and basically old crap, but 'dumb' customers still buy it.

They are far from safe though. In 2008, 2009 and 2011 they had losses.

unlinked
Feb 15, 2013, 08:40 AM
Yeah the excess negativity surprised me too.

Really? You can argue whether it is justified or not but every MacRumours story with him mentioned has had comments dripping in negativity.

haydn!
Feb 15, 2013, 11:28 AM
The UK high street is already screwed, so there's little damage he can do here!

All Taken
Feb 15, 2013, 12:20 PM
The guy could be making a smart move here. Reason being is with 'Republic' (UK fashion retailer) going into administration and likely restructuring going forward leaves 'Monsoon' in a fantastic position growth wise. All the man has to do is figure out a fast and effective push with new stores and the business presence alone will take that extra market share that 'Republic' will leave....

He seems to stay afloat - kinda feel sorry for the Monsoon employees having to deal with crap like 'fives' (See PC World staff training).

The negativity toward this guy is well entrenched because he never really stopped being a Store Manager (Budget vs Labour) and never filled his Executive shoes (Growth vs Profits). Armed with the mentality of a Manager on a store front he is accustomed to cutting labour where possible, this is why he is despised, read back about 8 months ago and you'll see Apple had a string of let-go part time staff. As an executive he should have thought bigger than a Manager and appreciated that his predecessors had succeeded in massive retail growth along side large profits without the need for reversing labour costs.

In layman's terms the guy isn't an executive and Tim Cook likely realised this a few months in to John's time with the company.

HarryKeogh
Feb 15, 2013, 01:23 PM
I'm surprised JC Penney didn't snatch him up.

trunten
Feb 15, 2013, 01:52 PM
Good. I hate monsoon. Can't wait till it closes. ;)

cjmillsnun
Feb 15, 2013, 02:03 PM
It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".

I take it you've never ever been to PC World, Currys or Dixons in the UK then. :rolleyes:

charlituna
Feb 15, 2013, 02:27 PM
I feel sorry for Monsoon Accessorize employees!
Hiring Browett was one of Timmys big mistakes!

You assume they weren't already treated like ****. Most retail employees are.

NutsNGum
Feb 15, 2013, 02:59 PM
You assume they weren't already treated like ****. Most retail employees are.

Monsoon and Accessorize are a hotbed of passive-aggresivism.

It's fairly obvious any time you're in either of those places that the staff pretty much all hate each other. To be honest, Browett might end up being a blessing in disguise by sacking everyone that works there.

iMikeT
Feb 15, 2013, 03:52 PM
Browett's moving around reminds me of the Catholic church shuffling around priests who did only more damage where ever they went to next.

RolyPolyBird
Feb 15, 2013, 03:58 PM
Yeah the excess negativity surprised me too.

I would imagine most of the people being negative are Brits who are fed up with being ripped off and served poorly by the British retail industry. He is one of the prominent faces of that.

----------

Monsoon and Accessorize are a hotbed of passive-aggresivism.

It's fairly obvious any time you're in either of those places that the staff pretty much all hate each other. To be honest, Browett might end up being a blessing in disguise by sacking everyone that works there.

hahaha its not often I am in a place like that but any shop where the market is teenage girls and young women always seems to have that sort of horrible vibe.

iMikeT
Feb 15, 2013, 04:00 PM
I would imagine most of the people being negative are Brits who are fed up with being ripped off and served poorly by the British retail industry. He is one of the prominent faces of that.



Do keep in mind that Browett did try to implement changes at Apple retail stores here in the USA, it was not popular among the employees and customers who were aware of the changes.

Eriden
Feb 15, 2013, 09:06 PM
The man is a cost-cutter, and will undoubtedly help the bottom line at whichever company employs him. The problem is that Apple customers demand better customer service, and have gotten used to a more generous return and repair policy over the last decade.

When Browett came in, the employees didn't like it because his mindset was "fewer employees, fewer hours." The return and repair policy also changed sharply, and you could tell that the geniuses were being told to find any reason they could to reject a return or repair.

Apple got a vocal outcry from employees and customers. Apple valued its brand image more than the small boost to the bottom line that Browett brought, so he was sacked.

Macist
Feb 16, 2013, 07:46 AM
I have a friend who was a fairly big-shot regional manager for a major international brand. After being made redundant when that company got into trouble she could barely get a job pushing paperclips around a desk, her experience managing a huge team and budget seemingly worth nothing.

So how can the guys at what you might call the next tier up in the food chain - the major head office execs - hop from one top job to the next regardless of track record? Is it some sort of special mason-like club?

charlieegan3
Feb 16, 2013, 01:26 PM
I would imagine most of the people being negative are Brits who are fed up with being ripped off and served poorly by the British retail industry. He is one of the prominent faces of that.

I would count myself a brit and I think if you're daft enough to shop in dixons then that's your fault, not this guys...

----------

Really? You can argue whether it is justified or not but every MacRumours story with him mentioned has had comments dripping in negativity.

I guess it's rarely this focussed on a single individual, or with so little grounding.

alexgowers
Feb 17, 2013, 04:52 AM
These guys high in upper worlds of companies are creeps and snake oil salesmen. They serve no purpose other than to make your company more profitable but definatley worse in some way. There is a reason companies are the way they are before these guys arrive.

Monsoon and Accessorize aren't known for good service or a pleasant customer experience either so he will probably be a good fit.

Apple knows how it should run and doesn't need a middle man, if Tim Cook can do this guys role on the side then you really don't need anyone, even part time to be in this kind of role!

These middle men are like politicians that promise things, deliver on maybe one thing and ignore the rest claiming it's out of their control, get fired for someone else promising it all and take that hollow success to another company as proof they can offer more.

These guys are the scum bag leeches that can ruin an entire company with their actions yet are never held to account.

atrevers
Feb 17, 2013, 04:26 PM
I would count myself a brit and I think if you're daft enough to shop in dixons then that's your fault, not this guys...

Brit, me too. Daft, not me - although I do shop in Dixons owned outlets, most notable recent purchase being a 2011 Mac Mini 5,1 for 305 a few weeks ago. Granted, it's the old model and has flaws (no USB3), but it was in a sealed box (not ex display or pre owned) and I can live with its flaws at that price. My point is, as an informed shopper you buy where you can get the best deal.

Browett comes from a background where cutting costs leads to higher margins / reduced overheads at point of sale, which can then lead to the ability to market attractive deals. It worked and still works for Dixons as they've weathered the storm to the point where they and John Lewis are 'last men standing' as high street electrical retailers. That wasn't the greatest fit for Apple - their 'retail' arm is more about creating an environment where their products are portrayed as being reassuringly expensive, with value added services such as the Genius Bar serving to reinforce the idea that you're getting what you pay for. John Browett didn't fit into that - doesn't make him bad at what he does, it's just that what he does isn't what Apple needed.

Phew.

vartanarsen
Feb 17, 2013, 04:56 PM
Can't believe this guy keeps getting given executive positions, he must be an expert in BS at interviews.;)

I don't think people actually go to interviews for exec positions...I think they are chosen by the management team and head hunters and they actually go to the person of interest to draw them in, much the same way Jobs approached and courted Sculley.

On a different note, have ou guys been to a JCPenny lately? They have free wifi and the cashiers are using iPod Touches a la Apple Store style:))))). Clearly Johnson at work!!!!!

buysp
Feb 17, 2013, 10:52 PM
John (Browett) says to Timmy "up yours":p

Skika
Feb 18, 2013, 11:40 AM
Quite telling when no tech-based company wants him so he has to go to a teenage girls fashion shop. :rolleyes:

You have no insight on what his offers were.

Ron Johnson now works for a non tech company, guess that is "quite telling" as well?