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MacRumors
Jun 25, 2013, 01:43 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/06/25/apple-set-to-take-on-microsoft-with-expanded-florida-mall-retail-store/)


The expansion project at the Florida Mall Apple Retail Store (http://www.apple.com/retail/floridamall/) that will see the store more than tripling in size has been in the works for more than a year (http://www.ifoapplestore.com/2012/01/05/latest-store-expansion-hinted-in-florida/). A tipster has sent us this image of the black paneling showing where the new store will be inside the mall.

Apple is reportedly planning to have the store open by the end of July or beginning of August.

http://images.macrumors.com/article-new/2013/06/floridamall.jpg
The leasing plan for the mall (http://www.simon.com/Assets/Mall/139/LEASING_PLAN/8544_FLORIDA%20MALL_CurrentWebLeasePlan-1_1.pdf) [PDF] shows the expansion in progress, with a Microsoft store located right next door to Apple in part of the space vacated by Williams-Sonoma and Pottery Barn. The newly expanded Apple Store will be twice the size of the Microsoft retail store, which opened last August.

IFO Apple Store has additional information (http://www.ifoapplestore.com/2012/01/05/latest-store-expansion-hinted-in-florida/) about the expansion from a post last year:
The Apple store opened in September 2005 with about 2,700 square-feet, now a considered a small space for the large number of daily visitors. According to insiders, the Williams-Sonoma and Pottery Barn stores will soon vacate, although it's unknown if they're relocating to other spaces in the mall or closing completely. Shortly after, construction will begin to expand the 30-foot wide Apple store into a portion of the adjacent vacant space. Mall lease plans suggest the finished store will have a 90 foot-wide storefront with 8,640 square-feet.As Apple has covered much of the United States with retail stores, in recent years the company has been focused on expanding existing locations rather than building out new ones.

Article Link: Apple Set to Take On Microsoft with Expanded Florida Mall Retail Store (http://www.macrumors.com/2013/06/25/apple-set-to-take-on-microsoft-with-expanded-florida-mall-retail-store/)



Seabassthegreat
Jun 25, 2013, 01:49 PM
They did the same thing at the mall at millennia... It looks beast...

blundh
Jun 25, 2013, 01:55 PM
When Microsoft opened the "flagship" Microsoft Store at Bellevue Square (a mere ZIP Code away from its Redmond HQ and across the street from one of its many office towers), Apple moved its store upstairs to a MUCH bigger space. It's the most gargantuan Apple Store I've ever seen, and well-staffed! I hope the same will happen here!

bedifferent
Jun 25, 2013, 02:00 PM
As Apple has covered much of the United States with retail stores, in recent years the company has been focused on expanding existing locations rather than building out new ones.

Makes sense. Do not follow Mickey Drexler's business model when he was GAP CEO. During his time with GAP, its "Old Navy", "GAP" and "Banana Republic" presence more than tripled, with "GAP" stores almost as common as "Starbucks". The growth didn't match the company's retail sales and soon the stock tumbled and stores closed. Expanding current location size is better business than opening more stores. Slow and steady, it wins the race. :)

Seabassthegreat
Jun 25, 2013, 02:07 PM
To think I was the first guy to get sold an iPad 2 here at this very store when the iPad 2 launched.... The only time i remember they didn't do preorders...18 hours I'm never getting back

TWSS37
Jun 25, 2013, 02:12 PM
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.

KindredMAC
Jun 25, 2013, 02:17 PM
I went back to DestinyUSA/Carousel Center in Syracuse for the first time in almost a year and a half since moving away and checked out the full sized store they added a few months ago. They were one of the first to have the MINI store concept back in the mid-aught's and you could NEVER step foot in there because it was always packed.

Now the new Syracuse location is beautiful and spacious with a huge selection of third party Mac stuff on the left side of the store.

I'm hoping our Albany location can start offering as much as the Syracuse store.

jjblinky
Jun 25, 2013, 02:20 PM
Someone please tell me that's not M&Ms world they've taken over?

esechico
Jun 25, 2013, 02:24 PM
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.

You do realize that your looking at the construction cover and that once it's complete it will come down and match the rest of the existing storefront? It's there so u can't see inside....

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Someone please tell me that's not M&Ms world they've taken over?

No it's not!
Read the article: "The leasing plan for the mall [PDF] shows the expansion in progress, with a Microsoft store located right next door to Apple in part of the space vacated by Williams-Sonoma and Pottery Barn."

bedifferent
Jun 25, 2013, 02:29 PM
I went back to DestinyUSA/Carousel Center in Syracuse for the first time in almost a year and a half since moving away and checked out the full sized store they added a few months ago. They were one of the first to have the MINI store concept back in the mid-aught's and you could NEVER step foot in there because it was always packed.

Now the new Syracuse location is beautiful and spacious with a huge selection of third party Mac stuff on the left side of the store.

I'm hoping our Albany location can start offering as much as the Syracuse store.

Greetings from Rochester. Small upstate world ;).

Living between Rochester and NYC, the Eastview Mall store in Rochester is in desperate need of help. It's one of the oldest and undoubtedly smallest retail locations left, is always crowded no matter day/time, and looks awful.

SuperCachetes
Jun 25, 2013, 02:42 PM
You do realize that your looking at the construction cover and that once it's complete it will come down and match the rest of the existing storefront? It's there so u can't see inside....

Whoooosh. That was the 2:12 Sarcasm Express zooming right past your stop. Catch the next one? ;)

TWSS37
Jun 25, 2013, 03:00 PM
You do realize that your looking at the construction cover and that once it's complete it will come down and match the rest of the existing storefront? It's there so u can't see inside....[COLOR="#808080"]


Apple has revolutionized in-store security as well with the matching black doors you have to manually open using a doorknob!

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Whoooosh. That was the 2:12 Sarcasm Express zooming right past your stop. Catch the next one? ;)

I'm usually good at tagging my sarcasm but I didn't really think it was needed on that one :)

ChrisA
Jun 25, 2013, 03:10 PM
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.

Yes, who'd have figured a store with no windows and no doors, just a solid blank wall could work. The old theory used to be that your customers needed some way to get inside the store or at least see from the outside that there was an "inside". Think of the money Apple will save with this new plan! These huge black cube-stores will not even need a staff, no inventory and not even interior lighting. Very cheap to build too with just plywood and paint. Will the new stores be open 24x7 or closed 24x7? I guess the distinction no longer matters. (depends on if you think a non existent door is open or locked)

Pretty soon everyone will copy Apple and ALL stores will have blank plywood storefronts.

Or I could be wrong and what we see is just a temporary wall that will come down. Darn, and I was so excited about this new "innovation".

mrxak
Jun 25, 2013, 03:15 PM
Greetings from Rochester. Small upstate world ;).

Living between Rochester and NYC, the Eastview Mall store in Rochester is in desperate need of help. It's one of the oldest and undoubtedly smallest retail locations left, is always crowded no matter day/time, and looks awful.

Could not agree more. If there's no space at Eastview, they should move it to Marketplace, or just open a new location there.

esechico
Jun 25, 2013, 03:15 PM
Apple has revolutionized in-store security as well with the matching black doors you have to manually open using a doorknob!

----------



I'm usually good at tagging my sarcasm but I didn't really think it was needed on that one :)

Lmao! I hoped it was sarcasm but you just don't know with some people... Sorry brain fried from watching hours of the Zimmerman trial! :)

keysofanxiety
Jun 25, 2013, 03:31 PM
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.

10/10, gave me a heck of a chuckle :D

Anonymous Freak
Jun 25, 2013, 03:55 PM
Apple is widely believed to be the tenant doing a massive remodel at Portland's Pioneer Place mall: Design Commission approves likely Apple store at Pioneer Place (http://www.oregonlive.com/window-shop/index.ssf/2012/07/design_commission_approves_lik.html).

After that was revealed, Microsoft announced that they had acquired the (much smaller) store across the street: Will Microsoft open new Pioneer Place store before Apple? (http://www.bizjournals.com/portland/blog/real-estate-daily/2013/04/will-microsoft-open-new-pioneer-place.html)

The Microsoft Store opened last week. The Apple Store still hasn't finished deconstruction of the existing structure. (The current Apple Store is in the basement of the mall, and is one of their small-Mall-style stores.)

TWSS37
Jun 25, 2013, 04:18 PM
Yes, who'd have figured a store with no windows and no doors, just a solid blank wall could work. The old theory used to be that your customers needed some way to get inside the store or at least see from the outside that there was an "inside". Think of the money Apple will save with this new plan! These huge black cube-stores will not even need a staff, no inventory and not even interior lighting. Very cheap to build too with just plywood and paint. Will the new stores be open 24x7 or closed 24x7? I guess the distinction no longer matters. (depends on if you think a non existent door is open or locked)

Pretty soon everyone will copy Apple and ALL stores will have blank plywood storefronts.

Or I could be wrong and what we see is just a temporary wall that will come down. Darn, and I was so excited about this new "innovation".

No, you had it right the first time. It's only a matter of time until Samsung kiosks adopt the all block frontage!

JTR555
Jun 25, 2013, 04:23 PM
There is a Microsoft store in Tyson's Corner (Virginia) and it is always nearly empty whereas the Apple Store there (one of the two original stores in the retail chain) is always jammed. Makes the Microsoft store look like a bad joke (which it is.) I still fail to see the logic behind a Microsoft store (except for suckers who want a Zune, I mean, Surface tablet.

ryansimmons323
Jun 25, 2013, 04:38 PM
Great - now expand or move to a larger location the Birmingham UK store!! It's the only one in the UK's second city and it's damn tiny!!

unintelligible
Jun 25, 2013, 04:42 PM
Good on them for renovating it (it really is a very small store) but will they EVER build a store near Melbourne? It sucks to have to drive an hour to get there when Orlando has two stores within ten minutes of each other.

Every time I see that ifoAppleStore ranking listing with Melbourne sitting right at the top (numerically ranked way ahead of every other city on the list) I just have to sigh. I guess there are too many rednecks and retirees around to justify building a store here.

rdlink
Jun 25, 2013, 05:44 PM
Headline is hilarious. "Apple Set to Take on Microsoft…"

More appropriately stated: "Apple Store Will Yet Again Embarrass Microsoft"

This will be so funny if they're side by side. The contrast between a packed store and crickets will be so stark. Kind of like the Apple Store next to the Sony Store at Pentagon City.

KindredMAC
Jun 25, 2013, 06:15 PM
Greetings from Rochester. Small upstate world ;).

Living between Rochester and NYC, the Eastview Mall store in Rochester is in desperate need of help. It's one of the oldest and undoubtedly smallest retail locations left, is always crowded no matter day/time, and looks awful.
Greetings "Upstater"!!!!
(I hate referring to us like that.. Lol)
I've been to that one too while visiting friends in Irondequoit. I didn't think it was that bad when I was there but that was 3-4 years ago.
Our store in Albany is always packed too.

The store in Buffalo(Cheektowaga) is one of the first in NYS and STILL looks good after over a decade of being open.

eawmp1
Jun 25, 2013, 07:59 PM
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.

It scratches. Trust me, I live in Orlando and rubbed my keys against it. I hear it's a problem in other Apple product lines.

macs4nw
Jun 25, 2013, 09:35 PM
Article Link: Apple Set to Take On Microsoft with Expanded Florida Mall Retail Store (http://www.macrumors.com/2013/06/25/apple-set-to-take-on-microsoft-with-expanded-florida-mall-retail-store/)

Headline is hilarious. "Apple Set to Take on Microsoft…" More appropriately stated: "Apple Store Will Yet Again Embarrass Microsoft" This will be so funny if they're side by side. The contrast between a packed store and crickets will be so stark. Kind of like the Apple Store next to the Sony Store at Pentagon City.

Why does it always have to come down to "us against them". We all love (mostly) our APPLE products, and we all know those APPLE stores are quite nicely finished and a model of efficiency ($$ per ft2), but why do we have to gloat about it, and belittle the other guys. Let them peacefully co-exist side by side, and people will decide what they wanne buy, and where they wanne shop. No need to piss-off the PC crowd, with our gloating.
After all, globally, they still command, give or take, 90% of the market.

Judging by the posts on MR, many of us have already decided where we do most of our shopping, myself included.
I don't believe we need to rub it in. Just my .02

Glideslope
Jun 25, 2013, 10:05 PM
I went back to DestinyUSA/Carousel Center in Syracuse for the first time in almost a year and a half since moving away and checked out the full sized store they added a few months ago. They were one of the first to have the MINI store concept back in the mid-aught's and you could NEVER step foot in there because it was always packed.

Now the new Syracuse location is beautiful and spacious with a huge selection of third party Mac stuff on the left side of the store.

I'm hoping our Albany location can start offering as much as the Syracuse store.

Hey, that is my Apple Store!! Remember the Mini Store. It was almost unbearable the 2 years up to the new location. 1-1 sessions in the corridors on a bench!! Remember that?

Just my opinion, but I believe it took so long due to all the issues with the Mall Expansion. I think Apple wanted to go in the new section, but ran out of time to wait.

Personally, I love the location. In the new section would have been to removed from the main flow.

Even though it is 3X the size sometimes you still can barely get in.

I was in line for the opening of the Mini in 2004. Back then it was "cool." The size was perfect. Man, how things change, eh? :)

charlituna
Jun 25, 2013, 11:34 PM
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.

Black is flatter

----------

Why does it always have to come down to "us against them". We all love (mostly) our APPLE products, and we all know those APPLE stores are quite nicely finished and a model of efficiency ($$ per ft2), but why do we have to gloat about it, and belittle the other guys.

Xander: Who's a little fear demon? Come on. Who's a little fear demon?
Giles: Don't taunt the fear demon.
Xander: Why? Can he hurt me?
Giles: No, it's just tacky.

Mystic386
Jun 26, 2013, 12:00 AM
1/ Is the temporary store front a Jony Ive design?

2/ I can't believe the temporary wall hasn't been treated like a blackboard and written on in white.

.....

Meanwhile over at Microsoft...

Steve Ballmer "you know Apple built all these retails stores and their sales went up. We need to build Microsoft stores! And stock em with our brilliant Microsoft products so consumers can come in and play with them. And we'll have Microsoft geniuses. (Although do we really need a genius to tell people they need to reboot it) "

Microsoft management team in chorus "Yes Steve you're right!"

......

When I reflect on MS I can't help but really love pretty much everything that Apple has been to me.

cire
Jun 26, 2013, 02:51 AM
These huge black cube-stores will not even need a staff, no inventory and not even interior lighting.

I am going to wait for the next model of Apple cube-store. They always come out with a white version next. And if we wait a couple of more revisions, Digitimes is reporting that a cheaper, bigger version of the cube-store is opening...and that it will come in various pastel shades... oh happy days!

christian_k
Jun 26, 2013, 02:55 AM
Its a bit fun we have the same kind of competetion in Berlin.

Just after Apple has opened that impressive Store at Kurfürstendamm (http://www.apple.com/de/retail/kurfuerstendamm/) the
evil empire strikes backl (http://www.golem.de/news/microsoft-microsoft-center-wird-in-berlin-eroeffnet-1306-100007.html)!.

I like this kind of flagship stores much more than mall-stores. Shopping malls just look the same all over the world.

Christian

saturnotaku
Jun 26, 2013, 04:28 AM
Let them peacefully co-exist side by side, and people will decide what they wanne buy, and where they wanne shop.

Quick anecdote. I was at Oakbrook Center mall (high-end, outdoor center in suburban Chicago) a few weeks ago. It has both an MS store and Apple in close proximity to each other. Now at the time, this was the only MS store in Illinois (they just opened a second last weekend). It was about 11:30 a.m. on a weekday. The MS store had about 7 customers, myself included, and the staff looked incredibly bored. The Apple store had at least 4 times that, with every employee dealing with at least 1-2 shoppers.

I will say, though, MS putting bar stools under the display tables so you can sit and play with the products is a nice touch. Otherwise, their store was completely underwhelming.

macs4nw
Jun 26, 2013, 04:45 AM
Quick anecdote. I was at Oakbrook Center mall (high-end, outdoor center in suburban Chicago) a few weeks ago. It has both an MS store and Apple in close proximity to each other. Now at the time, this was the only MS store in Illinois (they just opened a second last weekend). It was about 11:30 a.m. on a weekday. The MS store had about 7 customers, myself included, and the staff looked incredibly bored. The Apple store had at least 4 times that, with every employee dealing with at least 1-2 shoppers.

I will say, though, MS putting bar stools under the display tables so you can sit and play with the products is a nice touch. Otherwise, their store was completely underwhelming.

You know it, and I know it. All I was saying was, that there was no need to gloat over it. :cool:

saturnotaku
Jun 26, 2013, 05:03 AM
You know it, and I know it. All I was saying was, that there was no need to gloat over it. :cool:

Oh I totally agree. Let the volume speak for itself. ;)

TheRealTVGuy
Jun 26, 2013, 07:23 AM
Cool! One of my Central Florida stores made the front page!!

One thing the article doesn't mention is that this particular location (Florida Mall) is slammed with tourists, many of which are from Brazil. These folks come in while on vacation and not only buy for themselves, but many times for friends and neighbors as well. Most times you can't even breathe in that store, it's so full of people...

Good to see its expanding!

I still prefer The Mall at Millenia location tho...

KindredMAC
Jun 26, 2013, 07:47 AM
Hey, that is my Apple Store!! Remember the Mini Store. It was almost unbearable the 2 years up to the new location. 1-1 sessions in the corridors on a bench!! Remember that?

Just my opinion, but I believe it took so long due to all the issues with the Mall Expansion. I think Apple wanted to go in the new section, but ran out of time to wait.

Personally, I love the location. In the new section would have been to removed from the main flow.

Even though it is 3X the size sometimes you still can barely get in.

I was in line for the opening of the Mini in 2004. Back then it was "cool." The size was perfect. Man, how things change, eh? :)

I was there for opening day too! And got two black shirts as well! I was on my wife to get out of the house early to get there but she didn't believe me when I said it would be busy. The look on her face as we came up the elevator and saw the line was priceless. We ended up getting in line at the Best Buy/Hallmark/Childrens Place hallway.

I agree that they probably wanted in on the DestiNY expansion but after touring it last week, I'm glad they aren't in there yet. Perhaps they'll move in a couple years when there isn't so much construction going on and the spaces are filled up.

szstudios
Jun 26, 2013, 08:07 AM
Someone please tell me that's not M&Ms world they've taken over?


I was just up there a week ago and your fine, M&M World (which is also a huge space) is further down. This is the space between MS Store and the Apple store.

Kid Red
Jun 26, 2013, 08:09 AM
Wow, this store is already huge. I visited it for the first time a week ago. It's going to triple? Holy cow. I can't wait to see the re-dec.

Nin3teen
Jun 26, 2013, 09:50 AM
This is my home Apple store, love it. Cannot wait for it to open. I like to joke about how the Microsoft Store next door is setup the same way the Apple Store is, yet has a fraction of the foot traffic. You can dress a turd up to look like an Apple, but it's still a turd. :D

----------

Cool! One of my Central Florida stores made the front page!!

One thing the article doesn't mention is that this particular location (Florida Mall) is slammed with tourists, many of which are from Brazil. These folks come in while on vacation and not only buy for themselves, but many times for friends and neighbors as well. Most times you can't even breathe in that store, it's so full of people...

Good to see its expanding!

I still prefer The Mall at Millenia location tho...

Brazilian women make it totally worth it.

Shagrat
Jun 26, 2013, 10:02 AM
No, you had it right the first time. It's only a matter of time until Samsung kiosks adopt the all block frontage!

and do it 20% larger, running jellybean!

notjustjay
Jun 26, 2013, 10:04 AM
Why does it always have to come down to "us against them". We all love (mostly) our APPLE products, and we all know those APPLE stores are quite nicely finished and a model of efficiency ($$ per ft2), but why do we have to gloat about it, and belittle the other guys. Let them peacefully co-exist side by side, and people will decide what they wanne buy, and where they wanne shop. No need to piss-off the PC crowd, with our gloating.


Yep. And I highly encourage everyone, if you haven't taken a close look at the Surface tablet, go ahead and do so with an open mind. You might be surprised.

I was. Last Christmas I visited the Yorkdale Mall in Toronto which has an Apple Store almost next door to a Microsoft Store. The Apple Store was crowded with Christmas shoppers, of course. The Microsoft Store was much quieter, though not empty. So I went in, smirking, and expecting to gloat and laugh it up just like you guys are talking about. I picked up a Surface tablet, expecting to guffaw.

Well, it has its flaws, but I sat there for a good 30 minutes playing with it, and you know, I came away mostly impressed. I wouldn't buy one, yet, but I like that thing way better than Android tablets and there are a lot of good ideas built into it. This was my first exposure to Windows 8 and it was enough to make me seriously consider whether my next machine will be another Mac or iOS device or whether I will give Win8 a try.

rdlink
Jun 26, 2013, 10:14 AM
Why does it always have to come down to "us against them". We all love (mostly) our APPLE products, and we all know those APPLE stores are quite nicely finished and a model of efficiency ($$ per ft2), but why do we have to gloat about it, and belittle the other guys. Let them peacefully co-exist side by side, and people will decide what they wanne buy, and where they wanne shop. No need to piss-off the PC crowd, with our gloating.
After all, globally, they still command, give or take, 90% of the market.

Judging by the posts on MR, many of us have already decided where we do most of our shopping, myself included.
I don't believe we need to rub it in. Just my .02

Not gloating. Just observing how funny it is. Not poking fun at the PC users. Just MS. Hey, it's MS that said "Me Too" by trying to copy the Apple Store model. Let them suffer the embarrassment of getting their butts kicked in retail.

As far as the 90%, I would say that's corporate inertia and herd mentality that causes that. The retail stores are a clear indication of what the consumer chooses when given a choice.

DavidMarks
Jun 26, 2013, 04:30 PM
http://cdn0.meme.li/instances/300x300/39166808.jpg

JAT
Jun 27, 2013, 12:29 PM
Well, it has its flaws, but I sat there for a good 30 minutes playing with it, and you know, I came away mostly impressed. I wouldn't buy one, yet, but I like that thing way better than Android tablets and there are a lot of good ideas built into it. This was my first exposure to Windows 8 and it was enough to make me seriously consider whether my next machine will be another Mac or iOS device or whether I will give Win8 a try.
It's only real problem is cost and software choices they made. The RT has little software available, but the right cost. The Pro can have most Win software, but nothing comes with it, so already double the RT with potential for a lot more cost. They should have just bundled Office with both models, they can afford it, and not everyone has already got Office thru a corporate plan, or 365.

I need to play with the RT for awhile, see if I think it is viable. It's weird to say it, but Office is probably what makes or breaks the Surface line.

notjustjay
Jun 27, 2013, 12:57 PM
It's only real problem is cost and software choices they made. The RT has little software available, but the right cost. The Pro can have most Win software, but nothing comes with it, so already double the RT with potential for a lot more cost. They should have just bundled Office with both models, they can afford it, and not everyone has already got Office thru a corporate plan, or 365.

I need to play with the RT for awhile, see if I think it is viable. It's weird to say it, but Office is probably what makes or breaks the Surface line.

Yeah, I'll be interested to see what happens when they make a Surface Pro with Haswell. It might still be a bit heavy, but if battery life is more inline with a tablet, then that might be what I pick up. It would replace my iPad and a little Win7 netbook I keep around for those rare instances I need to run Windows.

MagicBoy
Jul 6, 2013, 09:34 AM
Bought my first new Mac there in 2006 while on Holiday. Stumbled across the store while roaming the mall and made a rather large impulse purchase!

mkjj
Jul 10, 2013, 07:53 AM
I was at the opening whilst on holiday as well. One TShirt I didn't have to get off eBay! :D

cssbutton
Jul 12, 2013, 08:23 AM
There is a Microsoft store in Tyson's Corner (Virginia) and it is always nearly empty whereas the Apple Store there (one of the two original stores in the retail chain) is always jammed. Makes the Microsoft store look like a bad joke (which it is.) I still fail to see the logic behind a Microsoft store (except for suckers who want a Zune, I mean, Surface tablet.

Apple is more organised and know what they are doing, you will get what you want in apple stor, while microsoft store don't have much to offer

mediaboy
Jul 23, 2013, 08:43 AM
Reopening this Sat at 10:00am