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irDigital0l
Apr 24, 2013, 10:39 PM
WWDC 2013 (http://cdn.macrumors.com/article-new/2013/04/wwdc_2013.jpg)
WWDC 2012 (http://3.bp.blogspot.com/-spITY0xiFDM/T9JHEx1Pi4I/AAAAAAAAAC0/yj-sNu-UTME/s1600/wwdc-2012-logo.jpg)
WWDC 2011 (http://www.blogcdn.com/www.engadget.com/media/2011/03/wwdc-2011-2011-03-28.jpg)

Some say its colorful and looks like icons which could hint at an iOS revamp but WWDC 2012 logo was colorful and was made up of these squares too.

Only thing that looks different is 1) No Apple logo 2) XIII instead of 13

But lets be honest, people know is about Apple because it literally says 'Apple Worldwide Developer Conference' at the bottom and I think most people know the year is 2013.

Also read this article for some good laughs.

http://mockcrunch.com/2012/06/08/8-predictions-for-apples-wwdc-keynote-based-on-the-invitation/

Most likely we'll see some changes to the UI for iOS (nothing to radical) but the logo is just Apple getting creative. Tbh there previous ones were basically either showing a ton of apps or an apple logo. Plus they need a good laugh at all those people ciphering the hidden code of the WWDC logo.

Tar Sniffer
Apr 24, 2013, 11:12 PM
As i understand it, the speculation around the WWDC 2013 logo being a iOS 7 hint is for two main reasons.
- The change in font is an indicator of Ive's clean minimalist design, with text being brought to the forefront.
- The stacked arrangement of the app squares represent the much rumored flat design that will be introduced.

It's an interesting theory, but I'm of the opinion that the gray rectangle is an Apple TV sitting on top of Apps, which would suggest that it's finally getting an App Store. It's not really clear if these WWDC logos actually represent anything though or if its just people reading to far into the images.

myuserid08
Apr 25, 2013, 06:50 AM
Multi-coloured phones?

Especially this one....

http://cdn.macrumors.com/article-new/2013/04/wwdcstudents.jpg

Menel
Apr 25, 2013, 07:54 AM
Multi-coloured phones?

Especially this one....

Image (http://cdn.macrumors.com/article-new/2013/04/wwdcstudents.jpg)

Looks like an iPod Touch to me. No earpiece for audio.

----------

WWDC 2013 (http://cdn.macrumors.com/article-new/2013/04/wwdc_2013.jpg)
WWDC 2012 (http://3.bp.blogspot.com/-spITY0xiFDM/T9JHEx1Pi4I/AAAAAAAAAC0/yj-sNu-UTME/s1600/wwdc-2012-logo.jpg)
WWDC 2011 (http://www.blogcdn.com/www.engadget.com/media/2011/03/wwdc-2011-2011-03-28.jpg)

Some say its colorful and looks like icons which could hint at an iOS revamp but WWDC 2012 logo was colorful and was made up of these squares too.

Only thing that looks different is 1) No Apple logo 2) XIII instead of 13

But lets be honest, people know is about Apple because it literally says 'Apple Worldwide Developer Conference' at the bottom and I think most people know the year is 2013.

Also read this article for some good laughs.

http://mockcrunch.com/2012/06/08/8-predictions-for-apples-wwdc-keynote-based-on-the-invitation/

Most likely we'll see some changes to the UI for iOS (nothing to radical) but the logo is just Apple getting creative. Tbh there previous ones were basically either showing a ton of apps or an apple logo. Plus they need a good laugh at all those people ciphering the hidden code of the WWDC logo.

Because the last five or so WWDCs have announced new versions of iOS.

dontpannic
Apr 25, 2013, 08:43 AM
WWDC 2013 (http://cdn.macrumors.com/article-new/2013/04/wwdc_2013.jpg)
WWDC 2012 (http://3.bp.blogspot.com/-spITY0xiFDM/T9JHEx1Pi4I/AAAAAAAAAC0/yj-sNu-UTME/s1600/wwdc-2012-logo.jpg)
WWDC 2011 (http://www.blogcdn.com/www.engadget.com/media/2011/03/wwdc-2011-2011-03-28.jpg)

Some say its colorful and looks like icons which could hint at an iOS revamp but WWDC 2012 logo was colorful and was made up of these squares too.

Only thing that looks different is 1) No Apple logo 2) XIII instead of 13

But lets be honest, people know is about Apple because it literally says 'Apple Worldwide Developer Conference' at the bottom and I think most people know the year is 2013.

Also read this article for some good laughs.

http://mockcrunch.com/2012/06/08/8-predictions-for-apples-wwdc-keynote-based-on-the-invitation/

Most likely we'll see some changes to the UI for iOS (nothing to radical) but the logo is just Apple getting creative. Tbh there previous ones were basically either showing a ton of apps or an apple logo. Plus they need a good laugh at all those people ciphering the hidden code of the WWDC logo.

Are you seriously suggesting that they are alike? Can't you see that there is a huge change in the logo this year?

No Apple Logo
Different Font
Use of Roman Numerals
Not on the gradient background
Different 'base' colour

It couldn't be more different if it tried.

virginblue4
Apr 25, 2013, 09:24 AM
Multi-coloured phones?

Especially this one....

Image (http://cdn.macrumors.com/article-new/2013/04/wwdcstudents.jpg)

I can't work out what this image has to do with multi-coloured iPhones? :confused:

KieranDotW
Apr 25, 2013, 03:17 PM
I'm not saying this is any indication either, but I noticed today that hovering over the buttons in the top bar of Apple's website now reveals blue bars around the selection. Just thought I'd share along the whole 'colors' theme, probably meaningless though.
http://i.imgur.com/Hsjqz99.png

madsci954
Apr 25, 2013, 03:19 PM
I'm not saying this is any indication either, but I noticed today that hovering over the buttons in the top bar of Apple's website now reveals blue bars around the selection. Just thought I'd share along the whole 'colors' theme, probably meaningless though.
Image (http://i.imgur.com/Hsjqz99.png)

Must be browser dependent, I trying it on Chrome on a Windows PC, no colors for me.

CrimsonKnight
Apr 25, 2013, 04:30 PM
I'm not saying this is any indication either, but I noticed today that hovering over the buttons in the top bar of Apple's website now reveals blue bars around the selection. Just thought I'd share along the whole 'colors' theme, probably meaningless though.
Image (http://i.imgur.com/Hsjqz99.png)



Running Firefox here on Windows XP SP3, not seeing the blue.. but who knows.

adam044
Apr 25, 2013, 04:35 PM
It means nothing what connection can you make to the previous 2 years?

maxosx
Apr 25, 2013, 04:40 PM
We go through this imaginary guessing game every year.

Seems the fertile & very vivid imaginations run wild at the mere sight of any banner, graphic, color, or font style.

Doting on every bit of minutia, how this excites some is incredibly entertaining. :eek:

rhett7660
Apr 25, 2013, 05:03 PM
Looks like the dimensions of a watch face and then you add in the font. They look very roman numeral to me.

irDigital0l
Apr 25, 2013, 05:45 PM
Because the last five or so WWDCs have announced new versions of iOS.

Which is what I'm saying. Every year new iOS gets released and no major. UI changes.

----------

Are you seriously suggesting that they are alike? Can't you see that there is a huge change in the logo this year?

No Apple Logo
Different Font
Use of Roman Numerals
Not on the gradient background
Different 'base' colour

It couldn't be more different if it tried.

Yes but what does the logo have anything to do with Apple's design on their products?

Look at the analysis threads for last years. Different color icons stacked together forming the Apple logo...definitely a UI redesign.

Rogifan
Apr 25, 2013, 08:14 PM
Which is what I'm saying. Every year new iOS gets released and no major. UI changes.[COLOR="#808080"]


So if something has always been a certain way that means it will stay that ea forever? What exactly did Cook put Ive in charge of Human Interface for then?

Small White Car
Apr 25, 2013, 09:38 PM
Which is what I'm saying. Every year new iOS gets released and no major. UI changes.


You don't think that firing the guy in charge of iOS might result in some slight differences from past years?

irDigital0l
Apr 25, 2013, 10:19 PM
You don't think that firing the guy in charge of iOS might result in some slight differences from past years?

No, that's what I think. Ive being in charge of HI and Hair Force One being in charge of OS X and iOS software clearly means some changes.

But hypothesizing that apple's wwdc logo has some radical da vinci code type secret code to be cracked just seems a little silly.

When did Apple's WWDC logo design imply new design changes?

dontpannic
Apr 26, 2013, 06:05 AM
Yes but what does the logo have anything to do with Apple's design on their products?

I never said it did. All I said is that the logo this year is drastically different from those of previous years.

AQUADock
Apr 26, 2013, 06:11 AM
No, that's what I think. Ive being in charge of HI and Hair Force One being in charge of OS X and iOS software clearly means some changes.

But hypothesizing that apple's wwdc logo has some radical da vinci code type secret code to be cracked just seems a little silly.

When did Apple's WWDC logo design imply new design changes?

I don't think many people have implied that the WWDC logo has a major ulterior meaning. The thing is that its quite radically different from the previous logos so that in turn may give an idea that apples OS design might be quite different.

spacehog371
Apr 26, 2013, 11:11 AM
Tim Cook explicitly said on the earnings call that there would be both a new version of OS X and a new version of iOS.

Risco
Apr 26, 2013, 11:12 AM
Actually it suggests to me multi coloured iPhones.

JaySoul
Apr 26, 2013, 11:19 AM
Looks like a World War in D.C. is on the cards.

SpyderBite
Apr 26, 2013, 12:14 PM
The Roman numerals are obviously referring to the new "Superbowl Coverage" updates added to the notification center. Noobs. ;)

Giuly
Apr 26, 2013, 12:22 PM
Because Apple's press release said so.

Razeus
Apr 26, 2013, 03:23 PM
WWDC 2013 (http://cdn.macrumors.com/article-new/2013/04/wwdc_2013.jpg)
WWDC 2012 (http://3.bp.blogspot.com/-spITY0xiFDM/T9JHEx1Pi4I/AAAAAAAAAC0/yj-sNu-UTME/s1600/wwdc-2012-logo.jpg)
WWDC 2011 (http://www.blogcdn.com/www.engadget.com/media/2011/03/wwdc-2011-2011-03-28.jpg)

Some say its colorful and looks like icons which could hint at an iOS revamp but WWDC 2012 logo was colorful and was made up of these squares too.

Only thing that looks different is 1) No Apple logo 2) XIII instead of 13

But lets be honest, people know is about Apple because it literally says 'Apple Worldwide Developer Conference' at the bottom and I think most people know the year is 2013.

Also read this article for some good laughs.

http://mockcrunch.com/2012/06/08/8-predictions-for-apples-wwdc-keynote-based-on-the-invitation/

Most likely we'll see some changes to the UI for iOS (nothing to radical) but the logo is just Apple getting creative. Tbh there previous ones were basically either showing a ton of apps or an apple logo. Plus they need a good laugh at all those people ciphering the hidden code of the WWDC logo.

Because the invite says to come see what they have for iOS and OS X. Did you read it?

MattInOz
Apr 26, 2013, 06:42 PM
Are you seriously suggesting that they are alike? Can't you see that there is a huge change in the logo this year?

No Apple Logo
Different Font
Use of Roman Numerals
Not on the gradient background
Different 'base' colour

It couldn't be more different if it tried.

The logo is still there just missing the leaf.

Edit: adding as new as it looks it does, in design terms, seem as much like an evolution of the graphics as previous years.

irDigital0l
Apr 26, 2013, 08:52 PM
Because the invite says to come see what they have for iOS and OS X. Did you read it?

Yes I did.

What I'm saying is when has WWDC logo represent a radically change in Apple's product/interface designs?

WWDC logo evolution (http://i.imgur.com/WVDsM3J.jpg)

WWDC 2006 & 2007 were pretty similar with Apple logo, WWDC06/07 and a dark background.

WWDC 2009 & 2010 were pretty similar. No Apple logo and huge WWDC title with apps.

WWDC 2011 has the apps design from WWDC 2010 but has a new huge Apple logo that is made up of apps.

WWDC 2012 has the Apple logo design from WWDC 2011 but no longer has apps and now just blank, colorful icons. Plus it has no background.

WWDC 2013 has the color blank icon design from WWDC 2012 and also has no background.

What I'm saying is none of them is radically different from the previous one. All incorporate somethings from the old ones and add some new layer of design.

I dont think the WWDC 2013 logo is an accurate representation of what to expect in iOS 7. I mean I want a new UI but supper skinny text and then a slew of bright, rainbow colored icons.

iPhone 5 for WWDC 2011? (http://2.bp.blogspot.com/-RIhhLClrtbk/T5qhqstUfrI/AAAAAAAAC0s/XDC8xnmiej8/s1600/apple-wwdc-2012-logo.jpg)

I mean saying the icon looks different = updated iOS UI is like saying I see a 5 in the logo = iPhone 5 early update.

Apple doesn't really give hints at what to expect for WWDC with their logo, its more for their product events. For example iPhone 5 and the 5 shadow.

bozzykid
Apr 26, 2013, 09:02 PM
Actually it suggests to me multi coloured iPhones.

They are not announcing new iPhones at WWDC. Cook has already said WWDC will be for announcing new versions of iOS and OS X.

emma777
Apr 27, 2013, 12:24 AM
Rumors of a cheap iPhone have been swirling for years, but with the passing of Steve Jobs—he insisted on the highest quality—there's a good chance a low-end iPhone will now hit the market. CEO Tim Cook is a more traditional business executive than his predecessor and will likely go the route that the market dictates. This means a cheap iPhone will counter the costs of Android phones, as well as push into second-tier markets. It's also possible a cheap iPhone could be available in addition to a super-charged iPhone 5S release.

MattInOz
Apr 27, 2013, 03:04 AM
Your missing WWDC 08 Invite Twin Golden Gate Bridges.
The First WWDC to cover iPhone OS not just Mac OS X.
That was the shift in design and was a one off.

From WWDC 09 invite it was about the app Icon and has been since then. They've just become more and more abstract and more about the Apple logo.
It's hard to imagine the design could be any more abstract next year in both the app or the Apple iconery.

That said this years design has a high feeling of freshness compared to the past, even if it is following the theme.

What that says about what will be revealed is anyones guess.

Claefer
Apr 27, 2013, 01:47 PM
It also helps that Gruber and Ritchie have stated that they've heard there's going to be a system-wide UI change. Either way, whether they tone down UI theming or not, I just want more functionality.

irDigital0l
Apr 27, 2013, 02:37 PM
Your missing WWDC 08 Invite Twin Golden Gate Bridges.
The First WWDC to cover iPhone OS not just Mac OS X.
That was the shift in design and was a one off.

To be fair, Apple did mention that both Mac OS X and iPhone OS would be shown. Obviously it was representing the split between Mac OS X and iPhone OS. It made sense.

WWDC 2008 logo (http://dailyapps.net/wp-content/uploads/2008/03/ALandmarkEvent.InMoreWaysThanOneWWDC2008_11862/wwdc2008.jpg)

From WWDC 09 invite it was about the app Icon and has been since then. They've just become more and more abstract and more about the Apple logo.
It's hard to imagine the design could be any more abstract next year in both the app or the Apple iconery.

That said this years design has a high feeling of freshness compared to the past, even if it is following the theme.

What that says about what will be revealed is anyones guess.

And yes I do agree this year's logo looks quite different, I just don't think it accurately represent the changes we will see in iOS 7.

The WWDC 2013 logo also isn't completely different than the WWDC 2012 logo.

Many are people are calling the WWDC 2013 logo radically different than anything before which confirms a new radically different UI in iOS 7 which I pointed out a few flaws. We saw the UI changes of the Podcast app. So expect more of that than anything else.

party
May 3, 2013, 07:38 AM
While I do think that the WWDC will feature a radical iOS design change (which I do hope will happen), whether that change influenced the design of the logo or not, or whether the design implications are unintentional or not do not matter me.

charlituna
May 3, 2013, 01:13 PM
Which is what I'm saying. Every year new iOS gets released and no major. UI changes.[COLOR="#808080"]



But no other year had the SVP of iOS sacked over the crap quality the initial iOS version release and replaced by a party of folks including a newly set up SVP for interface design who is known to have publicly said that he hates skeuromorphic designs.

THAT is why everyone is saying that the UI is going to change. And why they are taking the logo with it's flatness to be a confirmation that they are correct

----------

Rumors of a cheap iPhone have been swirling for years, but with the passing of Steve Jobs—he insisted on the highest quality—there's a good chance a low-end iPhone will now hit the market.

You forget one thing. Phil Schiller, in this Cook run Apple, panned the rumors saying that Apple doesn't build things to be cheap.

qwerty994
May 3, 2013, 06:40 PM
Are you seriously suggesting that they are alike? Can't you see that there is a huge change in the logo this year?
...

Different Font

...


OMG, a different font?!!?! Apple must be becoming a whole new company and have a lot of stuff up their sleeve all because they used a different font!

irDigital0l
May 3, 2013, 06:46 PM
But no other year had the SVP of iOS sacked over the crap quality the initial iOS version release and replaced by a party of folks including a newly set up SVP for interface design who is known to have publicly said that he hates skeuromorphic designs.

THAT is why everyone is saying that the UI is going to change. And why they are taking the logo with it's flatness to be a confirmation that they are correct

Forstall wasn't ousted for the UI design or a crappy iOS 6, he was ousted partially for his personality and handling of Maps. It got to a tipping point after he would not sign the apology letter.

charlituna
May 3, 2013, 11:08 PM
Forstall wasn't ousted for the UI design or a crappy iOS 6, he was ousted partially for his personality and handling of Maps. It got to a tipping point after he would not sign the apology letter.

If you think his being a dick was all that got him fired I've got a bridge for you. He would have been fired before Steve was cold in the grave if being a dick was all it was about because Forstall acted that way under Steve. It was loyalty for the folks that stood by him at NeXT that saved Forstall when Steve was around

Being a dick got him on the radar, releasing a crap iOS 6 got him on the firing line and the refusal to take one for the team and apologize for Maps pulled the trigger.

Rogifan
May 4, 2013, 06:27 AM
If you think his being a dick was all that got him fired I've got a bridge for you. He would have been fired before Steve was cold in the grave if being a dick was all it was about because Forstall acted that way under Steve. It was loyalty for the folks that stood by him at NeXT that saved Forstall when Steve was around

Being a dick got him on the radar, releasing a crap iOS 6 got him on the firing line and the refusal to take one for the team and apologize for Maps pulled the trigger.

I personally think he had too much on his plate. Question is did he con Steve into thinking he could handle iOS, Siri and maps? Or was it more of a power grab trying to create his own fiefdom within Apple?

The way Cook has structured things now makes much more sense than the silos created under Jobs. Much less likely to have turf wars when everyone is collectively responsible for all products.

irDigital0l
May 4, 2013, 12:49 PM
If you think his being a dick was all that got him fired I've got a bridge for you.

Where did I say that?

I said his personality was partially the problem.

But his personality didn't matter when Steve Jobs was around because lets be honest, Jobs was also didn't have the greatest personality.

However it did matter in a post-Jobs era with Cook. People are more critical of Apple now without Jobs so any bad move would hurt Apple more.

Also if iOS 6 didn't get leaked so much, people would be more excited. People think its crap because Apple didn't announce anything new.

dontpannic
May 7, 2013, 03:39 AM
OMG, a different font?!!?! Apple must be becoming a whole new company and have a lot of stuff up their sleeve all because they used a different font!

Who said that? If you bothered to read the entire post rather than just snip the bits out where you think you can get a cheap laugh based on my comments you'll see that nowhere did I insinuate that the WWDC logo indicates a change in iOS, I merely made a list of things that made the logo radically different from previous years. That is factual - this thin font has never been used in Apple marketing material in the past.

sully54
May 7, 2013, 08:08 AM
Lets be real here.

For a company as secretive as apple, even internally among its own ranks, do you guys really think the marketing guy who made this logo already knows what a prereleased version of iOS 7 looks like? Probably not.

Truth is, that marketing guys job is exactly to get people to talk about the logo and come up with these (crazy) theories until the event. It generates free publicity.

niccodeamus
May 10, 2013, 04:29 PM
rainbows have seven colours. iOS 7 . probably as simple and as clever as that

kmj2318
May 10, 2013, 06:55 PM
I do think that it does imply a change in design, and here's why. Apple knows that we've been expecting a change in the UI for a while. They purposefully made the invitation look different from the past in order to fuel the speculation.

Will the UI look similar to the invitation? Maybe in a very minor way. They still want it to be a surprise when they announce it. I think it will only come apparent to us what this graphic is referencing after we see iOS 7. It's noticeably different from the past, but still cryptic. I think it makes sense when you think more meta about it. If you we're apple, how would you make the invitation to this event?

MozMan68
May 11, 2013, 06:58 AM
rainbows have seven colours. iOS 7 . probably as simple and as clever as that

You nailed it...iOS 7 is going to be totally gay...:p

seble
May 12, 2013, 12:23 PM
To me the logo looks like shaking icons behind it. Like we're here to change things up this year! I hope so anyways!

MattInOz
May 13, 2013, 01:12 AM
To me it looks like a UICollectionView stack of icons like you see in the photo browser. That view container would sure make a nice replacement to Paged UIScrollView they use now.

Maybe do away with folders have stacks of icons with the top icon being the last used item from the stack. Single tap opens the top icon, double tap opens the stack.

BvizioN
May 13, 2013, 04:53 AM
Actually it suggests to me multi coloured iPhones.

Curious to know how?
Since chances of any new iPhone announced on WWDC this year would be pretty slim IMO.

isarat
May 13, 2013, 05:11 AM
WWDC 2013 (http://cdn.macrumors.com/article-new/2013/04/wwdc_2013.jpg)
WWDC 2012 (http://3.bp.blogspot.com/-spITY0xiFDM/T9JHEx1Pi4I/AAAAAAAAAC0/yj-sNu-UTME/s1600/wwdc-2012-logo.jpg)
WWDC 2011 (http://www.blogcdn.com/www.engadget.com/media/2011/03/wwdc-2011-2011-03-28.jpg)

Some say its colorful and looks like icons which could hint at an iOS revamp but WWDC 2012 logo was colorful and was made up of these squares too.

Only thing that looks different is 1) No Apple logo 2) XIII instead of 13

But lets be honest, people know is about Apple because it literally says 'Apple Worldwide Developer Conference' at the bottom and I think most people know the year is 2013.

Also read this article for some good laughs.

http://mockcrunch.com/2012/06/08/8-predictions-for-apples-wwdc-keynote-based-on-the-invitation/

Most likely we'll see some changes to the UI for iOS (nothing to radical) but the logo is just Apple getting creative. Tbh there previous ones were basically either showing a ton of apps or an apple logo. Plus they need a good laugh at all those people ciphering the hidden code of the WWDC logo.

It looks more like a TV for me :)

pod5g
May 15, 2013, 11:20 PM
I don't know. Some have already started 'decoding' it as a code for the iWatch!

MozMan68
May 16, 2013, 12:24 PM
I don't know. Some have already started 'decoding' it as a code for the iWatch!

It probably is as simple as that...the iWatch available in a bunch of different colors...

pod5g
May 16, 2013, 12:26 PM
It probably is as simple as that...the iWatch available in a bunch of different colors...

Maybe. But I hope the iWatch announcement doesn't take precedence over the iOS 7 announcement.

rMBA13
May 16, 2013, 04:33 PM
The logo means multi-color iphone 5S and flat design of iOS 7
http://appadvice.com/appnn/2013/04/the-wwdc-2013-logo-yeah-colorful-iphones-are-coming

tekboi
May 16, 2013, 04:45 PM
judging from the 2011 & 2012 pictures... it means absolutely nothing.

toaster64
May 16, 2013, 04:47 PM
I really hope they won't go for the color approach on iPhones. It's a desperate move, not a serious phone upgrade. I'm glad they kept Mac OS X nice and clean (except I don't like how they went overkill on grey in Mountain Lion).