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MacRumors
Feb 19, 2013, 11:19 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/02/20/jony-ive-on-how-product-naming-influences-design-philosophy/)


http://images.macrumors.com/article-new/2011/10/jonathan_ive-150x171.jpgJust a couple days after a clip of Jony Ive's appearance (http://www.macrumors.com/2013/02/15/jonathan-ive-inspires-child-designers-receives-bbcs-gold-blue-peter-badge/) on BBC's Blue Peter (http://www.bbc.co.uk/cbbc/shows/blue-peter) was revealed, journalist Tom Davenport (via CNET (http://news.cnet.com/8301-17852_3-57570189-71/apples-ive-on-how-cupertino-looks-at-product-names/?part=rss&tag=feed&subj=News-Apple)) says he's found (http://tomdavenport.co.uk/post/43400664026/jonathan-ive-on-on-how-apple-names-its-products) an insightful portion of the clip that was cut out. In the new segment, Ive talks about how product naming philosophy can affect the design process.If we're thinking of lunchbox, we'd be really careful about not having the word 'box' already give you *bunch of ideas that could be quite narrow. You think of a box being a square, and like a cube. And so we're quite careful with the words we use, because those can determine the path that you go down.As mentioned previously (http://www.macrumors.com/2013/02/15/jonathan-ive-inspires-child-designers-receives-bbcs-gold-blue-peter-badge/), Ive was a fan of Blue Peter while he was growing up and talks about a design he saw on the show that's stuck with him over the years. This is just another look at Ive's design process, which he's started talking about more (http://www.macrumors.com/2012/07/30/jonathan-ive-on-design-and-apples-focus-on-great-products-instead-of-profits/) and more (http://www.macrumors.com/2012/03/12/jony-ive-discusses-apples-creative-design-processes/) over the years as Apple's profile has risen and as Ive and his team have received more accolades, which includes his knighting (http://www.macrumors.com/2012/05/23/apple-design-chief-jonathan-ive-knighted-in-buckingham-palace/) last May.

BDovrpaocH8
Last October, Ive was promoted (http://www.macrumors.com/2012/10/29/management-restructuring-at-apple-forstall-and-browett-out-ive-and-others-add-responsibilities/) to head of the Human Interface team and is playing the Steve Jobs role (http://www.macrumors.com/2012/11/05/jony-ive-is-now-playing-the-steve-jobs-role/) at the company. Former Apple employee Loren Brichter, who went on to create iOS game Letterpress (https://itunes.apple.com/us/app/letterpress-word-game/id526619424?mt=8), had said he was excited (http://www.macrumors.com/2012/12/04/former-apple-employee-loren-brichter-is-excited-about-jony-ives-promotion/) about Ive's new role because of how he could possibly apply his design philosophy to iOS.

Article Link: Jony Ive on How Product Naming Influences Design Philosophy (http://www.macrumors.com/2013/02/20/jony-ive-on-how-product-naming-influences-design-philosophy/)



sshhoott
Feb 19, 2013, 11:26 PM
Just this video shows how much thought Jony puts into design. Critics can say that Apple is loosing its ground in OS X or iOS is becoming dated. But design is the only thing about Apple that has never been criticized. That's how good it is. Jony is Apple's greatest remaining soul.

komodrone
Feb 19, 2013, 11:27 PM
when I think of iPads, I think of futuristic female toiletries

Sneakz
Feb 19, 2013, 11:27 PM
That's something I never would've thought about.

BlazednSleepy
Feb 19, 2013, 11:36 PM
I never realized how down to earth and sweet this guy is. I figured that being apart of on the biggest corporations in world would mess with his ego. Good for him. Can't wait to see his take on software design.

TMar
Feb 19, 2013, 11:51 PM
OMG Apple is going to make a lunchbox... The iBox! Front page tomorrow.

notjustjay
Feb 19, 2013, 11:53 PM
"iTunes"

Your app for managing and backing up your smartphone contacts and apps, sync all your photos, and download e-books.

"iPhone"

The device you use to browse the web, access social networks, send text messages to your friends, check the weather, play games, tether your computer...

maxosx
Feb 19, 2013, 11:54 PM
He's smart, experienced, and very well paid. He should be creative, it's his job. It's time for a fresh new "look" we'll see what he does.

buysp
Feb 19, 2013, 11:58 PM
To use an American term. Jonny "it's time to step up to the plate" son! in relation to iOS 7

sitsonthefence
Feb 20, 2013, 12:00 AM
OMG Apple is going to make a lunchbox... The iBox! Front page tomorrow.

I'd buy one of those. And a mini version.

notjustjay
Feb 20, 2013, 12:02 AM
I'd buy one of those. And a mini version.

http://www.blogcdn.com/www.tuaw.com/media/2007/08/lunchbox01aappst33.jpg

iMikeT
Feb 20, 2013, 12:28 AM
That's Sir Jony Ive to you!

slicecom
Feb 20, 2013, 12:55 AM
I'd buy one of those. And a mini version.

You're stupid if you buy 1st gen. Wait for the retina iBox.

Pakaku
Feb 20, 2013, 01:13 AM
when I think of iPads, I think of futuristic female toiletries

Case in point.

lolkthxbai
Feb 20, 2013, 01:37 AM
OMG Apple is going to make a lunchbox... The iBox! Front page tomorrow.

Weren't you watching and listening? He wouldn't use the word "box" in the name :cool::apple:

Northgrove
Feb 20, 2013, 02:03 AM
Today I learned why Apple wouldn't release an iBox even if they planned to release an iOS-powered lunch box. Seriously though, interesting interview. :)

----------

Image (http://www.blogcdn.com/www.tuaw.com/media/2007/08/lunchbox01aappst33.jpg)
This changes everything.

Weerez935
Feb 20, 2013, 02:10 AM
Weren't you watching and listening? He wouldn't use the word "box" in the name :cool::apple:

"iLunch"
The worlds most advanced lunch pail.
Integrated calorie counter and fitness planner.
Messages and Twitter integration: connects to other iLunch devices and shares what they are eating, " Sally we know you had a third snack pack".
Gatekeeper- will not allow anything over 450 calories into the iLunch device.
And finally lunch automation: it mixes your mio flavor drink for you.

And it's only 400$.

tkermit
Feb 20, 2013, 02:44 AM
"iTunes"

Your app for managing and backing up your smartphone contacts and apps, sync all your photos, and download e-books.

"iPhone"

The device you use to browse the web, access social networks, send text messages to your friends, check the weather, play games, tether your computer...

I think his point is rather more subtle than how you should name your products. As I understood him, he suggests being careful what words you use in the design process so as to not get caught up in predefined notions of what certain words represent. You still might end up calling your end product the "magical lunch box" even if it looks like no lunch box you've ever seen, just as you might end up calling your hand held touchscreen computer a "phone".

Don't know if it's the best example in this context, but I'm kind of reminded of some of the early hard-drive based MP3 players right around the time the first iPod was released, that looked like portable CD players for some reason:
http://f.cl.ly/items/1n1C0H1Z0z2T0c303o2A/mp3.png

davidjearly
Feb 20, 2013, 03:10 AM
I think his point is rather more subtle than how you should name your products. As I understood him, he suggests being careful what words you use in the design process so as to not get caught up in predefined notions of what certain words represent. You still might end up calling your end product the "magical lunch box" even if it looks like no lunch box you've ever seen, just as you might end up calling your hand held touchscreen computer a "phone".

Don't know if it's the best example in this context, but I'm kind of reminded of some of the early hard-drive based MP3 players right around the time the first iPod was released, that looked like portable CD players for some reason:
Image (http://f.cl.ly/items/1n1C0H1Z0z2T0c303o2A/mp3.png)

This is exactly the point Ive was making.

He didn't say that he would avoid naming a finished product around it's styling and or functions.

numlock
Feb 20, 2013, 03:51 AM
Just this video shows how much thought Jony puts into design. Critics can say that Apple is loosing its ground in OS X or iOS is becoming dated. But design is the only thing about Apple that has never been criticized. That's how good it is. Jony is Apple's greatest remaining soul.

havent there been plenty of critics of the similar design of the last few iphones and the new imac?

and i have no who controls that but whats with the everchanging nano?

designgeek
Feb 20, 2013, 03:52 AM
This man is a genius. What I wouldn't give to have a one hour conversation with him.

sshhoott
Feb 20, 2013, 03:52 AM
Here is the full version of this episode with Jony Ive:

https://www.youtube.com/watch?feature=player_detailpage&v=S6MKx2u-tFU

macs4nw
Feb 20, 2013, 03:59 AM
"iLunch"
The worlds most advanced lunch pail.
Integrated calorie counter and fitness planner.
Messages and Twitter integration: connects to other iLunch devices and shares what they are eating, " Sally we know you had a third snack pack".
Gatekeeper- will not allow anything over 450 calories into the iLunch device.
And finally lunch automation: it mixes your mio flavor drink for you.

And it's only 400$.

Available in black/slate or white, and in 32 or 64 bite versions.
A rumored 'Mini bite' version will be offered for Lent, and discontinued after Easter. :D

sshhoott
Feb 20, 2013, 04:07 AM
havent there been plenty of critics of the similar design of the last few iphones and the new imac?

and i have no who controls that but whats with the everchanging nano?

You're kind of right. For the iphone, Apple may have something new and refreshing coming up for the iPhone. But the main criticism for iPhone 5 is not the actual aesthetics and functionality of design, its the dated iOS and lack of a big screen with a proper aspect ratio (instead of just tall). Also, I believe, the new iMac is criticized mainly for the performance hit (5400RPM HDD) it took from the thin design and the resulting inaccessibility, not the actual design itself. So these issues are indirectly related to design but mainly have to do with hardware engineering, but damn they still look so good.

everything-i
Feb 20, 2013, 04:48 AM
To use an American term. Jonny "it's time to step up to the plate" son! in relation to iOS 7

Unfortunately by the time he took over UI design iOS7 would have been pretty far along so I suspect there will not be much of Ive in it. iOS8 is going to be the one greatly influenced by him so it will be interesting to see the direction this goes over the next couple of years after he has had time to build a UI team aligned with his design ethos.

artistry
Feb 20, 2013, 05:06 AM
He's repeating what we teach on design courses, but also to design teachers: don't be too specific in a brief. Never say 'design me a kettle', but 'design a way of boiling water'.
It's like 'don't think of an elephant'. If your brief specifies what you want rather an what you need, it's a bad brief.
It's good Apple still practices that lesson.

NightFox
Feb 20, 2013, 05:32 AM
Just a couple days after a clip of Jony Ive's appearance on BBC's Blue Peter was revealed, journalist Tom Davenport (via CNET) says he's found an insightful portion of the clip that was cut out. In the new segment, Ive talks about how product naming philosophy can affect the design process.

I'm confused - I saw the feature on Blue Peter and clearly remember this bit, why is this article saying it was cut out? :confused:

Mr.damien
Feb 20, 2013, 05:41 AM
No more design skills at Apple ... :rolleyes:

Arran
Feb 20, 2013, 06:08 AM
I think his point is rather more subtle than how you should name your products. As I understood him, he suggests being careful what words you use in the design process so as to not get caught up in predefined notions of what certain words represent.

Yes, I think that's it. I remember a large tech manufacturer that always gave unannounced products internal code-names completely unrelated to the products purpose (e.g., "Everest"). I assumed it was just a secrecy thing in case someone leaked the name. But I can see now how giving a nascent product a meaningless name frees the design team.

Rogifan
Feb 20, 2013, 06:33 AM
Here's the full video. Love the little boy's design that has a mesh bottom to let the crumbs out. :p

http://youtu.be/FLUn7xCuQxo

iHateMacs
Feb 20, 2013, 07:25 AM
I'm confused - I saw the feature on Blue Peter and clearly remember this bit, why is this article saying it was cut out? :confused:

I'm sure it's because they are not English. They probably only saw an edited clip on Fox News or something.

I guess Blue Peter isn't on the "must watch" list for American techies.

powers74
Feb 20, 2013, 08:17 AM
OMG Apple is going to make a lunchbox... The iBox! Front page tomorrow.

iDine. Did you not watch the video?

SmileyBlast!
Feb 20, 2013, 08:23 AM
OMG Apple is going to make a lunchbox... The iBox! Front page tomorrow.

That is the funniest thing I've ever read on this site. I can't stop laughing.

wizzerandchips
Feb 20, 2013, 08:26 AM
when I think of iPads, I think of futuristic female toiletries

wouldn't that be itampax or itowels...I see pad as something to write on..not bleed on !

SmileyBlast!
Feb 20, 2013, 08:28 AM
To be outstanding you can't be average. Think of what the 99% would do and do the opposite. That seems to be Jony Ive's MO.
The man asked Jony for a lunch box and its funny how contrarian he is. He is not going to give him the box he asked for. I guess Steve did ask for a new iPod and Internet device and a Phone and Jon made the iPhone instead. Classic!

chiefsilverback
Feb 20, 2013, 09:15 AM
I never realized how down to earth and sweet this guy is. I figured that being apart of on the biggest corporations in world would mess with his ego. Good for him. Can't wait to see his take on software design.He strikes me as being very humble. That bit at the end where he presents the aluminum logo and the presenters says "this is great" and Jony replies "I'm so glad you like it" and you can see he really means it. Top bloke!

unplugme71
Feb 20, 2013, 10:02 AM
While everyone thinks Apple's failure will happen now that SJ is gone, I think Apple's failure will happen after Ive's departure/death.

syd430
Feb 20, 2013, 10:14 AM
You're stupid if you buy 1st gen. Wait for the retina iBox.

It's already retina. I can't make out the pixels.

numlock
Feb 20, 2013, 11:34 AM
You're kind of right. For the iphone, Apple may have something new and refreshing coming up for the iPhone. But the main criticism for iPhone 5 is not the actual aesthetics and functionality of design, its the dated iOS and lack of a big screen with a proper aspect ratio (instead of just tall). Also, I believe, the new iMac is criticized mainly for the performance hit (5400RPM HDD) it took from the thin design and the resulting inaccessibility, not the actual design itself. So these issues are indirectly related to design but mainly have to do with hardware engineering, but damn they still look so good.

there has been criticism of the how little the aesthetics of the last few versions of the iphone has changed and of course the whole scratching saga with the current one which is a 100% design issue.

lack of optical drive and upgrade options due to the limitations of the design.

one can only assume that jonys ever growing impact is the reason for these limitations. the customers end up with a less functional device in the end with a pseudo thinness. its becoming backwards at apple. its lets make it thin and lets make light and then its lets see what we can fill it up with.

Rogifan
Feb 20, 2013, 12:37 PM
there has been criticism of the how little the aesthetics of the last few versions of the iphone has changed and of course the whole scratching saga with the current one which is a 100% design issue.

lack of optical drive and upgrade options due to the limitations of the design.

one can only assume that jonys ever growing impact is the reason for these limitations. the customers end up with a less functional device in the end with a pseudo thinness. its becoming backwards at apple. its lets make it thin and lets make light and then its lets see what we can fill it up with.

What evidence is there that the lack of optical drive or upgrade options are driven by Ive? Could very well be that Apple sees optical drive as something trending out of the product line and as a result of not having an optical drive they were a able to make a thiner machine that weighed less. I highly doubt the #1 consideration on the new iMac was getting a 5mm edge. :rolleyes:

SockRolid
Feb 20, 2013, 01:01 PM
... Jony Ive on How Product Naming Influences Design Philosophy

Product naming also influences public perception of products. And it can fool would-be competitors into making fatal mistakes. As an example of public perception, I think the term "iPod" probably hurt sales initially. Yes, I know the name helped to prevent Apple's then-only-MP3 player from being stuck in the "music player" niche. And yes, "iPod" continued the "i"-something naming trend started with iMac.

But sales of iPod were pretty slow initially. It took a long time for iPod to become dominant. In part because it was totally unknown territory for Apple, and also in part because iTunes was originally only available on Mac for the first two years. But if you didn't already know what an iPod was, you couldn't guess its purpose by its name.

Skip forward to 2007, Steve Jobs announces iPhone at MWSF, and the post-PC era begins in earnest. The name implies that yes, it's a phone. And Steve himself repeated the message: "An iPod, a phone, an internet mobile communicator..." All true, but the world's attention was locked on iPhone's multi-touch interface and its industrial design. Even now, more than six years after the iPhone was first announced, fans and detractors obsess over iPhone's hardware details, specs, and design. Forest for the trees.

Steve actually went on to explain that iPhone runs "OS X," albeit a drastically slimmed-down version. So he didn't try to hide iPhone's true nature as mobile computer. Yet it still took years for competitors to grasp that concept. RIM thought they were safe with BlackBerry and its killer app: email. They weren't. Nokia thought they were safe with updated Symbian-based touchscreen plus slider-keyboard smartphones. They weren't. Palm and Microsoft thought they could milk their legacy keyboard-and-stylus driven OSes. They couldn't.

So why not? I think the name "iPhone" helped lead the wannabes down the wrong path. They just added features to their existing smartphones and OSes instead of starting from scratch and building a phone-sized mobile computer. They though they could compete with phones that happened to be able to run apps. Fatal mistake for nearly all of them.

runeapple
Feb 20, 2013, 01:20 PM
I hope the name iOS7 inspires them to actually think of something new!

Mystic386
Feb 20, 2013, 01:27 PM
lack of optical drive and upgrade options due to the limitations of the design.

one can only assume that jonys ever growing impact is the reason for these limitations. the customers end up with a less functional device in the end with a pseudo thinness. its becoming backwards at apple. its lets make it thin and lets make light and then its lets see what we can fill it up with.


Or, people are hardly using discs anymore so they decided to biff them and lead the change as they often do. The drives are the most unreliable component because of their moving parts (debatable).

Once you biff the drive then it alters the design of the product. I can't conceive that Apple would throw away useful items to make things thinner. They're all about making great products that customers want generally.

I think throwing the drive out is the right move. I didn't agree with the idea at first but now think it's right. And lets face it they pulled them out of the laptops first.

Builddesign
Feb 20, 2013, 01:48 PM
this man is a genius. What i wouldn't give to have a one hour conversation with him.

+1

BornAgainMac
Feb 20, 2013, 02:08 PM
Don't know if it's the best example in this context, but I'm kind of reminded of some of the early hard-drive based MP3 players right around the time the first iPod was released, that looked like portable CD players for some reason:
Image (http://f.cl.ly/items/1n1C0H1Z0z2T0c303o2A/mp3.png)

I knew someone that owned one of those. If you had 2,000 songs, you had to do next / prev to get to that song. That product was terrible.

runeapple
Feb 20, 2013, 02:37 PM
I knew someone that owned one of those. If you had 2,000 songs, you had to do next / prev to get to that song. That product was terrible.

The good old days (take out the word good to make the sentence correct)

----------

there has been criticism of the how little the aesthetics of the last few versions of the iphone has changed and of course the whole scratching saga with the current one which is a 100% design issue.

lack of optical drive and upgrade options due to the limitations of the design.

one can only assume that jonys ever growing impact is the reason for these limitations. the customers end up with a less functional device in the end with a pseudo thinness. its becoming backwards at apple. its lets make it thin and lets make light and then its lets see what we can fill it up with.

No. The sooner physical media dies the better, seriously it's 2013 who actually needs CD's or DVD's? Netflix, Grooveshark, Spotify, Nokia Music, App Stores and downloads from the internet - there is no reason for CD's except for wasting space in your home (or turning the disks into funky clocks)

You are probably someone who complained when VHS playing functionally was remove from the dual VHS DVD players - or someone who would have complained when Apple remove floppy drives from their machines!

numlock
Feb 20, 2013, 03:00 PM
What evidence is there that the lack of optical drive or upgrade options are driven by Ive? Could very well be that Apple sees optical drive as something trending out of the product line and as a result of not having an optical drive they were a able to make a thiner machine that weighed less. I highly doubt the #1 consideration on the new iMac was getting a 5mm edge. :rolleyes:

did i say it was driven by him. he is however the top guy and this is where the imac is going (mini as well). if design is getting the upper hand over function then who should i look towards?

im sure more people use optical drives than apples firewire part deux.

http://www.apple.com/imac/

the top two images seem to highlight its misleading thinness. i dont know how much adding an optical drive adds to the weight but for a computer on a desk it makes no difference.


Or, people are hardly using discs anymore so they decided to biff them and lead the change as they often do. The drives are the most unreliable component because of their moving parts (debatable).

Once you biff the drive then it alters the design of the product. I can't conceive that Apple would throw away useful items to make things thinner. They're all about making great products that customers want generally.

I think throwing the drive out is the right move. I didn't agree with the idea at first but now think it's right. And lets face it they pulled them out of the laptops first.

on a mobile computer i have much less problem with removing the drive but on a desktop i dont see the difference a few mm or hundreds of grams make. if you dont use then you can feel bad you paid for something you dont use.

No. The sooner physical media dies the better, seriously it's 2013 who actually needs CD's or DVD's? Netflix, Grooveshark, Spotify, Nokia Music, App Stores and downloads from the internet - there is no reason for CD's except for wasting space in your home (or turning the disks into funky clocks)

You are probably someone who complained when VHS playing functionally was remove from the dual VHS DVD players - or someone who would have complained when Apple remove floppy drives from their machines!

you do realize that not everyone shares your views and not everyone has access to high speed internet?

i own a vcr but dont recall making complaints back then. the imac was also the first mac i was thinking about getting as a young adult (after using macs for around 10 years prior) and its omission of a floppy drive didnt make it less attractive to me. and to me the optical drive is not the floppy drive of 1997.

runeapple
Feb 20, 2013, 03:10 PM
did i say it was driven by him. he is however the top guy and this is where the imac is going (mini as well). if design is getting the upper hand over function then who should i look towards?

im sure more people use optical drives than apples firewire part deux.

http://www.apple.com/imac/

the top two images seem to highlight its misleading thinness. i dont know how much adding an optical drive adds to the weight but for a computer on a desk it makes no difference.




on a mobile computer i have much less problem with removing the drive but on a desktop i dont see the difference a few mm or hundreds of grams make. if you dont use then you can feel bad you paid for something you dont use.



you do realize that not everyone shares your views and not everyone has access to high speed internet?

i own a vcr but dont recall making complaints back then. the imac was also the first mac i was thinking about getting as a young adult (after using macs for around 10 years prior) and its omission of a floppy drive didnt make it less attractive to me. and to me the optical drive is not the floppy drive of 1997.

Before I got Fibre internet I was running Netflix flawlessly on 0.8mb/s so I don't think it's anything to do with fast internet. You do realise that by Apple removing optical drives is just going to drive fast internet - just like the iPhone and similar smart phones drives fast mobile internet. It's the change of devices which creates a change in the services we use. I can't wait to physical media is dead - furthermore that includes paper and printers, seriously in 2013 I don't understand my printing should be necessary in any situation...

numlock
Feb 20, 2013, 03:40 PM
Before I got Fibre internet I was running Netflix flawlessly on 0.8mb/s so I don't think it's anything to do with fast internet. You do realise that by Apple removing optical drives is just going to drive fast internet - just like the iPhone and similar smart phones drives fast mobile internet. It's the change of devices which creates a change in the services we use. I can't wait to physical media is dead - furthermore that includes paper and printers, seriously in 2013 I don't understand my printing should be necessary in any situation...

since you mention netflix you do also realize that netflix or a service of its size and kind is not available everywhere? i could only access netflix through a proxy for instance.

you seriously think foreign town councils and countries are going to get faster internet connection because of something apple does? btw we are only talking about internet speed here and not the cost of the connection.

was the iphone the first phone to get 3g or 4g?

i dont disagree with you on printing. i do as little of that as i can.

runeapple
Feb 20, 2013, 03:58 PM
since you mention netflix you do also realize that netflix or a service of its size and kind is not available everywhere? i could only access netflix through a proxy for instance.

you seriously think foreign town councils and countries are going to get faster internet connection because of something apple does? btw we are only talking about internet speed here and not the cost of the connection.

was the iphone the first phone to get 3g or 4g?

i dont disagree with you on printing. i do as little of that as i can.

No iPhone wasn't first to have either of those - but it brought the the full web to the phone which in turn mainstreamed and improved these services - note I did say "and similar smartphones".

Glad you agree with printing - it's one less thing to argue about haha!

Netflix is easy to get on any device in any country with unblocks us - or you can use a free VPN to do it at no extra cost.

I don't think foreign councils will get fast internet - but I think the providing companies will - if theres a demand they will obviously invest if it means more profits - the councils may have to agree to have fibre cables installed etc.. but I can't imagine they will complain if they are getting paid from the providing companies.

sitsonthefence
Feb 20, 2013, 04:35 PM
You're stupid if you buy 1st gen. Wait for the retina iBox.

You mean I may get to queue over night twice? Sweet.

iGrip
Feb 20, 2013, 04:41 PM
What evidence is there that the lack of optical drive or upgrade options are driven by Ive? Could very well be that Apple sees optical drive as something trending out of the product line and as a result of not having an optical drive they were a able to make a thiner machine that weighed less. I highly doubt the #1 consideration on the new iMac was getting a 5mm edge. :rolleyes:

That is all pure guesswork on your part. I don't see a single shred of evidence to back it up.

Rogifan
Feb 20, 2013, 06:08 PM
That is all pure guesswork on your part. I don't see a single shred of evidence to back it up.

Well so is the assumption that removing an optical drive or not being able to upgrade something is driven by Ive's obsession with thinness. Where is the evidence he gets to decide whether or not you can upgrade certain components in a device? He's not SVP of hardware engineering.

g0odfr1end102
Feb 20, 2013, 07:10 PM
I really like Sir Jony Ive, his love of details is what keeps Apple at the top. I can't wait for him to become 3rd Gen. CEO

buysp
Feb 20, 2013, 09:23 PM
I can't wait to physical media is dead - furthermore that includes paper and printers, seriously in 2013 I don't understand my printing should be necessary in any situation...

I can't understand why people get so emotional over CD/DVD media.
Some of us need it some of us don't. I personally don't use (Physical media)
but my wife (through school) cannot live without it at this stage.

Ice Dragon
Feb 20, 2013, 11:43 PM
This man is the reason I became and remain an Apple fan. Steve Jobs is a legend but what made me start paying attention was the unibody MacBook Pro and I believe that was Jony's idea among others.

runeapple
Feb 21, 2013, 02:19 AM
This man is the reason I became and remain an Apple fan. Steve Jobs is a legend but what made me start paying attention was the unibody MacBook Pro and I believe that was Jony's idea among others.

I agree, when Steve Jobs died I worried about the state of Apple, but if Jony went I would really worry about where Apple is heading!

numlock
Feb 21, 2013, 05:16 AM
Well so is the assumption that removing an optical drive or not being able to upgrade something is driven by Ive's obsession with thinness. Where is the evidence he gets to decide whether or not you can upgrade certain components in a device? He's not SVP of hardware engineering.

ive has become more and more prominent (see your sig) and at the same time we have seen ridiculous limitations on hardware and upgrades in expensive machines. design is become even more important to apple which has led to scratchgate etc

wasnt it in the steve jobs book that at apple they designed the product and it was up to the engineer to make everything fit inside?

you obviously have quite the affection for him but what exactly do you want to credit him with if it is wrong to assume his design control is limiting the products?

and regarding people being sensitive about losing a feature most didnt use then why putting in thunderbolt which looks like its going to take off never. i dont know any mac user around me that used firewire etc etc

maxosx
Feb 21, 2013, 05:31 AM
I wonder when he'll actually create something fresh & new to demonstrate his skills? There's been lots of talk, but little to show for it in recent times. Surely he can do better than a stretched out iPhone.

Yes, yes I know... There's the iWatch, but I believe that was already in the pipeline before Steve died. Remember "the five years of products" Jobs supposedly left behind...

If recent rumors are true, the next iPhone will look just like the current one, save for a few millimeters here or there.

This is Apple remember...

runeapple
Feb 21, 2013, 06:19 AM
I wonder when he'll actually create something fresh & new to demonstrate his skills? There's been lots of talk, but little to show for it in recent times. Surely he can do better than a stretched out iPhone.

Yes, yes I know... There's the iWatch, but I believe that was already in the pipeline before Steve died. Remember "the five years of products" Jobs supposedly left behind...

If recent rumors are true, the next iPhone will look just like the current one, save for a few millimeters here or there.

This is Apple remember...

I lost faith in the 5 year product life line when I saw the products come out this year and last year - minor changes and screen size changes doesn't count as a worthy update for 2 years...

Saying that - it was far more worthy than the past couple of iOS updates sigh..

I'm not sure what the staff has been doing - maybe they don't do anything until SJ shouts at them :P

Rogifan
Feb 21, 2013, 06:47 AM
I wonder when he'll actually create something fresh & new to demonstrate his skills? There's been lots of talk, but little to show for it in recent times. Surely he can do better than a stretched out iPhone.

Yes, yes I know... There's the iWatch, but I believe that was already in the pipeline before Steve died. Remember "the five years of products" Jobs supposedly left behind...

If recent rumors are true, the next iPhone will look just like the current one, save for a few millimeters here or there.

This is Apple remember...

So if the iPhone 5 had been taller AND wider that would have been fresh? And why does an iPhone need to look completely different every year? Especially when so many iPhone customers are on 2-year contracts? I don't care if the 5S hardware looks like the 5. iOS 7 is what matters and hopefully we see Ive's influence there.

Rogifan
Feb 21, 2013, 07:05 AM
ive has become more and more prominent (see your sig) and at the same time we have seen ridiculous limitations on hardware and upgrades in expensive machines. design is become even more important to apple which has led to scratchgate etc

wasnt it in the steve jobs book that at apple they designed the product and it was up to the engineer to make everything fit inside?

you obviously have quite the affection for him but what exactly do you want to credit him with if it is wrong to assume his design control is limiting the products?

and regarding people being sensitive about losing a feature most didnt use then why putting in thunderbolt which looks like its going to take off never. i dont know any mac user around me that used firewire etc etc
All I'm saying is I don't think Ive is the final say on whether an product contains an optical drive, FW vs thunderblolt or you can upgrade the ram. I mean what's really different design-wise between the 21" and 27" iMac that would allow you upgrade ram on one but not the other? Seems to me if Apple wanted you to be able to upgrade the ram on the 21" there's nothing in the design that would have precluded them from doing it.

tlinford
Feb 21, 2013, 07:39 AM
I loved the extended clip clip. Jonny Ive and I are about the same age and British. I which I could maintain his obvious playfulness in my own life! I loved how exited he looked in getting his gold Blue Peter badge!

Sweet...

Thanks for the MacBook Jonny, it's seen me through 4 years of mature undergraduate study!

JoshAlfie
Feb 21, 2013, 03:31 PM
Johnny Ive makes me wet :o

pure3d2
Feb 21, 2013, 07:29 PM
Just this video shows how much thought Jony puts into design. Critics can say that Apple is loosing its ground in OS X or iOS is becoming dated. But design is the only thing about Apple that has never been criticized. That's how good it is. Jony is Apple's greatest remaining soul.

You don't know the difference between loose and lose? Loose = opposite of tight (e.g. loose women, loose knot). Lose = no longer have possession of something (e.g. lose your shirt, lose money).

dpass
Feb 22, 2013, 04:08 AM
What a nice bloke!

maxosx
Feb 22, 2013, 11:34 AM
So if the iPhone 5 had been taller AND wider that would have been fresh? And why does an iPhone need to look completely different every year? Especially when so many iPhone customers are on 2-year contracts? I don't care if the 5S hardware looks like the 5. iOS 7 is what matters and hopefully we see Ive's influence there.

It's about functionality, not cosmetic appearance. If the iPhone 5 would have had a 4.7" or 4.8" display with the same aspect ratio as the Galaxy S 3 or HTC One series, that would have been a terrific improvement.

Believe it or not, there are a huge number of users that enjoy working in landscape mode when typing. The iPhones keyboard takes up half of the display in that mode leaving very little room to work. Compared to a larger display the iPhone slows one down & contributes to typing errors. Not to mention being a very little window with which to view the web. Not all of us are addicted to Apps when we can see the web natively on a larger display.

Macrolido
Feb 22, 2013, 12:46 PM
iLunch.

Carouser
Feb 22, 2013, 05:21 PM
Apple didn't remove the internal optical drive in order to make the Mac thinner. What is wrong with you people?

localhost8080
Feb 24, 2013, 05:48 AM
Apple didn't remove the internal optical drive in order to make the Mac thinner. What is wrong with you people?

lol. I have to deal with people all the time who dont get the difference.
apple couldnt fit the drive into their new thin design, so they didnt shoehorn it in.

Joseph Farrugia
Feb 28, 2013, 08:38 AM
The Power of words!

fiveainone
Feb 28, 2013, 02:09 PM
This man is a genius. What I wouldn't give to have a one hour conversation with him.

This is something most brand managers and graphic designers all know. He's just blessed to be in a company where the design department has a lot more say than other departments like marketing. Almost any industrial designers can come up with a great looking design. Look at all the concept cars before they hit the production line. Design gets washed down tremendously due to all the different departments in the company pushing for things they want and need. In order for something to look as clean as Apple, the higher ups have to have a strong stance on design, otherwise it'll look like a mish mash of everyone's opinions.