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View Full Version : Bad timing to unveil iOS 7?


heyyoudvd
May 2, 2013, 11:31 PM
WWDC is scheduled for June 10th-14th, and if history is anything to go by, Apple's big keynote address will take place at 1:00 pm EST on June 10th. Well, it turns out that one of the largest entertainment conferences of the year, the Electronic Entertainment Expo (E3), is schedule for the same week, and it just so happens that the largest gaming companies are having their press conferences on June 10th, as well.

The schedule was just recently announced:

Microsoft: 11:45 am EST
Ubisoft: 4:00 pm EST
EA: 6:00 pm EST
Sony: 9:00 pm EST


I'm guessing Microsoft's conference is going to be more than 1:15 long, meaning the unveiling of the long-awaited successor to the Xbox 360 is literally going to overlap with Apple's keynote. And then when you factor in Sony's upcoming Playstation 4 as well as two of the largest game companies in the world, it feels like the wind is going to be taken right out of Apple's sails.

Yeah, WWDC is technically for developers rather than for the general public, but Apple's keynote addresses are clearly aimed at hyping up its products. It's supposed to build up 10.9 and iOS 7, but when you have that much going on simultaneously across the tech world, Apple's software simply won't get the attention it deserves.

irDigital0l
May 3, 2013, 12:14 AM
Microsoft is announcing the Xbox 360 at their own press conference on May 21st.

So no, they are not going head to head with E3.

Plus E3 is already losing steam this year, its going to be like CES.

Nintendo won't be there, Valve won't be there, 2K wont be there.

heyyoudvd
May 3, 2013, 12:24 AM
Microsoft is announcing the Xbox 360 at their own press conference on May 21st.

That's strange that they're having two major press conferences for the same product only 20 days apart from one another.

In that case, it's not quite as bad for Apple as I had thought, but it's still a jam-packed day for tech news. The PS4 and 'Xbox 720' (or whatever it's called) will have already been unveiled, but there will still be plenty of news on June 10th pertaining to the two consoles and their games.

sarcosis
May 3, 2013, 12:28 AM
I don't think they will have any problems garnering attention to their keynote. The next Xbox is already going to be announced like the the previous poster said and generally, video game keynotes draw no where near the attention of an Apple keynote. It's generally the opposite, the game companies hate when Apple does this since it steals their thunder.

jafingi
May 3, 2013, 12:44 AM
Microsoft is announcing the Xbox 360 at their own press conference on May 21st.

So no, they are not going head to head with E3.

No. The May 21 event will just be a tech preview.

Just like Sony did with their PS4 event. They reveiled the specs, controller and a few games, but not the design itself (and pricing).

I am almost sure that Microsoft will do the same on May 21. And then reveal the design, pricing and availability at E3.

On a sidenote, I was at E3 in 2005. It's really great :D

irDigital0l
May 3, 2013, 01:35 AM
No. The May 21 event will just be a tech preview.

Just like Sony did with their PS4 event. They reveiled the specs, controller and a few games, but not the design itself (and pricing).

I am almost sure that Microsoft will do the same on May 21. And then reveal the design, pricing and availability at E3.

On a sidenote, I was at E3 in 2005. It's really great :D

We don't that for a fact.

Microsoft could get the jump on Sony by showing it off before Sony. Sony didn't show off the PS4 because they didn't even finish designing the actual hardware yet. I would assume Microsoft would have an actual finished product by May 21 because if they don't June 10 isn't that far away.

Microsoft doesn't want to waste time at E3 previewing the console when they can spend that time demoing features/games that make people want to buy the next Xbox. That's what people are there for, games.

champ01
May 3, 2013, 06:14 AM
What if IOS 7 is more games oriented?

What if WWDC 2013 will present a new Apple TV?

It could almost be perfect timing. :apple:

madsci954
May 3, 2013, 07:15 AM
On a sidenote, I was at E3 in 2005. It's really great :D

E3 has changed a lot in 8 years.

cmChimera
May 3, 2013, 07:22 AM
E3 is dead. The only company that is going to have a worthwhile e3 that's not a rehash of a past reveal(ps4 already revealed, Xbox already revealed) is Nintendo, and they aren't even having a big presser.


I'm a huge gamer, and I can assure you that I'm far more interested in apple's keynote. And most people don't watch these keynotes, nerds like us do. But generally people will get the recap from CNN.

tann
May 3, 2013, 10:49 AM
I'm a pretty big gamer and huge Apple fan and I absolutely agree with you. E3 is literally the one time of year where regular people get semi-interested in games.

Despite the fact both Sony and MS have/will have revealed their consoles to some extent by then, Sony that day are unveiling their box (we assume) and MS will be showing a ton of stuff as well.

I think MS will show the console on May 21st for sure. So they might have things like prices and release dates and launch games at E3.

Either way that day will be ridiculous for new news assuming you are right and Apple has their conference that day! I would advise them to do it the week before :p

GoCubsGo
May 3, 2013, 11:06 AM
What if IOS 7 is more games oriented?

What if WWDC 2013 will present a new Apple TV?

It could almost be perfect timing. :apple:

I cannot see iOS 7 being more game orientated. If Apple wants to replace all of those Blackberries out there, they need to focus on not just games.

apollo1444
May 3, 2013, 11:21 AM
Microsoft is announcing the Xbox 360 at their own press conference on May 21st.


didn't they announce the 360 like 8 years ago?

charlituna
May 3, 2013, 11:41 AM
Well, it turns out that one of the largest entertainment conferences of the year, the Electronic Entertainment Expo (E3),

I wouldn't worry too much. Rather like how Apple has more than one engineer designing their software and their hardware and their apps and someone else to file their lawsuits, most major and even middle level media has more than one employee so they can send one to E3 and one to WWDC. And they generally have enough space on their sites to write articles about both.

TyPod
May 3, 2013, 12:32 PM
I'm guessing there are way more mac users than video game players. Like others have said, it's more like Apple is stealing their thunder.

charlituna
May 3, 2013, 12:50 PM
I'm guessing there are way more mac users than video game players. Like others have said, it's more like Apple is stealing their thunder.

Mac and iOS yes. Probably well outnumbers the folks that use consoles. particularly since many console users are single brand devotees.

irDigital0l
May 3, 2013, 06:48 PM
didn't they announce the 360 like 8 years ago?

maybe ;)

champ01
May 3, 2013, 07:38 PM
I cannot see iOS 7 being more game orientated. If Apple wants to replace all of those Blackberries out there, they need to focus on not just games.

What I meant to say was powerful games like the ones you're going to get on the new PS and XBOX.

If Apple was doing a TV then it sure would run some operating system right?
Why shouldn't the new Apple TV (if it comes) run a new IOS or not?

Could WWDC bring something that would compliment the new game consoles and therefor slip the new Apple TV right in our living rooms?

Could the new Apple TV, iPhone, iPad, Macs etc. all connected in a smart and easy way be easily marketable? I think so but what do you think?

taedouni
May 3, 2013, 09:24 PM
E3 is for games, the keynote will be for Apple's products. Apple doesn't have a gaming console. The attendees of the keynote are meant to be developers and media. I don't see any conflicts.

maxosx
May 3, 2013, 09:46 PM
Its anyones guess as to the timing. Jobs set the marketing bar high as the master of smoke & mirrors. If he said it was magical, a great number of followers would actually believe that.

Now that we are in a new era where Apple competes on level ground, the attendance is still high, but the magic is gone.

I happen to like Tim Cook & have respect for his work. After all, as much as Steve was in love with J Ive, you see who he chose as CEO.

The problem is otherwise highly intelligent executives, at the highest levels of business also got sucked into Jobs convincing ways. And like some people do, they fail to let it go. The amount of pressure on Cook is enormous.

I don't care what the internal hurdles are, I just hope they work them out. Settle down, resolve the legal distractions, and get back to building high quality, carefully inspected, products that we loyal customers can enjoy & feel satisfied with.

CosmoPilot
May 4, 2013, 08:48 AM
I'm pretty sure the majority of Apple & Xbox users don't watch these events. Only the die hard freaks hanging around these forums do (yeah, that's me).

Most people will see what's coming via news feeds, blogs, techno sites later that day or within the following weeks. Realistically, the majority of consumers won't realize the new features until closer to the hardware release dates.

So do I think its bad timing...considering the WWDC sold out within seconds..."no".

xPurpleblob
May 5, 2013, 09:40 AM
I'm pretty sure apple executives have put in more thought than you op...

DMH3006
May 7, 2013, 06:07 AM
yep, Xbox and iOS are two totally different things, there is no link between them, so i dont think i'd be a bad time to unveil iOS7 after-all.

And I think Apple gadgets will have a bigger share of the news because they're Apple and the iPhone and iPad are huge and we all know anything regarding iPhone's and iPad's makes the media go crazy.