PDA

View Full Version : Apple Slashes Prices on iPhone 4/4S by 15-25% in Brazil




MacRumors
Apr 1, 2013, 10:39 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/04/01/apple-slashes-prices-on-iphone-44s-by-15-25-in-brazil/)


As noted by O Globo (http://oglobo.globo.com/tecnologia/apple-corta-preco-dos-iphones-4-4s-no-brasil-7997883), Apple today made significant cuts to its pricing for the iPhone 4 and 4S in Brazil, lowering the price of the 8 GB iPhone 4 from R$ 1499 (US$741) to R$ 1099 (US$544) while dropping the 16 GB iPhone 4S from R$ 1999 (US$989) to R$ 1699 (US$840).

http://images.macrumors.com/article-new/2013/04/iphone_4s_brazil_1699.jpgNew iPhone 4/4S pricing in Brazil
Apple's standard sales arrangement in Brazil includes financing of 12 monthly payments, but customers willing to pay in full with cash can order by phone for a 10% discount, bringing pricing down even further to R$ 989 (US$489) and R$ 1529 (US$756). It appears to be unclear if there have been any changes to iPhone 5 pricing, as Apple does not sell the device through its online store in Brazil.

In the United States, Apple sells the 8 GB iPhone 4 unlocked and unsubsidized for $450 before taxes, making Brazilian pricing fairly competitive with Apple's U.S. pricing. The 16 GB iPhone 4S is priced at $549 unlocked in the U.S., meaning that Brazilians are still paying a relatively significant premium for that device even with the 15% price cut.

http://images.macrumors.com/article-new/2013/04/iphone_4s_brazil_1999.jpgOld iPhone 4/4S pricing in Brazil
The report does not note the reason for the significant price cut, but it seems likely that Apple's partnership with Foxconn to bring iPhone and iPad production to Brazil (http://www.macrumors.com/2012/02/24/apple-now-selling-brazilian-made-iphone-4-but-pricing-remains-high/) in order to avoid extremely high import taxes may now be yielding benefits. Apple has, however, not yet reduced pricing on the iPad in Brazil.

Late last year, Apple began hiring (http://www.macrumors.com/2012/11/12/apple-hiring-for-future-retail-stores-in-brazil-and-turkey/) for its first retail stores in Brazil, seeking to raise its profile in the world's fifth most populous country.

Article Link: Apple Slashes Prices on iPhone 4/4S by 15-25% in Brazil (http://www.macrumors.com/2013/04/01/apple-slashes-prices-on-iphone-44s-by-15-25-in-brazil/)



komodrone
Apr 1, 2013, 10:40 PM
you can use that 15%-25% saved for BRAZILIAN BBQ!!!

itryanditry
Apr 1, 2013, 10:48 PM
They're just going to keep buying them in the US and sneaking them back in their carry-on.

shanmugam
Apr 1, 2013, 10:56 PM
They're just going to keep buying them in the US and sneaking them back in their carry-on.

that is nothing wrong if the prices sold there are outrageous for whatever the reason.

sometimes if you sneak in few you might get back the flight ticket!

thelink
Apr 1, 2013, 11:23 PM
Where's the free ones? We have 'em here in the US :cool:

skaertus
Apr 1, 2013, 11:26 PM
Where's the free ones? We have 'em here in the US :cool:

That simply doesn't exist here in Brazil...

----------

you can use that 15%-25% saved for BRAZILIAN BBQ!!!

Oh well, and here we go again...

Minority_taxi
Apr 2, 2013, 12:07 AM
Au$449 outright in Australia for iPhone 4 :D

ChrisA
Apr 2, 2013, 12:13 AM
Where's the free ones? We have 'em here in the US :cool:

There are no free phones. Just try it. Go to the Apple store and ask for a free phone. They do not give it to you until after you sign a contract saying you will pay something like $2,000. It is pretty clear that loan payments are bundled with the air time.

irDigital0l
Apr 2, 2013, 12:47 AM
Where's the free ones? We have 'em here in the US :cool:

Its called a 2 year contract.

Its equivalent of selling you soul.

tdtran1025
Apr 2, 2013, 01:46 AM
At these prices in a poor country like B, Apple is doomed, losing out to Android sets from China. Cooks won't last 2 years.

Michael Scrip
Apr 2, 2013, 04:59 AM
At these prices in a poor country like B, Apple is doomed, losing out to Android sets from China. Cooks won't last 2 years.

LOL... you forget about the 30-40 million iPhones they DO sell elsewhere around the globe every 3 months.

Android in China? Too many $150 phones sold in China that are basically sold as featurephones that just happen to be running Android?

Yeah... Apple is terrified of those :p

You summed it up with your first sentence... "prices in a poor country"

Nothing to see here... please move along... :D

Breinhar
Apr 2, 2013, 06:25 AM
That simply doesn't exist here in Brazil...

You sir, need to google sarcasm.

----------

Its called a 2 year contract.

Its equivalent of selling you soul.



You sir, need to google sarcasm.

----------

There are no free phones. Just try it. Go to the Apple store and ask for a free phone. They do not give it to you until after you sign a contract saying you will pay something like $2,000. It is pretty clear that loan payments are bundled with the air time.

You sir, need to google sarcasm.

inlinevolvo
Apr 2, 2013, 06:35 AM
LOL... you forget about the 30-40 million iPhones they DO sell elsewhere around the globe every 3 months.

Android in China? Too many $150 phones sold in China that are basically sold as featurephones that just happen to be running Android?

Yeah... Apple is terrified of those :p

You summed it up with your first sentence... "prices in a poor country"

Nothing to see here... please move along... :D

So then why is apple working on a lower cost option? Or why did they come out with the iPad mini. Competition from cheap android phones are fierce. And apple knows it. Android while younger already enjoys a larger worldwide market share. iPhones sell well in the US because of the contracts. They don't sell as well elsewhere.

Michael Scrip
Apr 2, 2013, 07:04 AM
So then why is apple working on a lower cost option? Or why did they come out with the iPad mini. Competition from cheap android phones are fierce. And apple knows it. Android while younger already enjoys a larger worldwide market share. iPhones sell well in the US because of the contracts. They don't sell as well elsewhere.

When Apple announces this new lower cost iPhone then we can continue the discussion.

We're now talking about Apple dropping the price of the two-year old iPhone TO $544 in Brazil.

And you wonder why "Android" is "winning" in poor countries?

Anyway... congrats to Google for getting the highest number on the market share chart.

But market share based on ultra cheap hardware isn't exactly the trophy you think it is...

inscrewtable
Apr 2, 2013, 07:49 AM
20% is not really 'slashing' their prices is it, it's more like 'paring'.

madsci954
Apr 2, 2013, 09:04 AM
Its called a 2 year contract.

Its equivalent of selling you soul.

If you think a phone contract is the same as selling your soul, then you've never taken out loans for a car, education, or a home.

Plutonius
Apr 2, 2013, 09:23 AM
I believe that they are just trying to clear out the supply chain before introducing the new low cost phone.

inlinevolvo
Apr 2, 2013, 09:29 AM
When Apple announces this new lower cost iPhone then we can continue the discussion.

We're now talking about Apple dropping the price of the two-year old iPhone TO $544 in Brazil.

And you wonder why "Android" is "winning" in poor countries?

Anyway... congrats to Google for getting the highest number on the market share chart.

But market share based on ultra cheap hardware isn't exactly the trophy you think it is...

There are plenty of good android competitors to the iphone, sure cheap models exist but they posses no less hardware than the iphone 4, which currently serves as cheap iphone. Actually market share is all what google is about. Whether you have the latest quad core or a hamster and wheel in your phone are no concern to google because they make their money on search and selling advertisement, not on hardware. Apple relies more heavily on hardware. The more google handsets, the greater potential for those users to utilize google search.

Iamthinking
Apr 2, 2013, 09:33 AM
Au$449 outright in Australia for iPhone 4 :D

Purchased an iPhone 4 yesterday in Canada. No contract. No term.
$250 with a $100 rebate= $150 Canadian.

Smartass
Apr 2, 2013, 09:59 AM
I believe that they are just trying to clear out the supply chain before introducing the new low cost phone.
Yeah keep believing those stories. Their warehouses are full of these phones because nobody wants to pay a price THAT high for a 2 and 3 years old phones.

andrewlgm
Apr 2, 2013, 10:24 AM
Are these people insane? 1500 reals for an iPhone 4s?

Plutonius
Apr 2, 2013, 10:35 AM
Yeah keep believing those stories. Their warehouses are full of these phones because nobody wants to pay a price THAT high for a 2 and 3 years old phones.

The high price is almost entirely due to Brazilian tariffs / taxes (Brazilian electronics prices are some of the highest in the world). Even if the margins were 40%, they are now down to 15% (prices slashed by 25%). Apple always slashes the prices to sell off inventory before a new product comes out. Brazil, India, and China will get a new low cost phone.

----------

Are these people insane? 1500 reals for an iPhone 4s?

The Brazilian people really get screwed when buying electronics.

irDigital0l
Apr 2, 2013, 12:33 PM
If you think a phone contract is the same as selling your soul, then you've never taken out loans for a car, education, or a home.

You already know what I'm going to say...

You sir, need to google sarcasm.

50548
Apr 2, 2013, 01:07 PM
you can use that 15%-25% saved for BRAZILIAN BBQ!!!

Brazilian steak is definitely the best in the world - as a Brazilian, I can only say this is always well-spent money. :D

Where's the free ones? We have 'em here in the US :cool:

There are no free iPhones anywhere in the world; unless you disregard the long-term subscription plans which amount to more than what you are ever going to pay for a smartphone...

At these prices in a poor country like B, Apple is doomed, losing out to Android sets from China. Cooks won't last 2 years.

Brazil is not a "poor" country; it is the 6th largest economy in the world, with a vibrant middle and upper class that, last time I checked, spent more holiday money than ANY other nationality in places like New York - time to update your information on the country, Sir.

The high price is almost entirely due to Brazilian tariffs / taxes (Brazilian electronics prices are some of the highest in the world). Even if the margins were 40%, they are now down to 15% (prices slashed by 25%). Apple always slashes the prices to sell off inventory before a new product comes out. Brazil, India, and China will get a new low cost phone.

----------



The Brazilian people really get screwed when buying electronics.

This is in part true, of course, due to import taxes aimed at bringing local production and technology transfers to the country (and believe me, they are able to do that given the appeal of the huge domestic market). But taxes are NOT the only reason - Brazil also suffers from high logistical costs (despite recent improvements in infrastructure, there is still much to trickle down) and EXTREMELY high margins from car companies and technology behemoths like Apple, which are able to mask their profits under the guise of "high taxes" and the Brazilian consumers' willingness to pay.

One of the easiest examples concerns cars - EVEN when we take all applicable taxes out, you can see that big makers are able to charge much more for a car in Brazil than for the same car in Argentina or Europe. The same happens over here in Switzerland, where the average local consumer is still willing to pay more for the same crap that costs half the price in Germany or France. And this will only change once consumers get more and more aware of how much the same things cost abroad (yes, the Internet can really help us on this).

Michael Scrip
Apr 2, 2013, 03:08 PM
There are plenty of good android competitors to the iphone, sure cheap models exist but they posses no less hardware than the iphone 4, which currently serves as cheap iphone. Actually market share is all what google is about. Whether you have the latest quad core or a hamster and wheel in your phone are no concern to google because they make their money on search and selling advertisement, not on hardware. Apple relies more heavily on hardware. The more google handsets, the greater potential for those users to utilize google search.

So basically... Google is an advertising company.

And Apple is a hardware company.

Didn't we already know this? :p

In that case... you can't really compare them.

inlinevolvo
Apr 2, 2013, 03:28 PM
So basically... Google is an advertising company.

And Apple is a hardware company.

Didn't we already know this? :p

In that case... you can't really compare them.

I was replying to your comment about being the ultra cheap leader isn't a trophy. For google, it is.

Michael Scrip
Apr 2, 2013, 05:20 PM
I was replying to your comment about being the ultra cheap leader isn't a trophy. For google, it is.

Earlier you said Apple is facing fierce competition from cheap Android phones... but now you're talking about how well Google is doing.

Yes... Google is an unstoppable force in the mobile advertising space. I don't think anyone can argue with that.

And Apple has no trouble making money from hardware. No argument there either.

It appears that both companies have their own respective trophies.

somethingelsefl
Apr 3, 2013, 12:30 AM
You sir, need to google sarcasm.

----------





You sir, need to google sarcasm.

----------



You sir, need to google sarcasm.

Wow. Repition like that is REALLY funny and not obnoxious at all. Keep up the good work, you make this forum a much better place. :sarcasm: (Looks someone discovered multi-quote recently)

Iamthinking
Apr 3, 2013, 01:35 PM
Its called a 2 year contract.

Its equivalent of selling you soul.

In Canada, you can keep your soul for $150 for a (new) iPhone 4!

-Iamthinking