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MacRumors
Jun 3, 2013, 10:42 AM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/06/03/apple-ceo-tim-cook-speaks-on-leadership-at-duke-university/)


http://images.macrumors.com/article-new/2013/06/NewImage.pngBack in April, Apple CEO Tim Cook appeared in an event (http://www.youtube.com/watch?v=EZPYLZ7I6gs&list=PLwEToxwSycW1uqGG-iYZOERU0WBTKIAMt) at Duke University's Fuqua School of Business discussing leadership. Cook earned his MBA from Duke after getting a BS from Auburn University.

He discusses collaboration, ethical leadership, career planning and more. Cook doesn't address Apple specifically, but in response to a question about achieving good collaboration, he talks about the need to hire executives who don't need their name in the spotlight and who are incredibly excited about the work they are doing.
This was among the advice Apple CEO Tim Cook shared with students at Duke University's Fuqua School of Business on April 26th. Back on campus for his 25-year reunion, Cook took part in an hour-long dialogue with Fuqua Dean Bill Boulding and the students in a jam-packed Geneen Auditorium buzzing with excitement to hear from the leader of the world's most profitable company.

The Apple CEO has embarked on a career far different than he had envisioned after graduating from Fuqua's Evening Executive MBA program in 1988. "For me the journey was not predictable at all. You have to find your own north star and stay with your north star."videoseries
The embedded video above is a playlist and will play through each of the seven clips (http://www.youtube.com/watch?v=EZPYLZ7I6gs&list=PLwEToxwSycW1uqGG-iYZOERU0WBTKIAMt) of Cook that the university has posted.

Article Link: Apple CEO Tim Cook Speaks on Leadership at Duke University (http://www.macrumors.com/2013/06/03/apple-ceo-tim-cook-speaks-on-leadership-at-duke-university/)



bushido
Jun 3, 2013, 10:45 AM
omg if Tim Cook was a turtle he'd be the slowest of them all. get to the point zZz dreadful

the interviewer and him are a perfect match however

JayCee842
Jun 3, 2013, 10:48 AM
So impressive... :rollseyes:

Tankmaze
Jun 3, 2013, 10:52 AM
You look for people that are not political. People that are not bureaucrats. People that can privately celebrate the achievement, but not care if their name that is in the one in the lights. There are greater reasons to do things.



I'm guessing he's talking about Scott Forstall :D
but this is really a great interview. Tim Cook is a smart fellow.

iGrip
Jun 3, 2013, 11:02 AM
Tim Cook is a smart fellow.

Not smart enough to keep the stock from tanking.

"Growth in Appleís profits dramatically slowed and sales fell short of Wall Streetís expectations, reinforcing concerns among investors that the consumer electronic giantís days of white-hot growth may be over."

http://articles.washingtonpost.com/2013-01-23/business/36497081_1_iphones-ramon-llamas-chief-executive-tim-cook

bbeagle
Jun 3, 2013, 11:04 AM
omg if Tim Cook was a turtle he'd be the slowest of them all. get to the point zZz dreadful

the interviewer and him are a perfect match however

You couldn't have possibly watched the videos. You posted this just 3 minutes after the article was submitted. You just came on here to poke fun and leave nothing of value - the complete opposite of what Tim Cook states in his videos.

The videos, so far, are very insightful and thought provoking. Something that cannot be done in 140 character twitter bites or quick action music videos. Tim Cook does NOT speak like a turtle, but rather has well, thought out points to convey.

derbladerunner
Jun 3, 2013, 11:07 AM
omg if Tim Cook was a turtle he'd be the slowest of them all. get to the point zZz dreadful


I would rather have a CEO who thinks before he speaks and not a self-centered artist who has no clue but works well on camera (lots of CEO are in the second category, sadly).

Judge Cook by his achievements. I think we will get some nice surprises by the end of next year (new product categories from Apple).

bbeagle
Jun 3, 2013, 11:07 AM
Not smart enough to keep the stock from tanking.


How does knowing how to manipulate the stock market equate to intelligence?

I guess Albert Einstein wasn't intelligent because he couldn't get rich in the stock market. Okay. I see. :rolleyes:

vito
Jun 3, 2013, 11:10 AM
You couldn't have possibly watched the videos. You posted this just 3 minutes after the article was submitted. You just came on here to poke fun and leave nothing of value - the complete opposite of what Tim Cook states in his videos.

The videos, so far, are very insightful and thought provoking. Something that cannot be done in 140 character twitter bites or quick action music videos. Tim Cook does NOT speak like a turtle, but rather has well, thought out points to convey.

Yep, pretty much said what I was thinking - folk are quick to chime in without listening.

Some interesting comments so far in his interview, can't wait for WWDC

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How does knowing how to manipulate the stock market equate to intelligence?

I guess Albert Einstein wasn't intelligent because he couldn't get rich in the stock market. Okay. I see. :rolleyes:

Am I missing something, record revenue, impressive profits, but because the stock is down TC isn't doing a good job :D

mrgraff
Jun 3, 2013, 11:11 AM
You couldn't have possibly watched the videos. You posted this just 3 minutes after the article was submitted. You just came on here to poke fun and leave nothing of value - the complete opposite of what Tim Cook states in his videos.

The videos, so far, are very insightful and thought provoking. Something that cannot be done in 140 character twitter bites or quick action music videos. Tim Cook does NOT speak like a turtle, but rather has well, thought out points to convey.

Yep, this was quite good - what D11 should have been.

bushido
Jun 3, 2013, 11:13 AM
You couldn't have possibly watched the videos. You posted this just 3 minutes after the article was submitted.

i skipped through the first video then went back to game of thrones which seemed more interesting :p

MonkeySee....
Jun 3, 2013, 11:21 AM
So impressive... :rollseyes:

Sometimes is better not to post at all.

bbeagle
Jun 3, 2013, 11:23 AM
i skipped through the first video then went back to game of thrones which seemed more interesting :p

I would agree that Game of Thrones is interesting as well. However... it the Tim Cook videos are really a good set of videos you definitely should watch.

For example, in the last video, one of the students asks, 'When should we listen to our professors and when is it okay to break the rules?'

Tim Cook responds to this question very well. It's something that I didn't realize until later on in life that I should have learned earlier.

iMikeT
Jun 3, 2013, 11:29 AM
Managers should not be giving talks about leadership.

Mac21ND
Jun 3, 2013, 11:29 AM
It's a nice, short series. Glad to see him talking about business in general, not the repetitive Apple questions he'll always get from journalists.

vito
Jun 3, 2013, 11:39 AM
Sometimes is better not to post at all.

This. Sad isn't it! :D

Managers should not be giving talks about leadership.

That's right, but as Cook is a leader maybe he knows a thing or two about good and bad leadership ;)

GoCubsGo
Jun 3, 2013, 11:43 AM
Sometimes is better not to post at all.

Funny coming from you. FWIW, it would be equally funny coming from me. ;)

I do hope Cook wasn't just spewing BS. If not, I agree that having executives who don't need their name in the spotlight are important. I think that holds true for those who collaborate and those who do not.

bbeagle
Jun 3, 2013, 11:51 AM
Am I missing something, record revenue, impressive profits, but because the stock is down TC isn't doing a good job :D

We were talking about Tim Cook's INTELLIGENCE, not whether he was doing a good job or not.

vito
Jun 3, 2013, 12:25 PM
We were talking about Tim Cook's INTELLIGENCE, not whether he was doing a good job or not.

Well that makes sense, I mean would non-intelligent people do a better job, equally as good or not so well. Maybe we should ask him to take the test and see if he gets into Mensa.

dakwar
Jun 3, 2013, 12:26 PM
Error: "This video does not exist." That was fast.

lincolntran
Jun 3, 2013, 12:26 PM
We were talking about Tim Cook's INTELLIGENCE, not whether he was doing a good job or not.

I'd very much like to see yours and his on a chart.

bbeagle
Jun 3, 2013, 12:39 PM
I'd very much like to see yours and his on a chart.

moderators - this is clearly bullying.

vito
Jun 3, 2013, 12:41 PM
How is it bullying?

You're questioning Tim Cook's IQ and a forum member has pointed out he would like to see a comparison of your IQ against Tim's. You raised the discussion of Tim's intelligence with at least in my opinion the pretence that you feel he isn't very bright, that's bullying too.

daneoni
Jun 3, 2013, 12:55 PM
Not smart enough to keep the stock from tanking.

"Growth in Apple’s profits dramatically slowed and sales fell short of Wall Street’s expectations, reinforcing concerns among investors that the consumer electronic giant’s days of white-hot growth may be over."

http://articles.washingtonpost.com/2013-01-23/business/36497081_1_iphones-ramon-llamas-chief-executive-tim-cook

I can guarantee YOU would do a far worse job.

macs4nw
Jun 3, 2013, 01:06 PM
I would rather have a CEO who thinks before he speaks and not a self-centered artist who has no clue but works well on camera (lots of CEO are in the second category, sadly).....

I watched the entire interview, and came away thinking, this is a man of great intelligence who chooses his words wisely. He has big shoes to fill, and an extremely difficult job to do. So far, I'm giving him a big thumbs up!

iGrip
Jun 3, 2013, 06:12 PM
How does knowing how to manipulate the stock market equate to intelligence?

I guess Albert Einstein wasn't intelligent because he couldn't get rich in the stock market. Okay. I see. :rolleyes:


Do you realize how foolish these comments are?

I could go into detail and demonstrate it to you if you want me to

demodave
Jun 3, 2013, 07:58 PM
Image (http://www.macrumors.com/2013/06/03/apple-ceo-tim-cook-speaks-on-leadership-at-duke-university/)

Article Link: Apple CEO Tim Cook Speaks on Leadership at Duke University (http://www.macrumors.com/2013/06/03/apple-ceo-tim-cook-speaks-on-leadership-at-duke-university/)

Everything that Cook said makes sense. It was (at least IMVNSHO) True. It had the elegance of Apple cleanliness and polish. What it also has, that ... somewhat ... differentiates him from Steve Jobs (only somewhat, IMO, because I think Steve Jobs can be read very differently than he is portrayed), is humility. I think that that speaks volumes for Cook.

Iamthinking
Jun 3, 2013, 11:39 PM
Sorry, but after now seeing a good number of interviews with Tim Cook, I can't help but feel like the guy is a bit of a dick. And I don't say this lightly.

Just my opinion, of course. Let the flames begin.

-iamthinking

seanjs
Jun 4, 2013, 12:32 AM
Wow, I learned a LOT more in this interview than that stupid All Things D interview with Mossberg and Swisher where they kept prodding him for information they KNEW he wasn't going to give them.

ConCat
Jun 4, 2013, 09:33 AM
Yep, this was quite good - what D11 should have been.

D11 would be a lot better if Walt was the only one doing the interviews... Kara makes me facepalm almost every time she says something. Walt even has to explain what she's trying to say sometimes when she makes herself exceptionally unclear.

Tubamajuba
Jun 4, 2013, 12:00 PM
Sorry, but after now seeing a good number of interviews with Tim Cook, I can't help but feel like the guy is a bit of a dick. And I don't say this lightly.

Just my opinion, of course. Let the flames begin.

-iamthinking

No need to flame you, because you're right. It's actually encouraging to hear Cook being described in such a manner, it shows that he can at least relate to a bit of Jobs' managerial style while still being his own person.

dysamoria
Jun 4, 2013, 12:42 PM
Not smart enough to keep the stock from tanking.

"Growth in Appleís profits dramatically slowed and sales fell short of Wall Streetís expectations, reinforcing concerns among investors that the consumer electronic giantís days of white-hot growth may be over."

http://articles.washingtonpost.com/2013-01-23/business/36497081_1_iphones-ramon-llamas-chief-executive-tim-cook

Perpetual growth isn't sustainable. This is one of the fundamental problems with public ownership. This expectation is foolish.

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How's that name pronounced anyway? Fuqua...

krravi
Jun 4, 2013, 04:47 PM
Contrary to Wall Street hawk's and many other's hatred for Tim Cook, I should say that I love how he is handling the situation.

Filling in for Steve Jobs is impossible and so Tim treads carefully and thinks before he speaks.

Good job, Sir. Keep the products rolling.... and just settle with Samsung for a fee and be done with it, once for all.

gnasher729
Jun 5, 2013, 06:02 AM
Good job, Sir. Keep the products rolling.... and just settle with Samsung for a fee and be done with it, once for all.

He will. For a billion dollars.