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MacRumors
Aug 8, 2013, 01:12 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/08/08/microsoft-targets-ipad-mini-in-new-acer-iconia-ad/)


Following yesterday's anti-iPad Surface RT ad (http://www.macrumors.com/2013/08/07/microsoft-launches-new-surface-rt-vs-ipad-ad-highlighting-ipad-shortcomings/), Microsoft today released another new advertisement, this time targeting Apple's iPad mini. In the spot, Microsoft compares the mini to the 8-inch Acer Iconia W3 tablet, which runs the full version of Windows 8.

The ad returns (http://www.macrumors.com/2013/06/14/new-windows-tablet-ad-again-uses-siris-voice-to-poke-fun-at-ipad/) to using a Siri voiceover to poke fun at the mini while demonstrating the similarities between the two tablets. Microsoft also highlights the Acer's productivity software and its gaming capabilities. "Wow, you are a real PC," says Siri.

-J09HaPkExA
The Acer Iconia W3, which is advertised as the smallest Windows 8 tablet on the market, has garnered lukewarm (http://www.pcmag.com/article2/0,2817,2422119,00.asp) reviews for its poor 1280 x 800 display, though it does come equipped with a 1.5GHz dual-core processor and 2GB RAM.

Since its launch in June, the Iconia W3 has seen significant price drops. Originally priced at $380, the 32GB version of the tablet can now be purchased for $300 on Amazon (http://www.amazon.com/Acer-Iconia-W3-810-1600-8-1-Inch-Tablet/dp/B00CM1BN5G/), a price point that is emphasized at the end of the ad. In comparison, the 32GB iPad mini (http://www.apple.com/ipad-mini/overview/) retails for $129 more, priced at $429.

Article Link: Microsoft Targets iPad Mini in New Acer Iconia Ad (http://www.macrumors.com/2013/08/08/microsoft-targets-ipad-mini-in-new-acer-iconia-ad/)



Szarky
Aug 8, 2013, 01:15 PM
That price/storage comparison is very deceiving at the end. That's just sad.

sbrhwkp3
Aug 8, 2013, 01:17 PM
If all you care about is mobile Halo, then it's a great device.

Seriously though, I would really like to have Halo on my iPad.

32KFJ
Aug 8, 2013, 01:17 PM
"thats really a cool ad, i'll throw my ipad mini away and buy a win 8 tablet"

- said no one ever

bb426
Aug 8, 2013, 01:18 PM
....And yet the iPad mini still works 100x better while looking 100x classier, while NOT running Windows 8.

And you can't even compare App Store ecosystems.

gusapple
Aug 8, 2013, 01:21 PM
Knowing Acer, I'm surprised that the tablet didn't burst into flames when they turned it on. Plus, I think that the Acer tablet will probably appeal to people in the same way that regular Acer products do. The price point is right, but the features and quality are way off.

gpat
Aug 8, 2013, 01:22 PM
Now, they're taking it too far. That tablet sucks. The screen isn't even IPS.

Mad Mac Maniac
Aug 8, 2013, 01:23 PM
I would be interested to see how well Win8 runs on that 8" Acer...

RolyPolyBird
Aug 8, 2013, 01:23 PM
Is losing credibility their core mission?

jbyun04
Aug 8, 2013, 01:24 PM
How many times did they have to shoot the finger tapping that button? "Full Outlook" looks totally unusable with a finger.

Never liked Halo. Would way rather play XCOM.

Rogifan
Aug 8, 2013, 01:24 PM
Is this the same Acer tablet that got really crappy reviews?

Mad Mac Maniac
Aug 8, 2013, 01:25 PM
The Acer Iconia W3, which is advertised as the smallest Windows 8 tablet on the market, has garnered lukewarm (http://www.pcmag.com/article2/0,2817,2422119,00.asp) reviews for its poor 1280 x 800 display

It may be a poor device, but I don't know how you can blame its faults on a 1280x800 display when the iPad mini has tremendous reviews and is a 1024768 display at nearly the same size.....

lars666
Aug 8, 2013, 01:30 PM
Jesus, not again... Will this ever stop?!

Yamid
Aug 8, 2013, 01:31 PM
It may be a poor device, but I don't know how you can blame its faults on a 1280x800 display when the iPad mini has tremendous reviews and is a 1024768 display at nearly the same size.....

The resolution isn't the issue. Most of the reviewers are saying it's the worst looking display they've used.

Jalu
Aug 8, 2013, 01:31 PM
It may be a poor device, but I don't know how you can blame its faults on a 1280x800 display when the iPad mini has tremendous reviews and is a 1024768 display at nearly the same size.....

The quality of a display is defined by more than just it's resolution. The original Nexus 7 for instance had a higher resolution display than the iPad mini and yet the overall display quality was really worse.

jm1.jonas
Aug 8, 2013, 01:33 PM
Even in their own ad the ipad opened the pdf way faster.

Also, who the **** wants the FULL office on an 8" screen? are we coming back to the Win XP tablets? Tablets are ment to be used with tablet apps not computer apps...

mrgraff
Aug 8, 2013, 01:34 PM
Some really bad ad company is laughing all the way to the bank with Microsoft's money.

ratigator
Aug 8, 2013, 01:38 PM
Is this the same Acer tablet that got really crappy reviews?

Currently 3/5 stars on Amazon and PC Mag, which in my opinion is pretty crappy. That includes the people that give 5 stars because it is "not too bad for the price".

Another note: I read that the 32gb storage space in reality is 11-14gb even AFTER removing all of the bloatware. No wonder they put a microSD card slot in it.

DanTheAppleMan
Aug 8, 2013, 01:50 PM
Why are the ribbon tabs in Word shouting at me ?

bocomo
Aug 8, 2013, 02:12 PM
Why are the ribbon tabs in Word shouting at me ?

so you can hear them as you walk briskly away, searching for the iPads

keysofanxiety
Aug 8, 2013, 02:23 PM
Why do Microsoft keep obsessing about things like Office and such? Yes, it can run that stuff -- because it's running bloody Windows 8.

Congratulations, Ballmer. You've got an interface optimised for mouse and keyboard running on a touch-screen tablet. There's no difference to when they brought out the tablet PC around 2001. Apple's iPad was successful because it's a tablet with an OS optimised for touch, and touch only.

To paraphrase what Steve Jobs once said, he mentioned that the most difficult part of a product is deciding what not to put in. And Microsoft have tried making a product that does everything; which means it excels (no pun intended) in nothing.

The term "Jack of all trades, master of **** all" comes to mind.

Competition is good, and benefits the consumer, but Microsoft just don't get it! It's so damn frustrating how a company that big, with that much revenue and R&D can be so incompetent. They've learned absolutely nothing since their last failed endeavour in this field.

Goddammit Microsoft, get it together.

Mjmar
Aug 8, 2013, 02:26 PM
Is it bad that this ad makes me want an iPad Mini because of how beautiful the design is compared to the other tablet?

flottenheimer
Aug 8, 2013, 02:29 PM
Siri: "Wow. Is that Windows hiding underneath?", "Aren't your fingers a little too big for all those itsy bitsy icons?", "Driver update? Antivirus? What is this?", "...Well, you get what you pay for I guess."

Northgrove
Aug 8, 2013, 02:32 PM
It may be a poor device, but I don't know how you can blame its faults on a 1280x800 display when the iPad mini has tremendous reviews and is a 1024768 display at nearly the same size.....
Because it's a TN display. The viewing angles are non-existent and its colors are inaccurate.

The disadvantages for being a TN display far outweigh the resolution difference in my opinion. I've chosen more expensive LCD displays in the past just because they were IPS and never regretted it.

Dresling
Aug 8, 2013, 02:34 PM
I'm baffeled why Microsoft still insists that the perfect tablet is a scaled down PC.

I would love for them to show me how to operate the Windows Desktop on a 8 inch screen practically. Cause the Metro/Modern UI crap is just a gimmick to me, just like when Apple sold their Mac's showing off Front Row. Looks good, but is really crap...

santydolby
Aug 8, 2013, 02:57 PM
Heck, I'll repeat this.

If there's a device that can potentially kick iPad mini out of its complacency, it is undoubtedly the Samsung note 8.0


With android getting classier, and refined by the day, the note 8.0 is a perfect solution for all uses (reading, writing, drawing, sketching, note making, sharing, browsing, gaming).

It's classy (the plastic design is actually not a downer; most people cover their tablets anyway), buttery smooth, stylish despite not boasting a retina-like display. Its stylus is the best (design, function, location) I've seen yet.

The rest will be mere contenders. The battle will and should boil down to iPad mini and Samsung note 8.0

SgtPepper12
Aug 8, 2013, 03:12 PM
Someone I know has this tablet for work. I tried it and opened Office and he just said "Oh no, that doesn't work". Well, it did work, but it felt like manufacturing a watch or something. It was extremely slow, too.

Millah
Aug 8, 2013, 03:34 PM
It may be a poor device, but I don't know how you can blame its faults on a 1280x800 display when the iPad mini has tremendous reviews and is a 1024768 display at nearly the same size.....

Because I guess the only variable to producing a display is how many pixels are on it :rolleyes:

This just in: Theres a whole lot more to making a quality display than just resolution

jm001
Aug 8, 2013, 03:39 PM
Office? Doesn't iOS now have Office 365? And isn't MS pushing people to subscribe to 365? That Halo bit, was that all that the Iconia could play of that game before it crashes ?

As for comparing iPad mini to the Samsung Note 8 as someone mentioned, I'm still not sure why you emphasized sketching as iOS has had a slew of sketching apps before Samsung even had the Note. As for styluses I personally like the Bamboo styluses for iOS devices.

Winni
Aug 8, 2013, 03:40 PM
....And yet the iPad mini still works 100x better while looking 100x classier, while NOT running Windows 8.

And you can't even compare App Store ecosystems.

The Iconia runs the FULL version of Windows. No platform has a bigger software ecosystem than Windows. The Iconia can even run Photoshop and Lightroom if you want that. Or whatever business software that was ever written.

I would not buy this version of the Iconia though - its successor is supposed to come out very soon; with a better screen and the next generation of Atom CPUs.

Georgij
Aug 8, 2013, 03:44 PM
Siri: 'Wow, you don't have Infinity Blade?'

Michael Scrip
Aug 8, 2013, 03:45 PM
Hilarious.

One reason people LOVE their iPad is because it's NOT a full Windows PC.

The Windows PC is a wonderful thing... if you're a geek like me.

Otherwise... there's waaay too much overhead for the average user. Windows Update alone is enough to drive someone crazy.

Email, Facebook, web browsing, Candy Crush :) that's how most of the people around me use their iPad. Many of them have not used their PC in months.

Sorry Microsoft... you made your fortune by selling a full operating system to every person by default.

Now... that's not needed anymore for an ever-growing percentage of the population.

sclawis300
Aug 8, 2013, 03:59 PM
never liked halo. Would way rather play xcom.

bite your tongue!!!!!

noiseordinance
Aug 8, 2013, 04:13 PM
Just what I've always wanted... an Acer product in my house. It'll fill the void that I have from never having purchased a Packard Bell or E-Machine product.

alexgowers
Aug 8, 2013, 04:39 PM
You can bang on about specs and numbers and prices but its everything else that actually makes a good product.

An inaccurate LCD is a bad one compared to a smaller res with perfect image reproduction.

Office apps designed for all screen sizes from 24 to 8 inch mean the at no point can they work efficiently.

It's all the little things that count, if you have even a couple of badly aligned touch targets in your software it can make for a frustrating experience, win 8 is that system and they need to just scrap it and have a full touch ui with no compromises like office. Ms will never learn the company is so poorly structured it would take near bankruptcy to force them to become something beautiful.

Applefan 2013
Aug 8, 2013, 04:43 PM
Wait...Didn't I just see something like this yesterday? And last week? And the week before? To me, these advertisements that are pretty much PROMOTING buying an iPad over these windows 8 tablets. The windows 8 OS is just disgusting to look at. And if I need Office or Outlook or whatever, I'd rather use it on a LAPTOP, not a cheap tablet.

tann
Aug 8, 2013, 04:55 PM
That price/storage comparison is very deceiving at the end. That's just sad.

How?? The 32gb version is being compared in both?

Identity Fraud
Aug 8, 2013, 05:35 PM
As for comparing iPad mini to the Samsung Note 8 as someone mentioned, I'm still not sure why you emphasized sketching as iOS has had a slew of sketching apps before Samsung even had the Note. As for styluses I personally like the Bamboo styluses for iOS devices.

There isn't as fine control currently with the iPad screen for drawing with a tablet. If Apple can release a Wascom type precision touch screen that can actually respond to drawing more like taking brush to paper it'll be something really special. That's where I hope apple shifts their focus.

Sup3rknova
Aug 8, 2013, 05:36 PM
Here we go again. I am all for competition but if companies (and they know who they are) would spend more time working and putting out good products rather than just try to bash Apple perhaps it would show in their sales. How many more "look what apples CAN'T DO" commercials will there be? I know Apple did their Mac/PC commercials but at least their sales showed something. Pretty funny.

bocomo
Aug 8, 2013, 08:08 PM
How?? The 32gb version is being compared in both?

because something like 50% of the storage space is taken up by the OS

macs4nw
Aug 9, 2013, 03:21 AM
Why do Microsoft keep obsessing about things like Office and such? Yes, it can run that stuff -- because it's running bloody Windows 8.

Congratulations, Ballmer. You've got an interface optimised for mouse and keyboard running on a touch-screen tablet. There's no difference to when they brought out the tablet PC around 2001. Apple's iPad was successful because it's a tablet with an OS optimised for touch, and touch only.

To paraphrase what Steve Jobs once said, he mentioned that the most difficult part of a product is deciding what not to put in. And Microsoft have tried making a product that does everything; which means it excels (no pun intended) in nothing.

The term "Jack of all trades, master of **** all" comes to mind.

Competition is good, and benefits the consumer, but Microsoft just don't get it! It's so damn frustrating how a company that big, with that much revenue and R&D can be so incompetent. They've learned absolutely nothing since their last failed endeavour in this field.

Goddammit Microsoft, get it together.

You've summed it up perfectly! I'd give this post five up-votes if I could.

osofast240sx
Aug 9, 2013, 06:26 AM
Heck, I'll repeat this.

If there's a device that can potentially kick iPad mini out of its complacency, it is undoubtedly the Samsung note 8.0


With android getting classier, and refined by the day, the note 8.0 is a perfect solution for all uses (reading, writing, drawing, sketching, note making, sharing, browsing, gaming).

It's classy (the plastic design is actually not a downer; most people cover their tablets anyway), buttery smooth, stylish despite not boasting a retina-like display. Its stylus is the best (design, function, location) I've seen yet.

The rest will be mere contenders. The battle will and should boil down to iPad mini and Samsung note 8.0
Yeah but will this note 8.0 be compatable when Samsung moves off of android OS to Tizen/Intel OS?

iSee
Aug 9, 2013, 07:40 AM
Not a good ad.

Software selection is not something they want to raise in an iPad comparison! Sure it runs full Windows so it can run all of the Windows software. But software designed for a mouse and keyboard is a nightmare on a screen that size. The software runs but is unusable except for small tasks. E.g., Office -- which has been partially optimized for touch -- is painful even on a 10.1" touch screen.

Also comparing the price of the 32GB Iconia to the 32GB iPad is bad since Windows itself fills half the space.

...The Iconia can even run Photoshop and Lightroom if you want that...

Yeah, that's my point. After trying it, no one would want that.

----

All around, this is a poor tablet. I guess all I could say positively about it is sometimes you need Windows and Office and this is a cheap way to get those and it's easy to bury in a drawer or at the bottom of your bag the rest of the time.

jonnysods
Aug 9, 2013, 07:48 AM
A few ads knocking Apple is fun and silly, but an entire campaign is just foolish and poorly thought out.

Rogifan
Aug 9, 2013, 09:29 AM
Microsoft is stupid for focusing on iPad. Acer just announced that they're going to focus more on Android and Chrome and less on Windows. Asus said they're done with Windows RT and took a write down on their RT stock. Instead of focusing on Apple and iPad Microsoft should be worried about OEM's ditching them for Google.

http://www.pcworld.com/article/2046206/acer-expect-more-android-and-chromebooks-less-windows.html

http://www.engadget.com/2013/08/09/asus-pulls-out-of-windows-rt/

afin
Aug 9, 2013, 01:19 PM
I really think that Microsoft's mistake is acting as though they are competing in the same category as apple/google. They may both be tablets, but the philosophy and intent behind their designs are far and away different...

BarryL
Aug 11, 2013, 11:25 AM
I've seen this at Office Depot. It's a cool little device, but it's no match for the iPad mini. Not sure what Mircoshaft is smoking, but it's not a competive product.. Yet

strizbiz
Aug 25, 2013, 09:46 PM
If I could run all the apps I run on my ipad, ass efficiently as I do on my Ipad, on another tablet that's cheaper and better then I would have already done it. This add does make me chuckle though, nice try, lol.

Microsoft doesn't really want to compare what apps are available on an Ipad vs what's available on an Acer. Also, what is the point of running windows 8 on a tablet??? Really? Makes as much sense as Apple running mountain lion on an ipad instead of IOS. I have a Mac desktop and a MacBook Pro , I really don't want or need Mountain Lion on my tablet too.