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allroy
Oct 21, 2005, 11:08 AM
Article Here (http://news.bbc.co.uk/2/hi/technology/4362906.stm)

Sony wins major DVD studio ally

Rival DVD format stands
The two DVD formats are battling for supremacy
Sony's Blu-ray DVD technology has won over another heavyweight supporter in the battle to be Hollywood's format of choice for the next generation of DVDs.

Film studio Warner Bros has said it will release DVDs in the Blu-ray as well as Toshiba-backed HD DVD formats.

For months, Toshiba and Sony have been leading the charge to woo hi-tech firms and studios to support rival formats.

But the film and technology industries want to avoid a war akin to the 1980s Betamax and VHS video format battle.

Last month, computer giants Intel and Microsoft opted to back HD DVD technology. Other computing giants, such as Dell and Apple, support the Blu-ray format.

Some technology firms and studios have remained open to both formats because there has so far been no compromise made in a unified technology.

Warner Bros' move follows Paramount Home Entertainment's decision this month to support both formats.

Hollywood concerns

The next generation of DVDs will be able to store much more high-quality data, especially important for high-definition video.


The real winner in all of this will be the consumer as a single format comes to market with the dominant support of both the hardware and software industries
Mike Dunn, Twentieth Century Fox Home Entertainment
Future discs will be able to hold about six times as much data as current DVDs.

For Hollywood, dependable DVD technology that has fast and cheap production times is key.

But the film and technology industries both want to make sure people buying the next generation of high-definition DVDs are not confused about what discs work in which types of players.

Bob Chapek, president of Buena Vista Home Entertainment, a backer of Blu-ray, said the move by Warner Bros showed the strength of the Sony-led technology.

"The continued dramatic momentum towards Blu-ray makes us more optimistic than ever that a format war can be avoided," he said.

Mike Dunn, president of Twentieth Century Fox Home Entertainment, which also supports Blu-ray, added: "The real winner in all of this will be the consumer as a single format comes to market with the dominant support of both the hardware and software industries."

Analysts Forrester Research this week also predicted that the Blu-ray format would come out top in the format war because of growing support for the technology.

The next generation of DVDs will be very important for studios, technology manufacturers, and the games industry. Sony has already said its PlayStation 3 games console will support Blu-ray.

Microsoft has not announced specific plans about support for HD DVD playback in the Xbox 360.

Films in the high-definition format are expected to be released for DVD later this year.

Winning arguments

The two groups, the HD DVD Promotion Group and the Blu-ray Disc Association (BDA) have spent some time arguing why their technology is better than the other.

Daniel Radcliffe as Harry Potter
Warner Bros are behind the blockbuster Harry Potter movies
At one point, there was hope that the two would collaborate on a hybrid solution, but there has been no agreement so far.

Although the computing and entertainment industries are keen to avoid two formats, the computing industry has overcome such problems in the past by offering drives that can read different formats.

Earlier this week, Hewlett-Packard said it had asked the BDA to ensure Blu-ray included specific technological compatibilities which are important to PC makers. HD DVD already carries the required specifications.

Backers of Blu-ray technology argue it is a more sophisticated technology with a greater storage capacity.

HD DVD supporters say their preferred technology will be available sooner and will be cheaper.

Toshiba's first laptop with a next-generation HD DVD drive will be launched early next year in Japan.

Blue Velvet
Oct 21, 2005, 11:12 AM
Warner Bros. are just backing each technology, just in case.

It's far too early to say what format has 'won', especially as there aren't any stand-alone comsumer players yet.

Come back and make the same pronouncement in 10 years time.

Sdashiki
Oct 21, 2005, 11:12 AM
When the studios, or anyone, release things in dual formats at the same time (besides the silly UMB PSP form) its bound for the trash bin in the end,

BETA vs VHS anyone, cmon this is gonna be so stupid. Unless someone makes a DVD player that can play both and then studios can pick and choose which to use for which project etc and it becomes nothing more than single layer single sided vs dual layer double sided etc, choices.

Lacero
Oct 21, 2005, 11:17 AM
I will be watching what porn producers put out to make any guesses. http://www3.telus.net/poojja/s/shifty.gif

wdlove
Oct 21, 2005, 11:22 AM
Warner Bros. are just backing each technology, just in case.

It's far too early to say what format has 'won', especially as there aren't any stand-alone consumer players yet.

Come back and make the same pronouncement in 10 years time.

We need them to take stand. The sooner the better for the studios and consumers.

Lord Blackadder
Oct 21, 2005, 11:29 AM
I will be watching what porn producers put out to make any guesses. http://www3.telus.net/poojja/s/shifty.gif

They'll probably hedge their bets like everyone else is doing. :rolleyes:

Some people are quite worked up about the fight of the two formats. I'd just prefer they pick one, make it reasonably cheap and get it out on the market ASAP. Either one is an improvement over DVD.

maya
Oct 21, 2005, 11:33 AM
Great not another one of these Blu-Ray and HD-DVD battle has been won threads. It's getting tiresome and boring to say the least. No one knows as of yet what format will span out. :rolleyes:


I hope both HD-DVD and Blu-Ray get tossed in the dustbin for HVD instead. At up to 100+GB per layer it is far superior to both and without the need to constantly up date the disc one UHDV is released. :)

I am not making the switch to either HD-DVD or Blu-Ray. :D

maya
Oct 21, 2005, 11:34 AM
They'll probably hedge their bets like everyone else is doing. :rolleyes:

Some people are quite worked up about the fight of the two formats. I'd just prefer they pick one, make it reasonably cheap and get it out on the market ASAP. Either one is an improvement over DVD.

HD-DVD and Blu-Ray are only evolutionary to DVD. HVD is revolutionary to DVD and the HD format. :)

Lord Blackadder
Oct 21, 2005, 11:46 AM
HD-DVD and Blu-Ray are only evolutionary to DVD. HVD is revolutionary to DVD and the HD format. :)

Right. But HD-DVD and Blu-Ray are still > DVD, and thus the quicker to market the better.

I confess ignorance of HVD.

jtt
Oct 21, 2005, 02:39 PM
How will the war pan out with Apple on the Blu-Ray side and Intel on the HD DVD side?

Eric5h5
Oct 21, 2005, 03:12 PM
HD-DVD and Blu-Ray are only evolutionary to DVD. HVD is revolutionary to DVD and the HD format. :)

Enough with the silly shiny discs already. Just give me datacrystals, like in Babylon 5. That's where it's at!

--Eric

Meyvn
Oct 21, 2005, 06:37 PM
It's just a race to see who can get out the most players out first for the most affordable prices. Plain and simple. I mean, from what I hear, Blu-ray does seem to be a better format, and I've always seen good things from Sony, but on the other hand I've also always respected Toshiba. IMO they're the best PC manufacturer in the last ten years (at least, on large scales; I prefer Monarch over any company on the planet, but they're tiny). I still remember being upset when they discontinued their desktop line. My vote definitely goes for mutual cooperation to produce multi-format players, rather than a format war.

Meyvn
Oct 21, 2005, 06:40 PM
How will the war pan out with Apple on the Blu-Ray side and Intel on the HD DVD side?

They won't hold it against each other. It's just another business deal. I mean, does it look like Sony and Intel are on the outs because of this? Intel makes great mobile processors. Apple and Sony want great mobile processors. Intel wants to sell their processors. A disagreement over format is an entirely separate issue.

Epicurus
Oct 22, 2005, 12:41 AM
They won't hold it against each other. It's just another business deal. I mean, does it look like Sony and Intel are on the outs because of this? Intel makes great mobile processors. Apple and Sony want great mobile processors. Intel wants to sell their processors. A disagreement over format is an entirely separate issue.

If Intel is serious about developing "platform" hardware sets, they might end up building in some sort of HD-DVD support (like how they ended up building in wireless with Centrino). This would leave Apple the option of putting their own BluRay hardware on their boards or simply taking the Intel option as a bonus. This might go the way of FireWire in the iPods. The space and cost of adding additional features are considered in the design of Apple hardware, that is known. It remains to be seen how hard Apple or Intel will be pushing for their adopted format once they both start showing up in consumer products. Being first to market has a lot to do with this too.

Chundles
Oct 22, 2005, 01:08 AM
GWB: So this is the new High Definition disc format eh?

Other Guy: No Mr. Bush, it's a white elephant.

http://www.internetweekly.org/images/white_elephant.jpg

I get the feeling this is all going to be a storm in a teacup. The average consumer knows diddly squat about HD and formats and all that stuff, he/she just wants to watch movies. He/she has a DVD player and a TV but not one of those massive and expensive HD screens and probably uses the stereo speakers on the TV.

Who else thinks that Joe Bloggs is going to spend a fortune upgrading all his gear to support something that "the newspapers say" might not last all that long as a format and may be replaced by Blu-Ray/HD-DVD? Certainly not me.

Here in Australia the plan was to switch off analogue transmission in 2008 and go all digital. Problem is nobody bought the gear to do it so the switch off date has been set back (no idea when it is now). HD screens are expensive, HD receivers are expensive, HD disc players will be expensive too. My TV works fine so why should I have to change?

I honestly think that the majority of consumers aren't going to give a rats arse about which format is the best, they'll just stick to their DVD's until something is officially ratified and the players/recorders are as cheap as a regular DVD player and a regular TV. So, they just sit and wait, not spending a cent on these new fangled High Def thingys.