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View Full Version : Apple to Hire Former Yves Saint Laurent CEO Paul Deneve? [Update: Confirmed]




MacRumors
Jul 2, 2013, 02:43 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/07/02/apple-to-hire-former-yves-saint-laurent-ceo-paul-deneve/)


http://images.macrumors.com/article-new/2013/07/pauldeneve.jpgAccording to a tipster who spoke to AppleInsider (http://appleinsider.com/articles/13/07/02/apple-rumored-to-be-hiring-paul-deneve-of-french-fashion-house-ysl), Apple may be planning to hire Paul Deneve, who recently left (http://www.vogue.co.uk/news/2013/07/02/yves-saint-laurent-hires-new-ceo---francesca-bellettini) his post as CEO of French luxury label Yves Saint Laurent (http://www.ysl.com) to "pursue a career in the technology industry."

Deneve, who has worked for a number of luxury labels including Courreges, Nina Ricci, and Lanvin, was previously employed at Apple Europe from 1990 to 1997, where he held several sales and marketing positions.

While no information was given on Deneve's possible role at Apple, his past experience suggests that he could be a potential replacement for former retail head John Browett, who was ousted (http://www.macrumors.com/2012/10/29/management-restructuring-at-apple-forstall-and-browett-out-ive-and-others-add-responsibilities/) from Apple in October of 2012. Apple may want to draw upon Deneve's expertise in the luxury goods sector to help launch new products, including the rumored iWatch. The mere mention of Apple trademarking "iWatch" has driven up the company's stock by 6 percent across the last two days.

Recruiting an established member of the fashion and luxury goods sector could be a move to propel Apple's brand internationally, building upon the success and cachet of the iPhone, which dramatically opened up new demand for the company's products outside the United States.Both Apple and YSL have declined to comment on the possible hire and no further information is available at this time.

Update: According to Bloomberg reporter Adam Satariano (https://twitter.com/satariano/status/352188515410382849), Apple has confirmed (http://www.bloomberg.com/news/2013-07-02/apple-hires-yves-st-laurent-ceo-for-special-projects.html) that it has hired Paul Deneve, but not as the SVP of retail. Instead, Deneve will work on "special projects" and will report directly to Tim Cook."We're thrilled to welcome Paul Deneve to Apple," the Cupertino, California-based company said in a statement yesterday. "He'll be working on special projects as a vice president reporting directly to Tim Cook."

Article Link: Apple to Hire Former Yves Saint Laurent CEO Paul Deneve? [Update: Confirmed] (http://www.macrumors.com/2013/07/02/apple-to-hire-former-yves-saint-laurent-ceo-paul-deneve/)



SJism23
Jul 2, 2013, 02:48 PM
He looks like Phil Schiller! They'd be a perfect match for marketing :D

CrickettGrrrl
Jul 2, 2013, 03:15 PM
If true, it's a complete 180 from their John Browett choice.

(Big sigh of relief!)

komodrone
Jul 2, 2013, 03:19 PM
missing that thing around his wrist.
http://img33.imageshack.us/img33/4427/dtfh.png

doboy
Jul 2, 2013, 03:21 PM
Should've hired CEO of Louis Vuitton :p

solamar
Jul 2, 2013, 03:29 PM
He looks like Phil Schiller! They'd be a perfect match for marketing :D

The French half brother! :eek:

bse3
Jul 2, 2013, 03:29 PM
An iWatch so the US government can spy even more on me? No, thanks.

SockRolid
Jul 2, 2013, 03:31 PM
Both Apple and YSL have declined to comment on the possible hire and no further information is available at this time.

Or maybe Mr. Deneve will be forming a start-up with Jean-Louis Gassee?
N'est-ce pas?

ckurt25
Jul 2, 2013, 03:47 PM
An iWatch so the US government can spy even more on me? No, thanks.

I really hope you don't think the US government is "spying" on everyone with an iOS device. Even if they knew every keystroke or website I visited I really wouldn't care. I'm not paranoid enough to think they have enough time to pour though everything millions of people are doing in order to.... in order to do what....? Arrest you for checking out Grumpy Cat on Facebook? If they analyse every email, phone call and text message for terrorist activity and it keeps me safe at sporting events, on airplanes, in hotels, at work and at home, then let them. The government isn't too concerned that I have fetishes or what my 401k looks like or that I like to watch Most Extreme Elimination Challenge.

ownamac
Jul 2, 2013, 04:28 PM
Perhaps this hire would support Apple's entry into wearable technology.

Pompiliu
Jul 2, 2013, 04:30 PM
Can't innovate anymore, my ass!

newyorksole
Jul 2, 2013, 04:33 PM
You mean "Saint Laurent Paris"

macnisse
Jul 2, 2013, 04:34 PM
Sounds probable.

ChristianJapan
Jul 2, 2013, 05:03 PM
Hope that works out with our British chief designer. Might cause some "tension" :confused:

macs4nw
Jul 2, 2013, 05:40 PM
Don't know this person, but from his background/credentials, he couldn't possibly be worse than Browett. He seems to have the 'je-ne-sais-quoi' and 'cachet' APPLE might be seeking. Even though it was before SJ's return, APPLE had seven years to evaluate him, so hopefully they got it right this time.

Rogifan
Jul 2, 2013, 05:41 PM
Bloomberg confirming this:

@satariano: Apple hires former CEO of the fashion house Yves Saint Laurent. Apple says he'll report to CEO Tim Cook on "special projects," not retail

Original Message:
http://twitter.com/satariano/status/352188515410382849

Peace
Jul 2, 2013, 05:44 PM
Hope that works out with our British chief designer. Might cause some "tension" :confused:

Why ? He worked for Apple before.

Rogifan
Jul 2, 2013, 05:50 PM
Hope that works out with our British chief designer. Might cause some "tension" :confused:

1. We don't know what he will be doing (or even if he'll be a SVP).
2. I think Ive is plenty busy in his current role so I doubt there will be tension.

captain kaos
Jul 2, 2013, 06:21 PM
iWatch.

alms
Jul 2, 2013, 06:26 PM
iWatch.

Yep. Watches are fashion items. If they want to sell a fashion item they need expertise at the highest level of the fashion world. That would certainly qualify as a special project reporting to Tim Cook.

Shaun, UK
Jul 2, 2013, 06:58 PM
Yep. Watches are fashion items. If they want to sell a fashion item they need expertise at the highest level of the fashion world. That would certainly qualify as a special project reporting to Tim Cook.

No no no no no no. Not all watches are fashion items. Some are more functional. I don't want a fashion led iWatch. I would absolutely not buy one if they went down that route. The iWatch is a portable computer you wear on your wrist and synch with your iPhone. It's NOT a watch. Go buy a fashion watch if that's what you want, but I hope Apple make it wearable tech rather than fashion.

Amer.Dababneh
Jul 2, 2013, 07:30 PM
Although Apple is already an elegant brand, but it wouldn't hurt to have more class.. #Stylish :P

HMI
Jul 2, 2013, 07:32 PM
.

firewood
Jul 2, 2013, 08:11 PM
I don't want a fashion led iWatch.

Who cares what you want? The sector's profits are almost all in high-end fashion or luxury watches. Apple doesn't do low margin cheap looking but functional knockoffs of anything.

Rogifan
Jul 2, 2013, 09:22 PM
No no no no no no. Not all watches are fashion items. Some are more functional. I don't want a fashion led iWatch. I would absolutely not buy one if they went down that route. The iWatch is a portable computer you wear on your wrist and synch with your iPhone. It's NOT a watch. Go buy a fashion watch if that's what you want, but I hope Apple make it wearable tech rather than fashion.

And who wants to wear a "functional" watch?

Tiger8
Jul 2, 2013, 09:56 PM
No no no no no no. Not all watches are fashion items. Some are more functional. I don't want a fashion led iWatch. I would absolutely not buy one if they went down that route. The iWatch is a portable computer you wear on your wrist and synch with your iPhone. It's NOT a watch. Go buy a fashion watch if that's what you want, but I hope Apple make it wearable tech rather than fashion.

Geek alert lol! Just kidding, why not both?

RolyPolyBird
Jul 2, 2013, 11:34 PM
I really hope you don't think the US government is "spying" on everyone with an iOS device. Even if they knew every keystroke or website I visited I really wouldn't care. I'm not paranoid enough to think they have enough time to pour though everything millions of people are doing in order to.... in order to do what....? Arrest you for checking out Grumpy Cat on Facebook? If they analyse every email, phone call and text message for terrorist activity and it keeps me safe at sporting events, on airplanes, in hotels, at work and at home, then let them. The government isn't too concerned that I have fetishes or what my 401k looks like or that I like to watch Most Extreme Elimination Challenge.

You really don't get it and it seems living in America is completely wasted on you.

autrefois
Jul 3, 2013, 01:03 AM
unless there's revolt in the street (which I'm not advocating btw), it's a losing battle.

So was that parenthetical phrase added just in case Big Brother was watching your post? :eek:

An iWatch so the US government can spy even more on me? No, thanks.

It remains to be seen, but I don't think the iWatch will improve or worsen our privacy. It sounds like we've already pretty much lost it even before the iWatch...

Jibbajabba
Jul 3, 2013, 01:13 AM
Do people care or not care about this?

Some people seem to care and yet posting their lifes on Facebook, Twitter and LinkedIn. With these three sites you can determine where a person lives, when born, where he went to school, friends, mobile / cell number and even your full resume / CV.

That not more people are victim or identity theft is surprising.

I said it a few times already. If you are worried, stop using the internet and meet friends in a bunker and talk to them there. Otherwise its all fair game.

Djilz
Jul 3, 2013, 04:16 AM
The French half brother! :eek:

He's actually from Belgium!

Solomani
Jul 3, 2013, 04:36 AM
He looks like Phil Schiller! They'd be a perfect match for marketing :D

Yes. Definitely Phil's slimmer evil-looking Frenchified half-brother, for sure.

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An iWatch so the US government can spy even more on me? No, thanks.

Don't worry. Your Google Mail account is already doing a fantastic job doing that.

paulsdenton
Jul 3, 2013, 07:37 AM
I hope this hire accelerates the advent of the iWatch, as this period of speculation is about the longest I think I've ever seen.

I am quite interested in seeing what Apple comes up with since everything I've gotten from them has been absolutely first class and extremely useful.

About the Prism thing, I can see both sides but I still shudder when I remember living in a suburb of NYC where in September 2001 when they were calling kid after kid out of class at the elementary school to send them home with a minister, relative or a surviving parent so that they could be told about what happened at the World Trade Center. That their mother or father was missing or dead. If Prism has helped prevent anything like that, maybe it's a price worth paying.

I kind of agree with the post that says that the Internet can never be private. It was and always has been the electronic Wild West. I don't think it can, or should, be different.

But anyway, come on Apple, show us the iWatch!

Shaun, UK
Jul 3, 2013, 08:21 AM
And who wants to wear a "functional" watch?

I do. If I wanted a fashion watch I would buy one. There's plenty to choose from. I don't want that. I want something that works in tandem with my iPhone to provide so much more than just tell the time.

Shaun, UK
Jul 3, 2013, 08:35 AM
Geek alert lol! Just kidding, why not both?

Knowing Apple I'm sure it will be both stylish and functional. I hope so.

Geek alert? :p Ha ha. I don't mind. I am a geek to be honest. I love everything high tech. I always like to get the latest gadgets. I just love all that stuff. Always have. :D

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Who cares what you want? The sector's profits are almost all in high-end fashion or luxury watches. Apple doesn't do low margin cheap looking but functional knockoffs of anything.

Who cares what you want either. Just expressing MY opinion. If you don't like it don't read it. No need to be rude to people. If the iWatch is just another high end fashion or luxury watch for posers then I certainly won't buy one.

Kwill
Jul 3, 2013, 09:41 AM
Should've hired CEO of Louis Vuitton :p

Can't wait for all those Apple handbags. :)

Glideslope
Jul 3, 2013, 03:40 PM
I like his look. Kind of 5th Avenue with a set of Nunchucks.

Could get interesting. I'll bet he spends quite a bit of time with Jony in the "Design Room." :cool:

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Geek alert lol! Just kidding, why not both?

Even cooler, how about an App iWatch. Different functions, designs, for each App. Download it on Bluetooth right onto the iWatch. Different watch for different wants, needs, etc.... ;)

jonnysods
Jul 3, 2013, 03:44 PM
Love the pose.

Solomani
Jul 3, 2013, 07:16 PM
Love the pose.

Men's Warehouse. You'll love the way you look.