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MacRumors
May 28, 2013, 09:44 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/05/28/apple-hires-former-epa-chief-lisa-jackson-to-oversee-environmental-efforts/)


While talking with AllThingD's Kara Swisher and Walt Mossberg at D11: All Things Digital (http://allthingsd.com/conferences/d/d11/about/), Apple CEO Tim Cook announced that Apple has hired former Environmental Protection Agency chief Lisa Jackson to lead the company's environmental responsibility efforts.Lisa Jackson is joining Apple. Lisa was running the EPA for the last four years. She's going to be coordinating a lot of this activity across the company.Although Cook said he forgot what her official title is, he said that she would report directly to him. Cook announced the hire after talking about how Apple has gotten more attention from governments as it has grown larger and while he was talking about how environmentally friendly Apple is.

http://images.macrumors.com/article-new/2013/03/apple_100_renewable.jpg
As a part of its commitment to being environmentally friendly, Apple revealed in March that it had achieved 100% renewable energy use (http://www.macrumors.com/2013/03/21/apples-data-centers-now-running-on-100-renewable-energy-corporate-facilities-at-75/) at its data centers, with its corporate facilities using 75% renewable energy. Cook's full commentary can be found in our coverage, available here (http://www.macrumors.com/2013/05/28/live-tim-cooks-interview-at-d11-conference/).

Article Link: Apple Hires Former EPA Chief Lisa Jackson to Oversee Environmental Efforts (http://www.macrumors.com/2013/05/28/apple-hires-former-epa-chief-lisa-jackson-to-oversee-environmental-efforts/)



xionxiox
May 28, 2013, 09:52 PM
This article has been up for a while and not a single comment. People only care about drama, not this so called "Environment" :rolleyes:

brueck
May 28, 2013, 10:01 PM
that's a good hire!

Mactendo
May 28, 2013, 10:18 PM
Apple hires Lisa

http://www.simpsoncrazy.com/content/pictures/lisa/LisaSimpson8.gif

Ichabod.
May 28, 2013, 10:40 PM
Interesting hire. I guess this should help Apple fortify its image as Environmentally conscious; hopefully not to a fault.

szw-mapple fan
May 28, 2013, 11:03 PM
Apple hires Lisa

Image (http://www.simpsoncrazy.com/content/pictures/lisa/LisaSimpson8.gif)

http://farm8.staticflickr.com/7017/6706011397_5820764411_z.jpg

TMar
May 28, 2013, 11:10 PM
This article has been up for a while and not a single comment. People only care about drama, not this so called "Environment" :rolleyes:

Big story, Apple fell for the hoax too. Big deal.

caligomez
May 28, 2013, 11:42 PM
It's a dog and pony show..

D-a-a-n
May 28, 2013, 11:47 PM
Apple hires Lisa

Image (http://www.simpsoncrazy.com/content/pictures/lisa/LisaSimpson8.gif)


http://farm4.staticflickr.com/3321/3602104961_fc6608f6fb.jpg

star-affinity
May 29, 2013, 05:43 AM
Big story, Apple fell for the hoax too. Big deal.

And you fell for the hoax that it's a hoax. ;)

dankedieter
May 29, 2013, 06:02 AM
Hopefully she“ll be more concerned with actively reducing apple“s impact rather than just making apple look like they“re more eco-friendly.

Equitek
May 29, 2013, 07:29 AM
Hopefully she“ll be more concerned with actively reducing apple“s impact rather than just making apple look like they“re more eco-friendly.

How do you feel Apple could best do this? And how do you think they compare to Microsoft and Dell (a mainly software company, and a mainly hardware one)?

Mebsat
May 29, 2013, 08:33 AM
At best, a questionable hire with significant PR risk for Apple:

-Jackson created false identities (non-government email accounts) while Secretary of the EPA to carry on communications with outside groups. Some presume this was to avoid discoverability and/or compliance with the Freedom of Information Act. She abruptly resigned as Secretary of the EPA just as this investigation was getting started. This was not just using personally identifiable non-government accounts, but creating false identities to conduct official business (one name used was Richard Windsor).

-She also oversaw the EPA during the contentious raids on Gibson Guitars, where EPA regulations were selectively used to confiscate $5M worth of inventory from Gibson (while other guitar companies using the same wood had no action taken against them). This incident is being reexamined in the light of the current IRS scandals and evidence of political targeting by the IRS (Gibson's CEO is a donor to right-wing causes).

-Apple is already an industry leader in the area of environmental responsibility in manufacturing. Hiring a lifelong government employee is not likely going to bring a significant skill set beyond what Apple already has in house. It has the feel of a hire made to generate buzz. Hopefully, for Apple, none of the issues above will turn into full blown scandals, but if they do, Apple will find itself cast on one side of the ideological fence (something SJ always wisely avoided).

-Her compensation package will need to be justified to shareholders.

-This makes Cook look even more impulsive regarding high-level hires than he already did in light of the Browett decision. Not confidence inspiring.

gnasher729
May 29, 2013, 08:35 AM
Hopefully she“ll be more concerned with actively reducing apple“s impact rather than just making apple look like they“re more eco-friendly.

That's what Apple has been doing for many, many years. This whole "looking eco-friendly" thing only start when Greenpeace started judging companies by their press releases and promises instead of their actions, and companies that promised to something eventually some time in the future got much better ratings than Apple who did the same thing years ago without telling anyone.

bedifferent
May 29, 2013, 09:34 AM
I give Apple a lot of credit for demonstrating that a tech company can go green without going "red". Using aluminum, mercury and arsenic free glass, pushing LED LCD panels early on, recycling their products and other tech products, self-sustaining server plants, etc. Plastic is awful, it requires more energy to recycle plastic, negating any positives it may produce which is why so many eco-conscious people refuse to use it. A man in Japan invented a machine that can take any plastic material, any, and break it down into reusable oil, etc. The machine uses less energy than a light bulb. It's amazing. I've posted this once before, and highly recommend watching, if for nothing more than the common love of tech we all have.

Plastic to Oil Fantastic OW2.0 (http://www.youtube.com/watch?v=R-Lg_kvLaAM)

I just thought, imagine taking all that plastic and converting it back into oil? Imagine, cleaning up the oceans, while producing a huge source of energy?

E-waste is a major issue in our modern tech lead lives. With plastic islands the size of Texas and three-five feet down in the north-pacific and Indian oceans, combined with electronic waste dumps spewing chemicals onto the beaches of third world nations, and on and on, It's imperative we take responsibility for the only place we call home.

An architecture firm is working on a project to build onto the plastic islands. A daunting project, while perhaps a dream is one of the few proposed projects in dealing with our waste.


Whim Architects Launch Kickstarter Campaign to Build Self-Sustaining Island Homes from Pacific Plastic Garbage (http://inhabitat.com/whim-architects-kickstart-campaign-to-build-self-sustaining-island-homes-from-pacific-plastic-garbage/)

iGrip
May 29, 2013, 09:40 AM
Good move Apple. This is good news.

I hope that Apple becomes a true leader in environmental responsibility among large corporations.

clayj
May 29, 2013, 09:50 AM
So will she use her apple.com e-mail address, or create another fake gmail.com address to use?

bedifferent
May 29, 2013, 10:20 AM
So will she use her apple.com e-mail address, or create another fake gmail.com address to use?

I never knew about this "scandal". What exactly did she do with those fake profiles? Have to google this, I'm very curious.

Thank god it's not Gale Norton (her "Spotted Owl Cookbook (http://www.internetweekly.org/photo_cartoons/cartoon_gale_norton_cookbook.html)" was the toast of town). The damage done under her reign during GWB's presidency will take decades to reverse. It was tantamount to placing an Exxon executive in her position.

You have to wonder about the GOP when Christine Todd Whitman, EPA administrator under President George W. Bush, calls out the Republicans decision to boycott a planned committee vote for Pres. Obama's nominee Gina McCarthy.

“They looked like sore losers when they walked out the way they did,” Whitman said of the decision last week by Republicans on the Senate Environment and Public Works Committee to not attend the planned confirmation vote of Gina McCarthy to head EPA. “I do give them credit for having a broader strategy than just that. They are trying to paint a portrait, but I don’t see walking out like that as a successful way of doing it.”

Source:

Bush-Era EPA Chief Calls Republicans ‘Sore Losers’ (http://www.nationaljournal.com/energy/bush-era-epa-chief-calls-republicans-sore-losers-20130515)

Gee, couldn't have anything to do with McCarthy's stance against big oil and push for alternative energy such as hydrogen or biofuel? Nah, couldn't be.

cube
May 29, 2013, 10:33 AM
I hope this means the end of throwaway hardware.

clayj
May 29, 2013, 10:34 AM
I never knew about this "scandal". What exactly did she do with those fake profiles? Have to google this, I'm very curious.She used Gmail accounts with fake names (e.g., "Richard Windsor") to communicate with environmentalist groups about EPA policies and actions. Essentially, it was a way for her to coordinate with them "off the record", since FOIA requests wouldn't cover Gmail accounts.

Crap like this is why all Federal systems need to be blocked from accessing third-party e-mail systems -- there is no reason EVER why any Federal employee needs to have access to Gmail, Outlook.com, Me.com, or any other external e-mail system. Any employee caught using such a system (on their phone or tablet) for anything at all related to work should be terminated on the spot.

bedifferent
May 29, 2013, 10:40 AM
She used Gmail accounts with fake names (e.g., "Richard Windsor") to communicate with environmentalist groups about EPA policies and actions. Essentially, it was a way for her to coordinate with them "off the record", since FOIA requests wouldn't cover Gmail accounts.

Crap like this is why all Federal systems need to be blocked from accessing third-party e-mail systems -- there is no reason EVER why any Federal employee needs to have access to Gmail, Outlook.com, Me.com, or any other external e-mail system. Any employee caught using such a system (on their phone or tablet) for anything at all related to work should be terminated on the spot.

Agree with you on the last point. However, it could have been worse, she could have been communicating with oil lobbyists and the like. Least she was doing something to help improve the environment. :o

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I hope this means the end of throwaway hardware.

Oh how I wish. :)

maxosx
May 29, 2013, 10:45 AM
Interesting hire. I guess this should help Apple fortify its image as Environmentally conscious; hopefully not to a fault.
Coming from her government position is a clue that Apple is snuggling up, and likely ready to give up our info anytime POTUS wants more people to target. However that's nothing new as Apple is well known for their secrecy.

bedifferent
May 29, 2013, 11:04 AM
Coming from her government position is a clue that Apple is snuggling up, and likely ready to give up our info anytime POTUS wants more people to target. However that's nothing new as Apple is well known for their secrecy.

- Changed due to misreading the playful/sarcastic nature of the comment. Things are getting heated up in here! :p

Chupa Chupa
May 29, 2013, 11:11 AM
I hope this means the end of throwaway hardware.

I never throwaway a good iCake:

https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRVJu8koZzogOGkmWYjRKDjpPzXdvRa4jWHZt4bgRUIbYjt2QEaqw

Seriously, every consumer device becomes obsolete. It's stilly to think hardware isn't disposable because we don't live in a time vacuum where nothing ever advances. When something becomes useless to anyone its disposed of. But that doesn't mean it ends up in a landfill. More electronic device parts are recyclable now than at any point in history and more people are recycling devices too, either by choice or law.

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impulsive regarding high-level hires than he already did in light of the Browett decision. Not confidence inspiring.

You raise solid points. Ultimately, I think Apple hired her for the same reason it put Al Gore on the board... connections.

cube
May 29, 2013, 11:16 AM
Soldered RAM = throwaway
No storage expansion = throwaway
Integrated battery = throwaway
Glued components = throwaway
Under-specified = throwaway
Abandonware = throwaway

gnasher729
May 29, 2013, 11:56 AM
Soldered RAM = throwaway
Integrated battery = throwaway
Glued components = throwaway
Under-specified = throwaway

Expensive high quality products = customers look after them and keep them working as long as humanly possible.

Giving rebates to everyone returning a broken product when they buy a new one = recycling.

Cheap rubbish products = throwaway.

Seriously, what kind of idiot would throw away a £1500 laptop? Macs last for ages, and when the user buys something new and better, they are handed down.

cube
May 29, 2013, 12:12 PM
To be able to be used for as long as humanly possible, they don't have to be designed and engineered as expensive disposable products.

PatrickCocoa
May 29, 2013, 01:46 PM
[QUOTE=bedifferent;17327715]Agree with you on the last point. However, it could have been worse, she could have been communicating with oil lobbyists and the like. Least she was doing something to help improve the environment. :o[COLOR="#808080"]

Wow.

joshhedge
May 29, 2013, 01:59 PM
She's a fellow Chemical Engineer. Good call by apple :cool:

maxosx
May 29, 2013, 02:08 PM
I'm sorry, you're claiming Apple is "snuggling up" to Pres. Obama based on the recent media fire over the IRS targeting social welfare groups that broke IRS tax law by becoming politically involved, didn't pay taxes and were open about their refusal to pay taxes under our current President? Doesn't make sense.

Hiring the former head of the EPA to head their environmental division and P.R. makes business sense. I don't believe Apple is planning on releasing personal information to our government, especially as this is Pres. Obama's last term. Who know who will be in office in 2016.

My you certainly like to assume... my comment was off the cuff with a bit of sarcasm, but no where does it mention taxes and all the other dialog you so creatively dreamed up. :)

bedifferent
May 29, 2013, 04:13 PM
My you certainly like to assume... my comment was off the cuff with a bit of sarcasm, but no where does it mention taxes and all the other dialog you so creatively dreamed up. :)

Ah, lol ok I thought you were serious. A lot of people have been making assumptions similar to yours so I assumed you were serious (tone online sometimes hard to read). The response was based on others who truly thought that was serious. If you followed the comments in this thread, it's mind boggling. :p

bedifferent
May 29, 2013, 04:31 PM
[QUOTE=bedifferent;17327715]Agree with you on the last point. However, it could have been worse, she could have been communicating with oil lobbyists and the like. Least she was doing something to help improve the environment. :o[COLOR="#808080"]

Wow.

Sarcasm. I guess there is a disconnect with misreading tone. :)

PS my **** smells like roses too. ;)

Catonow
May 29, 2013, 06:18 PM
I never throwaway a good iCake:

Image (https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRVJu8koZzogOGkmWYjRKDjpPzXdvRa4jWHZt4bgRUIbYjt2QEaqw)

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[/COLOR]

You raise solid points. Ultimately, I think Apple hired her for the same reason it put Al Gore on the board... connections.


Ding, ding, ding! We have a winner!

Government work pays off once again.

clayj
May 29, 2013, 07:38 PM
Ding, ding, ding! We have a winner!

Government work pays off once again.<oxymoron>Government work?</oxymoron>

bedifferent
May 29, 2013, 10:36 PM
<oxymoron>Government work?</oxymoron>

"The Holy Roman Empire was neither holy nor Roman nor an empire. Discuss."

Mactendo
May 30, 2013, 07:28 PM
http://farm8.staticflickr.com/7017/6706011397_5820764411_z.jpg

Nice pic )

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image (http://farm4.staticflickr.com/3321/3602104961_fc6608f6fb.jpg)

:D

IGregory
May 30, 2013, 08:14 PM
Ding, ding, ding! We have a winner!

Government work pays off once again.

Well, former government employees do have to make a living. :)

Mr. Retrofire
May 31, 2013, 01:02 AM
How do you feel Apple could best do this?
Two words:
Replaceable batteries!

Software optimizations (the software does the same task in less time) are also important, because optimized software requires less CPU/GPU time.

Mr. Retrofire
May 31, 2013, 01:16 AM
Soldered RAM = throwaway
No storage expansion = throwaway
Integrated battery = throwaway
Glued components = throwaway
Under-specified = throwaway
Abandonware = throwaway
A multi-billion dollar company which is not able to design a robust & easy exchange mechanism for certain components
=
throwaway

;-)

Btw, that iOS v7.x.x does not run on iPT 4 hardware is also not very environmentally friendly.

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...A man in Japan invented a machine that can take any plastic material, any, and break it down into reusable oil, etc. The machine uses less energy than a light bulb. It's amazing. I've posted this once before, and highly recommend watching, if for nothing more than the common love of tech we all have.
...
This is a rumor. ;-)

G4er?
May 31, 2013, 10:42 AM
Considering that the EPA did illegal testing on human subjects Lisa Jackson will fit right in the next time a story runs complaining about working conditions at Foxconn.

TC25
Jun 2, 2013, 03:20 AM
Ultimately, I think Apple hired her for the same reason it put Al Gore on the board... connections.

and they hired her, a proven incompetent, soon after being shaken down by Sander Levin. Yeah, just a coincidence.:rolleyes:

gnasher729
Jun 2, 2013, 11:29 AM
A multi-billion dollar company which is not able to design a robust & easy exchange mechanism for certain components
=
throwaway

Since everybody, and I mean everybody, knows _why_ batteries in some Apple products are not replaceable and knows about the compromises involved, which all in all give a superior product, I only can imagine that you are trying intentionally to annoy people with your posts.