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MacRumors
Aug 16, 2013, 01:37 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/08/16/upcoming-iphone-compatible-sony-lens-attachment-detailed-in-leaked-manual/)


Sony is crafting a new high-end lens system designed to work with smartphones, according to documents and photos published by Sony Alpha Rumors (http://www.sonyalpharumors.com/sr5-qx10-and-qx100-manual-leaks/). First unveiled (http://www.sonyalpharumors.com/sr5-hot-first-images-of-the-new-dsc-qx10-and-dsc-qx100-lens-cameras/) in photos last week, Sony's lens accessories are actually fully functioning standalone cameras that are designed to attach magnetically to an iPhone or Android phone and connect to an app via Bluetooth.

http://images.macrumors.com/article-new/2013/08/sonylens.jpg
Leaked manual pages suggest that there are two lenses in the works, based on existing Sony hardware. The DSC-QX100 (featuring components from the RX100M II camera (http://www.amazon.com/Sony-DSC-RX100M-Cyber-shot-Digital-Camera/dp/B00DGQK2GM/)) comes equipped with a 20.2-megapixel sensor and a f/1.8 Carl Zeiss lens with 3.6x zoom.

The lower-end DSC-QX10 (with components from the WX150 camera (http://www.amazon.com/Sony-Cyber-shot-DSC-WX150-Digital-3-0-inch/dp/B006K553QA/ref=sr_1_1?ie=UTF8&qid=1376677182&sr=8-1&keywords=sony+WX150)) includes an 18-megapixel CMOS sensor and an f/3.5-3.9 lens.

Both lenses feature a power button, microphone, display panel (with indicators for battery life and SD card), a tripod mount, a dedicated shutter button, a multifunctional jack, and a zoom lever. The higher end version also comes with a ring control.

http://images.macrumors.com/article-new/2013/08/sonylensmanual.jpg
It is unclear how Sony intends to price these extravagant smartphone accessories, but the existing camera hardware retails for $400 to $750. The new lenses are expected to be unveiled at an upcoming September 4 media event.

Article Link: Upcoming iPhone-Compatible Sony Lens Attachment Detailed in Leaked Manual (http://www.macrumors.com/2013/08/16/upcoming-iphone-compatible-sony-lens-attachment-detailed-in-leaked-manual/)



Schtumple
Aug 16, 2013, 01:41 PM
Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...

sulpfiction
Aug 16, 2013, 01:44 PM
Bad A$$!

jtp098
Aug 16, 2013, 01:47 PM
Pretty cool idea and fitting it all around the lens is neat. But yea........ seems pointless to me.. glorified camera with an app to control... it is cool though :P.

TL24
Aug 16, 2013, 01:48 PM
Sign me up, definitely buying one when it comes out!

j2004p
Aug 16, 2013, 01:50 PM
Sony clearly have seen which way the wind is blowing with regards to point and click cameras and come up with a rather ingenious solution.

"Here's something that allows you to use your smartphone to take better photos when the built in one doesn't cut it and it'll go with you when you upgrade your phone"

I for one think its genius

appleguy123
Aug 16, 2013, 01:55 PM
I would buy this if it's not prohibitively expensive.

fruitpunch.ben
Aug 16, 2013, 01:56 PM
Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...

But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

jclo
Aug 16, 2013, 02:02 PM
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

Not to mention you would need to attach/detach the lens, connect Bluetooth, and likely open an app if you want a viewfinder. That's a lot of steps compared to just flipping on a power button.

MathBunny123
Aug 16, 2013, 02:05 PM
Besides the fact that it will probably be so expensive that it won't be worth it, it'll be something good to face the rise of Samsung phones, and Androids in general.

But of course, you'll be bound to see Android to encorporate such features soon as-well...

jtp098
Aug 16, 2013, 02:07 PM
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

agreed! now what would have been cool is if they made a case out of this no bigger then the mophie cases. but with all the specs this lens has :cool:. probably impossible though.

then again as you mentioned they already have the Cyber-shot Digital Camera TX55 which could work in my idea haha. but still have to fit the lens somewhere.

Quercus Alba
Aug 16, 2013, 02:07 PM
Besides the fact that it will probably be so expensive that it won't be worth it, it'll be something good to face the rise of Samsung phones, and Androids in general.

But of course, you'll be bound to see Android to encorporate such features soon as-well...

This rumoured Sony lens/camera does work on android though...

Crzyrio
Aug 16, 2013, 02:09 PM
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

For people that enjoy hiking and taking pictures in places where they cant carry a high end camera this would be a nice substitute.

Would you rather carry a bulky body of a DSLR or your phone and a lens?

Granted you will probably get a better picture with your DSLR, this will probably yield decent pictures.

odedia
Aug 16, 2013, 02:23 PM
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

No, it's not. You want the iPhone OS and apps, but you want the Sony optics and sensor. Married together, it's so much better that having them apart.

I have a ridiculously expensive nikon D800e+lenses, and I love the quality. But I hate the fact that I can't easily use the results with my smartphone in the field. I tried EYE-FI, that's NOT the solution.

osaga
Aug 16, 2013, 02:27 PM
Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...

Yeah what's mind blowing, is that Sony is willing to devote so much time and money on products aimed at tiny demographics. Someone at the top must have some serious delusions about the potential success of these new products. They're also making their own smart watch (flop) and a convertible laptop/tablet (aka MS surface). With all that engineering, manufacturing, design expertise at their disposal, you'd think they could just focus on one product (smartphone, laptop, tablet, etc.) and make a really killer device.

This product is great for professional instagrammers, and Chicago Sun Times journalists but that's about it.

TimTheEnchanter
Aug 16, 2013, 02:27 PM
I've been wanting someone to pursue the WVIL concept. Sony has answered (sort of). Hopefully the interface will be as slick as this...
http://vimeo.com/22134219

flux73
Aug 16, 2013, 02:34 PM
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!I haven't read anything that say it HAS to be attached to the phone to use it. It may be that the phone is simply needed only if you need to review the photos. In which case, I'd say it's a pretty intriguing device - a body-less camera.

centauratlas
Aug 16, 2013, 02:35 PM
It won't be as bad as the PS3 random number generator, but I don't think this will blow the doors off on sales:

http://imgs.xkcd.com/comics/random_number.png

Tankmaze
Aug 16, 2013, 02:40 PM
I can see this being used because people want to use instagram, etc that want to quickly share photos with apps (with better quality photo with this device presumably), but with the iphone 5S coming with supposedly better camera, this accesory might become moot (although I can see the lens is bigger, but still bulky).

I personally wont use it, because I usually take quick picture from the lock screen. With this device have to attached that bulky, not a chance I will use it.

Aidan5806
Aug 16, 2013, 02:43 PM
My question is whether the bluetooth connection will support a live view support for photos and video? And if that's the case then how will the battery life on these be?

BigBeast
Aug 16, 2013, 03:08 PM
For those that forgot or were unaware of what innovation is, I submit the above.

DUCKofD3ATH
Aug 16, 2013, 03:23 PM
Problems:

Where do you keep the lens when it's not on the iPhone? (Not near anything that the lens' magnet will wipe, I hope!)

Guess it won't work with the rumored plastic iPhones.

Amazingly high dork factor. Seriously, if you're going to take the time to attach this to your iPhone, carry a point-and-shoot camera around instead and actually get decent pics.

hetrigger
Aug 16, 2013, 03:30 PM
Never mind the Bluetooth capabilities. Never mind SD card. Never mind the cost of it...How in Gods name is going to adhere to an aluminum case or a plastic case by a freakin magnet?!?!?!?!:confused:

MacDarcy
Aug 16, 2013, 03:30 PM
Seriously, what's the point? I'd rather just get an olloclip. :-P

olowott
Aug 16, 2013, 03:31 PM
love the idea :)
the price :(

donutbagel
Aug 16, 2013, 03:31 PM
It won't be as bad as the PS3 random number generator, but I don't think this will blow the doors off on sales:

Image (http://imgs.xkcd.com/comics/random_number.png)

I just Googled that. Hilarious! It's like Microsoft's "you need the CD to play" dialog box for Age of Empires II where you can start the game anyway by clicking the picture of the CD on the window.

skiphunt
Aug 16, 2013, 03:33 PM
At the moment, for travel I carry an iPhone 5 for most snaps, and also carry a Nikon P7700 for higher res and more versatility in the lens for the better images. If I could just carry the iPhone and have one of these pocketed for when I need more control or want to shoot something at a higher res, etc. it'd be perfect for travel.

If the price is reasonable, ie. significantly less than just buying an RX100II, I would definitely buy one of these.

APlotdevice
Aug 16, 2013, 03:41 PM
~20 MPs over bluetooth? That could take quite a while to transfer.

Kissaragi
Aug 16, 2013, 03:46 PM
If the price is right these could be good. We will have to wait and see.

robertnq
Aug 16, 2013, 03:51 PM
I've tried to use my iPhone for photos and videos at special events...and I swear for the life of me when I try and capture that perfect moment I get a phone call at that very moment and lose the shot lol I've learned to put the phone in Airplane mode but then I lose location services...I will be happy with a decent priced DSLR Sony!

PhotodudeCA
Aug 16, 2013, 04:00 PM
You people don't get it, right? Well if you ever used RX100 you know that the pictures you get are way way better than anything that would ever come out of the smartphone. Ever, because matching them with a tiny phone camera requires beating the laws of physics.
This attachment is every blogger, social media addict or web junkie wet dream. Why? Because a smartphone allows you to edit and share your pictures instantly and much much better than any camera would ever do. Want filters? You can use snapseed, Instagram, photoshop whatever you want. You can have a high quality image posted to your blog in literally seconds. Your school just won state championship, boom, you have a nice contrasty low light photo on Facebook, you are at a fashion show and while everyone is sharing grainy silhouettes, you post nice high res pictures, etc, etc... It's a big, big deal. If you think your iPhone camera takes perfectly good pictures, its not for you, understood. People who care about connectivity and good photography should be excited.

Arran
Aug 16, 2013, 04:03 PM
Not for everyone.

It might be useful for studio photographers. If you mount the 'lens' on a tripod, you're free to walk around with an ipad as remote viewfinder. You can be in front of the camera while you adjust/reposition your subject, mess with lighting, etc., as you hit the shutter. Who needs an assistant anymore?

Or you can unobtrusively hold the lens above your head at sporting events with your ipad on your lap. That should please some folks. :)

iLilana
Aug 16, 2013, 04:07 PM
At least the can't screw up the connection to the computer. I stopped buying Sony stuff because its always breaking down and support is horrible. I use Canon now.

Carlanga
Aug 16, 2013, 04:23 PM
Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...

Unless it can take standalone pictures w/out a phone then not an entire camera :p

champ01
Aug 16, 2013, 04:25 PM
If you're going for small and affordable and want to shoot film... there are kazillion options but only one makes the difference.

http://i2.wp.com/theultralinx.com/wp-content/uploads/2013/04/Blackmagic-Pocket-Cinema-Camera.png?resize=620%2C372

The image is mindblowing at $999,- (excl. lens)

here are some examples:

http://www.youtube.com/watch?v=TnjYwqBZVtE

http://www.youtube.com/watch?v=KHSkce14FBY

http://vimeo.com/67562461

cube
Aug 16, 2013, 04:28 PM
I guess this attachment is called Galaxy S4 Zoom.

nostaws
Aug 16, 2013, 04:33 PM
You mean like GoPro, Contour, or the other companies that make small cameras?

Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...

Lazy
Aug 16, 2013, 04:40 PM
Yeah what's mind blowing, is that Sony is willing to devote so much time and money on products aimed at tiny demographics. Someone at the top must have some serious delusions about the potential success of these new products. They're also making their own smart watch (flop) and a convertible laptop/tablet (aka MS surface). With all that engineering, manufacturing, design expertise at their disposal, you'd think they could just focus on one product (smartphone, laptop, tablet, etc.) and make a really killer device.

This product is great for professional instagrammers, and Chicago Sun Times journalists but that's about it.

Nicely done getting the dig at the Chicago Sun Times in while also making a pertinent point. :)

Schtumple
Aug 16, 2013, 04:41 PM
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

Yeah what's mind blowing, is that Sony is willing to devote so much time and money on products aimed at tiny demographics. Someone at the top must have some serious delusions about the potential success of these new products. They're also making their own smart watch (flop) and a convertible laptop/tablet (aka MS surface). With all that engineering, manufacturing, design expertise at their disposal, you'd think they could just focus on one product (smartphone, laptop, tablet, etc.) and make a really killer device.

This product is great for professional instagrammers, and Chicago Sun Times journalists but that's about it.

You mean like GoPro, Contour, or the other companies that make small cameras?

Thanks for missing my point.

I meant in the sense that it resembles this concept:

http://www.wired.com/rawfile/2012/06/futuristic-concept-camera-iris/

Which is pretty cool that we can't be that far off that being a reality.

E.Lizardo
Aug 16, 2013, 04:50 PM
Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...

Mind not blown.There's already an entire rather good autofocus camera and flash that's a fraction of the size of that Sony thing built into the phone.

10 years ago maybe...

mrichmon
Aug 16, 2013, 04:54 PM
This attachment is every blogger, social media addict or web junkie wet dream. Why? Because a smartphone allows you to edit and share your pictures instantly and much much better than any camera would ever do. Want filters? You can use snapseed, Instagram, photoshop whatever you want. You can have a high quality image posted to your blog in literally seconds. People who care about connectivity and good photography should be excited.

PhotodudeCA is exactly right. This is roughly the workflow I have with my Canon EOS 6D when I am on vacation. Take photo, use WiFi to transfer to iPhone, post to instagram/facebook/twitter.

I'm using a full-size DSLR because I want the high quality and to use my existing investment in EOS lenses. This attachment potentially gives a significant image improvement over the in-phone camera while providing the user the connectivity inherent in an in-phone camera.

Worst case, the app for this attachment saves photos straight to the CameraRoll and the user picks up the image in instagram from the CameraRoll. Best case, the app allows direct sharing to Facebook and Twitter as a single app solution.

mdelvecchio
Aug 16, 2013, 05:00 PM
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

use your imagination a little. i have a fun. most of the time, that phone takes good enough pics. sometimes, i want better pics. on those occasions i can bring a second, small object and presto -- better pics. even better, i get all the GPS, connectivity, and social advantages of using my phone....things i dont find possible or adequate on small cameras-only devices.

crazy, huh?

nutmac
Aug 16, 2013, 05:01 PM
This is one of the best ideas to come out of Sony in a long time.

True, it may look funky but just think about it. Being able to capture entry level SLR-like images using a smartphone, using a lens attachment that is much smaller than carrying another camera can be very compelling to many would-be SLR/mirror less buyers.

The devil will be in the execution, of course. The attachment must be easy to pack and unpack (and attach). And it should look more secure when attached. The accompanying app and hardware must support advanced features that SLR users take for granted (ISO range, RAW, advanced metering, ultrasonic focus motor). Power management and charging must be solid. And RAW conversion support in 3rd party apps like Lightroom and Aperture.

Muscle Master
Aug 16, 2013, 05:07 PM
Wow.. I want one

jpmack
Aug 16, 2013, 05:10 PM
Don't see the value when you can buy cheap, small and pretty darn good wi-fi cameras:

http://tinyurl.com/nybft4l

I bought this tiny Samsung on vacation when I realized I had forgot my point and shoot. It's pretty amazing - download free iPhone app and it transfers pics automatically as you shoot them. Granted, it doesn't have the Sony's optics but for $100...

smirking
Aug 16, 2013, 05:27 PM
An iPhone or an Android phone plus one of these things would be a much better option than buying a Nokia Lumina with that large built in camera. The lifecycle of the average cell phone is between 2 to 4 years. People tend to expect their cameras to last longer than that so it makes more sense that you can buy the camera part separate from the phone part and use the camera part with your next phone too.

nostaws
Aug 16, 2013, 05:28 PM
We missed your point because you didn't provide that link in the original post (we aren't mind readers - is there an app for that?)


Which is pretty cool that we can't be that far off that being a reality.

It was a reality in the 1980s. Follow your link - did you read the comments? Canon had the technology to follow the eye in the 1980s. I owned one of their SLR cameras. Still very impressive. Canon Elan IIE I think.

I just don't see this as being revolutionary. The tech is out there, it is in use. There are companies that take apart gopros and put them in new housings with real lenses. I think it is an interesting product (I don't care for bluetooth much).

The big problem is that people CHOOSE not to carry around another camera - they photograph with their phone. Why would this be any different? It is carrying around ANOTHER camera. The tech in Nokia's latest camera for the windows phone is way more impressive than this.

Thanks for missing my point.

I meant in the sense that it resembles this concept:

http://www.wired.com/rawfile/2012/06/futuristic-concept-camera-iris/

Which is pretty cool that we can't be that far off that being a reality.

Frost7
Aug 16, 2013, 07:06 PM
This is an extremely cool idea!

firewood
Aug 16, 2013, 07:31 PM
It's about apps. A separate camera, no matter how small, won't have anywhere as huge or good a selection of photo related (editing, sharing, etc.) apps as in the iOS ecosystem. This thing just attaches a much bigger lens (big enough to catch a ton more photons than the pinhole on an iPhone) to apps.

ArtOfWarfare
Aug 16, 2013, 11:36 PM
... just magnets will hold it on?

Am I the only one thinking that's not going to be adequate?

macs4nw
Aug 17, 2013, 05:20 AM
Not to mention you would need to attach/detach the lens, connect Bluetooth, and likely open an app if you want a viewfinder. That's a lot of steps compared to just flipping on a power button.

Aaand, you just lost the money-shot.....

You people don't get it, right? Well if you ever used RX100 you know that the pictures you get are way way better than anything that would ever come out of the smartphone. Ever, because matching them with a tiny phone camera requires beating the laws of physics.
This attachment is every blogger, social media addict or web junkie wet dream. Why? Because a smartphone allows you to edit and share your pictures instantly and much much better than any camera would ever do. Want filters? You can use snapseed, Instagram, photoshop whatever you want. You can have a high quality image posted to your blog in literally seconds. Your school just won state championship, boom, you have a nice contrasty low light photo on Facebook, you are at a fashion show and while everyone is sharing grainy silhouettes, you post nice high res pictures, etc, etc... It's a big, big deal. If you think your iPhone camera takes perfectly good pictures, its not for you, understood. People who care about connectivity and good photography should be excited.

While I agree that the pictures of these 'camera attachments' will more than likely be a big improvement over the phone's built-in camera, this is still a (very nicely designed) niche market product. Can't ever see this having mass appeal. Too bulky and cumbersome for the average cell-phone user. And with yearly, or even more frequent, phone model changes, a product prone to premature obsolescence.

APlotdevice
Aug 17, 2013, 05:45 AM
I just noticed that the diagram in the first link mentions a tripod mount. This combined with the wireless connectivity actually makes these camera modules seem a bit more useful.

I also just noticed that there is a "WiFi" logo stamped on the side. This is certainly a more plausible method of connecting a camera verses bluetooth.

MICHAELSD
Aug 17, 2013, 06:19 AM
I've had this idea before. Probably better that Sony brings it to market... Worth it for $300 IMO.

jonnysods
Aug 17, 2013, 08:00 AM
Cool idea.

Gemütlichkeit
Aug 17, 2013, 09:24 AM
When traveling I just take my simple Canon point and shoot and cellphone. each fit in my pockets and I hardly know they're there till I need them.

Roller
Aug 17, 2013, 11:27 AM
With my iPhone or a P&S camera I can go from pocket to taking photos in a few seconds, which may make all the difference in getting a shot. With the Sony device, it remains to be seen how long it'll take to attach/link to the iPhone and be ready to shoot.

However, I like the concept of leveraging the iPhone to do things with digital images that you can't do with a P&S camera. I'd like someone to come out with a camera that's specifically made to send images to the iPhone for editing/sharing as soon as they're taken.

phoenixsan
Aug 17, 2013, 12:15 PM
an impressive engineering and design feat. And I have to confess, before Apple get dominance in techno I found significant to me, I was a sucker for Sony products: original Walkman, original Discman, early DVDs and VHS (you remember...?) you call it....

So it is nice to see something I can really use to enhace the capabilities of my iPhone....



:):apple:

teejaysplace
Aug 17, 2013, 04:11 PM
This is a great idea and probably a bit overdue. In fact, I'm surprised that Apple itself hasn't done more to tap into its photo-happy user base via hardware innovations. There's only so much you can do by increasing megapixels, adding LED flashes, and offering up editing software. Photo hounds probably make up a larger demographic than pro users or Apple TV buyers. Nokia is trying to address this with the Lumia 1020, but my bet is that it's going to be too much camera and not enough phone for most users. Sony's solution is, ostensibly, better, as it allows users to improve photo quality by bounds, all at their own discretion. Not to mention the fact that it's likely to run on your existing (and perhaps future) devices, keeping it relevant longer.

People commenting negatively have fallen into the increasingly familiar "I wouldn't use it that way, therefore no one will use it that way" brand of misguided technologic. Companies that innovate well understand that people use their devices in a multitude of ways. So while you may not want to carry a separate lens to the bar on a Friday night, a better mobile camera is a tourist's dream. You only have so much room to spare when you're walking through a theme park or hiking up the Alps and chances are that you're already going to be carrying your cellphone. Now you can ditch your standalone camera and just carry a lens (or not, depending on the trip and your aesthetic tastes.) But regardless of how you take them, your pictures will all end up in the same place — with iCloud backups — thus making an a big part of vacationing that much simpler.

I need to see the specs in greater detail, but at this point, I'm selling both my cameras and buying one of these.

coolspot18
Aug 17, 2013, 05:05 PM
For people that enjoy hiking and taking pictures in places where they cant carry a high end camera this would be a nice substitute.

Would you rather carry a bulky body of a DSLR or your phone and a lens?

Granted you will probably get a better picture with your DSLR, this will probably yield decent pictures.

You can take a mirror less camera or a pocket camera... both probably more practical than this contraption.

Plus I don't want to drain my phone battery while travelling ...




I think perhaps they should have started with a dSLR smartphone (iPhone) enabled body. But then again, Canon/Sony/etc probably don't want release too much of their camera smarts as an app which can be easily reverse engineered.

koruki
Aug 17, 2013, 05:43 PM
You people don't get it, right? Well if you ever used RX100 you know that the pictures you get are way way better than anything that would ever come out of the smartphone. Ever, because matching them with a tiny phone camera requires beating the laws of physics.
This attachment is every blogger, social media addict or web junkie wet dream. Why? Because a smartphone allows you to edit and share your pictures instantly and much much better than any camera would ever do. Want filters? You can use snapseed, Instagram, photoshop whatever you want. You can have a high quality image posted to your blog in literally seconds. Your school just won state championship, boom, you have a nice contrasty low light photo on Facebook, you are at a fashion show and while everyone is sharing grainy silhouettes, you post nice high res pictures, etc, etc... It's a big, big deal. If you think your iPhone camera takes perfectly good pictures, its not for you, understood. People who care about connectivity and good photography should be excited.

Although I like that the camera is attachable to any phone and not restricted to one phone, I also don't see how the bloggers and social media users can use the capability of this camera. We all know the photos are compressed to a point thats lower than a bad smartphone photo in order to load reasonably over the net. This is even more so now that we're on mobile where there is a focus on reducing image sizes.

maxosx
Aug 17, 2013, 05:50 PM
For those that forgot or were unaware of what innovation is, I submit the above.

This is precisely the type of brilliant innovation that Apple is capable of.

Being asleep at the wheel, distracted by their fierce focus on coasting & profit taking; they've been trumped by Sony.

Apple is indeed adrift in a sea of conflict, complacency and self importance.

PhotodudeCA
Aug 17, 2013, 09:43 PM
Although I like that the camera is attachable to any phone and not restricted to one phone, I also don't see how the bloggers and social media users can use the capability of this camera. We all know the photos are compressed to a point thats lower than a bad smartphone photo in order to load reasonably over the net. This is even more so now that we're on mobile where there is a focus on reducing image sizes.

You are kidding, right? Are you saying that you cannot distinguish between a cellphone photo and a photo taken by a good camera when they are reduced to a typical web size? There is plenty of people who find cell phone photo quality lacking, at any size. Just take a look at any photo blog and ask whether any of those photos could be taken with a cellphone. The difference is clear an immediate. Its the contrast, sharpness, and the background blur.

As I said, you are clearly not the target market for this device. There is plenty of people in the other camp.

dazed
Aug 18, 2013, 01:50 AM
I'll have to see how it looks in real life before I can form an opinion.

I like the concept, it's just there are a lot of really good cameras on the market now that are very thin.

danckwerts
Aug 18, 2013, 03:29 AM
As many others have said, this is quite pointless. You're much better having a separate high-quality camera. I'm sorry to see Sony, who make good cameras, pick a loser like this.

koruki
Aug 18, 2013, 08:38 AM
You are kidding, right? Are you saying that you cannot distinguish between a cellphone photo and a photo taken by a good camera when they are reduced to a typical web size? There is plenty of people who find cell phone photo quality lacking, at any size. Just take a look at any photo blog and ask whether any of those photos could be taken with a cellphone. The difference is clear an immediate. Its the contrast, sharpness, and the background blur.

As I said, you are clearly not the target market for this device. There is plenty of people in the other camp.

No one uploads photos directly from their phone on the go to their full on blogs that you're referring to. A look at a photoblog? Ofcourse a photo blog is going to be packed with high end photos, how many of them were not post processed before they were uploaded? In terms of cameras, I have 4, a Leica M3, Leica M9P, Canon 5D MK2 and my iPhone. They each have their own purpose and I take the one that suits the occasion, but the iPhone is always there because its my phone and it fits in my pocket. So yes I can tell the different between a 'proper' camera and a phone.

My original point in case you missed it is that people who are on the go uploading to instagram and facebook WILL need to compress it before its uploaded. If you are uploading through their apps, you have no choice, the app compresses it anyway.

I am curious how well the bluetooth works with camera on live view. I've owned and sold the RX100 cause even though it was great and small it still wasnt small enough for me to always carry and I found myself using the iphone more. The RX1 is a great step for Sony though and I praise them for coming up with all these devices.

oplix
Aug 18, 2013, 09:49 AM
What a terrible idea.

bretm
Aug 18, 2013, 10:04 AM
This is precisely the type of brilliant innovation that Apple is capable of.

Being asleep at the wheel, distracted by their fierce focus on coasting & profit taking; they've been trumped by Sony.

Apple is indeed adrift in a sea of conflict, complacency and self importance.

I'd say the two have switched places. Sony is now making the expensive niche products while Apple is selling expensive mass market products and focusing very much on margins.

ArtursBoy
Aug 18, 2013, 11:58 AM
Wow the optics of the RX100 II ?? Can't wait to get one of these. This is going to be so nice when traveling, I can't begin to count the number of times I wish I had a nicer camera with me at the moment. Don't like the quality of any of the slim digital cameras out there, for decent pictures you still need something bigger, and taking a full size camera on a hiking trip, to a concert, to the beach, etc, sometimes is not very convenient. I could just attach this thing to my phone and go.

Seems a lot of people are discarding this as pointless, but this is actually exactly what I had been waiting for.

weing
Aug 18, 2013, 12:00 PM
This is such a retarded product idea , I can't even think of anything witty to say about it.

flottenheimer
Aug 18, 2013, 02:15 PM
Could be interesting.
Depends on the price I guess.

And if anyone wonders — the RX100 is an amazing compact camera.
I absolutely love mine. It has single-handedly brought back my respect for Sony.

Surreal
Aug 18, 2013, 10:00 PM
What's *actually* wrong with a 'niche idea'? The iPhone was a niche product in the beginning of its run. I don't think that every person will be interested in it but I think that there could be a decent market for it and–if it does what it sets out to do well–that should be nice.

Commy1
Aug 18, 2013, 10:14 PM
Sounds legit, I like it. I certainly can't afford any kind of pro camera let alone the $xxx lens needed to do certain things.
Price it at like... 200-300$ and I'll say Shut Up and Take my Money!

ncaissie
Aug 19, 2013, 07:29 AM
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

Does it have to be on your phone?
Can you place it somewhere like a spy camera and take pictures remotely?
As an RC guy this would be great on a plane or Heli.
Or for capturing an image of the bastard breaking into your trucks at night.

----------

No, it's not. You want the iPhone OS and apps, but you want the Sony optics and sensor. Married together, it's so much better that having them apart.

I have a ridiculously expensive nikon D800e+lenses, and I love the quality. But I hate the fact that I can't easily use the results with my smartphone in the field. I tried EYE-FI, that's NOT the solution.

The iphone SD card reader works perfectly with the ipad and iphone.
Pop the card from your camera and import what you want.

otismotive77
Aug 19, 2013, 09:34 AM
why are you guys so surprised about this thing, dont act like we havent seen anything like this before. and i'm sure this will be priced about $150, just like it's alternatives. it shape will also make it hard for it to use the phone's flash.

JAT
Aug 19, 2013, 12:07 PM
For people that enjoy hiking and taking pictures in places where they cant carry a high end camera this would be a nice substitute.

Would you rather carry a bulky body of a DSLR or your phone and a lens?

Granted you will probably get a better picture with your DSLR, this will probably yield decent pictures.
That is absolutely when I would take the SLR, just like I will next week. A phone is ok for snapshots anytime. If I'm going out in the woods, I want a real lens.
You people don't get it, right? Well if you ever used RX100 you know that the pictures you get are way way better than anything that would ever come out of the smartphone. Ever, because matching them with a tiny phone camera requires beating the laws of physics.
This attachment is every blogger, social media addict or web junkie wet dream. Why? Because a smartphone allows you to edit and share your pictures instantly and much much better than any camera would ever do. Want filters? You can use snapseed, Instagram, photoshop whatever you want. You can have a high quality image posted to your blog in literally seconds. Your school just won state championship, boom, you have a nice contrasty low light photo on Facebook, you are at a fashion show and while everyone is sharing grainy silhouettes, you post nice high res pictures, etc, etc... It's a big, big deal. If you think your iPhone camera takes perfectly good pictures, its not for you, understood. People who care about connectivity and good photography should be excited.
So, to do what you say, all that really matters is the software link, not this bizarre attach-to-phone style of hardware. This camera is kinda silly, except for the software. Put that software into a real camera, big or small depending on what you want, and then it is worthwhile. (which they are already beginning to do, this isn't the first) The phone doesn't even have to come out of your pocket until you are ready to review or modify, just like when it hooks up to a car for handsfree, etc.

JAT
Aug 19, 2013, 12:36 PM
Not for everyone.

It might be useful for studio photographers. If you mount the 'lens' on a tripod, you're free to walk around with an ipad as remote viewfinder. You can be in front of the camera while you adjust/reposition your subject, mess with lighting, etc., as you hit the shutter. Who needs an assistant anymore?

Or you can unobtrusively hold the lens above your head at sporting events with your ipad on your lap. That should please some folks. :)

This already exists for DSLRs, which would be far more useful in a studio for a pro, with their nice $2500 lens.

Crzyrio
Aug 19, 2013, 01:28 PM
That is absolutely when I would take the SLR, just like I will next week. A phone is ok for snapshots anytime. If I'm going out in the woods, I want a real lens.


You missed the point!

The reason you take an SLR over an iPhone is because of the 'Real Lens', hence with them now providing these 'special' lens' perhaps you can take your iPhone + one of these 'real lens'.

Granted it is not the same as an SLR, I am sure tech will improve with time.

JAT
Aug 19, 2013, 04:32 PM
You missed the point!

The reason you take an SLR over an iPhone is because of the 'Real Lens', hence with them now providing these 'special' lens' perhaps you can take your iPhone + one of these 'real lens'.

Granted it is not the same as an SLR, I am sure tech will improve with time.

Um. Guess we agree.

Oh, also, my main point is that such outings are the best time for your best setup. Why can't you carry the camera there?

toke lahti
Aug 20, 2013, 03:18 PM
This is nothing new.
Is anyone of you aware of this:
http://www.ricoh.com/r_dc/gxr/
Sound stupid to have a sensor for each lens, but it gets wise, when sensor price (which gets lower a bit like moore's law) is irrelevant to lens price.
Then you replace that Ricoh's camera back with cell phone and here we are.
Today's camera has 4 major parts: lens, sensor, brain(with storage) and display. If smart phone has half of these it's practical to add only missing parts. This is also nice for wireless remote display and interface.
Btw, is there an app for EOS 6D already?

Crzyrio
Aug 21, 2013, 07:57 AM
Um. Guess we agree.

Oh, also, my main point is that such outings are the best time for your best setup. Why can't you carry the camera there?

I am just saying it is easier to carry an iPhone + Lens than a full SLR setup.