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MacRumors
May 2, 2013, 12:16 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/05/02/photo-gallery-of-stunning-new-berlin-apple-store/)


German Apple website ifun.de (http://www.ifun.de) has posted a collection of images (http://www.flickr.com/photos/ifun/sets/72157633385171661/with/8702140242/) from the beautiful new Apple Store Kurfürstendamm (http://www.apple.com/de/retail/kurfuerstendamm/) in Berlin, Germany. The store is located in a century-old theater building in one of the city's major shopping districts. The building measures some 48,000 square feet, though it's unclear how much of that space Apple is occupying.

http://images.macrumors.com/article-new/2013/05/NewImage.png
Apple first posted job listings (http://www.macrumors.com/2011/12/20/apple-begins-hiring-for-first-retail-store-in-berlin/) for the Kurfürstendamm store back in December of 2011, though it's taken quite a while for Apple's architects to ready the building for shoppers.

The store opens to the public (http://www.macrumors.com/2013/04/25/apples-first-berlin-store-to-open-friday-may-3/) tomorrow, May 3rd, at 5 PM local time.

vaZpRsMnP5s

Article Link: Photo Gallery of Stunning New Berlin Apple Store (http://www.macrumors.com/2013/05/02/photo-gallery-of-stunning-new-berlin-apple-store/)



gfeen
May 2, 2013, 12:34 PM
Why doesn't America get such beautiful stores???

Hexiii
May 2, 2013, 12:37 PM
Why doesn't Czech Republic get stores?

jayducharme
May 2, 2013, 12:41 PM
I love that display outside the store, the iPhone 5 floating inside a glass case with colored streamers.

AdeFowler
May 2, 2013, 12:42 PM
Stunning. The theatre looks amazing.

Thinkman12345
May 2, 2013, 12:58 PM
Why doesn't America get such beautiful stores???

Where on earth do you live? Some of the most amazing stores are in the U.S. - how does this gorgeous German building with a conventional Apple store design inside even begin to compare to Apple's NY stores?

Rocketman
May 2, 2013, 12:58 PM
100 year old building. Our entire country is only about 237 years old.

ArtOfWarfare
May 2, 2013, 02:44 PM
Why doesn't America get such beautiful stores???

I love the Boylston store in Boston. It's far better than all the mall Apple stores in the area.

abz1981
May 2, 2013, 02:58 PM
Its beautiful. Correct me if I am wrong though. I thought all :apple: stores that have a staircase are made of glass. This one seems to be a non glass staircase. Unless I am mistaken.

rhett7660
May 2, 2013, 03:49 PM
Wow.... I like it. Pretty cool and super clean looking.

needfx
May 2, 2013, 04:24 PM
I just want to buy two of everything and leave

lusky
May 2, 2013, 04:27 PM
Why doesn't Czech Republic get stores?

maybe they confused you with Chechnya, that seems to be happening a lot :-)

Exotic-Car Man
May 2, 2013, 05:16 PM
I can't believe this is an Apple Store. It's gorgeous! It's also definitely a different type of store, having a lot less of the classic futuristic look that most stores do.

ijohn.8.80
May 2, 2013, 05:28 PM
OMG... Staff parties would be amazing! They have their own Vari-lites (http://www.vari-lite.com) and laser! :eek::apple::cool:

http://farm9.staticflickr.com/8554/8702140302_e3a77fceeb_b.jpg

bradl
May 2, 2013, 05:44 PM
Where on earth do you live? Some of the most amazing stores are in the U.S. - how does this gorgeous German building with a conventional Apple store design inside even begin to compare to Apple's NY stores?

Hmm...

Picture of the Berlin store in the OP...

Apple store, Arden Fair Mall, Sacramento:
http://images.apple.com/retail/ardenfair/images/ardenfair_hero.jpg

Apple Store, Forum Shoppes at Caesar's Palace, Las Vegas:
http://images.apple.com/retail/theforumshops/images/theforumshops_hero.jpg

Even in places that should be nice, they really aren't. So far in the towns I've traveled to or lived in, the Grove in Los Angeles was the only store that had somewhat of a "wow" factor, and barely at that. So the question stands. Why can't the stores in the US look as elegant as Berlin? We all don't have a Grand Central Station..

BL.

Mr. Retrofire
May 2, 2013, 06:03 PM
http://cdn.macrumors.com/article-new/2013/05/NewImage.png
Looks like a computer museum.

:p

GoCubsGo
May 2, 2013, 06:05 PM
Incredibly beautiful.

ufwa
May 2, 2013, 06:33 PM
Hmm...

Picture of the Berlin store in the OP...

Even in places that should be nice, they really aren't. So far in the towns I've traveled to or lived in, the Grove in Los Angeles was the only store that had somewhat of a "wow" factor, and barely at that. So the question stands. Why can't the stores in the US look as elegant as Berlin? We all don't have a Grand Central Station..

BL.

Those are stores inside a mall. Apple or really any other retailer isn't going to be able to tear the whole thing down make major renovations to make them unique.

Even the Berlin store. Its beauty is in the facade which isn't even Apple. Inside its like every other.

If you search for it on Google maps you'll see the only changes is the front glass is removed and the glass display case that line the street got removed. at least the two middle ones. The timberland store seems to be gone or at least the signage. The mannequin though remains.

Unique stores to me are the one in New York with glass cube and glass stair case and one in palo alto that the roof is all glass.

rgarjr
May 2, 2013, 06:40 PM
wow, lots of accessories goodies on the walls there.

ChristianJapan
May 2, 2013, 06:51 PM
Nice way to present products to customer, this one will be another gem in the store collection, similar to 5th Av or Grand Central ...

Happy for Berlin to finally get an Apple Store :D

Gasu E.
May 2, 2013, 09:40 PM
Hmm...

Picture of the Berlin store in the OP...

Apple store, Arden Fair Mall, Sacramento:
http://images.apple.com/retail/ardenfair/images/ardenfair_hero.jpg

Apple Store, Forum Shoppes at Caesar's Palace, Las Vegas:
http://images.apple.com/retail/theforumshops/images/theforumshops_hero.jpg

Even in places that should be nice, they really aren't. So far in the towns I've traveled to or lived in, the Grove in Los Angeles was the only store that had somewhat of a "wow" factor, and barely at that. So the question stands. Why can't the stores in the US look as elegant as Berlin? We all don't have a Grand Central Station..

BL. Las Vegas? Sacramento?

Don't compare a mall store to a flagship store. Flagship stores are in Amsterdam, Barcelona, Beijing, Boston, Chicago, Frankfurt, Hamburg, Hong Kong, Houston, London, Montreal, Munich, New York, Osaka, Paris, San Francisco, Shanghai, Sydney, Tokyo and Turin; and now, Berlin.

TyPod
May 2, 2013, 10:13 PM
Absolutely gorgeous! I dig it.

bradl
May 3, 2013, 01:00 AM
Las Vegas? Sacramento?

Don't compare a mall store to a flagship store. Flagship stores are in Amsterdam, Barcelona, Beijing, Boston, Chicago, Frankfurt, Hamburg, Hong Kong, Houston, London, Montreal, Munich, New York, Osaka, Paris, San Francisco, Shanghai, Sydney, Tokyo and Turin; and now, Berlin.

You actually make my point for me.

Unless you make your way to that 1 - 3 stores in the entire country, the majority of people are only going to see an Apple store as a store in a mall. It is on that premise alone that the original question was asked: why some places get beautifully constructed stores, while most to all places in the US look like mall shops.

There are places in the US that would scream for something as elaborate as this, but instead get a mall shop, flagship store or otherwise.

BL.

celthic
May 3, 2013, 01:55 AM
Well based on the German text, Apple occupies all of the 48,000 square feet. Having the main store, additional rooms for accessories in the basement and up stairs you will find general conference rooms as well as corporate conference rooms. Additional there is a sort of Apple training center and the theater is run by Apple for movie and concert presentation.
Additionally the Genius Bar will not be a Bar such as anymore, you will sit side by side during support. Anything inside that building, besides the Apple products, is local content. E.g. any stone used in the inside had been extra utilized from the stone quarry where they got the stone for the outside hundred years ago.

Quite complex approach.

everything-i
May 3, 2013, 03:59 AM
Why doesn't America get such beautiful stores???

You have to be kidding, the Grand Central store isn't too shabby.:confused:

Gudi
May 3, 2013, 05:55 AM
Looks like a computer museum.

:p
Maybe a little. :cool:

http://3.bp.blogspot.com/-ot07oHtFI9A/UQMfkyZiswI/AAAAAAAAB0s/SlFvMucvLiI/s1600/comp_IMGP3260.jpg

Computerspielemuseum - Berlin (http://www.computerspielemuseum.de)

NightFox
May 3, 2013, 08:16 AM
OK, I may be a bit biased but I've been lucky enough to visit quite a few of the Apple flagship stores around the world, and I still think my favourites are in London - Regent Street for the external architecture and Covent Garden for what it's like inside.

christian_k
May 3, 2013, 09:02 AM
Yess !

I am going to relocate to Berlin in about two weeks.

Apple has just prepared the place for me :)

Christian

Small White Car
May 3, 2013, 10:29 AM
Unless you make your way to that 1 - 3 stores in the entire country, the majority of people are only going to see an Apple store as a store in a mall.

Ah, right. Not all Americans can live near nice stores like New York, or Philadelphia. There's no way for everyone to experience these amazing U.S. stores in person:

https://dl.dropboxusercontent.com/u/1589713/PHOTOS/appl1.jpg

https://dl.dropboxusercontent.com/u/1589713/PHOTOS/appl2.jpg

Good point.

We should be more like Germany where they make 100% of their citizens live near the Apple store in Berlin. All those other German cities are empty now...just ghost towns...since all Germans moved to Berlin last year to be near that Apple store. You're right. That is a better idea. I'm not sure why we don't do it here.

See this boring old German Apple store in a German mall?

https://dl.dropboxusercontent.com/u/1589713/PHOTOS/appl3.jpg
Rhein Center, Rhein Center Köln-Weiden

Look how it's empty. That's because no one visits malls in Germany anymore since all Germans moved to Berlin. Thank goodness for that.

MacsRgr8
May 3, 2013, 01:13 PM
Another gorgeous store at another stunning location!

The real estate Apple has (or rents?).... unbelievable :eek:

Gudi
May 3, 2013, 01:15 PM
That's because no one visits malls in Germany anymore since all Germans moved to Berlin.

True. But that's not the reason why not all Americans can live near nice stores.
When your city has great architecture to offer, Apple will rent it.

http://images.apple.com/it/retail/portadiroma/images/portadiroma_hero.jpg
Roma, the eternal city.

http://images.apple.com/it/retail/viaroma/images/viaroma_hero.jpg
Torino, 4th largest city of Italy.

http://images.apple.com/it/retail/viarizzoli/images/viarizzoli_hero.jpg
Bologna, only the 7th largest city, still a very nice store.

Apple will take the very best that is available in each location at that moment.
Or just build their own stuff without any ornaments of local culture.

Shaun, UK
May 3, 2013, 02:08 PM
I do wish there was a little more uniqueness about each store. Inside they all look exactly the same. Would be nice if maybe they allowed each store some leeway to reflect the local culture.

----------

Why doesn't America get such beautiful stores???

I thought the vogue in America was to knock down old buildings and build new rather then restore and convert. That's why so many Apple stores around Europe look so nice. Apple have simply restored the building to it's former beauty.

theanimaster
May 4, 2013, 09:05 PM
Hmm...

Picture of the Berlin store in the OP...

Apple store, Arden Fair Mall, Sacramento:
http://images.apple.com/retail/ardenfair/images/ardenfair_hero.jpg

Apple Store, Forum Shoppes at Caesar's Palace, Las Vegas:
http://images.apple.com/retail/theforumshops/images/theforumshops_hero.jpg

Even in places that should be nice, they really aren't. So far in the towns I've traveled to or lived in, the Grove in Los Angeles was the only store that had somewhat of a "wow" factor, and barely at that. So the question stands. Why can't the stores in the US look as elegant as Berlin? We all don't have a Grand Central Station..

BL.

Got any ancient buildings in your area? Maybe that's why!

To be realistic though, the inside looks just like every other Apple Store.

bradl
May 4, 2013, 09:09 PM
Got any ancient buildings in your area? Maybe that's why!

To be realistic though, the inside looks just like every other Apple Store.

In fact, yes.

Sutter's Fort, around the area where gold was discovered in 1848, that started the entire gold rush.

Old Sacramento, which was the railyards and the original town of Sacramento, with cobblestone streets, still exists. Wouldn't be a bad place for a store.

Vegas, unfortunately, doesn't have much original left. They take pride in selling tickets to see places get blown up. Either way, 3 Apple stores on the same street says a lot; just that they could quite a bit more elaborate than the drab layout typical Apple stores have.

BL.

theanimaster
May 4, 2013, 09:14 PM
Las Vegas? Sacramento?

Don't compare a mall store to a flagship store. Flagship stores are in Amsterdam, Barcelona, Beijing, Boston, Chicago, Frankfurt, Hamburg, Hong Kong, Houston, London, Montreal, Munich, New York, Osaka, Paris, San Francisco, Shanghai, Sydney, Tokyo and Turin; and now, Berlin.

I look forward to the day that Apple rents out the White House or Capitol Hill or maybe even just the Smithsonian for a flagship store in D.C. ...

theanimaster
May 4, 2013, 09:25 PM
In fact, yes.

Sutter's Fort, around the area where gold was discovered in 1848, that started the entire gold rush.

Old Sacramento, which was the railyards and the original town of Sacramento, with cobblestone streets, still exists. Wouldn't be a bad place for a store.

Vegas, unfortunately, doesn't have much original left. They take pride in selling tickets to see places get blown up. Either way, 3 Apple stores on the same street says a lot; just that they could quite a bit more elaborate than the drab layout typical Apple stores have.

BL.

Hmmm.. I just Googled those places mentioned and they don't seem very... populated. But then again, I don't live there, so I wouldn't know.

There are a couple stores 10 miles from where I live -- in fact, four stores (and I have tried applying to all of them :P ) the best one I've seen is the one at Clarendon (VA) but even that one is eclipsed by the giant Barnes and Noble building next door (although the buildings behind the Apple Store make a nice backdrop).

Maybe Apple will buy out that Barnes and Noble building... :)

JarScott
May 5, 2013, 05:57 AM
It's official. Apple are so classy.

fullauto
May 5, 2013, 07:55 AM
Beautiful store..

johnnnw
May 5, 2013, 11:25 PM
Wow, this is beautiful.

I'm sure the rent is costing them a pretty penny.

Digital Dude
May 6, 2013, 08:59 AM
Why doesn't America get such beautiful stores???

Because their economy is growing while ours' is failing

IGregory
May 7, 2013, 08:07 PM
Because their economy is growing while ours' is failing

No, its because the product is what counts. Also, in America prime real estate is not wasted. Every inch is used to maximum efficiency.

Digital Dude
May 13, 2013, 09:04 AM
...Also, in America prime real estate is not wasted. Every inch is used to maximum efficiency.

You're kidding right? Here in United States, we are the most wasteful country that I have ever lived in. How about those hundreds of millions of dollars of wasted government buildings that lay empty in and around Washington DC elsewhere. Or, if we get tired of looking at a building we simply destroy it and build a new one as they do in Las Vegas. In Europe some of the bridges that were built in the 13th 14th century are still used with heavy vehicle traffic - without compromise.

calderone
May 13, 2013, 10:17 AM
You actually make my point for me.

Unless you make your way to that 1 - 3 stores in the entire country, the majority of people are only going to see an Apple store as a store in a mall. It is on that premise alone that the original question was asked: why some places get beautifully constructed stores, while most to all places in the US look like mall shops.

There are places in the US that would scream for something as elaborate as this, but instead get a mall shop, flagship store or otherwise.

BL.

Apple is incredibly picky about their retail space. It seems to go one of two ways for Apple:


Amazing space opens up, Apple swoops in
No amazing space? Stick it in that mall over there.


Even here in Seattle, the rumors point to an eventual downtown store. The problem? The right spot hasn't opened up.

100 year old theatre buildings don't become available everyday you know.

AlabamaSlammer
May 13, 2013, 01:03 PM
This is my "local" store. Have to drive about 2 hours to get to it though.

Still wish apple would open a store closer to where I live