View Full Version : Analysis: The resurgence of the Macintosh: Is it real - and ...

Oct 22, 2005, 07:12 PM
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Category: Opinion/Interviews
Link: Analysis: The resurgence of the Macintosh: Is it real - and can it last? (http://www.macbytes.com/link.php?sid=20051022201245)

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

Oct 23, 2005, 04:45 PM
What's this about a 300$US iPod and a 1000$US Mac?

Guess again, it's now 100$US (512MB shuffle) or 200$US for the iPod (2GB nano) and 500$US for the Mac (mini).

Everybody's talking about the "iPod halo effect" but nobody seems to take the Mac mini into account... Must be "expert analysts". ;)

Oct 23, 2005, 05:11 PM
Must be "expert analysts". ;)
It was another group of "experts" that hurt the Mac in the 80s and 90s: IT techies who generally feared the Mac as a machine that might make them superfluous. Fortunately, their influence is waning and not likely to rebound, so the Mac can continue to grow.

Oct 23, 2005, 05:32 PM
There are so many things wrong with that article, I don't even know where to begin. Talk about reality distortion...

"If you're going to spend $300 on an iPod," said Daoud, "it takes another major leap of faith to spend another grand on a PC." While it's possible that new Mac owners are iPod-catalyzed converts, he said, it's also equally possible that they are existing Mac owners who purchased their systems during Macintosh's last surge of success three years ago, and that they're undergoing a "refresh cycle."

He is kidding, right? Tell me he's kidding. Let's get this straight -- he's suggesting that Apple's sales were so much higher in 2002 than in 2001 and in 2003, that they've caused another 40% sales rise three years later. Presumeably as a result of the three-year self-destruct mechanism built into Apple's iMacs at that time.

A few years ago, Apple tried to push Macintosh using a feature-for-feature comparison against Windows and Microsoft Office, in a campaign which Halfhill noted was one of Apple's few spectacular failures.

Indeed, who can forget Apple's advert pitching TextEdit against Microsoft Office? What were they thinking?

Joe Wilcox, senior analyst with JupiterResearch, does not believe the "halo effect" is a major factor in Macintosh's resurgence. Wilcox credits Apple's 116 retail outlets in the US, plus Apple's extensive advertising campaign in all media. Of course, those ads were for iPods; but in another sense, he believes, they were for Apple. "If people don't know about the company, and don't see the company's products very much," he asked, "how can they buy them?"

Clever. So he's saying that Apple's adverts for the iPods might actually be helping to sell Macs? Wow. I wonder if there's a name for that phenomenon...?

The entry-level price for Apple's new iMac G5 series is $1299. JupiterResearch compared this new entry against a similarly-equipped HP Media Center PC, whose MSRP is $1199. The HP model, acknowledged Wilcox, had twice the on-board memory as the iMac, and 90 GByte more storage. However, the HP had an analog graphics card versus the iMac's ATI Radeon X600 PCI-Express card. And the HP system also omitted the monitor, built-in camera, wireless network card, and Bluetooth connectivity that come standard with the iMac G5. What the HP gains in capacity, Wilcox argued, it lacks in functionality compared to the iMac.

Understatement of the year.

Oct 23, 2005, 05:33 PM
"The Iceman cometh!"

Now in 2005: "The PowerMac cometh!" :D